Business Developer | Lucknow

Paid Marketing Executive

Experience-2+ yrs

Ctc- 6 LPA Max

Notice Period- less than 1 Month

Job Description:

 Plan, launch, and optimize performance marketing campaigns across

Google Ads, Meta Ads, and LinkedIn Ads.

 Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.

 Drive lead generation and user acquisition by optimizing for lower CPA and higher ROAS.

 Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.

 Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.

 Leverage AI tools and automation techniques to streamline campaign

processes, enhance efficiency, and improve overall campaign performance.

 Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.

 Track, analyze, and report performance using tools like Google Analytics,

Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

 2 + years of experience in performance marketing / digital marketing,

preferably in B2B or in Finance sector.

 Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads for B2b Marketing.

 Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.

 Proficiency in campaign tracking and analytics tools (Google Analytics, GTM,Ads Managers, etc.).

 Ability to manage budgets effectively and deliver measurable business outcomes.

 Strong communication and collaboration skills.

 Bachelor’s degree in Marketing, Business, or a related field

 Certifications in Google Ads or Facebook Blueprint are a plus

1. Design, develop, and maintain data pipelines using Azure Data Factory

2. ⁠Create and manage data models in PostgreSQL, ensuring efficient data storage and retrieval.

3. ⁠Optimize query performance and database performance in PostgreSQL, including indexing, query tuning, and performance monitoring.

4. Strong knowledge on data modeling and mapping from various sources to data model.

5. ⁠Develop and maintain logging mechanisms in Azure Data Factory to monitor and troubleshoot data pipelines.

6. Strong knowledge on Key Vault, Azure Data lake, PostgreSQL

7. ⁠Manage file handling within Azure Data Factory, including reading, writing, and transforming data from various file formats.

8. Strong SQL query skills with the ability to handle multiple scenarios and optimize query performance.

9. ⁠Excellent problem-solving skills and ability to handle complex data scenarios.

10. Collaborate with Business stakeholder, data architects and PO's to understand and meet their data requirements.

11. Ensure data quality and integrity through validation and quality checks.

12. Having Power BI knowledge, creating and configuring semantic models & reports would be preferred.

1. Curriculum Development: Collaborate with Academic Advisory Committee and Marketing team members to design and develop comprehensive curriculum for data science programs at undergraduate and graduate levels. Ensure alignment with industry trends, emerging technologies, and best practices in data science education.
2. Faculty Recruitment and Development: Lead the recruitment, selection, and development of faculty members with expertise in data science. Provide mentorship, support, and professional development opportunities to faculty to enhance teaching effectiveness and academic performance.
3. Quality Assurance: Establish and maintain robust mechanisms for quality assurance and academic oversight. Implement assessment strategies, evaluation criteria, and continuous improvement processes to ensure the delivery of high-quality education and student outcomes.
4. Student Engagement: Foster a culture of student engagement, innovation, and success. Develop initiatives to support student learning, retention, and career readiness in the field of data science. Provide academic counselling and support services to students as needed.
5. Industry Collaboration: Collaborate with industry partners, employers, and professional organizations to enhance experiential learning opportunities, internships, and job placement prospects for students. Organize industry events, guest lectures, and networking opportunities to facilitate knowledge exchange and industry engagement.
6. Research and Innovation: Encourage research and innovation in data science education. Facilitate faculty research projects, interdisciplinary collaborations, and scholarly activities to advance knowledge and contribute to the academic community.

Budget Management: Develop and manage the academic budget in collaboration with the finance department. Ensure efficient allocation of resources to support academic programs, faculty development, and student services.

An exciting opportunity has arisen for a 1st Line Technician to join our growing InVentry support team. This team is a vital part of the organization, as we're the first point of call for our 8,000+ customer base (and growing! ). We aim to deliver world-class service & make customers feel part of the team, working closely together to resolve technical issues.

Responsibilities:

• Answering incoming support queries from our customers via calls and live chat
• Logging and responding to customers through our ticketing system, Zendesk
• Managing assigned tickets promptly, ensuring customers are kept up to date
• Resolve customer queries using remote support software, following all correct processes to come to a timely resolution
• Assist in updating and building our customer knowledge base & best practice guides
• Meeting SLA's and KPI's

Requirements:

• Tech-savvy and have a passion for customer service
• A strong problem solver and think logically at all times
• An advocator of our one-team mentality and a great team player
• A great listener and pride themselves on their impeccable communication skills
• Great at driving their personal development

·       4+ years of SAP industry experience, preferably handling Technical Architecture roles in complex organization(s), of which SAP Architecture - 2+ years, SAP S4/HANA - 2+ years.

·       Should have experience in Global template development and rollouts

·       Excellent ABAP Programming skills with good knowledge on ABAP Object Oriented programming

·       Good knowledge in Gateway, SICF services with OData / any other formats

·       Extensive knowledge and experience on BOPF, RAP, ODATA Services, CDS, S4HANA (AMDP, CDS, Modelling & Scripting).

·       Should have experience in S/4HANA implementations/Template development (at least 1 Implementation)

·       Provide architectural and technical guidance to the Project development team

·       Expertise in contributing towards the implementation, support and roll-out of all SAP modules FI, MM, SD, etc..

·       Leading onsite & offshore S4HANA team from multiple locations which is responsible for providing S4HANA Solutions globally.

·       Managed onsite development & support, functional specification review, technical specification writing, performance tuning and incident analysis and solutions.

·       Skilled in understanding the business scenarios for all modules SD,MM & FI modules from SAP technical perspective to meet the implementation requirements

·       Experience in major consolidation and template-based SAP projects for SAP landscapes (preferred)

 Roles & Responsibilities -

• Build and maintain infrastructure for data retrieval, processing and storage
• Build strong working relationships with international teams
• Be willing and able to adapt to changes in priorities
• Ability to learn and apply new technologies to deliver added business value
• Maintain a strong focus on quality

• Proficient in Python / SQL
• Good understanding of data base management systems
• Experience developing and maintaining systems that handle large amounts of data
• Understanding of Electronic Trading Systems
• Attention to detail and code quality
• Excellent problem solving and analytical skills in a high-pressure environment
• Strong communication skills and an ability to convey ideas and concepts with clarity