Business Development Executive

Role:  Product Marketing Manager

Experience:  5 to 12 years

Job Location: Chennai

About us:

OJ Commerce (OJC), a rapidly expanding and profitable online retailer, is headquartered in Florida, USA, with a fully functional office in Chennai, India. 

We deliver exceptional value to our customers by harnessing cutting-edge technology, fostering innovation, and establishing strategic brand partnerships to enable a seamless, enjoyable shopping experience featuring high-quality products at unbeatable prices. Our advanced, data-driven system streamlines operations with minimal human intervention. 

Our extensive product portfolio encompasses over a million SKUs and more than 2,500 brands across eight primary categories. 

This role involves driving the marketing efforts for a product line with a compound annual growth rate (CAGR) of 70% to achieve the targeted revenue run rate of US$ 200 million in three years. 

With a robust presence on major platforms such as Amazon, Walmart, Wayfair, Home Depot, and eBay, we directly serve consumers in the United States. 

As we continue to forge new partner relationships, our flagship website, www.ojcommerce.com, has rapidly emerged as a top-performing e-commerce channel, catering to millions of customers annually.

Responsibilities:

The successful candidate will manage all aspects of pricing, promotions, channels, and advertising for the product line, with responsibilities including: 

• 1.Assessing the strengths and weaknesses of our product line, promoting it across all major channels 
• 2.Identifying essential product features to be promoted and tracking the effectiveness of the campaigns across channels to boost the product line against competitors. 
• 3.Recognizing opportunities for expanding the product line by pinpointing consumer gaps, search trends, and competitors' strengths 
• 4.Collaborating with key channel managers to ensure alignment with budgets, fostering success in both ad-driven and organic growth to achieve sales targets within the product line's cost budgets. 
• 5.Developing and maintaining relationships with stakeholders in online marketplaces and digital channels 
• 6.Comparing products against competitors in terms of features, pricing, and listing quality 

Skills

• 1.Demonstrated experience in e-commerce, including listing, digital ads, and organic search across one or more major channels. 
• 2.Proven expertise in digital marketing strategies that drive sales, such as paid advertising across various media and channels, email marketing, and affiliate marketing. 
• 3.Experience in launching new products and comprehensive knowledge of product marketing, including managing listings, pricing, promotions, and positioning. 
• 4.Exceptional qualitative and quantitative analytical skills 
• 5.Ability to navigate a dynamic and complex ecosystem 
• 6.Adept at building relationships with both internal and external stakeholders 
• 7.Advanced proficiency in Excel and outstanding written and verbal communication skills 

What we Offer

       1.A fast-paced startup environment with limitless opportunities for impact 

       2.A supportive culture that encourages personal growth and development 

       3.Competitive salary 

       4.Medical benefits and accident coverage 

       5.Flexible office working hours 

• Defines and develops the most efficient business process methods, parameters, and procedures. 
• Assists with the development of process requirements, parameters, control plans, flow charts, and instructions. 
• Evaluates existing processes, and recommends and implements improvements. 
• Prepares extensive written documents, process workflow diagrams and business requirements. 
• Researches new solutions through leading industry standards for processes, software applications and systems. 
• Monitors the general technological environment and anticipates trends. 

• General knowledge of business processes and procedures. 
• Intermediate time management, communications, and organization skills. 
• Strong attention to detail. 
• General knowledge pertaining to the implementation, analysis and execution of corporate process improvement initiatives. 
• PCs and various software applications, including MS Word, PowerPoint, Excel, and Visio. 
• Ability to communicate technical info and ideas so others will understand. 
• Ability to successfully work and promote inclusiveness in small groups. 

• Bachelor's degree in Bachelor in Engineering, Information Technology, or business
• Requires two to four years of experience documenting processes, process design, process management, procedures, flowcharts
• Knowledge of agile methodologies
• BPMN methodology is a big plus
• Visio, Bizagi or equivalent tool experience
• Strong consultative experience.
• Plus certification in improvement process (Six Sigma or equivalent)
• Background in technical field is a big plus 
• Business Process Management BPM

Desired Candidate Profile

• Graduation is a must
• Relevant work experience of 4-5 years in Business Development is required
• Previous work experience in dealing with pharma companies is a must
• Outstanding communication and professional networking skills
• Excellent presentation, negotiation and interpersonal skills
• High ownership and problem-solving ability is a must

Designation

• Digital Marketing Manager

• Performance Marketing Manager

1. Paid Marketing Manager
2. Digital Lead
3. Lead- Digital Marketing
4. Online Marketing Manager 
5. Digital Marketing Analyst/Senior Digital Marketing Analyst
6. Digital Success Manager

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
• Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
• Lead a team of performance marketers & Data Analyst
• Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
• On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
• Understand ways to scale campaigns across platforms in an optimal manner.
• Perform interest research in Facebook using audience insights and ads manager.
• Create a digital media plan based on requirements across multiple platforms
• Understand how content works across different social media platforms
• Create insightful reports based on data from performance marketing campaigns
• Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
• Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
• Work on retentiton marketing through Mo engage or internal communication.
• Coordination with SEO Team for Organic ranking updates & suggestions
• Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
• Work on launching influencer marketing campaigns & influencer network for the brand.

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.

Min. 3-4 year experience is required in this role.

THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME

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