Business Development Associate

About the Role:

We are seeking an experienced Campaign Manager to lead the planning, execution, and optimization of digital marketing campaigns across multiple social media platforms. The ideal candidate is a strategic thinker with hands-on experience in digital advertising, content strategy, and lead generation—particularly across APAC, US, and UAE markets.

Key Responsibilities:

• Develop and execute digital marketing strategies across platforms such as Meta (Facebook, Instagram), LinkedIn, Google Ads, YouTube, TikTok, and X (Twitter).
• 
  
• Plan and manage end-to-end campaign lifecycles, including audience segmentation, ad creation, targeting, budgeting, and performance optimization.
• 
  
• Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).
• 
  
• Collaborate with creative teams to produce compelling and on-brand ad content (copy, visuals, and videos).
• 
  
•  Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.Manage lead generation campaigns across global markets with a strong focus on APAC, US, and UAE regions.
• 
  
• Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.
• 
  
• Optimize campaigns based on data-driven insights to improve efficiency and maximize ROI.
• 
  
• Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.
• Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.
• 
  
• Stay updated on emerging digital marketing trends, tools, and technologies to drive innovation.
• 
  

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
• 
  
• 5–8 years of experience in digital marketing campaign management or performance marketing.
• Strong understanding of lead generation strategies and digital funnels globally, particularly in APAC, US, and UAE markets.
• 
  
• Proficiency with marketing tools such as Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, or similar platforms.
• 
  
• Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
• 
  
• Strong project management, communication, and collaboration skills.
• 
  
• Creative mindset with attention to detail and ability to work in fast-paced environments.
• 
  

Preferred Qualifications:

• Experience with B2B and B2C digital marketing campaigns.
• Experience with e-learning,Learning &development or training industries

Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, etc.).

Develop, record and maintain cutting edge web-based J2EE, JAVA applications.

Experience on Java Spring Framework is required.

Experience on Hibernate is required.

Experience on REST Services is required.

Object-oriented programming, design, and patterns.

Strong proficiency with:Relational database concepts and data modeling.

Good communication skills to interact with customer, understand their requirement, effectively record the requirement and implement the same. 

Clearly understand the requirement, handle a team of developers.

Design and enhance application architecture.

• Candidate must have a proven track record in commercial real estate development (e.g., malls, office buildings, industrial setups).
• Candidate must have minimum 20 years of experience in real estate project management.
• Need candidate having strong experience across the entire project lifecycle – including planning, government approvals, vendor management, and execution.
• Need candidate with 10+ years of experience working with top-tier real estate firms such as DLF, Vatika, Unitech, etc.
• Candidate must have deep knowledge of construction norms, regulatory compliance, and legal approval processes.
• Candidate must have a well-established industry network within the real estate and construction ecosystem.

As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.

Roles and Responsibilities

• Design content marketing strategies and set short-term goals.
• Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
• Experience working with a sales team in both Sales Enablement and Account-Based Approach.
• Knowledge of Demand Generation tactics and Lead Conversion principles.
• Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
• Ability to create value propositions that communicate clearly to targeted audiences.
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
• Accomplished at leveraging full value from marketing automation processes and tools.

Requirements

• Degree in Marketing or relevant field.
• 3+ years of hands-on marketing experience in a B2B role.
• Excellent understanding of B2B marketing.
• Demonstrated ability to manage the budgeting process and use of analytical skills.
• Proven track record in delivering marketing campaigns that drive sales growth.
• Ability to remotely create and manage marketing strategies.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Excellent communication skills.

Key responsibilities:

1. Record, classify, and summarize financial transactions accurately.

2. Handle daily processing of invoices, receipts, payments, and other financial documents.

3. Maintain and update accurate financial records in accounting software (e.g., Tally, QuickBooks, SAP).

4. Oversee the entire sales process, including the creation and processing of Sales Orders, Invoices, and Delivery Notes.

5. Efficiently manage accounts payable and receivable.

6. Provide timely and accurate Debtors and Creditors Ageing reports.

7. Perform monthly bank statement and general ledger account reconciliations.

8. Assist in the preparation of monthly, quarterly, and annual financial reports and statutory reports.

9. Ensure the proper management of statutory accounts.

10. Manage inventory accurately and ensure proper documentation related to inventory movements.

11. Assist senior management with tax-related matters and filings.

12. Maintain and update the Labor Register, Sales Register, and Purchase Register.

13. Provide support in ensuring accurate documentation and communication between departments.

Work location: Bangalore

Job Description:

1. Hands-on experience on AngularJs (1.xx)
2. Hands-on knowledge of UI development
3. Familiar with latest JavaScript (ECMA Script)
4. Hands on experience on Bootstrap
5. Familiar with Authentication and Authorization
6. Familiar with GIT version control
7. Good communication skill

Exp. Level: 5+ Yrs

Proven experience as a. NET Developer

Familiarity with the ASP. NET core framework, SQL Server, Web API, and Microservices

Understanding of Agile methodologies

Excellent troubleshooting and communication skills

Required Skills: ASP. Net Core Web API, and React Js

 Kindly Share the Profile through LinkedIn

ID: linkedin.com/in/ranjini-c-n-36b674131

• Responsible to develop web application using Angular 2 or above.
• To Create functional requirements and design documents for new features in web application.
• Write and maintain the front end code of web applications & To work in UI development.
• Must have developed web application.
• Hands on experience in Angular 2 or above , JavaScript, JQuery, HTML, HTML5, CSS, Bootstrap.
• Knowledge in jasmine or karma (optional)