Business Analyst - Construction Tech Startup

🚀 **We’re Hiring!**

**Position:** SEO & Ads Specialist

*Company:* Bikefixup.com

*Location:* FBD One Complex, Unit - 202A, 2nd Floor, By Pass Road, Badarpur, Sector - 37, Faridabad, Haryana, 121003

*Work Schedule:* 6 days a week (9 AM–6 PM)

*About Bikefixup*

Bikefixup is a leading automobile aftermarket service company specializing in repairing, maintaining, and providing quality services for motorcycles and cars. We are committed to delivering seamless customer experiences and top-notch services every step of the way.

*Job Summary*

We are looking for a *results-driven SEO & Ads Specialist* to join our team at Bikefixup. The ideal candidate will be responsible for improving our website’s search rankings, driving organic traffic, and managing paid ad campaigns (Google Ads, Facebook/Instagram Ads) to generate leads and maximize ROI.

 🔑 *Key Responsibilities*

* Conduct *keyword research* and competitor analysis for SEO & Ads targeting.

* Implement *on-page, off-page, and technical SEO* strategies to boost rankings.

* Perform *website audits* and recommend improvements for better performance.

* Optimize website content, landing pages, and blogs for SEO and conversions.

* Plan, execute, and manage *Google Ads & Social Media Ads campaigns* (Facebook, Instagram, etc.).

* Monitor ad spend, optimize CPC/CTR, and ensure campaigns meet ROI targets.

* Use **analytics tools* (Google Analytics, Search Console, SEMrush, Ahrefs) to track performance.

* Prepare regular performance reports and share insights with management.

* Stay updated with *Google algorithm changes, SEO trends, and PPC best practices*.

 💼 *Requirements*

*Education:* Bachelor’s degree in Marketing, IT, Business, or related field (preferred).

*Experience:* 0.6 - 2years of proven experience in SEO and Ads campaign management.

*Skills:*

* Strong knowledge of **SEO tools** (Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.).

* Expertise in **on-page, off-page & technical SEO**.

* Hands-on experience with **Google Ads & Facebook/Instagram Ads**.

* Ability to optimize campaigns for **CPC, CTR, and conversions**.

* Experience in **WordPress/CMS management** (basic HTML/CSS is a plus).

* Strong analytical and problem-solving skills.

* Proven track record of improving **search rankings, traffic, and ROI from ads**.

 *Personal Attributes*

* Analytical thinker with a creative approach.

* Goal-oriented and performance-driven.

* Detail-focused with problem-solving skills.

* Team player with proactive attitude.

✨ **Why Join Bikefixup?**

* Opportunity to lead SEO and Ads strategy in a growing automobile aftermarket company.

* Exposure to both **organic growth + paid marketing campaigns**.

* Collaborative and innovative work environment.

* Career growth and continuous learning opportunities.

*Application Process*

Interested candidates can send their updated resume on WhatsApp.

• You're proficient in React.JS and strong frontend javascript foundation 
• Knowing Web3.js integration is a definite plus but not a requirement
• You have a passion for writing code as well as understanding and crafting the ways systems interact
• You have experience deploying to and implementing solutions in AWS
• You believe in the benefits of agile processes and shipping code often
• You are pragmatic and work to coalesce requirements into reasonable solutions that provide value

• Deploy well-tested, maintainable and scalable software solutions
• Take end-to-end ownership of the technology stack and product 
• Collaborate with other engineers to architect scalable technical solutions
• Embrace and improve our standards and processes to reduce friction and unlock efficiency

Current Ecosystem : 
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Game: Shiba Eternity on iOS and Android

Job Description

• Minimum 2 years of experience required
• Keen interest in the area of sales
• Conduct sessions in college and corporate areas
• Apprise the clients about the courses and seminar available
• Facilitate the company to enhance sales through targeting a good audience and building a rapport with them.

Key Responsibilities

• Communicate effectively regarding the services provided which will aid the clients
• Work in the area of outside sales for the company
• Prepared to travel to different avenues to engage with the clients
• Build confidence in the minds of the clients and assure them that the services provided by the

Company meets their requirements

• Highlight to the clients the unique selling points of the company
• Persuade the clients and convert them to potential customers of the company

• Work experience as a Python Developer
• Expertise in at least one popular Python framework (like Django, Flask or Pyramid)
• Knowledge of object-relational mapping (ORM)
• Familiarity with front-end technologies (like JavaScript and HTML5)
• Team spirit
• Good problem-solving skills
• Write effective, scalable code
• Develop back-end components to improve responsiveness and overall performance
• Integrate user-facing elements into applications
• Test and debug programs
• Improve functionality of existing systems
• Implement security and data protection solutions

• Initiate New campaigns across various channels.
• Launch and optimization of PPC Campaigns.
• Overseeing Accounts related to Search platforms as well as inspecting Budgets.
• Providing necessary reports and monitoring KPIs.
• Have the highest possible Return of Investments towards Online Marketing Efforts.  

• Managing Large Keyword list creation.
• Formation of Effective and optimum paid strategies.
• Launching of numerous PPC campaigns Monitoring accounts related to Search engine Platforms (Google AdWords, Bing etc) Rightful Targeting of the required Audiences.
• Timely working on Budgets and Bids towards gaining better Return of Investments (ROIs) Generate attractive and concise advert copies.
• Maintain and Coordinate Partnerships with Vendors and PPC Ad Platforms. Enhance and adapt Modern trends related to SEM and PPC

Technical Competencies

• Strong Java/J2EE development experience with demonstrated ability to develop and troubleshoot large mission applications & Software Products
• Experience on exception handling, correct use of data structures, multi-threaded programming, memory management and application tuning
• Excellent exposure in Object Oriented Design skills using Java/J2ee along with:
• Core Java Language (Collections, Concurrency/Multithreading)
• JDBC concepts (connection pooling, statement, result set)
• Web Technologies (Struts/Struts 2, Spring (IOP, MVC, AOP), Hibernate, JSP, Web services)
• Database optimization and profiling
• Core/JEE/Integration Design patterns/UML
• Should have experience in Unit Testing
• Good hands on experience with RDBMS like MySQL/Oracle with ability to write SQL Queries/Stored Procedures/Triggers/Joins/View etc
• Practical application of software product development standards and methodologies including Agile, XP, Kanban, RUP and UML
• Ability to apply design patterns consistently and also accurate when building per design requirements
• Good experience in source control, unit testing, code verification, documentation, automated build, continuous integration, metrics, and code reviews.
• Demonstrated problem solving, analytic and troubleshooting skills.
• Strong written and oral communication skills are required to effectively engage internal stakeholders and their technical representatives.