Digital Marketing Executive

About ekincare

Join the fastest-growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health benefits market. Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive, and personalized platform, helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app), and named as the best "Healthy Workplace Brand" in the IHW Summit.

If you are ambitious, willing to solve some of the toughest problems, and excited to apply your skills towards making India Inc. healthy, come, join us!

Some things we are proud of 

1. Introducing the family doctor concept in teleconsultations, which is on its way to becoming the de facto standard in the industry.
2. Creating a state-of-the-art digitization AI, that unlocks a whole new world of healthcare data, that forms the core of our recommendation engine.
3. MNCs that sell health benefits  to other  companies, use us for their employee health benefits

For more details about us please visit www.ekincare.com     

Location - Hyderabad

The Role – Head of B2B Marketing 

Reporting to - Vice President Marketing

NOTE: Not looking for a “Check in the box” marketer but a strong “Result/Output oriented Data-Centric marketer” who understands the Metrics that matter. 

About the role: 

You will be responsible and accountable for planning, developing, implementing, and delivering the

organisation’s B2B marketing strategies for growing its customer base. No doubt the role is a

demanding one and includes but is not restricted to:

• Manage the B2B vertical for Product Marketing, Performance Marketing, and Digital Marketing
• Demand and Lead generation (inbound and outbound) and ensure the quality of leads (quality over quantity)
• Understand the B2B and Technology space and customer behaviour of different segments
• Build a data-driven strategy and funnel for improving marketing performance, execute A/B tests and use data to separate Signal from Noise
• Build new sources of Lead Generation channels and effectively nurture leads
• Develop and maintain Campaign and Lead Funnel reporting that will be necessary to monitor and improve our Conversion rates and ROI
• Identify trends, insights, Competitive Landscape and optimize spend and performance based on these parameters
• Build ekincare Brand and Positioning across various channels
• Execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Grow our email list and manage various email campaigns. Segment lists based on behaviors like
• past email engagement and website interactions (content downloads, site page visits, etc.)
• Hands-on Google Analytics knowledge for various tracking and analytics
• Liaise with the sales team and work closely with them to get feedback for improvement based on a data-centric approach

Requirements:

• Minimum 5 to 8 years and maximum 15 years of working experience
• Hands-on at Digital Marketing and Demand Generation
• Experience in B2B SaaS is an added advantage, though not a must.
• Knowledge of Social Media Marketing and SEO
• Result-oriented approach to marketing
• Knowledge of marketing automation tools like HubSpot, Marketo etc.

DO NOT APPLY IF:

• You do not have hands on experience in Digital Marketing and have only worked on it as a Support function or just have theoretical knowledge. You will be asked to show the various tools on-screen share and do a Case Study which will be used as a filter
• You need to be spoon fed or constantly reminded of the things required for your work
• You do not value timelines and keep making excuses for late deliveries
• You are not output focussed/oriented and only stress on the efforts
• You do not or are not willing to take ownership of your work

• You will be the One go-to person for - everything- Revenue & Growth. Responsible for building the team, processes & programs that enable growth.
• Owns the overall revenue of the organisation. Manage P&L, Discounts & Marketing budgets efficiently.
• Completely own User Acquisition, Conversion & Retention Drive tech enabled growth for the company.
• Drive Digital & Offline marketing strategies. Completely own the performance marketing and assist in brand building.
• Work with the agency to drive SEO (website) mandates for growing the organic traffic.
• Influence online product changes on websites that drive discovery, user engagement & revenue.
• Lead corporate partnerships and programs to build brand awareness and cost effective user acquisition.

• Engaging with multiple people through various social media platforms and getting backlinks.
• Getting high traffic by bookmarking web pages and blogs. Creating backlinks through various blog directory submissions.
• Keep up with search technology trends and recommend changes and updates accordingly will be responsible for On-Page Optimization, Off-Page Optimization,
• Social Media Optimization, Link Building Techniques
• Continuously monitor SEO status of assigned websites for opportunities and updates SEO experience will include excellent knowledge of search engine technology
• Develop, execute and maintain link building activities
• Take part in submissions across the web Directories and articles, directories, social bookmarking, blog, and forum Submission to increase link popularity for websites and other SEO-related activities.

Skills required for the role:

• Candidate must generate backlinks on a daily basis using good PR & amp; DA websites
• The candidate is expected to generate 150-200 backlinks in a day
• The candidate must be very enthusiastic about Off-page link building techniques
• Candidate must be up-to-date with new techniques coming in the market and accordingly use those methods for our clients
• Candidates must find out new websites for link generation on a daily basis
• The candidate will be responsible for improving the ranking of the website by using Off-Page techniques

Purpose:

We are looking for an analytical and perceptive Brand Manager, fluent in English & a skilled communicator. 

Role and Responsibilities:

• Conduct consumer and market research

• Identify how our brand is currently positioned in the market
• Design a research-based brand strategy
• Develop and execute marketing campaigns aimed at communicating our brand message 
• Communicate our brand personality internally and align company around foundational ideas
• Lead marketing team members through campaigns
• Measure and report on success of marketing campaigns
• Anticipate consumer trends and keep brand up to date

Qualifications and Education Requirements:

Bachelors is a must. PG Preferred.

Preferred Skills

• 1 – 2 years’ experience in Beauty and Healthcare
• Proficiency in MS Excel, PowerPoint, and Word
• Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
• Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) 
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Excellent presentation skills
• Working under pressure
• Being passionate and energetic about the brand
•  Organizational and methodical skills are also a bonus

Role: Business Operations/Account/Client Services manager 
Employment Type: Full-time 
Salary: 4.2 to 6 Lakhs per annum based on experience 
Location: Madhapur, Hyderabad
Experience: Agency and Marketing experience preferred 

Arin & Human is looking for a Client Services/Account/Business Operations manager to handle some of our Singapore and Indian Clients. 

Job Description 

•  Requires managing both Digital and Traditional Marketing objectives of clients 
•  Understand Clients' sales and marketing objectives and prepare a well-planned brief for the creative and digital teams 
• Conduct daily meetings between teams and be flexible with remote collaboration tools such as teams, hangouts etc. 
• Should have an excellent knack for creativity and passion for marketing 
• Monitoring SEO and paid marketing activities 
• Drive weekly review meetings with clients and monitor account health 
• Understanding of Marketing & Branding Strategies 
• Understanding of latest consumer marketing technology such as marketing automation, e-commerce platforms, CMS, CRM etc.