Client Management

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

JOB Description

1. Sales

2. Client Calling And Meeting Setup

3. Attend Clients Meetings Online And Offline

4. Sales-Based Campaign Planning.

5. Responds To Requests For Information From The Media.

6. Establishes And Maintains Cooperative Relationships With Consumers, Community, Employees, And Public Interest Groups.

7. Plans Or Directs The Development Of Programs To Maintain Favourable Public And Stakeholder Views Of The Organization’s Agenda And Accomplishments.

8. Coaches Client Reps In Effective Communication With The Public And Employees.

9. Analyses The Organization’s Objectives, Promotional Policies, And Needs To Build Public Relations Strategies That Influence Public Opinion And Promote Products, Ideas, And Services.

10. Maintains The Organization’s Image And Identity.

Key Roles & Responsibilities

•            Cold Calling.

•            Sales Pitch.

•            Understanding the Client's requirements and suggesting a possible solution.

•            Set-Up and attend a face to face meetings with clients.

•            Everyday Reporting through WhatsApp, Emails

•            Once a week face to face meeting with the supervisor.

• Required education qualifications: MBA
• Past experience: Consumer Tech companies with 1-3 years experience/ 5-7 years’ experience
• Exp. level -5-8 Yrs/MBA from Premium institute and from Consumer tech companies only

Customer Obsession:

• Understand the customer needs and personas
• Seek input from users and Identify stated/unstated needs and opportunity areas
• Deep dive on identified opportunities to establish Product Market Fit
• Develop mechanisms to have a regular connection with users of the product
• Active listener who pays attention to detail

Innovation:

• Use data/anecdotes to generate new product/feature ideas against organizational goals
• Translate intangible ideas in ambiguous environments to tangible product definitions
• Curious to try a host of features; rigor to iterate even if ideas do not pick up

Execution excellence:

• Manage the Product roadmap and strive to meet key milestones
• Ability to slice ideas into epics and stories
• Prioritize the stories into backlog
• Partner with Design for product/feature definition & Engineering to deliver stories in a timely manner
• Track launched features against intended objectives/metrics and drive adoption
• Continuously iterate to improve the product incrementally but rapidly

Stakeholder Management-

• Seek inputs from relevant stakeholders for backlog creation and prioritization
• Align internal stakeholders on product prioritization, backlog and roadmap
• Anchor the Go-To-Market planning along with internal stakeholders to manage a smooth launch

• Bachelor’s degree in graphic design or related field.
• Experience as a graphic designer or in a related field.
• Demonstrable graphic design skills with a strong portfolio.
• Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator.
• Knowledge or working experience on after-effects is added advantage.
• A strong eye for visual composition.
• Effective time management skills and the ability to meet deadlines.
• Able to give and receive constructive criticism.
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
• Experience with computer-aided design

Minimum 10 years of relevant experience:

• Should have worked extensively in various Testing projects
• Responsible to develop and drive the framework development for the assigned projects
• Should be expert in providing high level of Process Improvement through reusable code (at least 70%)
• High level of technical expertise to handle automation framework development from scratch on various tools
• Expert in Selenium and Java
• Should have good understanding of Behaviour Driven Development (BDD) framework in automation testing
• Should have worked on various frameworks like TestNG, Maven, Cucumber
• Good to have experience on various other automation testing tools like Qualitia, TOSCA, UFT
• Good knowledge on Continuous Integration/Continuous Deployment (CI/CD)
• Good knowledge on source control systems like SVN, Git, etc.
• Basic Experience in Capital Markets/Stock Exchange/Broking House domain
• Should be well versed with both Functional and Non-Functional Testing
• Must be aware of API and Database testing
• Basic knowledge of SQL queries
• Must have worked on test management tools like HP ALM
• Must have experience of defect tracking tools like Jira, Mantis
• Should have knowledge of various platforms like Windows, UNIX
• Efficient in understanding the Defect Lifecycle
• Efficient in scripting languages like Java, C#
• Contribute to framework development and emphasize on reusability
• Should have worked on Agile based projects; Good to have experience in TDD/TFD
• Must be aware testing artefacts like test strategy, test plan, defect report, etc.
• Regular tracking and reporting
• Review the work of the junior testers
• Assembling and coordinating project team members; assigning individual responsibilities
• Prepare testing metrics and share with the Test manager
• Should stay updated with the latest developments in the field of Testing
• Excellent client-facing and internal communication skills
• Excellent written and verbal communication skills
• Coordinate recruitment or selection of project personnel