Business Developer

Job Title: Brand and E-commerce Manager

Location: Bangalore

Experience: Brand Management | D2C & Marketplaces | Digital Growth

Industry: FemTech | Wellness | Healthcare | Consumer Brands

Company Overview

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.

Learn more: www.miror.in

SUMMARY

Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.

CORE COMPETENCIES

·        Brand Strategy & Positioning

·        D2C & Marketplace Sales (Amazon, Website)

·        Online Revenue & Conversion Optimization

·        SEO & Website Content Strategy

·        Social Media & Digital Marketing

·        Visual Content & Creative Direction

·        Consumer & Market Research

·        Campaign Planning & Execution

·        Cross-functional Collaboration

·        Brand Analytics & Reporting

·        Budget & ROI Management

PROFESSIONAL EXPERIENCE

·        Developed and executed MIROR’s brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.

·        Managed brand sales across online platforms, including MIROR’s D2C website and marketplaces, driving visibility, conversions, and repeat purchases.

·        Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.

·        Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.

·        Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.

·        Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.

·        Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.

·        Ensured brand consistency across all touchpoints—website, marketplaces, WhatsApp community, social media, emailers, and paid media.

·        Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.

·        Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.

·        Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.

·        Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.

·        Monitored industry trends, competitor activity, and regulatory sensitivity within women’s health to identify risks and growth opportunities.

TOOLS & PLATFORMS

·        D2C Website & Marketplaces

·        Google Analytics, Search Console

·        SEO Tools (Ahrefs / SEMrush – if applicable)

·        Meta & Google Ads

·        Social Platforms (Instagram, WhatsApp, LinkedIn)

·        CMS & Website Tools (Shopify / WordPress)

·        Creative Tools (Canva, Adobe, Figma)

What We Offer

·        Competitive base pay + performance-based commission/bonuses

·        Training and ongoing product support

·        Career growth opportunities within MIROR

·        Dynamic and brand-focused working environment

Join Miror and be the welcoming face of a company that values compassion, innovation, and excellence!

Why Join Us?

·        Be part of a high-growth startup tackling a real need in women’s healthcare.

·        Work with a passionate, purpose-driven team.

·        Opportunity to grow into next generation focused company roles as we scale.

·        Competitive salary and career progression.

Ping me here and we will connect!

About the Role

We are looking for a passionate AI Engineer Intern (B.Tech, M.Tech / M.S. or equivalent) with strong foundations in Artificial Intelligence, Computer Vision, and Deep Learning to join our R&D team.

You will help us build and train realistic face-swap and deepfake video models, powering the next generation of AI-driven video synthesis technology.

This is a remote, individual-contributor role offering exposure to cutting-edge AI model development in a startup-like environment.

Key Responsibilities

• Research, implement, and fine-tune face-swap / deepfake architectures (e.g., FaceSwap, SimSwap, DeepFaceLab, LatentSync, Wav2Lip).
• Train and optimize models for realistic facial reenactment and temporal consistency.
• Work with GANs, VAEs, and diffusion models for video synthesis.
• Handle dataset creation, cleaning, and augmentation for face-video tasks.
• Collaborate with the AI core team to deploy trained models in production environments.
• Maintain clean, modular, and reproducible pipelines using Git and experiment-tracking tools.

Required Qualifications

• B.Tech, M.Tech / M.S. (or equivalent) in AI / ML / Computer Vision / Deep Learning.
• Certifications in AI or Deep Learning (DeepLearning.AI, NVIDIA DLI, Coursera, etc.).
• Proficiency in PyTorch or TensorFlow, OpenCV, FFmpeg.
• Understanding of CNNs, Autoencoders, GANs, Diffusion Models.
• Familiarity with datasets like CelebA, VoxCeleb, FFHQ, DFDC, etc.
• Good grasp of data preprocessing, model evaluation, and performance tuning.

Preferred Skills

• Prior hands-on experience with face-swap or lip-sync frameworks.
• Exposure to 3D morphable models, NeRF, motion transfer, or facial landmark tracking.
• Knowledge of multi-GPU training and model optimization.
• Familiarity with Rust / Python backend integration for inference pipelines.

What We Offer

• Work directly on production-grade AI video synthesis systems.
• Remote-first, flexible working hours.
• Mentorship from senior AI researchers and engineers.
• Opportunity to transition into a full-time role upon outstanding performance.

Location: Remote | Stipend: ₹10,000/month | Duration: 3–6 months

Desired Candidate Profile:

• 6+ years of experience delivering enterprise-wide technical projects. 2-3 years of experience of which should have been spent managing, growing and retaining talent within teams
• Hands-on experience programming with RESTful APIs, Python, deployment and run time environments like Docker, Kubernetes
• Hands on front end experience in HTML, Javascript, React, and CSS.

• Deeper understanding of the network layer, HTTP, HTTPS, cookies, local storage.
• Ability to solve complex integration and product questions, looking at issues analytically.
• Organize team’s scrums, and prepare roadmap for dev tools
• Track integration success and ensure deadlines are met. Provide input to a scalable technical integration and account management process.

Desired Skills:

• Bachelor’s degree in Computer Science or relevant experience with other degrees.
• Excellent communication skills, good visual design sense, in-depth experience in developing web-based applications.
• Experience leading multi engineer projects and mentoring junior engineers.
• Ability to work in a fast-paced environment, multi-task, and perform under pressure, possessing a high level of energy, efficiency, and flexibility.
• Excellent business writing, presentation and communication skills.

To prepare placement students with the technical knowledge, skills, and confidence required to succeed in campus recruitment drives, technical interviews, and entry-level job roles in the industry.

SEO & Outreach Specialist

EXPERIENCE : 3 - 5 Years

As we scale our inbound engine, we’re looking for an SEO & Outreach Specialist who can turn great content into discoverable, high-performing assets that drive measurable impact across organic channels.

Role Summary:

We are looking for a technical + content-savvy SEO expert to lead our organic growth initiatives. This role is critical for driving qualified traffic to our website through on-page optimization, outreach, and distribution.

Roles & Responsibilities:

●      Optimize blog content for targeted keywords, internal linking, and schema.

●      Manage Quora, Reddit, and Web 2.0 content distribution to drive referral traffic.

●      Build backlinks through ethical outreach, guest posting, and partnerships.

●      Conduct keyword research to support content planning and campaign SEO.

●      Track and report on rankings, backlinks, domain authority, and traffic impact.

●      Collaborate with content and design teams to implement best SEO practices.

Must have skills:

●      3-5 years of experience in SEO for B2B websites.

●      Must have: Pragmatic SEO & programmatic SEO experience.

●      Hands-on experience with Ahrefs, SEMrush, Google Search Console, etc.

●      Familiarity with link-building strategies, outreach, and community engagement.

●      Good writing/editing sense to tweak content for optimization.

●      Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment.

Good to have skills:

●      Experience in IT services or SaaS domain.

●      Experience with Quora/Reddit or guest post partnerships.

Role: Principal Software Engineer

We looking for a passionate Principle Engineer - Analytics to build data products that extract valuable business insights for efficiency and customer experience. This role will require managing, processing and analyzing large amounts of raw information and in scalable databases. This will also involve developing unique data structures and writing algorithms for the entirely new set of products. The candidate will be required to have critical thinking and problem-solving skills. The candidates must be experienced with software development with advanced algorithms and must be able to handle large volume of data. Exposure with statistics and machine learning algorithms is a big plus. The candidate should have some exposure to cloud environment, continuous integration and agile scrum processes.

Responsibilities:

• Lead projects both as a principal investigator and project manager, responsible for meeting project requirements on schedule

• Software Development that creates data driven intelligence in the products which deals with Big Data backends

• Exploratory analysis of the data to be able to come up with efficient data structures and algorithms for given requirements

• The system may or may not involve machine learning models and pipelines but will require advanced algorithm development

• Managing, data in large scale data stores (such as NoSQL DBs, time series DBs, Geospatial DBs etc.)

• Creating metrics and evaluation of algorithm for better accuracy and recall

• Ensuring efficient access and usage of data through the means of indexing, clustering etc.

• Collaborate with engineering and product development teams.

Requirements:

• Master’s or Bachelor’s degree in Engineering in one of these domains - Computer Science, Information Technology, Information Systems, or related field from top-tier school

• OR Master’s degree or higher in Statistics, Mathematics, with hands on background in software development.

• Experience of 8 to 10 year with product development, having done algorithmic work

• 5+ years of experience working with large data sets or do large scale quantitative analysis

• Understanding of SaaS based products and services.

• Strong algorithmic problem-solving skills

• Able to mentor and manage team and take responsibilities of team deadline.

Skill set required:

• In depth Knowledge Python programming languages

• Understanding of software architecture and software design

• Must have fully managed a project with a team

• Having worked with Agile project management practices

• Experience with data processing analytics and visualization tools in Python (such as pandas, matplotlib, Scipy, etc.)

• Strong understanding of SQL and querying to NoSQL database (eg. Mongo, Casandra, Redis