Business Development Associate

Strong performance marketer profile

Mandatory (Experience): Must have 2.5+ years of experience in performance marketing in B2C product companies (preferred Fintech)

Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc

Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C

Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools

Mandatory(Company): B2C Product companies (B2C Fintech is highly preferred)

Preferred

Preferred (Tech Skills 1): Experience with AI/ML platforms for marketing

Preferred (Tech Skills 2): Experience with creative automation tools like Canva or Pencil

Preferred (Tech Skills 3): Exposure to offline acquisition channels

Job Specifications

We are looking for a passionate Laravel/edtech Product manager to join our team. The ideal candidate will be an

enthusiastic project manager eager to learn and grow his/her skills in the field.

Job Responsibilities

● Be able to take a finished specification or design and create functional software environment.

● Ability to think critically, conduct research and creatively solve problems.

● Ability to communicate clearly with stakeholders and peers, and the ability to collaborate as a team.

● Develop and deploy new features to facilitate related procedures and tools if necessary

● Good knowledge of relational databases, version control tools and of developing web services

Qualification and experience

● Knowledge of PHP, Laravel, MySQL, Apache and Linux servers

● Knowledge of design patterns, composition and object-oriented development

● Experience working with APIs, both integrating a third-party API and creating your own when necessary

● Experience in test automation and test-driven development

● Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and

functionality

Location: HSR Layout, Bangalore (onsite, 5 days a week)

Role Snapshot:

As an Individual Contributor owning the end-to-end funnel, you will drive consultative, solution-based sales - from prospecting/lead generation to RFQ/tender management, deal closure, and handover to CSM. You’ll engage senior HR leaders at large enterprises, diagnose pain points, curate personalized proposals, and negotiate complex multi-stakeholder deals (tech, product, infosec, legal).

Key Responsibilities:

• Consultative Selling & RFQ/Tender Expertise
• Lead discovery sessions to uncover HR KPIs, craft tailored wellness solutions, and respond to RFQs and tenders efficiently.
• Develop and execute a strategic sales plan to exceed targets in the B2B workplace wellness space.
• Prospecting & Pipeline Ownership
• Build and maintain a robust pipeline via cold calling, LinkedIn outreach, and networking.
• Qualify leads rapidly, create customized proposals, and manage RFP/RFQ processes end to end.
• Negotiation & Cross-Functional Collaboration
• Navigate complex commercial negotiations—mediating between internal (tech, product, infosec, legal) and client teams.
• Finalize contracts with senior HR/CXO stakeholders; ensure seamless transition to CSM.
• Communication & Relationship Building
• Demonstrate polished communication—presenting virtually/in person, crafting precise emails, and engaging on LinkedIn.
• Cultivate long-term relationships with key decision-makers; become their trusted wellness advisor.
• Market Intelligence & Reporting
• Stay updated on industry trends and competitor offerings.
• Provide accurate sales forecasts and reports to leadership.

Requirements:

• Graduation/ Post Graduation
• Must have owned substantial individual sales targets and delivered them in the past. The compensation must have had a fairly significant portion of the performance-based component.
• Minimum 3 years of B2B sales experience, preferably in a consultative/solution-selling environment
• Proven experience in creating, owning, and managing the end-to-end B2B sales funnel as an individual contributor, including lead generation, pitching, proposal building, negotiation, and closure
• Polished personality, excellent written and verbal communication for presenting to CXOs and senior Management at corporates.
• Should genuinely care about health and well-being space.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.

Qualifications

• Digital Marketing and Online Marketing skills
• Social Media Marketing skills
• Web Analytics skills
• Strong experience in PPC management
• Ability to collaborate and communicate with cross-functional teams
• Knowledge of SEO and SEM principles
• Experience with Google Analytics, AdWords, and social media analytics platforms
• Bachelor's degree in Marketing, Communications, or a related field

Responsible for maintaining all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage and supervise all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Developing creative digital marketing strategies to meet the decided target.

Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.

Experience with SEO marketing and related tools.

Strong SEO/SEM capabilities (imperative).

Established capabilities in Google Analytics.

Optimize copy and landing pages for search engine marketing.

Create a report of competitor advertising links.

Sound knowledge of Wordpress, MySQL, XHTML, CSS, Jquery and JavaScript.

Improving the usability, design, content and conversion of the company website.

Review and suggest new technologies and keep the company at the forefront of developments in digital marketing.

Good experience in creating content and copy for the online mediums including blogs, websites, infographics, online videos, competitions, and social media campaigns. Impeccable spelling and grammar.

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.

Experience in managing and guiding a team and bringing out the best results.

Job Types: Full-time, Part-time, Fresher, Freelance

Salary: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Supplemental pay types:

• Overtime pay
• Performance bonus
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 1 year (Preferred)
• PPC Campaign Management: 1 year (Preferred)
• total work: 1 year (Preferred)

Ability to Commute:

• Hyderabad, Telangana (Required)

Ability to Relocate:

• Hyderabad, Telangana: Relocate before starting work (Required)

Are you passionate about content and social media? Would you like to put your creativity and knowledge into practice? Are you someone who can interview random people on the street and make it entertaining? Are you the one who is skilled at shooting, editing and making videos? Are you  a real digital addict that is available part time for a duration of 6 months? Are you currently in your bachelor's degree studying business or communications? 

Then our Social Media Specialist position might be just for you! We are looking for a hungry intern with a strong interest in digital and who is ready to give 110% in a fast-paced cross-functional work environment (remote). You are flexible, curious, entrepreneurial and do not shy away from responsibilities.

A few words about us: 

India's first disruptive EdFinTech start-up for pre-teenagers- Good Good Piggy is an online piggy bank and behavioral rewards platform...doubling up as an investment channel to build financially responsible children! 

What Would You Do During Your Internship

• Create engaging reels and tiktok (and/or outsource this effectively)for our social media platforms
• Help manage the day-to-day handling of all social media channels including LinkedIn, Facebook, Twitter, Instagram, and TikTok, adapting content to suit different channels
• Manage and facilitate social media communities by responding to social media posts and direct messages
• Research and evaluate the latest trends and techniques in order to recommend improvements to increase performance of our social media platforms.
• Creating entertaining, interesting and fun reels to help increase the reach, impressions and followers of our digital audience(s). 
• Writing and creating (video) content in English and Hindi.

What Do You Need To Succeed

• You live and breathe social media
• You are a fluent English speaker and possess outstanding copywriting skills
• You have an eye for video editing and shooting, and can design visuals for social media posts (Canva)
• You take initiative and are consistently proactive
• You have a creative mind, and you are a good organizer.
• You are highly organized and detailed-oriented
• You are a team player and able to work independently.
• You are a positive person, eager to learn and grow
• It’s a big plus if you’ve already had some hands-on experience running Social Media channels for another organization
• You are available 10 hours a week, and can respond to the deliverables assigned to you proactively 
• You are interested in working in an internationally oriented environment

What Would You Get

• Access to India’s fastest-growing Fin-tech network
• Lots of room for personal and professional development
• A tall stipend of Rs. 4500/ pm
• An international team and lots of banter! 
• Experience, and an opportunity to grow within and outside our company

Qualification

•     Total Experience level of 2 to 4 years of software development
•     Strong problem-solving skills, data structures, and algorithms
•     Experience with distributed systems handling a large amount of data
•     Excellent coding skills in any one/more among Ruby/ROR.
•     Good understanding of Web Technologies (RestFul APIs, Authentication)
•     Good understanding of Database Systems
•     Experience in working on Data Science problems is a plus
•     B.Tech/BE/M. Tech in Computer Science or equivalent

Responsibilities

We believe in a setup where our engineers get to experience most components of our platform though they might be experts in one/few areas. Here are some areas where based on your choice & experience you would be working on:

Enhancing various components of our AI platform (e.g Context engine, Feed Integration pipeline, Configuration Manager etc)

Managing bot development/on-boarding for existing/new clients which includes building Bot UI flows, integration of client APIs etc

Exploring new capabilities and integrating external systems (e.g Google Vision APIs, Greatschool.org APIs etc) into bot platforms based on use cases

Building/enhancing customer/employee facing Admin Site for reporting, setup, customer onboarding, configurations, AI training, Monitoring and alerting etc

Building/managing RESTful APIs for various features within the core bot platform

Exploring/integrating/enhancing with various third-party messaging systems (e.g FB Messenger, Twitter, Viber, Alexa, Zendesk, Salesforce etc) as these platforms evolve in capabilities

Building/managing AWS clusters for clients

Automating test cases, build process.

About Insyncai

Insyncai is the leading Customer Experience automation platform for enterprises who need to up-level the entire customer journey. eCommerce penetration has increased more in the last year than it has over the last decade, therefore brands are looking to move beyond legacy systems. Insyncai provides a solution that provides a world-class customer experience for any team. Insyncai’s platform does not require any work from their partners, builds a custom, AI solution in under 4 weeks, and has been shown to automate up to 75% of a customer's journey including support, product discovery, product education and purchase. Having grown 300% YoY, we work with large Fortune 500 brands like Verizon Media, Stamps.com, and more.

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