Business Development Executives (Admission Officer)
Job Description – Admission Officer
About Aakash
Aakash Educational Services Limited (AESL) is a pioneer in India’s test preparation industry, with over 35 years of excellence in preparing students for competitive examinations such as NEET, JEE (Main & Advanced), school/board exams, and national-level scholarship programs including NTSE and Olympiads.
With 315+ branches across India, 6,000+ expert faculty, fully digitized classrooms, and a robust hybrid learning model, Aakash offers a student-centric learning environment focused on delivering consistent results. In 2023 alone, 122,000+ Aakash students qualified in NEET & JEE.
Aakash is proud to be recognized as a Great Place to Work for three consecutive years, reflecting our commitment to employee growth, collaboration, and a positive work culture.
Role Purpose
The Admission Officer is responsible for driving student enrolments through lead generation, counselling, and conversion by executing effective ATL & BTL marketing activities and delivering a superior customer experience.
Key Responsibilities
- Generate admissions through Above The Line (ATL) and Below The Line (BTL) marketing activities such as school seminars, open seminars, and residential outreach within the assigned territory
- Conduct school visits to build relationships with principals, coordinators, and school management for business development
- Counsel students and parents through centre visits and home visits, ensuring a positive experience and successful admission closure
- Identify and leverage business opportunities by networking with local tuition teachers and academic influencers
- Achieve assigned admission targets while adhering to internal processes, systems, and compliance guidelines
Required Skills & Competencies
- Strong customer handling skills with a calm, empathetic, and patient approach
- Effective sales, persuasion, and negotiation skills
- Excellent communication, presentation, and networking abilities
- Working knowledge of MS Office, email communication, and CRM/sales software
- Fluency in English and the regional language
- Willingness to travel extensively and confidence in public speaking
Desired Attitude
- High customer orientation
- Strong sense of ownership and accountability
- Result-oriented mindset
- Emotional intelligence and team collaboration skills
Qualifications
- Bachelor’s degree (mandatory)
- Preferred: B.Tech / MBA / Master’s in Psychology, Education, or related disciplines
Experience
- Prior experience in education counselling or career counselling preferred
- Experience in B2C sales across any industry will be an added advantage
Key Stakeholder Interactions
External:
- Students, Parents, Schools
- Partners and vendors for ATL & BTL activities
Internal:
- Branch academic and non-academic teams
- Regional Student Support Centre
- Regional Sales and Operations teams
Shubham Vishwakarma
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About Aakash Educational Services Limited
About
Aakash Educational Services is a premier educational institution that provides comprehensive coaching and guidance for Engineering Entrance Examinations, specifically JEE Main and Advanced. The institution is committed to providing quality education and coaching to aspiring students who are preparing for medical, engineering, school/board exams, and competitive scholarship exams.
With over 201+ centres across the country, Aakash Educational Services has established itself as a trusted and reliable institution for students seeking to excel in their academic pursuits. The institution's focus is on providing comprehensive test preparatory services that include classroom teaching, study material, test series, and doubt-clearing sessions.
The company was founded by J. C. Chaudhry and is headquartered in New Delhi, India.
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