City Evangelist | Hyderabad

Key Areas of Responsibility:

● Growth

○ Consumer:

■ Understand the core consumer needs, and collaborate with product and design to build the right consumer experience and optimise conversion funnels.

■ Lead the development and execution of comprehensive growth strategies, focusing on user acquisition, activation, and retention.

■ Oversee and optimise performance marketing channels, including paid advertising, SEO, SEM, and partnerships.

■ Utilise data analytics to identify trends, insights, and areas for improvement in the user journey.

■ Develop and implement strategies to increase customer retention and lifetime value.

○ Partnerships

■ Define the partnerships and spiritual leader outreach strategy to align with the consumer need and company vision.

■ Build a high quality curated leader community by developing a deep understanding of the ecosystem and nurturing leader relationships.

■ Work closely with the content team to align leader onboarding strategy with the overall content strategy.

● Strategic Support:

○ Collaborate closely with the founding team to drive and execute key strategic initiatives.

○ Conduct market research, prepare reports, and provide insights to support decision-making.

● Problem Solving:

● Anticipate challenges and proactively identify solutions to address them.

● Assist in resolving operational issues and roadblocks.

Qualifications

● Bachelor's degree in Engineering; MBA is a plus.

● Previous experience in a Product or Chief of Staff or similar role, preferably in a startup environment.

● Exceptional organisational and project management skills.

● Ability to work independently and collaboratively in a fast-paced environment.

● Flexibility and adaptability to handle evolving responsibilities.

• Recognizes and seizes opportunities to contribute to agency new business
• Build product GTM narrative, and clearly explain products, value proposition, commercial and engagement model
• Organize Product trainings and roadshows across agencies
• Accountable for maintaining a positive relationship with Media agency, and providing clear lanes of communication and support
• Responsible for development of direct reports
• Establish regular check-ins with key stakeholders
• Understand who and when to pull in Tech Product team to support client-direct conversations, and more specific requests
• Manage & prioritize incoming requests from agencies
• Partner with business stakeholders to define product application & usage goals and working to ensure solutions are properly integrated, applied, and activated
• Provide feedback to product team share client & agency specific feedback, areas for improvement, opportunities, etc.
• Display strong consulting and collaboration skills
• Exhibits enthusiasm for clients’ business and industry. Maintains leading edge of knowledge of clients’ business and industry

• 10+ years of experience, ideally in a digital or media agency or consultancy
• Strong knowledge of leading data and technology tools
• Excellent written and verbal communication skills, including demonstrated ability to create and deliver professional presentations and customer deliverables requiring little review/input from others.
• Strong attention to detail, excellent organization skills, and ability to manage multiple projects
• Demonstrable track record of success in operations and client engagement in a cross-functional environment, including product, tech, or media.
• Has deep knowledge and experience with paid media agencies

• Identify, prioritize, and reach out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocating for the customer’s needs, and communicating with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represent in strategic meetings
• Help increase sales and growth

 Batik, a product by Tartan, provides a fintech-based platform (startbatik.com) that has been built from the ground up to natively support a wide range of organizations and employers. Through Batik, employees are empowered to use customizable and flexible benefits with easy access to a marketplace that has multiple products like quick loans, credit cards, insurances, gadgets, coupons, gym memberships, etc.

Starting as a feature of one of our products at Tartan, Batik has helped the most innovative companies and HR leaders transform the employee experience to attract and retain top talent through employee benefits, strategic rewards, and recognition, and much more.

Tartan is a payroll connectivity API company enabling consent-driven employment and income verification in real-time, which allows businesses to access payroll data directly from the payroll systems to streamline income and employment verification, improve underwriting models, and help employees and independent freelancers avail of custom benefits through their employers.

What will you do?

• Identifying strategic partners by conducting market research to find the appropriate companies or domains to explore strategic alliances
• Build and execute a plan to elevate our partnerships and build a robust opportunity pipeline. Our partnerships involve collaborating on GTM, product, technology, and marketing
• Build sustainable, trusting relationships across the “Alliance partner”, and lead efforts to ensure the delivery of all technical resources into the sales campaigns of our partner.
• Build processes to grow our pipeline, innovate with GTM, market jointly with partners to customers and explore new avenues of growth
• Identifying the right opportunities, framing deal structures, negotiating, closing out of deals with a focus on business development, and sourcing deals.
• Scale impactful partnerships and build a cross-functional view of the organization across sales, marketing, product, and customer/partner success

You are:

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of them. We are open to promising candidates who are passionate about their work and are team players.

• Immediate joiners will be preferred.
• 5-7 yrs in alliances, partnerships, sales, or similar experience.
• An MBA degree is a plus, not a must
• Exceptional communication skills- written, verbal
• Proven ability towards constructive networking.
• Team player and multitasker with exceptional organizational skills.
• Knowledge of the rewards/gift cards/perks industry is a plus
• Prior experience in selling or managing clients for SaaS products/Tech solutions and similar enterprise solutions
• Hands-on experience on account management CRMs like Salesforce, Zoho, HubSpot, and similar
• Ability to manage clients/partners independently with minimum supervision

Why should you work with us?

• We are growing exponentially growing from an on-paper idea to revenues in less than 12 weeks - have big plans for 2022 and are super excited to build a top-tier product in India, for the world
• Crazy ambitious mission: Have a founder mindset and lots of room to experiment, integrate and expand further. Have a figure-it-out mentality.
• Transparent, flexible benefits: We have a robust benefits framework; we evaluate candidates based on performance every six months and put our best foot forward on appraisals, with some flexibility between cash/crypto mutual fund/stock options.
• So much transparency: We try hard to do it in the right way. We strongly believe that we can be much more open and move faster when we have nothing to hide.

Join us in making the fastest fashion brand on earth. We live & breathe trends. Working on 3D Virtual Design Technology we launch new trends even before they're produced. Making us the only fast fashion brand to be sustainable at the same time. Enabling young shoppers, first-hand access to latest styles with our Digital Only Collection.

We waste nothing but data & exploit nothing but our imagination. We operate at the intersection of fashion & technology. #SpeakSomethingNew is our mantra.

Roles & Responsibilities:

Key Responsibilities

• This role will be responsible for driving sales through e-commerce platforms & offline partnerships for the categories
• The person would be the business owner for all the categories at HeSpoke. The role entails leveraging know how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting, monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.

Driving Sales:

• Responsible for top-line revenue goals within the established investment budget to achieve P&L goals
• Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
• Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy

Monitoring Brand performance:

• Negotiate budgets, set goals, monitor and report on performance
• Secure Margins in line with overall guidance
• Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan
• Meet the plan for recognition and awareness of accountable brands
• Report performance against key metrics in approved formats

Sourcing:

• Overlooking the cost of production, materials & trims required. Planning and sourcing the requirements for the product categories.
• Sourcing knowledge of relevant supplier base to on-board materials at right price
• Create and manage supplier relations to develop long term, reliable & sustainable business
• Builds a strong supplier/vendor base that would stay relevant at every stage of business

Improve customer experience and retention:

• Develop processes and procedures to drive customer retention
• Drive banner revenue through list growth, segmentation and increased efficiency.
• Analyse user experience across channels and touch points through web analytics and determine potential improvements

What to expect:

1. Flexible working hours.

2. Hockey stick growth as the brand scales.

3. ESOPs.

4. Your fashion expenditure sponsored by HeSpoke upto INR five thousand every month.
   
   
   Office Location: Less than a mile from Forum Mall, Koramangala