Co-founder/ CTO

Job Title: Head of Marketing

Location: Remote

About Us: Kitaabh is a fast-growing SaaS accounting platform built for accountants, entrepreneurs, and SMEs. We aim to redefine accounting by offering a fast, intuitive, and modern solution. Our product is in the Beta stage and gearing up for a Go-To-Market (GTM) launch.

Job Overview: We are seeking a dynamic and tech-savvy Head of Marketing with prior experience in SaaS to lead our marketing efforts. This role requires strategic leadership, deep understanding of SaaS business models, and hands-on experience in scaling tech-driven products.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive product awareness, lead generation, and customer acquisition.

• Plan and manage product launches, ensuring effective communication with target audiences

• Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, email campaigns, and more.

• Collaborate with the product, sales, and customer success teams to create tailored campaigns that address customer pain points and highlight key product features.

• Analyze market trends, competitor positioning, and customer behavior to refine and adapt marketing strategies.

• Lead brand-building initiatives, ensuring consistent messaging across all channels.

• Oversee paid advertising, partnerships, and event marketing efforts.

• Manage and mentor a team of marketing professionals, driving performance through data-driven decision-making. Marketing Head 2

• Ensure alignment of marketing activities with business objectives and key performance indicators (KPIs).

• Actively contribute to the evolution of our marketing tech stack to enhance productivity and performance tracking.

Qualifications:

• Proven experience (5+ years) in marketing leadership roles, preferably within the SaaS industry

• Strong understanding of SaaS metrics (CAC, LTV, churn rate) and growth levers.

• Demonstrated success in leading marketing teams and launching SaaS products.

• Proficiency in digital marketing tools and analytics platforms (Google Analytics, HubSpot, etc.).

• Experience with Go-To-Market (GTM) strategies, product positioning, and brand building.

• Ability to develop and execute multi-channel marketing strategies.

• Strong analytical skills with the ability to translate data into actionable insights.

• Excellent communication and leadership skills.

Bonus Points For:

• Experience with marketing automation tools, AI-driven platforms, or CRM systems.

• A background in fintech or accounting-related SaaS products.

• Strong network in the tech and SaaS community.

What We Offer

• Opportunity to lead the marketing efforts of a fast-growing SaaS company.

• Work with a highly collaborative team of industry experts.

• Competitive salary and benefits.

• Flexibility with remote work options

Responsibilities:

• Partner with the business to determine the optimal solution for their prioritized needs
• Enforce design principles leading with configuration and only writing code when needed
• Participate in the full software development life cycle from technical design to development, testing and deployment
• Should be able to work with business stakeholders to understand the roadmap, pain points.
• Quickly understand existing system architecture, analyze and recommend improvements.
• Should be able to design solutions on ServiceMax and distribute tasks to team members and guide them.
• Design and develop solutions that best leverage the ServiceMax platform to support critical business functions and meet project objectives, business requirements and company goals
• Participate in technical design discussions, develop technical solution documentation that is aligned with business objectives.
• Develop, test, and document custom development, integrations, and data migration elements of ServiceMax implementation.
• Independently analyze application and system problems and incidents; develop recommendations and solutions for those problems, implement those solutions, and provide communications on the associated actions, business impacts, and results.
• Follow coding standards best practices, and participate in code reviews
• Accountable for the following: design workshops with ServiceMax and SFDC best practices including application limits, complete requirements analysis and confirmation, identify and own the final documentation for the technical specifications for the customizations, confirm functional design, document final solutions, lead deployment including guiding all sandbox code migration
• Provide peer reviews of Solution Design and Configuration Documents ensuring fit between with ServiceMax best practices and customer requirements
• Perform ServiceMax configuration activities, Service Flow Manager Configuration and APEX trigger implementation, including training the system administration and IT team members.

Required Skills

• Minimum 5 years of experience working on Salesforce Platform.
• Having a good understanding of Salesforce object models, relationship, limits, security etc.
• Should be aware of customization and configuration options.
• Minimum 4 years of experience working on ServiceMax technology, where minimum 2 years should be as a lead/architect.
• Having built large scale ServiceMax application catering to complex use cases. Having experience of different ServiceMax modules like Work Order Management, SFM, Location Management, Dispatch Console, Mobile App etc.

Job Description:

· Below are the typical activities expected to be performed by a ServiceMax Administrator/ Developer.

· These activities will be performed to support, break-fix, unit test, configure and develop Horiba's

· ServiceMax as per Help Desk tickets and other projects in a timely manner.

· Technical experience with Force.com, SFDC/ ServiceMax Administrator, Visual Force, Java.

· Field Service "Best Practice" guidance to segments/ end users

· Consult and assist end users and other support team members with data mapping activities in support of integration with SAP system or other systems in future..

· Provide Solution Design and Configuration Documents ensuring fit between with ServiceMax best practices al

· Segment requirements. Follow Horiba Change Management process.

Administration

· ServiceMax administration related to all ServiceMax objects (standard and custom)

· ServiceMax configuration related to all ServiceMax objects (standard and custom) including Work Ord

· Management, Case Management, Service Flow Manager, Dispatch Console, Mobile configuration, MFL

· Tracking user login history and adoption matrices.

· Installation of apps from AppExchange

· Creation of users for an organization

· Maintain login credentials

· Generic users permissions

· Specific data access permissions

· Group Management

· Manage queues & public groups

· User assignment to queues & public groups

Security: Object security definition for Smax users

· Profile Management on object level permissions

· Role wise access on records

· Sharing rules additional record access for users

· Manage permission sets

General Configuration: Objects

Maintain standard object architecture and relationship model

• Create custom objects and maintain relationships among the objects

• Custom Fields

• Create custom fields

• Manage access to different profiles

• Manage page layouts to include custom fields

Page Layouts: Define Object field layouts based on profile

• Addition Of fields, sections, buttons, custom links, actions, related object lists, report charts, etc.

Data Management: Creation of reports & dashboard, maintaining report types, sharing of reports and dashboard

• Setting product Prices (standard, list, sale), Revenue and Quality Schedules.

• Build and manage email alerts

Deployment: Data deployment at organizations / sandboxes using change sets

Posted on Mar 5, 2024.

Key Responsibilities:

Oversee the Day to Day running of  Subscription orders across 4 major cities across India. Ensure Smooth Operations and a great customer experience.

These responsibilities can include:

1. Overseeing and developing an inventory management system to prevent stock outs

2. Should have 2-4 years experience in hotels/ restaurants/ cloud kitchens/ food industries. 

3. Should have working experience in a cloud kitchen environment.   

4. Should have worked on operational parameters of Swiggy & Zomato.

5. Should be able to handle cloud kitchen outlets.

6. Should be able to coordinate with vendors & stakeholders.    

7. Coordinating with Operations Heads of other departments to ensure smooth operations

8. Ensuring that orders are prepared and dispatched in a timely manner so as to ensure     customer satisfaction

9. Coordinating with Head Chefs to ensure Quality Control

10. Devising and presenting ideas and strategies, promotional activities

11. Ensure efficiency in Costing and Expenses 

12. Locating  new channels to increase revenue

Key skills for  the role:

1. Candidates must be fluent in English.

2. Fluency in Hindi and Kannada are an advantage.

3. Communication skills and networking ability

4. Adaptability

5. Good teamwork skills

6. Strong attention to detail

7. Good organization and planning skills

8. Experience in a similar position would be an advantage

9. Analytical skills and the ability to recognize the demands on the side of the clients