Sitecore developer

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

As a Technical Program Manager in this team, you will own one of our Learning Tracks end to end:

1. Backend Developer Track (Java, Springbot, OOP, LLD, HLD)
2. Full Stack Developer Track (HTML, CSS, JS, MERN Stack)
3. QA Automation track (Java, Selenium, TestNG, Cucumber, API Testing) Refer to the Curriculum pages at Crio for the full details of each track - Crio Programs
4. Your goal is to make that track the best learning experience in the world.
5. You will be making a difference in thousands of careers in this role. You will get to experience working at a startup with some of the brightest and most enthusiastic minds.

*In this role, you will work closely with multiple stakeholders and teams across Crio. Crio is on a sharp growth trajectory, having already grown 3x in the past few months. This provides a massive opportunity for new hires to take up challenges and scale quickly with the company.

https://www.linkedin.com/feed/hashtag/?keywords=role&;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7005446995368697856">#Role and Responsibilities:
1. Full ownership of the Learning Track.
2. Make the best possible learning track in the market.
3. Analyze the track metrics and identify areas for improvement, address these and drive/execute the necessary improvements
4. Focus areas include learning outcomes, jobs outcomes and graduation rates.
5. Work closely with the growth team, delivery team, subject matter experts, mentors and external companies.
6. Handle B2B requirements for these courses.
7. Grow and pick up additional skills and responsibilities, including creation and ownership of additional tracks or categories
8. Drive continuous improvement in Session Quality and Mentoring quality
9. Own the processes and tools for the track
10. Learning outcome definitions
11. Interviews/Onboarding and Certification for Mentors, SMEs, Teaching Assistants and Project Engineers
12. Mocks/Revisions/P2P interviews/Interview Preparation for our learners
13. Lead a team of Product Engineers for curriculum work
14. Work with Production team to productionalize/standardize/visualize content
15. Consume feedback from learners, mentors, creators and learner interviews. Address them effectively
16. Do market research and work with SMEs to keep the track relevant to the evolving industry

https://www.linkedin.com/feed/hashtag/?keywords=qualifications&;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7005446995368697856">#Qualifications and Experience
1. 2+ years of coding experience and good familiarity with the tech stack for that track (e.g. HTML, CSS, JS and MERN for our Full Stack Track)
2. Looking to get into Management areas with a background of strong technical knowledge
3. Strong ownership and attention to detail with solid communication skills.
4. 4+ years of software industry experience preferred with experience leading a team Additional Details
5. This is a full-time position
6. Preferred: Candidates who are available to start immediately
7. The office location will be Bangalore

Note: *If you are currently looking for a job and want to apply for this position, then you can alos apply through this link below: https://lnkd.in/gk5CxCFA">https://lnkd.in/gk5CxCFA

Experience - 2 to 6 Years

Work Location - Pune

Datametica is looking for talented SQL engineers who would get training & the opportunity to work on Cloud and Big Data Analytics.

Mandatory Skills:

• Strong in SQL development
• Hands-on at least one scripting language - preferably shell scripting
• Development experience in Data warehouse projects

Opportunities:

• Selected candidates will be provided learning opportunities on one or more of the following: Google Cloud, AWS, DevOps Tools, Big Data technologies like Hadoop, Pig, Hive, Spark, Sqoop, Flume, and KafkaWould get a chance to be part of the enterprise-grade implementation of Cloud and Big Data systems
• Will play an active role in setting up the Modern data platform based on Cloud and Big Data
• Would be part of teams with rich experience in various aspects of distributed systems and computing

• Strong conceptualization ability, strong visual communication ability, and creative skills.
• Understanding of contemporary user experience planning, interaction design, and visual design.
• Candidate must absolutely be in sync with recent design standards and trends.
• Work experience in designing UI for mobile, web and desktop-based applications
• Experience with HTML, CSS, JavaScript, jQuery a plus
• Expertise in Creating Pixel Perfect HTML/ CSS/Theme a plus
• Understanding and experience with responsive and multi-device design.
• Strong working knowledge of Photoshop and associated design tools.
• Working with Content management systems
• Editing content, debugging code and re-designing webpages