
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :
Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.
Role: Brand Entrepreneur (EIR)
This opportunity is for new brands that are in stealth mode & backed by Future Group promoters. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.
In 2020, CoVid 19 affected every business, few positively and many negatively. However, E-commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.
On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed ecommerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.
As the Brand Entrepreneur, you will be part of the founding team conceptualizing the brand proposition, brand identity, and working with formulation experts to build the product pipeline.
Key Responsibilities :
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Looking at the pricing of products and analyzing the potential profitability
- Executing strategies of expansion for existing products and services
- Supervising, managing and executing the manufacturing and supply chain for the brand life cycle
- Monitoring product distribution and consumer reactions through focus groups and market research
- Driving Marketing, Digital Marketing and Performance Marketing
- Coordinating the launch program
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies
- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans
- Driving creative development and create motivating stimulus to get targeted population to "take action" through on-the ground plans
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Monitor market trends, research consumer markets and competitors' activities to highlight opportunities and key issues
- Liaison with marketing team to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks throughout the product life-cycle starting from manufacturing to product launch
- Align the company around the brand's direction, choices and tactics
- Coordinate with New Product Development role for product composition, packaging and quality control.
Competencies :
- Comes with a brand led thinking along with sales orientation
- Execution of strategies/future plan for establishing the brands
- Have good analytical skills
- Good listener, able to respond to results and consumer research
- Ability to work well with multiple teams
- Ability to manage different projects at the same time
- Understanding & appreciation of the new age consumer's needs
Critical Personality :
- Works with an owner's mindset, can embrace entrepreneurial culture
- Extensive PnL knowledge
- Flexible & Adaptable
- Speed in Execution
- Ability to work well under pressure
- Have good presentation skills
- Ability to Influence People
- Excellent Communication Skills
- High Business Acumen and Result Oriented
- Analytical & Data Oriented
- Realtime solution oriented
The ideal candidate will have :
1. An MBA from a top tier B School preferred. (Not Mandatory)
2. At least 3-5 years work experience overall, with a minimum 2 years in brand/category management
3. Experience in running multi-functional teams
4. Early experience in strategy consulting or in top tier FMCG companies is preferred
5. Experience in D2C brands is preferred The ideal candidate is ambitious, looking for an entrepreneurial stint, has tremendous ownership, and combines sharp consumer insight with sound business judgment

Similar jobs

Mandatory
Strong Senior / Lead Software Engineer profile
Mandatory (Experience 1) - Must have Min 6 YOE in Software development, wherein 1-2 Yrs as Senior or Lead Role.
Mandatory (Experience 2) - Must have experience with Python + Django / Flask or similar framework
Mandatory (Experience 3) - Must have experience with Relational Databases (like MySQL, PostgreSQL, Oracle etc)
Mandatory (Experience 4) - Must have good experience in Micro Services or Distributed System frameworks(eg, Kafka, Google pub / Sub, AWS SNS, Azure Service Bus) or Message brokers(eg,RabbitMQ)
Mandatory (Location) - Candidate must be from Bengaluru
Mandatory (Company) - Product / Start-up companies only
Mandatory (Stability) - Should have worked for at least 2 years in 1 Company in last 3 years..


About the company
DCB Bank is a new generation private sector bank with 442 branches across India.It is a scheduled commercial bank regulated by the Reserve Bank of India. DCB Bank’s business segments are Retail banking, Micro SME, SME, mid-Corporate, Agriculture, Government, Public Sector, Indian Banks, Co-operative Banks and Non-Banking Finance Companies.
Job Description
Department: Risk Analytics
CTC: Max 18 Lacs
Grade: Sr Manager/AVP
Experience: Min 4 years of relevant experience
We are looking for a Data Scientist to join our growing team of Data Science experts and manage the processes and people responsible for accurate data collection, processing, modelling, analysis, implementation, and maintenance.
Responsibilities
- Understand, monitor and maintain existing financial scorecards (ML Based) and make changes to the model when required.
- Perform Statistical analysis in R and assist IT team with deployment of ML model and analytical frameworks in Python.
- Should be able to handle multiple tasks and must know how to prioritize the work.
- Lead cross-functional projects using advanced data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
- Develop clear, concise and actionable solutions and recommendations for client’s business needs and actively explore client’s business and formulate solutions/ideas which can help client in terms of efficient cost cutting or in achieving growth/revenue/profitability targets faster.
- Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics support that support key business decisions.
- Design and build technical processes to address business issues.
- Oversee the design and delivery of reports and insights that analyse business functions and key operations and performance metrics.
- Manage and optimize processes for data intake, validation, mining, and engineering as well as modelling, visualization, and communication deliverables.
- Communicate results and business impacts of insight initiatives to the Management of the company.
Requirements
- Industry knowledge
- 4 years or more of experience in financial services industry particularly retail credit industry is a must.
- Candidate should have either worked in banking sector (banks/ HFC/ NBFC) or consulting organizations serving these clients.
- Experience in credit risk model building such as application scorecards, behaviour scorecards, and/ or collection scorecards.
- Experience in portfolio monitoring, model monitoring, model calibration
- Knowledge of ECL/ Basel preferred.
- Educational qualification: Advanced degree in finance, mathematics, econometrics, or engineering.
- Technical knowledge: Strong data handling skills in databases such as SQL and Hadoop. Knowledge with data visualization tools, such as SAS VI/Tableau/PowerBI is preferred.
- Expertise in either R or Python; SAS knowledge will be plus.
Soft skills:
- Ability to quickly adapt to the analytical tools and development approaches used within DCB Bank
- Ability to multi-task good communication and team working skills.
- Ability to manage day-to-day written and verbal communication with relevant stakeholders.
- Ability to think strategically and make changes to data when required.
1. Collaborate with the team to develop design concepts and visual solutions.
2. Work with our draping software to create virtual draping experiences for our customers.
3. Assist in creating graphics for our products.
4. Assist in video editing and video making tasks to produce engaging promotional content for our brand
5. Apply your knowledge of digital marketing and Instagram marketing to strategize and execute effective social media campaigns that drive brand awareness and engagement.
6. Embrace design thinking principles to solve complex creative challenges and contribute innovative ideas to our design process.
7 Utilize Canva to develop aesthetically pleasing and visually appealing graphics for our online platforms and marketing materials.
8.Assist in creating social media calendar and Graphics by maintaining brand voice and identity.
Responsibilities:
- Maintain accounting records (monthly, quarterly, yearly) of the company, update financial statements, and ensure compliance with laws and regulations.
- Prepare budgets, monitor adherence to budgetary figures for all activities/projects of the company, and submit reports to the management giving pertinent financial information.
- Assist in financial forecasting to support managerial decision-making, analyze discrepancies, if any, and monitor cash and fund flows.
- Ensure tax payments are processed on time, liaise with the government department/s as required to complete tasks, and submit challans, returns, etc. within stipulated deadlines.
- Manage tasks related to internal audits and provide all accounting and financial information in a structured manner according to local/state/central laws.
- Handle all petty cash, bank accounts, company’s credit/debit cards and transactions via other financial instruments, and periodically process receipts, invoices, and payments.
Desired Profile of Candidates:
- Excellent knowledge of bookkeeping, taxation, audit, professional tax, and accounting standards (IAS).
- Conversant with GST payments and return filing.
- Tally ERP, MS Excel
Desired Profile:
➢ Must have excellent communication skills in English (both oral and written)
➢ Willingness to work in night shift and join ASAP
➢ Both experienced and freshers can apply
Other Details:
• Process: inbound voice process (US healthcare)
• Night shift
• Work from office
• Salary – 13.5K to 18.5 K inhand (depending upon experience and CTC)
• 5 days working & 2 days weekly off
• Location – Salt Lake, sector -5 , Kolkata
Job Perks-:
✓ Fixed weekend (Sat & Sun) off
✓ Cab drop facility provided
✓ Subsidised meals
✓ No sales, no target
✓ PF & ESI available
✓ Attendance allowance of 1k per month provided.
✓ Lucrative bonus and incentives available

In this role, you should have a keen eye for detail and excellent communication skills. If you are also competent in executing test cases and are passionate about quality, we’d like to meet you.
Ultimately, you will ensure that our products, applications and systems work correctly.
Responsibilities
Review and analyze system specifications
Collaborate with QA Engineers to develop effective strategies and test plans
Execute test cases (manual or automated) and analyze results
Evaluate product code according to specifications
Create logs to document testing phases and defects
Report bugs and errors to development teams
Help troubleshoot issues
Conduct post-release/ post-implementation testing
Work with cross-functional teams to ensure quality throughout the software development lifecycle
Requirements
Proven experience as a Quality Assurance Tester of minimum 4 years
Must have knowledge in API and Selenium Automation
Must have knowledge of SQL and Linux
Working knowledge of test management software (e.g. qTest, Zephyr, TM4J)
Analytical mind and problem-solving aptitude
Excellent communication skills
Strong organizational skills
Base Criteria
Candidate should be comfortable with APP and UI Testing (Must)
Candidate should be able to write excellent Test cases (+ve and -ve)
Candidate should be good in logical implementations
Candidate should be good in Communication and work approach
Candidate should have good solution oriented approach
Candidate worked with premium Institution or premium product/app will be a great plus
• On-boarding of new clients and servicing of existing clients for increased business. • Responsibility for the entire process of lead management, sales and business development.
• Data management to ensure 100% coverage in assigned territory and tracking other key parameter.
• Ensuring timely collection of all revenue from clients
• Ensuring end to end client relationship management and servicing
• Providing the market intelligence, data analytics and insights for the marketing team to launch the right promotional and customer communication initiatives.
• Responsibility for achieving sales and revenue targets in the designated areas.
• Mapping of new projects and new Broker in designated territories, acquisition of new projects and new brokers to ensure coverage across designated territory.



