Business Development Executive

Position Description:

As a dynamic Copywriter at Team Pumpkin, you hold a key role in shaping and delivering compelling narratives that resonate across diverse media platforms. Your expertise encompasses both digital and mainline. Serving as the Lead Copywriter, you contribute creative direction for various assets, ensuring alignment with strategic objectives and maintaining the highest standard of written excellence. Your autonomy extends to independently developing impactful concepts, gaining project approvals, and addressing revisions with Project Managers, all while keeping the Creative Lead informed of project progress. With a sharp eye to spot copy errors, a keen interest in picking up the latest trends, and an individual style of writing, you contribute best practices to uphold Team Pumpkin’s creative quality, collaborating seamlessly with a multidisciplinary team, including designers and production artists.

Detailed Responsibilities:

• Independently craft compelling narratives with top-tier quality across all media platforms.
• Apply creative direction across various mediums, digital and mainline, for a diverse clientele.
• Proactively generate written content, ensuring adherence to brand standards, and incorporating the latest trends and industry best practices.
• Foster constant and accurate communication within the team, collaborating with designers, writers, production artists, and managers.
• Provide supervision for other writers when needed, sharing knowledge and expertise.
• Report timelines, issues, and concerns, maintaining open communication with the Creative Lead.
• Collaborate on developing and maintaining brand voice and messaging consistency.
• Seamlessly integrate written content with design elements for cohesive solutions.

Supervisory Responsibilities:

• Leverage your experience to share knowledge with the Copywriting team and make impactful strategic decisions related to copywriting.

Required Qualifications:

• Proficient in conceptualizing ideas and communicating effectively within a creative team.
• Strong organizational skills, including effective time management.
• Independent follow-up ability, with keen attention to detail and monitoring and control capabilities.
• Comprehensive knowledge across various communication vehicles: Digital, Print, Packaging, Corporate ID, style guides, advertising, and catalogs.
• Ability to thrive under pressure.
• Proficient in presentation development and delivery to senior executives.
• The ability to write impromptu topicals for brands is a plus.

Languages:

Proficiency in English.

Proficiency in other regional languages is a plus.

Experience:

• 2-3 years of hands-on copywriting experience.
• Proven experience in Advertising agencies & brands.
• Essential experience in utilizing various writing tools and platforms.

Education:

• Degree from an accredited undergraduate program in English, Journalism, Media, Communication, or a related field.

Preferred Qualifications:

• Proficiency in content creation/ writing tools.
• Showcase your exceptional portfolio demonstrating industry expertise in the advertising world

• Define and communicate the product vision, strategy, and roadmap.
• Conduct market research and competitive analysis to identify opportunities and inform product decisions.   
• Prioritize features and initiatives based on customer needs, business goals, and technical feasibility.
• Develop and maintain a product backlog.
• Product Development and Execution:Work closely with engineering and design teams to translate product requirements into detailed specifications and user stories.   
• Lead agile development processes, including sprint planning, stand-ups, and retrospectives.
• Ensure timely delivery of high-quality products.
• Monitor product performance and identify areas for improvement.
• Define and track key performance indicators (KPIs) to measure product success.

Stakeholder Management:

• Collaborate with cross-functional teams to align on product goals and deliverables.
• Communicate product updates and progress to stakeholders.
• Gather and incorporate feedback from customers and internal teams.
• Act as the voice of the customer within the organization.

In this role, you'll:

• Manage our SaaS web app, ensuring its roadmap, quality of performance, reliability, and security 💻
• Engage directly with customers to understand their needs and translate feedback into actionable engineering tasks 🗣️📝
• Collaborate with our sales and marketing teams, providing engineering updates and insights to support their efforts 🤝📈
• Oversee technical documentation to enhance visibility and communication within the organization 📚👀

We're seeking a tech-savvy leader with a strong software engineering background and experience managing agile teams. You'll drive our technical strategy, ensure our product roadmap stays on track, and foster a culture of continuous innovation. 🚀

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.