Channel Sales Manager

1. About the Role

We are looking for a Channel Sales Executive to drive business growth through channel partners, resellers, consultants, agencies, referral partners, and direct sales opportunities in the Indian market.

The role will be responsible for identifying and onboarding new partners, developing partner relationships, generating qualified sales opportunities, supporting partners throughout the sales cycle, and contributing to revenue growth.

The ideal candidate should be confident in B2B technology sales, comfortable working with sales targets, and capable of building strong relationships with partners and customers.

2. Key Responsibilities

A. Partner Acquisition & Channel Development

• Identify and approach potential channel partners, resellers, consultants, agencies, and referral partners.
• Build and maintain a strong pipeline of prospective partners across India.
• Evaluate potential partners based on market reach, customer base, sales capability, and business alignment.
• Conduct partner outreach, presentations, negotiations, and onboarding.
• Maintain regular communication and engagement with existing partners.
• Support the development of a structured partner onboarding and activation process.

B. Partner Sales & Revenue Generation

• Generate sales opportunities through channel partners.
• Work with partners to identify prospects and convert qualified leads into customers.
• Support partners in customer meetings, product demonstrations, proposals, negotiations, and deal closures.
• Follow up consistently on partner-generated opportunities.
• Track partner-wise sales performance, pipeline, and revenue contribution.
• Work toward achieving assigned monthly and quarterly sales targets.

C. India Direct Sales

• Handle direct sales opportunities from the Indian market when required.
• Manage inbound and outbound leads through calls, emails, LinkedIn, and other sales channels.
• Conduct discovery calls and understand customer requirements.
• Deliver product presentations and demonstrations.
• Handle pricing discussions, objections, negotiations, and follow-ups.
• Build relationships with SMB, mid-market, and growth-stage companies.

D. Partner Enablement & Support

• Train and guide partners on product positioning, pricing, use cases, target customers, and sales pitches.
• Provide partners with relevant sales materials, demo resources, and product information.
• Help partners identify suitable customer opportunities.
• Conduct regular partner follow-ups and performance review meetings.
• Coordinate with internal teams to resolve partner and customer queries efficiently.

E. Sales Pipeline & CRM Management

• Maintain accurate records of partners, leads, opportunities, activities, and deal stages.
• Update CRM regularly with partner information, sales activities, follow-ups, and forecasts.
• Track lead-to-opportunity and opportunity-to-customer conversion.
• Maintain accurate sales forecasts and pipeline information.
• Prepare weekly and monthly sales reports covering partner acquisition, active partners, pipeline, closures, and revenue.
• Identify gaps in the sales pipeline and take corrective action.

F. Market Development

• Identify potential industries, regions, customer segments, and partner opportunities within India.
• Monitor customer requirements, competitor activities, pricing, and market trends.
• Participate in industry events, webinars, partner meetings, and networking activities.
• Generate ideas and initiatives to increase channel-led sales and market penetration.
• Share relevant market insights with the sales and management teams.

3. Key Performance Indicators (KPIs)

The performance of the Channel Sales Executive will be evaluated based on:

• Number of new partners identified and onboarded.
• Number of active and revenue-generating partners.
• Monthly/quarterly sales revenue.
• Achievement against assigned sales targets.
• Direct sales contribution.
• Sales pipeline value and coverage.
• Customer/partner engagement and follow-up effectiveness.
• CRM accuracy and reporting discipline.

4. Candidate Profile

Education

• Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field preferred.

Experience

• 1-2 years of experience in channel sales, partner sales, B2B sales, SaaS sales, software sales, cloud technology, or related technology sales.
• Experience working with resellers, consultants, agencies, referral partners, distributors, or other channel partners will be preferred.
• Experience in the Indian B2B market is highly desirable.

Required Skills

• Strong communication and interpersonal skills.
• Good sales, negotiation, and relationship-building abilities.
• Ability to identify and develop new business opportunities.
• Strong follow-up and lead-conversion skills.
• Ability to conduct product presentations and demonstrations.
• Target-oriented and commercially driven approach.
• Good understanding of B2B sales processes.
• Ability to manage multiple partners and sales opportunities simultaneously.
• Strong CRM discipline and reporting skills.
• Comfortable working in a fast-paced, startup/growth-oriented environment.

5. Preferred Competencies

• Channel/partner network in the Indian market.
• Experience selling SaaS or technology products.
• Existing relationships with SMB and mid-market businesses.
• Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
• Strong prospecting and outbound sales capabilities.
• Ability to work independently and take ownership of assigned targets.

Job description

We are looking for a motivated Channel Sales Executive to build and manage relationships with channel partners, generate business, and achieve sales targets. The ideal candidate should have good communication skills, a customer-focused approach, and experience in channel sales.

Key Responsibilities

• Build and maintain relationships with channel partners
• Generate new business through brokers, agents, and referral partners
• Meet sales targets and drive revenue growth
• Coordinate with internal teams for smooth customer onboarding and deal closure
• Conduct regular meetings and follow-ups with channel partners
• Maintain sales reports and update CRM regularly
• Keep track of market trends and competitor activities

Requirements

• Bachelor's degree in any discipline
• 1-5 years of experience in Channel Sales, Real Estate, BFSI, or a related industry
• Strong communication and negotiation skills
• Ability to build and maintain long-term business relationships
• Basic knowledge of MS Office and CRM tools
• Target-oriented with a proactive attitude

Role: Architecture & Interior Design - Other

Industry Type: Architecture / Interior Design

Department: UX, Design & Architecture

Employment Type: Full Time, Permanent

Role Category: Architecture & Interior Design

Education

UG: Any Graduate

Senior Associate manager - Lenovo Consumer

Company Name - Savex Technologies Pvt. Ltd.

Location - Chandigarh

Mode of Working - Work Form Office

Days of Working - 6 days a week (2 saturdays off and remaining Saturdays are half days)

About the Role

Savex Technologies is looking for a Senior Associate Manager – Lenovo Consumer to drive business growth and channel development for the Lenovo Consumer portfolio in the assigned territory.

The role will be responsible for managing and expanding the channel partner ecosystem, driving sales through distributors/resellers/retail partners, developing market opportunities and ensuring achievement of business targets.

The ideal candidate should have strong experience in IT/Technology Channel Sales, preferably with exposure to consumer laptops, desktops, tablets or related technology products, along with excellent relationships across the channel network.

Key Responsibilities

• Drive Lenovo Consumer sales through the assigned channel ecosystem in the territory.
• Develop and manage relationships with dealers, resellers, retailers, distributors and channel partners.
• Achieve monthly, quarterly and annual sales and revenue targets.
• Identify and onboard new channel partners to expand Lenovo's market reach.
• Develop existing partners and increase product penetration and wallet share.
• Build and maintain a strong sales pipeline and ensure timely conversion of opportunities.
• Drive primary/secondary sales and monitor sell-in and sell-out performance across partners.
• Work closely with channel partners to improve product visibility, availability and sales velocity.
• Plan and execute partner meets, retail activations, promotions and other channel initiatives.
• Coordinate with Lenovo and internal Savex teams for pricing, schemes, promotions, product launches and business initiatives.
• Track market trends, competitor activity, pricing and promotional strategies.
• Monitor inventory levels and channel stock to support healthy business movement.
• Support partners with product information, sales enablement and relevant marketing initiatives.
• Ensure accurate sales forecasting, pipeline reporting and regular business reviews.
• Analyse territory performance and identify opportunities for incremental growth.
• Build strong relationships with key channel stakeholders and ensure high levels of partner engagement.
• Resolve channel-related issues and coordinate with internal teams for timely closure.
• Ensure compliance with company/OEM processes and commercial policies.

Key Skills

Channel Sales | IT Distribution | Consumer Sales | Partner Management | Business Development | Laptop/PC Sales | Dealer & Reseller Management | Sell-In & Sell-Out | Revenue Growth | Territory Management | Forecasting | OEM Coordination

Skills Needed

Ideal Candidate

Candidates currently working with IT distributors, OEMs, PC/laptop brands, large resellers or system/channel partners and managing the consumer business/channel ecosystem would be ideal for this position.

Candidate Profile

• 5–8 years of relevant experience in IT/Technology Channel Sales.
• Mandatory: Strong channel sales experience with an established network of dealers, resellers, retailers or distributors.
• Experience in Consumer IT / PC / Laptop / Computing products will be strongly preferred.
• Exposure to Lenovo, HP, Dell, Acer, ASUS or other consumer technology brands would be an advantage.
• Strong understanding of the IT distribution and channel ecosystem.
• Proven track record of achieving sales targets.
• Strong partner management and business development capabilities.
• Good understanding of channel margins, schemes, inventory, sell-in/sell-out and market dynamics.
• Excellent communication, negotiation and relationship-management skills.
• Strong analytical and commercial orientation.
• Ability to independently manage a territory and drive business growth.

Interview process

Face to Face

This is a Channel Sales and Partner Management role for Citara's celebrity retail and lifestyle brands. You will be responsible for developing a network of resellers, onboarding and managing those partners, and helping them expand the brands across malls, shopping complexes and other retail channels in your assigned markets.

 would explain the responsibilities like this:

1. Find new resellers

Identify people/businesses who already have relationships with:

• Malls
• Shopping complexes
• Retail stores
• Lifestyle stores
• Regional retail networks

2. Onboard resellers

Approach potential partners, explain Citara's brands and commercial opportunity, negotiate and bring them into the reseller network.

3. Manage existing partners

Once onboarded, maintain regular contact with the reseller and understand:

• Sales
• Stock/product requirements
• New opportunities
• Customer feedback
• Problems faced by the reseller

4. Expand market presence

The role will cover markets such as:

Maharashtra | Gujarat | MP | Bihar | NCR | Karnataka | Telangana | Bengal | Assam

The person may need to travel extensively within the assigned territory.

5. Generate business through the channel

The candidate is not expected to sit in a showroom and sell jewellery directly to customers.

The focus is:

“Build the network of people/businesses who can sell the brands.”