Client Servicing Executive

About the Company

Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.

Roles & responsibilities:

• Proven experience in Digital Marketing and an understanding of Media channels.

• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective

• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a   communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)

• Flair for communication and presentation to engage and influence stakeholders positively.

• Creation of tactical plan presentation and supporting media plan templates

• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments

• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights

• Set budget allocation & key channels identified for each to hit the objective

• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients

• Work on the brand portfolio, brand positioning, and GTM strategy as necessary

• Expertise in problem-solving and technology development.

Requirements:

• At least 4 years of relevant experience (strategy, media, consulting, research)

• Experience in digital media, advertising, marketing

• Solid grasp of digital marketing, especially a deep knowledge of digital media

• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying

• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)

• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs

• Understanding of brand and DR objectives

• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions

Your responsibilities: 

• Efficiently managing the client's portfolio and ensuring excellent customer service through the accurate and timely delivery of service and campaigns to the client as per the requirement.
• Build digital marketing roadmap & proposals for clients which include social media, influencer, PR & performance marketing campaigns.
• Participating in and Leading brainstorms for New business opportunities 
• Total client satisfaction, and for ensuring that regular reviews are conducted with the client
• Maintaining high levels of engagement for all your clients through the team.
• Should be able to establish trust with both external and internal stakeholders and be the primary point of contact for all the matters concerning the client.
• Support senior management on crisis management issues, if required
• Stay current on social media channels, trends and analytical tools
• Incorporate digital and social strategies into Integrated Communications programs to support client objectives and work with digital innovations group to develop and execute digital strategies 
• Manage and train the rest of the team 
• Measure ROI and KPIs
• Prepare and manage the digital marketing budget for clients
• Motivate digital marketing team to achieve goals 
• Collaborate and coordinate with internal functional teams to create marketing/ campaign plans
• Monitor competition and provide suggestions for improvement
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Map out how digital assets will be optimized for business results
• Adhere to processes and systems
• Present to Senior Management

Skill sets/Experience we require:

• Minimum 5-8 years of experience in Digital Marketing
• Good knowledge of all different digital marketing channels
• A self-starting attitude and an open outlook
• Resilience under pressure and against deadlines
• Critical thinker and problem-solving skills 
• Good time-management skills
• Well versed with MS Office
• Excellent written and verbal communication skills
• Strong presentation skills
• Strong analytical and project management skills
• Team player; Skills in managing people, projects and resources
• Agency experience is mandatory

Pedigree: 

•     Bachelors’ degree in Advertising, Marketing, Communication Science or equivalent 

EMB is looking for a Marketing Delivery Manager to join their team! As a Marketing Delivery Manager, you will be responsible for monitoring and guiding the execution of all work that is delivered by the agency. You will provide excellent client service, applying the agency’s best resources and effectively managing people across departments to ensure that programs are flawlessly executed on time and on budget.

RESPONSIBILITIES:

• Manage the execution of multi-channel marketing and advertising communications programs that can include email, direct mail, digital, web, event, collateral, and other marketing communications
• Write creative briefs/work orders for projects and run project/creative kick-off meetings
• Manage creative development of multiple projects with many versions
• Assist with strategy development
• Assist in creating presentations, POVs, test planning, etc.
• Develop strong, trusting relationships with internal teams and clients
• Ensure flawless execution of projects
• Coordinate with the print producer or project manager to develop schedules. Partner with print producer/project manager during the production phase of a project
• Manage the project schedules to ensure completion on time. Surface any unresolved timing or resource issues with the Partner agency
• Develop rapport and partnering relationships with key clients. Build the relationship by demonstrating a genuine sense of responsibility for the success of the business
• Manages project estimates to ensure projects stay on budget. Assist Partner agency with accruals or budget reporting as needed
• Involved in project-level strategy planning/development
• Develop a deeper understanding of the client’s business and the automotive environment by actively learning about business, products, and competitive environment.
• Based on knowledge of business and industry, bring forward and identify new initiatives and opportunities
• Writes presentations, POVs, test plans, and recommendations for projects
• Presents creative ideas to clients
• Understand fast past nature of business and positively respond to last-minute client requests
• Sufficient presence to be respected by clients and internally

Required Skills

• University degree (ideally in marketing/business studies)
• Ideally 1-2 years of experience in an agency environment in a client service role
• Proficient in Word, PowerPoint, and Excel
• Ability to work under pressure, meet deadlines across multiple projects, and display strong organizational skills
• Ability to transfer knowledge from project-to-project
• Well organized
• Shows initiative and desire to learn
• Handles assigned work requests in an efficient, timely manner
• Has strong client relationship experience
• Can successfully complete projects without assistance
• Understanding of KPIs and analytics
• Highly developed interpersonal and communication skills
• Use sound and logical judgment
• Displays strong problem-solving skills
• Strong client service orientation
• Demonstrated strong attention to detail

At EMB, Relationship is our middle name.

We employ the most innovative talent in the industry to drive digital transformation for our client's businesses and provides creative solutions to help brands grow meaningful relationships with people.

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.