Business Analyst

Marketing Manager / Sr. Marketing Manager

Role Overview

We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.

This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.

You will be expected to build, execute, and optimize multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.

This role requires someone who is equally strategic and hands-on-  from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.

Key Responsibilities

1. Revenue & Pipeline Ownership

• Own and deliver on quarterly pipeline revenue targets aligned with organisation goals
• Take full accountability for marketing-sourced and influenced pipeline
• Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment
• Continuously optimize funnel performance across lead → meeting → SQL → revenue stages

2. Demand Generation (Core Ownership)

• Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle channels
• Design and execute integrated marketing campaigns aligned with ICP segments and business priorities
• Own channel mix including email, outbound, ABM, lifecycle, partnerships, and events
• Drive experimentation and iteration to improve conversion rates and cost efficiency

3. SDR Team Management & Alignment

• Directly manage and mentor SDRs / outbound team members
• Own top-of-funnel performance (meetings, responses, pipeline)
• Collaborate closely with SDRs on messaging, targeting, and campaign execution
• Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability

4. Account-Based Marketing (ABM)

• Design and execute ABM programs for high-value target accounts
• Partner with Sales to define account lists and engagement strategies
• Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels
• Track account progression and pipeline impact

5. Lifecycle Marketing

• Own lifecycle journeys across lead nurturing, activation, and re-engagement
• Build automated workflows to move leads across funnel stages
• Optimize touchpoints to improve conversion and pipeline velocity

6. Outbound & Campaign Execution (Hands-On)

• Personally contribute to campaign execution including email writing, sequence design, and outreach strategy
• Be hands-on with cold outreach (email + calling) where required
• Continuously test messaging frameworks, hooks, and value propositions
• Drive performance improvements in open rates, reply rates, and meeting conversions

7. Product Marketing & GTM

• Own positioning, messaging, and value proposition for key products and use cases
• Lead GTM initiatives in collaboration with Product and Sales teams
• Translate product capabilities into compelling narratives for target audiences
• Enable Sales with messaging, collateral, and campaign support

8. Channel & Audience Development

• Leverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and engagement
• Own list building, segmentation, and enrichment strategies
• Identify new acquisition channels and test scalable growth opportunities

9. Reporting & Performance Tracking

• Track and report on pipeline contribution, campaign performance, and ROI
• Maintain clear visibility into weekly progress, learnings, and next steps
• Build dashboards to monitor funnel metrics and channel performance

Key Metrics of Success

• Pipeline generated (aligned with $400K–$500K MRR targets per quarter)
• Marketing-sourced and influenced revenue
• Number of qualified meetings / SQLs generated
• Conversion rates across funnel stages
• Campaign ROI and channel efficiency
• SDR team performance and output

Required Skills & Experience

• 7–10+ years of experience in B2B SaaS / AdTech / MarTech marketing
• Proven track record of owning pipeline and revenue targets
• Strong experience in demand generation, ABM, lifecycle marketing, and outbound
• Experience managing SDRs or outbound teams directly
• Hands-on expertise in email marketing, cold outreach, and campaign execution
• Strong copywriting and messaging skills (especially for outbound and GTM campaigns)
• Solid product marketing experience including positioning and messaging
• Experience running integrated, multi-channel campaigns
• Strong analytical mindset with ability to optimize based on data

Preferred Qualifications

• Experience in growth-stage startups ($10M+ ARR)
• Previous experience in AdTech would be a plus
• Prior experience in revenue-linked marketing roles
• Exposure to global markets (US/EU/APAC)
• Experience working in high-accountability, fast-paced environments

Why This Role Matters

This role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to business outcomes.

Compensation

• Competitive salary aligned with B2B SaaS benchmarks
• Strong performance-linked incentives tied to pipeline and revenue outcomes

Position: Assistant Professor

Department: CSE / IT

Experience: 0 – 15 Years

Joining: Immediate / Within 1 Month

Salary: As per norms and experience

🎓 Qualification:

ME / M.Tech in Computer Science Engineering / Information Technology

Ph.D. (Preferred but not mandatory)

First Class in UG & PG as per AICTE norms

🔍 Roles & Responsibilities:

Deliver high-quality lectures for UG / PG programs

Prepare lesson plans, course materials, and academic content

Guide student projects and internships

Participate in curriculum development and academic planning

Conduct internal assessments, evaluations, and result analysis

Mentor students for academic and career growth

Participate in departmental research activities

Publish research papers in reputed journals (Scopus/SCI preferred)

Attend Faculty Development Programs (FDPs), workshops, and conferences

Contribute to NAAC / NBA accreditation processes

Support institutional administrative responsibilities

💡 Required Skills:

Strong subject knowledge in CSE / IT domains

Programming proficiency (Python, Java, C++, Data Structures, AI/ML, Cloud, etc.)

Excellent communication and presentation skills

Research orientation and academic enthusiasm

Team collaboration and mentoring ability

Our client in Education startup is looking for an experienced and resourceful Business Development Executive to develop and implement growth opportunities in existing and new markets.

* Create awareness of various programs conducted by the company to teachers from various schools, colleges, University

* Drive participation for various paid or unpaid Webinar programs

* Advise potential participants on our Executive and Certificate Programs

* Maintain market and competitor awareness, developing and presenting ideas for new opportunities.

* Follow-up on warm and hot leads via calls, emails, WhatsApp messages, SMS etc.

* Lead Generation

* Responsible for the entire Sales Cycle which includes engaging customers via phone calls, product demonstration, sales closing, and post-sales relationship management.

* Help customers understand and imagine the possibilities and potential that our platform provides to them

* Taking up revenue responsibility. 

Required:
1) WebFOCUS BI Reporting
2) WebFOCUS Adminstration
3) Sybase or Oracle or SQL Server or Snowflake
4) DWH Skills

Nice to have:
1) Experience in SAP BO / Crystal report / SSRS / Power BI
2) Experience in Informix
3) Experience in ETL

Responsibilities:

• Technical knowledge regarding best practices of BI development / integration.
• Candidate must understand business processes, be a detailed-oriented person and quickly grasp new concepts.
• Additionally the candidate will have strong presentation, interpersonal, software development and work management skills.
• Strong Advanced SQL programming skills are required
• Proficient in MS Word, Excel, Access, and PowerPoint
• Experience working with one or more BI Reporting tools as Analyst/Developer.
• Knowledge of data mining techniques and procedures and knowing when their use is appropriate
• Ability to present complex information in an understandable and compelling manner.
• Experience converting reports from one reporting tool to another

• Define and document detailed requirements detailing market opportunities and associated technical integrations in collaboration with architects, engineers, and key stakeholders with ISVs and strategic partners.
• Drive product execution across a large set of engineers, product designers, and product managers.
• Collaborate with Product Marketing on company Platform collaterals and sales tools such as articles, datasheets, white papers, blogs, how-to videos, demos, etc.
• Conduct usability testing interviews to gather feedback on Product integration prototypes.
• Identify market opportunities and conduct customer/user research interviews in conjunction with lead Product Managers.
• Deliver product management analysis, including market requirements, and customer experience artifacts.
• Develop a deep understanding of the RDBMS competitive market landscape and product analysis.
• Own the roadmap of active and future projects and maintain the backlog of features and priorities.
• Be outcome and KPI drove to achieve growth of your products and take the right actions accordingly.
• Work with the engineering and product team to ensure proper investment and execution in support of your strategy.
• Communicate regularly with senior leadership on status, risks, and change control.

Requirements:

• Have 5+ years of relevant experience in a technical role, with at least 3 years of those in a product management role.
• Have experience defining a roadmap and managing incremental execution through successful launches.
• Detail-oriented and able to understand the bigger picture by using your technical expertise and problem-solving abilities to prioritize and manage blocking issues.
• Thrive in the dynamic environment that comes with being part of a fast-moving startup. That means flexibility as well as dealing with ambiguity.
• Experience working across organizations with Sales, Marketing, Support, Product, Engineering, and Design.
• 2+ years experience in data infrastructure or related IaaS products and/or services; AWS and/or Google Cloud background preferred.
• Strong communication skills, analytical skills, and data-driven product decision-making mindset.
• Experience with product management planning and design tools - Confluence, JIRA, Balsamiq, AHA!

Nice to have:

• Strong proficiency in the big data ecosystem e.g. Kafka, Spark, or similar technologies.
• Technically savvy and experienced with the cloud, APIs, enterprise software.
• Worked on data platforms or streaming applications.

Responsibilities

• Be responsible for our native Android and iOS mobile apps.
• Be flexible and knowledgeable so that you can switch between the two platforms as and when needed.
• Collaborate with Product Managers, UI designers, and other technical development resources
• Turn design ideas into features implementation that scale to millions of users by working closely with other mobile and backend engineers
• Develop unit and integration tests to ensure code quality and test coverage
• Ability to work independently solving technical problems
• Add positive energy in every meeting, and make your coworkers feel included in every interaction.

Requirements

• B.S. degree in Computer Science or related degree from an accredited college or university
• You have at least 5 years of experience in developing native mobile applications with Java and/or Kotlin (for Android) and Objective-C and/or Swift (iOS) while working within a team environment.
• Strong knowledge of Android SDK as well as iOS SDK – app lifecycle, UI using XML layouts (Android) and constraints and dynamic sizing (iOS) as well as data management and caching
• Knowledge of build systems in Android using Gradle. Knowledge of cocoapods and other tools for iOS build systems
• Knowledge of change management systems such as Git
• Knowledge of Reactive programming
• You’re familiar with mobile product and design lifecycle, and collaborating closely with designers and product managers
• You have experience building and shipping mobile apps to a large user base.
• You write high quality code with unit and automated tests.
• You’re comfortable with identifying and fixing performance bottlenecks.
• Experience integrating backend REST API’s.
• Experience in Agile/SCRUM and Unit Testing, Continuous Integration, Test-Driven Development
• Strong understanding of object oriented design principles

Nice to Haves

• Knowledge scripting tools and build tools.

About Quotient

Quotient (NYSE: QUOT) is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.  Quotient partners with leading advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, Albertsons Companies, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Mountain View, California, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv. For more information visit http://www.quotient.com" target="_blank">www.quotient.com

Quotient is an equal opportunity employer. We celebrate diversity, and do not unlawfully discriminate on the basis of race, color, national origin, ancestry, creed, sex, gender, sexual orientation, gender identity or expression, age (40 and over), religion, political affiliation, citizenship, disability, marital or registered domestic partner status, veteran status, legally protected medical conditions, or any protected category prohibited by local, state or federal laws