Lead Generation Executive

Overview:

We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.

Responsibilities:

1. Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
2. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
5. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
6. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
7. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.

• To take lead and manage the backend team.
• Taking ownership and developing new micro services/systems to improve the products.
• Managing and adding on to our linux based content management system as well as our web servers.

• 4+ years of hands-on experience working with serverless architecture.
• Hands-on experience with products at a scale of > 50K DAUs.
• Should be able to architect and implement complex services/systems in a simple and scalable manner.
• Self starter with the ability to lead a team.
• Should be an expert in: Python. AWS Lambda, RDS and EC2 SQL databases, specifically postgresql. NOSQL Database, specifically dynamoDB.
• Should be able to write automated test cases for developed code.
• Should be proficient in the linux environment.
• Having the following skills will an added bonus: Experience developing with Neo4j databases. Firebase services. * Experience working with Docker and ECS.

• Your word counts You’ll get to play a key role in shaping up the product roadmap and will be involved in every stage
• Learning never stops With  advancing into the growth stage, there is immense potential and relevance to apply new developments you learn in your domain
• Sponsored training Do you want to learn something that helps improve your productivity or knowledge? We’ll sponsor that
• Remote friendly Even before Covid, half of us worked from home. Heck, you want to work from a village? Go for it.

• Healthy company culture We nurture a conducive environment for your personal and professional growth, and take extreme care to make sure you are happy at work
• Everyone gets to lead You own your idea, and you lead it’s execution
• Smart work is what matters with us We don’t count hours. We value getting the work done
• Teammates who will sing and jam with you

JOB Description

• Monitoring entire infrastructure of Olam using various monitoring tools like
• SCOM, SolarWinds, Telegraph, OEM.
• Monitoring various types of alerts like
• CPU Utilization
• Memory Utilization
• Database related alerts
• DR Replication issues
• Backup Failure Alerts
• Exchange Mail Queue Threshold Alerts
• Service Mailbox quota breach alert
• Adobe Experience Manager / Site 24/7 Alerts
• Application URL Alerting
• Scheduling Maintenance Mode for planned Activity.
• Daily repeat CI analysis of events/alerts/incident and raising proactive problem tickets which helps in reduction of major incident.
• Handling Major Incidents, Driving the major incident bridge, sending communication about major incident to stake holders.
• CMDB Inventory Management – Onboarding and Offboarding of Device's are commissioned/decommissioned.
• Coordinating with Service Provider for MPLS related outage
• Daily follow ups with Regional and internal teams to ensure all the node are up and running fine.

Experience in Test Automation Using Selenium 

1. Understanding Test Requirements and analyzing the Application under Test(AUT). 
2. Generating Test Cases (Test Scripts) using Selenium Element locators and WebDriver API Commands. 
3. Enhancing Test cases using Java Programming. 
4. Debugging Test Cases and Fixing Errors. 

Location: Gurgaon, India.

Job Type: Full-time

Experience: 1-4 years

We’re looking for an Account Manager - Influencer Marketing with an ability to identify and build relations with prominent influencers and thought leaders to convert our company vision into a simple, intuitive, and awesome branding platform.

We are looking for an enthusiastic person who is

● Empathetic and eager to address the needs of brands

● Comfortable working with the ambiguity inherent in startups and small teams, and are;

● Able to display ownership and communicate with members from diverse teams with ease

Sounds like your kind of company? Great! Here’s what this role entails:

● Maintaining relations with the clients.

● Connecting and communicating with influencers.

● Maintaining relations with influencers.

● Executing the influencer marketing campaign.

● Working on the day-to-day operations.

● Reporting to the manager of daily operations.

● Negotiation with Influencers

● Analysis and measurement of the campaign and drafting post-campaign report

● Identify and build relationships with prominent influencers and thought leaders.

● Attend relevant events for networking and business purposes.

● Develop content ideas and write and curate content.

● Research relevant industry experts, competitors, target audience and users.

● Brainstorm new, creative approaches to influencer campaigns.

● Keep abreast of emerging trends, technologies and influencers.

● Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.

What you’ll need to succeed

● Bachelor's degree in Marketing

● Proven track record in outreach campaign strategies

● In depth knowledge of social media marketing industry

● Impeccable verbal and written communication skills

● Well organized with great time management skills

● Outstanding project management skills

● Excellent interpersonal and relationship building skills

● Networking aptitude

About Us

We help our customers to Go Digital at 3x Less Cost and 3x Less Time!

appZUI nGage, our App-as-Service platform, accelerates the digital idea to profit journey. Serving more than 250K consumers in US, UK, Switzerland, Australia, India and other geographies with several exciting digital transformations.

Know more:http://bit.ly/az-godigital">http://bit.ly/az-godigital 

Job Description

Role: Senior Automation Tester

Responsibilities:

• Design, develop and deliver various digital product test automation solutions
• Mentor and develop various team members

Skills & Capabilities:

• Structured business system analysis
• Data/metrics driven goal
• Test driven development
• Excellent communication - both written and oral
• Automation testing
• UI - Selenium, Appium
• API - JMeter
• Load testing - Docker based multi load instances of JMeter
• Gherkins & Cucumber
• Web, API and/or Mobile testing experience in BDD frameworks

What you can expect from us:

• Product engineering culture: hypothesis-develop-test-evolve
• Failures are part of learning and growing
• Organization structure and processes to maximize creativity and openness
• Success is about 5 WINS: Customer, Employee, Supplier, Society and Investor

Selection process

1. Written test - online (45-60min) - covering fundamentals of software, hardware, networking, puzzles etc
2. Hands on challenge (4-6hrs) -Hands on coding challenge to test the problem solving and implementation skills
3. Face to face (video call) discussion