Co-founder/ CTO

About the job

CRM Manager

Location: Bangalore (Office – HSR Layout)

Department: Retention / Growth

About AppsForBharat

AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.

Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.

About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

What We’re Looking For

• 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
• Strong understanding of Indian users, especially Tier 2/3+ audiences
• Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
• Ability to craft emotionally resonant communication that drives action
• Experience managing or mentoring a small team
• Bias for action and comfort working in high-ownership, fast-paced environments

What You’ll Do

• Design and execute end-to-end CRM journeys from onboarding to reactivation
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars
• Analyze user cohorts and channel performance to optimize lifecycle programs
• Build dashboards, automate reporting, and create scalable experimentation frameworks
• Mentor and manage CRM executives or specialists

Do your most meaningful work alongside us. Be a part of something big

Job Description: Full Stack Developer 

Role Overview

We are seeking a skilled Full Stack Developer with a minimum of 3+ years of hands-on experience in building modern web and mobile applications. The ideal candidate will have strong expertise in React and/or Flutter on the frontend, backed by Java based backend development, and the ability to work across the full software delivery lifecycle.

This role requires a pragmatic engineer who can translate business requirements into scalable, maintainable solutions while collaborating effectively with product, QA, and DevOps teams.

Key Responsibilities

• Design, develop, and maintain full-stack applications with responsive web and/or cross platform mobile interfaces
• Build and optimize frontend components using React and/or Flutter with a focus on performance and usability
• Develop backend services and APIs using Java (Spring / Spring Boot preferred)
• Integrate frontend applications with backend services via RESTful APIs
• Write clean, well structured, and testable code following best practices
• Participate in architecture discussions, code reviews, and technical decision-making
• Debug, troubleshoot, and resolve application issues across the stack
• Collaborate closely with designers, product managers, and other engineers
• Support deployments and work with DevOps pipelines where required

Required Skills & Experience

• Minimum 3 years of professional experience as a Full Stack Developer
• Strong experience with React and/or Flutter
• Solid backend development experience using Java
• Experience building REST APIs and integrating frontend with backend services
• Working knowledge of HTML, CSS, JavaScript, and modern frontend tooling
• Familiarity with relational databases (PostgreSQL/MySQL) and basic query optimization
• Experience with Git and collaborative development workflows
• Understanding of application security, authentication, and authorization concepts

Preferred Skills

• Experience with Spring Boot, Hibernate/JPA
• Exposure to Node.js or Angular
• Experience with cloud platforms (AWS preferred)
• Familiarity with CI/CD pipelines and containerization (Docker)
• Experience building offline capable or mobile first applications
• Prior work in enterprise or product based environments

Soft Skills

• Strong problem solving and analytical abilities
• Good communication skills and ability to work in cross functional teams
• Ownership mindset with attention to code quality and maintainability
• Ability to adapt quickly in a fast paced development environment

Experience Level

• 3+ years of relevant full stack development experience

Educational Qualification

• Bachelor’s degree in Computer Science, Information Technology, or a related field
• A Master’s degree or equivalent exper

Key Responsibilities:

• Leading, planning and executing the creative production of all our health & fitness solutions
• Defining and building the content production roadmap with instructors & content managers
• Drive programming strategy and regularly evaluating performance of the strategy 
• Serve as overarching lead for the entire production team including producers, editors & talent
• Spearhead innovation & creativity among the content, instructor, celebs and production teams
• Production vendor management, onboarding & negotiations to create content solutions
• Partner with instructors & in-house marketing teams to build compelling brand stories

Qualification & Experience:

• 10+ years of related experience in production, experience in live studio production is a plus
• Strong leadership and communication skills
• Previous experience managing and leading a production team
• Passion for content creation & health and fitness 
• Strong network of production houses, vendors & talent

Location- Gurgaon

Mode of Work- Office

Interview Mode- Online

Experience- 2 to 4 years

Content Writer 

As a Content Creator, you’ll be working with teams across the company to create valuable content to educate our customers and wow our prospects. Your primary role will be to enrich our websites and mobile app with engaging blog posts, guides, and actionable marketing copy. 

Your responsibilities include

• conduct thorough research on industry-related topics 

• generate ideas for new content composition Write engaging content and ensure that it adheres to SEO standards

• proofread the articles before publication 

You should possess excellent writing skills and have an eye for detail. You should develop content that attracts the target audience.

Roles and responsibilities

• Create content pieces that appeal to our audiences, attract customers and boost our brand awareness.
• Produce content marketing campaigns to drive leads and subscribers
• Utilize SEO best practices to generate traffic to our website
• Develop different content types, including email, social media posts, blogs, and white papers on a regular basis.
• Oversee our website, promote our blog and pitch articles to third-party platforms effectively.
• Work together with different departments to create innovative content ideas.
• Prepare well-organized drafts utilizing Content Management Systems (e.g. WordPress, Weebly, Joomla, etc).
• Assure all-around consistency for textual styles, pictures, fonts and tones in the content.
• Research industry-related topics by combining web sources, interviews and studies.

Requirements

• Bachelor’s degree in English, Journalism, Marketing or related field {Master's degree, a plus}
• At least 1 year of work experience as a Content Writer
• Experience with Content Management Systems (e.g. WordPress, Weebly, Joomla, etc) and marketing tools, MS Office or Google Suite
• Excellent understanding of digital marketing strategies including SEO, email marketing and web analytics.
• Outstanding writing and editing skills in English for a B2B as well as B2C audience.
• Ability to handle tight deadlines.
• Excellent interpersonal skills.
• Strong communication skills.
• Ability to work independently.
• Willingness to multitask and take new initiatives
  
  About US
  
  Sunstone Education
  Sunstone is revolutionizing Indian higher education ecosystem. Founded in 2019, company’s vision is to bring accountability in the Indian higher education ecosystem and provide world class education to every individual and create industry ready professionals, aligned with dynamically changing industry needs.
  
  
  Sunstone Education offers both online and offline courses (operating in an asset-light model). Sunstone is disrupting India's higher education space by offering Pay after Placement where fee is charged only after a student gets placed in a well-paying job. Sunstone conducts both long term MBA/PGDM in partnership with various universities across India and short-term online programs in various discipline including Analytics, Digital Marketing, Logistics and Supply Chain, Banking & Financial services, Sales management among others.Sunstone takes complete accountability of a student’s career and delivers industry integrated education leveraging modern technology with a focus on developing job-ready professionals. It has established a 100% placement record to date and has 500+ recruiters hiring from Sunstone.
  
  To know more about us: http://www.sunstone.edu.in/" target="_blank">www.sunstone.edu.in
  
  

Selected candidates day-to-day responsibilities include:

1. Working on computer vision/image processing applications like object classification, segmentation, etc.
2. Working on deep learning algorithms for machine vision based inspection usecases
3. Working on Machine Vision Cameras involving variety of Lens, Filters and other Optical Elements to collect data
4. Having full stack development experience will be plus