Technical Architect/CTO

Job Description:

PHP Developer (candidates having experience with PHP, WordPress & WooCommerce should only apply and provide the details through the shared link)

Company: Wisetr Technology Pvt. Ltd. ("FunnelKit is one of the brands of Wisetr Technology Pvt. Ltd.") 

Website: www(dot)funnelkit(dot)com

Location: Delhi, Tilak Nagar (work from office/ on-site only)

Experience: 5+ years + AI mindset

Education: Engineering candidates should only apply with relevant experience with WordPress and WooCommerce plugin/ product development (not theme customization)

Working Days: 5 days - Monday – Friday

About FunnelKit

FunnelKit builds powerful no-code funnel and marketing automation products for WooCommerce businesses worldwide. Our mission is to help small businesses grow profitably by giving them the right tools to increase conversions and revenue—without unnecessary complexity.

We are a product-first, customer-driven team that values ownership, simplicity, kindness, and excellence.

Role Overview

This role is ideal for someone who:

• Can lead development of our WordPress & WooCommerce product suite as a senior engineer who thinks beyond code
• Enjoys solving real customer problems
• Has worked on production-level WordPress plugins or SaaS products
• Takes ownership of both development and troubleshooting

You'll drive architectural decisions, mentor team members, and shape products that impact thousands of businesses. We're looking for someone who combines deep technical expertise with product thinking—understanding not just how to build features, but why they matter to customers.

You will work closely with Development, Product, QA, and Customer Success teams to build, improve, and support FunnelKit’s core products.

Key Responsibilities

1. Plugin Development & Product Feature Development

• Build and maintain WordPress plugins to extend site functionality and improve user experience
• Own architecture decisions for complex features across multiple products
• Work with the Product team to convert requirements into high-quality code
• Build custom solutions based on real customer use cases
• Ensure all features are properly tested and documented before release
• Mentor mid-level and junior developers through code reviews and pairing
• Lead initiatives that improve developer productivity and code quality
• Think creatively about technical challenges—finding innovative solutions
• Drive technical standards and best practices for the team

2. WooCommerce Integration & WordPress Hooks

• Develop custom solutions and features specifically for WooCommerce stores using WordPress hooks.
• Utilize deep knowledge of WordPress hooks (actions & filters) to extend core functionality and integrate with other plugins. 

3. Troubleshooting & Release Stability

• Monitor product behavior after updates and releases
• Debug complex cross-system issues and performance bottlenecks
• Ensure smooth upgrades and backward compatibility
• Perform root-cause analysis to prevent repeat issues
• Resolve issues related to plugin conflicts, performance, and compatibility with WordPress and WooCommerce.

4. Product Improvement & Analysis

• Design scalable solutions that work across our product ecosystem
• Analyze L2 support tickets to identify patterns and gaps
• Collaborate with Product and Engineering teams to implement improvements and evaluate technical feasibility and trade-offs

5. Git & Code Management

• Manage code using Git (commits, merges, releases)
• Maintain clean, scalable, and secure codebases
• Follow WordPress and WooCommerce best practices
• Conduct regular code reviews

6. AI-Assisted Development

• Use Cursor AI for code assistance, security checks, and snippet creation
• Improve development speed while maintaining high code quality
• Work closely with the development team to ensure smooth integration of plugins with existing systems
• Document technical decisions and create knowledge-sharing resources

7. QA & Test Case Collaboration

• Create clear use cases for QA testing
• Work closely with QA to ensure all features and fixes are thoroughly tested
• Reduce post-release bugs through strong pre-release validation

8. Internal Support to Customer Success

• Assist Customer Success Engineers with technical guidance
• Help resolve complex L1 issues when required
• Ensure recurring problems are documented and addressed at the product level
• Handle and resolve L2 support tickets for FunnelKit Checkout, Cart, and Bump
• Debug complex WordPress, WooCommerce, and plugin-related issues
• Provide fast, stable, and scalable solutions
• Identify recurring issues and propose long-term product improvements
• Coordinate closely with Customer Success Engineers

9. CSS & Template Development

• Develop and maintain CSS and templates for FunnelKit products
• Ensure responsive, cross-browser compatible designs
• Maintain high UI and performance standards

Required Skills & Experience

• 5+ years of hands-on WordPress development
• Strong experience with:
• WordPress Core & Plugin Development
• WooCommerce internals and its ecosystem (APIs & customizations)
• WordPress hooks (actions, filters, and custom hooks)
• PHP mastery (expert-level OOP, design patterns and SOLID principles)
• Database proficiency - Advanced MySQL skills, query optimization, custom table design
• JavaScript, HTML, CSS
• Strong debugging and troubleshooting skills to resolve plugin related issues
• Security First - Expert in preventing SQL injection, XSS, CSRF; capability checks and input validation
• Experience working on product-based WordPress plugins or SaaS
• Strong understanding of orders, checkout flows, and extensibility points
• Proficient with Git version control and collaboration
• Performance Mindset: Experience optimizing slow queries, managing memory, and profiling
• Technical Leadership: Code review experience, mentoring ability, architecture decision-making
• Communication: Explains complex technical concepts clearly to different audiences
• Ability to work on-site from our Delhi office

Nice-to-Have Skills

• Payment gateway integration and debugging experience
• Background processing and job scheduling (Action Scheduler or similar)
• REST API design and development
• Multi-currency or internationalization experience
• Subscription/recurring billing systems knowledge
• Contributing to or maintaining open-source projects
• Experience building WooCommerce extensions
• Experience with checkout, cart, or conversion-focused products
• Familiarity with performance optimization and security best practices
• Experience using AI tools for development
• Candidates with hands-on experience in Agentic AI systems and working with Claude Code will be given preference.

Why This Role is Exciting

• Product Impact: Build features that directly impact revenue for thousands of businesses
• Cross-Product Thinking: Work across an ecosystem of products, not siloed features
• Innovation Encouraged: Find creative solutions to hard problems—we value ingenuity
• Real Leadership: Influence technical direction without organizational bureaucracy
• Modern Engineering: AI-enhanced workflows, continuous improvement, quality-first culture
• WordPress at Scale: Solve interesting challenges in one of the world's largest tech ecosystems

What Success Looks Like

First 3 Months:

• Lead your first major feature from design to deployment
• Establish yourself as a reliable code reviewer
• Identify and fix a significant performance or architectural issue

First 6 Months:

• Own a product area and drive its technical direction
• Mentor team members with measurable improvement in their skills
• Ship an innovative solution that becomes a best practice

First Year:

• Drive cross-product improvements that benefit the entire ecosystem
• Be the technical leader others consult for complex decisions
• Contribute to hiring and growing the engineering team

What We Value

• Product-minded engineering: Understanding business impact, not just technical elegance
• Ownership mentality: Taking responsibility for outcomes, not just tasks
• Continuous improvement: Always learning, always getting better
• Knowledge sharing: Writing docs, mentoring others, building team capability
• Creative problem-solving: Seeing opportunities others miss, finding better ways

What We Offer

• Opportunity to work on globally used WordPress products
• Competitive senior-level compensation
• High-ownership, low-bureaucracy environment
• Collaborative, product-driven culture
• Competitive salary based on experience
• Long-term growth and learning opportunities
• Technical leadership growth opportunities

How to Apply

• Links to significant projects you've led (GitHub, WordPress.org, portfolio)
• Brief note on a technical challenge you solved creatively

NOTE: This is a full-time, on-site position based in Delhi. Remote or hybrid candidates will not be considered.

FunnelKit is committed to creating an inclusive environment and is an equal opportunity employer. We celebrate diversity and welcome applications from candidates of all backgrounds.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Paid sick time
• Provident Fund
• Paid time off

Ability to commute/relocate:

• Tilak Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Experience with Core PHP, WordPress & WooCommerce is a must.

Work Location: In person

Responsibilities:

• Design and develop scalable web application architecture

• Build and maintain robust services and RESTful APIs

• Develop reusable, secure, and high-quality code

• Optimize applications for performance, speed, and scalability

• Implement security and data protection best practices

• Translate UI/UX wireframes into responsive user interfaces

• Integrate front-end and back-end components seamlessly

Skills & Qualifications:

• Software Engineering degree with 3–5 years of experience

• Strong expertise in JavaScript and Node.js

• Good working knowledge of Angular

• Experience with testing frameworks (Jest, Mocha)

• Hands-on experience with Docker and containerization

• Exposure to Cloud platforms (AWS / Azure)

• Understanding of CI/CD pipelines and DevOps practices

• Experience building cloud-based SaaS applications

• Ability to work effectively in cross-functional teams

1. Building REST APIs using Node.js, Express, and MongoDB
2. Working on Flutter application development using various advanced strategies like state management, API integrations, and scalable databases
3. Working with Socket.io library for Flutter and Node.js product development
4. Learning and developing the cryptographic functions for product security
5. Managing product workloads on public/private cloud - we are currently on AWS & also planning to be on GCP/Azure (our platform would also be available as on-premise deployment, you will handle these deployments)
6. Develop API based architecture in order to ensure the business growth and integration-al capabilities of the product
7. Work on using GIT and CI-CD for product version control and continuous delivery

• You will be responsible for the delivery of the application/ feature/ module your team will be working on.
• Write/Review Code every day in addition to pairing with team members on functional and non-functional requirements and spread design philosophy, goals, and improvements to code quality across the team
• Work with development teams and product managers to ideate software solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Ensure all code is thoroughly covered by automated tests and that all features meet quality checks before deployment.
• Contributing to the constant improvement of practices and processes in the team.
• Building and managing automated build/test/deployment environments
• Coordinate with cross-functional teams (Sales, Marketing, Product, Mobile, DevOps, UX, Data Science, Data Engineering, QA, etc.) to define and execute the feature roadmap.
• Research new technologies and tools and share your learning with the rest of the team.
• Provides mentoring and guidance to other team members, including new hires.

What makes you a great fit for our team:

• 5-8 years of overall experience with at least 2+ years of full-stack experience. 
• Proven experience as a Full Stack Developer or similar role
• Experience developing desktop and mobile applications
• Familiarity with common stacks
• Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
• Experience in NodeJS for at least two years and exposure to Python, Go, etc will be a huge plus and JavaScript frameworks (e.g. Angular, ReactJs(preferred), VueJs)
• Familiarity with databases (e.g. MySQL, MongoDB) and UI/UX design
• Experience and knowledge of open source tools & frameworks, broader cutting edge technologies around server-side development.
• Data modeling experience in both Relational and NoSQL databases.
• Experience in building microservices-based architectures
• Knowledge of or experience with at least one or more of PaaS environments - AWS, Google App Engine, Windows Azure Cloud Services or similar
• Ability to deliver in a global team environment with members working remotely in various time zones and locations
• You are a problem solver with exceptional analytical skills and high attention to detail
• Good knowledge of data structures(list, graphs, maps) and their advantages or disadvantages.
• You thrive in a fast-paced environment, successfully handle ambiguity, and have experience working with Agile methodologies, TDD and Test Engineering and Automation
• You have excellent written and oral communication skills, with an ability to handle both executive-level discussions as well as technical deep dives
• Excellent understanding of interactive application development paradigm, memory management, performance/resource optimizations, database interactions, concurrency and multithreading, fault tolerance, monitoring, security, operability, and scalability of systems.
• Able to occasionally travel to our USA headquarters in Redwood Shores, CA

Education: 

• Bachelors - (Preferably from Tier-1 College)

Keywords:

• Node, NodeJS, AWS, Full Stack, Serverless, Amazon Web Services, Lambda, REST APIs, Webservices, Microservices, ReactJs, VueJs, AngularJs

• Design and implement high performance server side application solutions for the targeted domain.
• Develop integrated solutions between the product server side components and customer systems.
• Participate in the full life-cycle development process from software definition, through design, development, test (Unit & Integration), release and maintenance.
• Developing JSON, REST and SOAP APIs/web services.
• Code review and code management on versioning control system.
• Document the development process, architecture, and standard components
• Collaborate with different teams
• Mentor team members
• Keep abreast of new trends and best practices in web development

• In depth knowledge of object-oriented PHP and Laravel Framework
• Must have previous experience in development of high-end web applications in PHP, MYSQL and AJAX
• Previously built applications/websites in MVC frameworks, especially CodeIgniter
• Strong understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Strong knowledge of JavaScript and JavaScript frameworks, preferably jQuery
• Proficient understanding of code versioning tools, such as Git, Bitbucket
• Familiarity with SQL/NoSQL databases and their declarative query languages
• Familiarity with limitations of PHP as a platform and its workarounds
• Strong knowledge of coding best practices, server deployment and troubleshooting

The candidate will need to demonstrate previous experience of taking a client's requirements and translating them into technical specifications. The candidate will have to have previous examples of how he/she has worked with internal customers and technical peers.

The ideal candidate should have 3 to 5 years’ experience within a web application development environment.

Experience with PHP, HTML, CSS, MySQL, SOAP/REST, JavaScript, AJAX, etc. is a must. Following are the key area we are expecting you to have strong command on:

• Analytical Skills
• Algorithms

Responsibilities and Duties

• Development of software extensions to vTiger CRM/Drupal/WordPress and any other PHP based application
• Development of integration between CRM and ERP systems provided by Target Integration and any other system using their APIs
• Development and maintenance of code in Gitlab (In-house git server)
• Managing tickets and updating them regularly in Redmine (Project and Ticket Management Platform)
• Providing solutions to the pre-sales team on new projects
• Supporting the existing development team

Qualifications and Skills

• Coming up with ideas to help grow the team
• Data Structure
• Data Modelling Concepts
• Object-Oriented Design Principles and Concepts
• MVC – Pattern in Depth.
• Aware of Various other commonly used design patterns like Factory, Abstract Factory, etc.
• PHP, MYSQL, HTML, CSS, JS, JSON, Webservices
• Object-Oriented PHP
• SQL In general, Procedure, triggers, functions, etc.
• Query Designing.
• Thorough understanding of HTTP.
• Version Control (specifical git) and bug tracking software knowledge are important.

Benefits

• Linux system administration experience will be useful
• Experience of working on at least two of Joomla/Drupal/vTiger CRM or Sugar CRM is a must
• Strong understanding of relational database design
• Experience in creating professional-looking web interfaces using CSS and HTML
• Understanding of business processes
• Ideally, they should have worked on CRM/ERP/Accounting applications
• Excellent written and spoken communication skills

Job Type: Full-time