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Brand/Marketing Manager
Brand/Marketing Manager

Brand/Marketing Manager at Talent Pro · Bengaluru (Bangalore) · 2 - 4 years · ₹15L - ₹20L / yr · Bootstrapped · Posted 2 Sep 2025

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Brand/Marketing Manager

Mayank choudhary's profile picture
Posted by Mayank choudhary
2 - 4 yrs
₹15L - ₹20L / yr
Bengaluru (Bangalore)
Skills
1.Performance marketing and its budgeting 2. ATL-BTL Marketing exposure...

1.Performance marketing and its budgeting

2. ATL-BTL Marketing exposure

3.Should have hands on experience in Influencer Marketing (Meta)

4.Candidates from D2C space only will be considered

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Talent Pro

Founded :
2024
Type :
Services
Size
Stage :
Bootstrapped

About

N/A

Company social profiles

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LTV, Retention, and Lifecycle Marketing

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  • Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
  • Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

  • Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
  • Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
  • Review performance at the channel, campaign, audience, creative, product, and cohort levels.
  • Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

  • Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
  • Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
  • Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
  • Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
  • Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

  • Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
  • Ensure reliable content-production support is available when external resources are required.
  • Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
  • Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
  • Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

  • Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
  • Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
  • Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
  • Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
  • Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
  • Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

  • Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
  • Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
  • Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
  • The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.


What We’re Looking For

  • Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
  • Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
  • Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
  • Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
  • Experience leading and developing marketing team members, setting KPIs, and managing performance.
  • Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
  • Excellent written and verbal communication, with a proactive and concise reporting style.
  • Highly organized, accountable, and comfortable working in a remote, fast-moving environment.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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