Digital Marketing Executive

What you do as a Digital Marketing Manager ?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Job Description:

1. Engages in superior customer service by making information readily available
2. Management of content in all social media channels, website and sales collateral
3. Persists in sales even in the face of failure
4. Demonstrates products and services as deemed necessary by airlines and management
5. Schedules appointments and meetings as necessary
6. Management of sales questionnaires and answers to questions from clients
7. Makes product knowledge readily available to self and other sales people through various resources
8. Finds ways to sell products in the face of a down market
9. Researches client base to find new types of customers and sells to them accordingly
10. Creates a plan for gaining customers and then retaining them based on warranties or guarantees

Candidate Description:

• MBA Graduate with one plus years of experience in Software Product Marketing and Sales.
• Good Analytical and creates a plan for engaging the target market
• Analyzes the competition to create a plan for engagement
• Makes product appeal to the target market
• Optimize the sales process with learnings from each win and loss
• Regularly scans information on the web for ideas on best practices in sales, marketing and product management
• Plans and sets up booths at trade shows and demonstrates the quality or uses of a product
• Demonstrates superior time management skills and meets deadlines

Roles and Responsibilities:

• Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

• Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• End to End campaign management & setup.
• Continual testing and optimization.

Skills and Qualifications:

• Bachelor’s degree required.
• 1-2 years of experience in Google Campaigns. 
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
• Google Ads and Google Analytics certified.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively.

We are looking for an Affiliate Marketing Manager who is going to manage the company’s affiliate program through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization, and analysis.

He/she is responsible for identifying, evaluating, and recruiting new affiliates to increase program distribution and interfacing with internal marketing and other teams to develop and implement marketing strategies and support affiliate programs.

You’ll be launching, managing, and growing a world-class, global affiliate program that moves the needle for overall business growth and closely ties into the overall marketing strategy.

You will work with the wider digital marketing team and multiple stakeholders across the business to ensure consistent and effective affiliate strategies are developed, agreed and implemented across markets.

As the Affiliate Manager you will:

• Own, develop, and deliver an affiliate sales strategy to drive revenue growth and meet business targets
• Maintaining and developing affiliate marketing programs, recruiting new affiliate partners
• Reviewing affiliate contracts, nurturing relationships with external vendors, affiliates, and partners
• Monitoring affiliate practices; negotiating and evaluating affiliate advertising agreements; maintaining relationships with affiliates and partners
• Performing marketing research on potential affiliate partners
• Monitoring affiliates and enforcing company procedures around affiliate programs
• Regularly monitoring campaign performance
• Compiling and submitting campaign performance reports
• Providing monthly invoices to affiliate partners
• Handling the buying, renegotiation of rates, renewing or canceling media placements and other advertising programs
• Plan and execute the seasonal and general campaign, overall partner outreach, market positioning, and branding across all affiliates
• Manage the relationships with key affiliates, maximizing their promotion
• Manage the affiliate marketing platform (Partner Stack), ensuring adherence to performance and service level KPI's and ensuring full exploitation of platform tools and functionalities
• Provide in-depth reporting, analysis, and insight to relevant stakeholders, highlighting the story behind the actual and forecasted performance
• Creating campaign reports that show progress and return on investment

Required Qualifications:

• At least, 7 years of experience working with affiliate management platforms and networks. Experience with Partner Stack a plus
• Considerable affiliate marketing experience, ideally gained from a high-growth, online or multi-channel business in the American region and a track record of achieving results (meeting lead-gen, CPA, Revenue targets, Conversion KPIs, etc.)
• A strong digital marketing expert with experience developing and managing campaigns in at least one channel discipline (SEM, email, social, content marketing, etc.)
• Able to demonstrate strong analytics skills and experience with digital marketing analytics tools e.g., Google analytics, etc.
• Education – BA in Business, Marketing, Communications or related degree is a must, MBA or equivalent preferred
• Should have previous experience purchasing and negotiating pricing for various media, including email, banner, and Web pop-up advertisements
• Experience with affiliate marketing networks and search engine marketing is a must
• Knowledge in ad-serving technologies, experience in campaign management
• Experience in dealing with and presenting to multiple stakeholders effectively
• Organized with an ability to multi-task, prioritize and work to tight deadlines
• Excellent numeracy and analytical skills with the ability to process large amounts of data and information into concise recommendations and action for the affiliate campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate