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Channel Sales Manager
Channel Sales Manager

Channel Sales Manager at Appstean Infotech · Remote only · 4 - 6 years · ₹8L - ₹12L / yr · Profitable · Remote only · Posted 27 Jan 2025

Appstean Infotech 's logo

Channel Sales Manager

Nikhita Chourasia's profile picture
Posted by Nikhita Chourasia
4 - 6 yrs
₹8L - ₹12L / yr
Remote only
Skills
Channel Sales
Sales
Direct sales

Job Title: Channel Sales Manager - ERP & CRM Solutions

Location: Mumbai, Hyderabad, Remote

Experience: 4-6 yrs


Job Summary:

We are seeking a highly motivated and experienced Channel Sales Head to drive the channel partner strategy, business development, and revenue generation for our ERP and CRM product offerings across the Middle East, Asia, South Africa, US, and UK. This role requires a strategic leader with a strong background in building and managing channel ecosystems, driving sales through partners, and executing regional go-to-market plans. The ideal candidate will have a deep understanding of the ERP and CRM landscapes and the ability to recruit, enable, and scale high-performing partners while delivering measurable sales revenue growth.


Key Responsibilities:

Channel Partner Strategy & Development:

  • Develop and execute a comprehensive channel sales strategy across the Middle East, Asia, South Africa, US, and UK regions to drive revenue growth for ERP and CRM solutions.
  • Establish and nurture strong relationships with new and existing partners to drive sales and product adoption.
  • Lead the development of go-to-market strategies and regional sales plans in collaboration with the channel partners.


Partner Enablement & Training:

  • Design and implement training programs to ensure that partners have the skills and knowledge to successfully sell, implement, and support ERP and CRM solutions.
  • Provide ongoing support and resources to partners, including sales enablement tools, marketing materials, and product updates.
  • Drive partner certification programs and performance management to maintain a high standard of service delivery and sales performance.


Revenue Growth & Sales Execution:

  • Work closely with channel partners to ensure they meet or exceed their sales quotas and targets.
  • Collaborate with internal sales teams and marketing to support joint sales efforts, drive pipeline development, and close deals.
  • Take ownership of generating sales revenue for the organization by fostering a results-driven sales culture among channel partners.
  • Manage sales forecasts and ensure timely reporting of pipeline and partner performance to senior leadership.


Partner Ecosystem & Relationship Management:

  • Build and maintain long-term, strategic relationships with key partners and stakeholders within the partner ecosystem.
  • Conduct regular performance reviews with partners, identify areas for improvement, and work together on corrective actions to drive mutual success.
  • Act as the point of contact for critical partner escalations and address any issues that may impact partner satisfaction or sales performance.

Market & Competitive Insights:

  • Stay informed about market trends, customer needs, and competitor activities in the ERP and CRM markets to inform channel strategies.
  • Provide insights on regional market dynamics and customer requirements to adjust product offerings and improve partner sales tactics.
  • Collaborate with product management and marketing teams to align product messaging and promotional strategies with regional channel partners.

Reporting & Analysis:

  • Provide regular reports on partner sales activities, progress against goals, and forecasts to senior leadership.
  • Analyze channel performance data to identify trends, areas for improvement, and new business opportunities.


Key Qualifications:

Experience:

  • 5-6 years of experience in channel sales, partner management, or business development, with a proven track record of success in the ERP and CRM markets.
  • Extensive experience in managing channel partners across the Middle East, Asia, South Africa, US, and UK regions.


Skills:

  • Strong leadership skills with the ability to influence and align cross-functional teams and partners.
  • In-depth knowledge of ERP and CRM product landscapes, business processes, and customer needs.
  • Excellent communication, negotiation, and interpersonal skills with the ability to build relationships at all levels.
  • Ability to develop and execute strategic plans while maintaining focus on day-to-day operational execution.
  • Results-driven, with the ability to manage multiple priorities and achieve sales targets.

Education:

  • Bachelor's degree in Business, Information Technology, or a related field. MBA preferred.

Travel:

  • Ability to travel as needed to engage with partners and support regional sales efforts.

Personal Attributes:

  • Highly self-motivated with a passion for building and scaling business through partnerships.
  • Collaborative, yet able to work independently and manage multiple complex relationships.
  • Strong business acumen with a focus on results and long-term business growth.
  • Excellent problem-solving and conflict-resolution skills.
  • Ability to thrive in fast-paced, rapidly evolving environments.


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About Appstean Infotech

Founded :
2012
Type :
Product
Size :
20-100
Stage :
Profitable

About

Appstean Infotech is a next-generation IT-enabled services provider and software development company founded in 2012 that assists businesses in 360° digital transformation. Customer centricity is the prime focus of Appstean. It is reflected in our value-driven services that use the exponential power of the cloud and is empirical to offer you hyper-personalized digital experiences. Appstean specialization and expertise with the right blend of innovation, information technology, exceptional software development, and all-round digital transformation. Appstean's brainiac team has been catering its services globally and is also proudly a member of NASSCOM and ISO 9001-2008 company. From ideation and conceptualization to development, deployment, and after-sales services, our proficient team never hesitates to walk the extra mile to cater to our clients' industry-specific needs.
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About the Role

  • We're hiring a Partnerships Manager to drive revenue through our cloud and AI partner ecosystem. This is a
  • sales-oriented alliances role — we need someone who has already built relationships with Field Sales Reps
  • (FSRs) and Account Executives at Google Cloud, AWS, or Azure, and has a track record of converting
  • those relationships into closed deals. You'll shape how we approach partnership-led sales strategically, not
  • just manage program operations.


What You'll Do

• Build and leverage relationships with FSRs and Account Executives at Google Cloud, AWS, and

Azure to generate qualified pipeline

• Drive co-sell motions end-to-end — from partner-sourced lead to closed deal

• Define and execute our partnership-led sales strategy, advising leadership on where and how to

prioritize partner channels

• Identify and pursue joint-selling opportunities with hyperscaler account teams

• Represent the company in partner-facing sales conversations and deal reviews

• Track partner-sourced pipeline and revenue, and report on channel performance to leadership

• Work around partner-led sales incentives, collaborating with external partnership teams for funding

initiatives

• Expand our footprint within the Google Cloud, AWS, and Azure partner ecosystems by building new

FSR/AE relationships


What You Need

• 6–8 years of direct experience in partnership/alliance roles within the cloud ecosystem

• Demonstrated track record of closing multiple deals through Google Cloud, AWS, or Azure partner

networks

• Established relationships with FSRs and Account Executives at one or more hyperscalers

• Strong understanding of co-sell motions, deal registration, and partner-sourced pipeline management

• Ability to advise leadership on partnership-led go-to-market strategy, not just execute existing

programs

• Strong sales acumen and comfort owning revenue-linked outcomes

• Excellent relationship-building and stakeholder communication skills

Nice to Have

• Experience working with Partner Development Managers/Executives in AI-first partner ecosystems

like Anthropic and OpenAI

• Experience with partner certification programs (Anthropic Claude Partner Network, AWS APN, Azure,

GCP)


Who You Are

• A relationship-first operator who can open doors within hyperscaler sales teams

• Commercially minded — you think in terms of pipeline, deal velocity, and closed revenue

• A strategic thinker who can shape how the company approaches partnership-led sales, not just follow

a playbook

• Comfortable operating with high autonomy and ownership of outcomes

Skills: Partner Sales, Co-sell, Channel Partnerships, Google Cloud Partner Network, AWS Partner Network,

Microsoft Azure Partner Network, Deal Registration, Pipeline Management, Strategic Alliances, GTM

Strategy

Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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