Cutshort logo
D2C E-commerce Startup logo
Brand Entrepreneur - EIR
D2C E-commerce Startup
Brand Entrepreneur - EIR
D2C E-commerce Startup's logo

Brand Entrepreneur - EIR

at D2C E-commerce Startup

Agency job
via Merito
3 - 8 yrs
₹15L - ₹25L / yr
Mumbai
Skills
Brand Management
Branding
Digital Marketing
EIR
Brand Strategy
Brand Positioning
D2C Brands
About Merito :

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About our Client :

Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.

Role: Brand Entrepreneur (EIR)

This opportunity is for new brands that are in stealth mode & backed by Future Group promoters. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.

In 2020, CoVid 19 affected every business, few positively and many negatively. However, E-commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.

On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed ecommerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.

As the Brand Entrepreneur, you will be part of the founding team conceptualizing the brand proposition, brand identity, and working with formulation experts to build the product pipeline.

Key Responsibilities :

- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis

- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Looking at the pricing of products and analyzing the potential profitability

- Executing strategies of expansion for existing products and services

- Supervising, managing and executing the manufacturing and supply chain for the brand life cycle

- Monitoring product distribution and consumer reactions through focus groups and market research

- Driving Marketing, Digital Marketing and Performance Marketing

- Coordinating the launch program

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies

- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans

- Driving creative development and create motivating stimulus to get targeted population to "take action" through on-the ground plans

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Monitor market trends, research consumer markets and competitors' activities to highlight opportunities and key issues

- Liaison with marketing team to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks throughout the product life-cycle starting from manufacturing to product launch

- Align the company around the brand's direction, choices and tactics

- Coordinate with New Product Development role for product composition, packaging and quality control.

Competencies :

- Comes with a brand led thinking along with sales orientation

- Execution of strategies/future plan for establishing the brands

- Have good analytical skills

- Good listener, able to respond to results and consumer research

- Ability to work well with multiple teams

- Ability to manage different projects at the same time

- Understanding & appreciation of the new age consumer's needs

Critical Personality :

- Works with an owner's mindset, can embrace entrepreneurial culture

- Extensive PnL knowledge

- Flexible & Adaptable

- Speed in Execution

- Ability to work well under pressure

- Have good presentation skills

- Ability to Influence People

- Excellent Communication Skills

- High Business Acumen and Result Oriented

- Analytical & Data Oriented

- Realtime solution oriented

The ideal candidate will have :

1. An MBA from a top tier B School preferred. (Not Mandatory)

2. At least 3-5 years work experience overall, with a minimum 2 years in brand/category management

3. Experience in running multi-functional teams

4. Early experience in strategy consulting or in top tier FMCG companies is preferred

5. Experience in D2C brands is preferred The ideal candidate is ambitious, looking for an entrepreneurial stint, has tremendous ownership, and combines sharp consumer insight with sound business judgment
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

Similar jobs

Market Dynamics
Shantanu Johri
Posted by Shantanu Johri
Remote only
2 - 3.5 yrs
₹9.5L - ₹13.5L / yr
skill iconPython
skill iconPostgreSQL
Celery

**Company Overview**

We are a VC-backed fintech startup developing an innovative online trading platform. As we scale, we're seeking a skilled Backend Engineer with expertise in Python to join our growing team and help build a robust, scalable infrastructure for our cutting-edge trading application.

We're based out of the UK and have our engineering team in India.


**Job Description**

We are looking for a backend developer who specialises in Python. Your role will focus on developing and maintaining the server-side logic, optimising performance, and ensuring seamless integration with the frontend. You’ll work closely with the engineering and product teams to deliver a high-quality, secure, and scalable platform.


**Responsibilities**

1. Develop and maintain server-side logic using Python

2. Design and implement APIs for seamless integration with frontend components

3. Optimise backend performance and scalability for high traffic and large data loads

4. Build and maintain databases, ensuring security, data integrity, and optimal performance

5. Collaborate with frontend engineers to ensure smooth integration between backend and frontend systems

6. Troubleshoot, debug, and optimise backend infrastructure

7. Implement data protection, security protocols, and authentication mechanisms (e.g., JWT)

8. Maintain and enhance real-time communication systems using WebSockets or similar protocols


**Required Skills**

1. Strong proficiency in Python and related technologies, knowledge of databases and SQL, and experience with web frameworks like Django or FastAPI

2. Strong analytical and troubleshooting skills, and the ability to solve problems

3. Good understanding of OOPs, task broking services, Queues, Redis

4. Familiarity with RESTful API design and integration

5. Strong understanding of database management (e.g., PostgreSQL, Redis) and caching strategies

6. Familiarity with modern authentication and authorization mechanisms (e.g., JWT, OAuth)

7. Proficiency in working with cloud hosting services (AWS, Google Cloud, etc.)

8. Experience with containerization and orchestration tools (Docker, Kubernetes)

9. Knowledge of real-time communication protocols (e.g., WebSockets, TCP, SSE)

10. Strong understanding of security best practices for server-side applications

11. Experience with version control (Git) and CI/CD pipelines

12. Minimum of 2-3.5 years of experience building scalable backend systems


**Perks**

1. Work From Anywhere Flexibility

2. Unlimited Leaves policy*

3. Competitive salary and unlimited growth opportunities

4. Insights on how HFT is done using cutting edge technology


If you’re passionate about building scalable, high-performance backend systems and want to be part of a cutting-edge fintech startup, we’d love to hear from you!

Read more
Quantum BSO and Tech Pvt Ltd
Arshiya Shaik
Posted by Arshiya Shaik
Bengaluru (Bangalore)
4 - 10 yrs
₹2L - ₹10L / yr
skill icon.NET
ASP.NET
skill iconAngularJS (1.x)
skill iconAngular (2+)
skill iconJavascript
+4 more

Greetings from Quantum BSO!

 

It was a pleasure to interact with you today regarding the opportunity of Sr Software Engineer/Technical Lead position. Thank you for your interest in the interview process for the position at Quantum BSO and Tech Pvt Ltd. We are glad to move a step ahead.

 

Who we are:

We are a product innovation company that supports the Transportation and Shipping industries to overcome their business challenges and be leaders in Digital Transformation. Our strength is the in-depth knowledge we hold of the Transportation and Shipping landscape. Our journey begun when we started simplifying the complexities of these businesses as far back as 2003. At the core, we aspire to impact great changes in the Transportation business through our inventions & technology. We are based in Bangalore.

What you’ll be doing:

Develop and deliver defect free, Web based applications using C#, ASP.Net and Oracle as per the Specifications provided by the Business Analysis Team.

  • Read and Understand the Functional and Technical Specification and raise questions before commencing the work
  • Design, develop, and unit test applications in accordance with established standards.   
  • Adhering to high-quality development principles while delivering solutions on-time.
  • Adhere to the Quality Management Standards established in the organization.   
  • Understanding of the SDLC process defined in the organization and follow it without any deviation
  • Providing third-level support to the support tickets raised by the business users
  • Analyzing and resolving technical and application Logic related problems   
  • Ensure high performance in the application by developing efficient code

What experience, skills & qualification you’ll bring to us:

Primary Skills

  • BE/BTech/MTech with 4 to 10 year of experience in .NET Framework like C#.Net and ASP.Net
  • At least 5 years of experience on Web Application development with ADO.Net, HTML, CSS, JavaScript/JQuery
  • Good experience in Writing Complex SQL Queries using any of the RDBMS Database like Oracle, SQL Server etc.
  • Experience in Creating and Testing Stored Procedures and Functions
Read more
Matellio India Private Limited
Harshit Sharma
Posted by Harshit Sharma
Remote only
4 - 9 yrs
₹5L - ₹18L / yr
skill iconVue.js
skill iconJavascript
skill iconAngular (2+)
skill iconReact.js
skill iconAngularJS (1.x)
+3 more

Job Description 

  • Developing user-facing applications using Vue.js 
  • Building modular and reusable components and libraries 
  • Optimizing your application for performance 
  • Implementing automated testing integrated into development and maintenance workflows 
  • Staying up to date with all recent developments in the JavaScript and Vue.js space 
  • Proposing any upgrades and updates necessary for keeping up with modern security and development best practices 
  • Solving problems and providing not only workable but also maintainable solutions.  
  • Keeping an eye on security updates and issues found with Vue.js and all project dependencies 
  • Mentor other people, provide feedback and grow as a part of the team.  
  • Implementing custom plugins made in Vue. 
     

Job Specification 

  • Outstanding experience in Web Development based on Vue.js. 
  • At least 4+ Year of experience in Vue.js development. 
  • Excellent Experience in Java Script, Typescript. 
  • Familiarity with newer specifications of ECMAScript is a plus. 
  • Excellent experience with Vuejs/Vuetify and Vuex. 
  • Knowledge how Vue compilation works and different compilations techniques. 
  • Knowledge about performance analysis tools and techniques. 
  • Hand on Node.JS/Express JS. 
  • Database: MYSQL/MongoDB. 
  • Good experience in using Vue UI components, HTML5, CSS3, JavaScript, jQuery, Bootstrap, Material Design. 
  • User authentication and authorization between multiple systems, servers, and environments. 
  • Experience working within team structures for code review, source code management, continuous integration, and automated deployments 
  • Excellent troubleshooting skills.  
  • Strong communication skills, from written documents (such as design documents) to verbal discussions (like design reviews). 
  • Proficient understanding of code versioning tools, such as Git. 
  • Understanding fundamental design principles behind a scalable application. (When large data from API need to be fetch). 
  • Able to integrate the unit testing framework in Vue. 
  • Experience working in an Agile environment.   
  • Good communication skills. 

 
 

Read more
utthunga
at utthunga
1 recruiter
Samjhana Oli
Posted by Samjhana Oli
Bengaluru (Bangalore)
2 - 7 yrs
₹1L - ₹11L / yr
skill iconC++
skill icon.NET
ASP.NET
skill iconC#
Experience:- 2 to 7 Years
Location: Bangalore.
Work from office only.
Notice period: within 30 days joiner.
Skills: C++ with windows application(c# or dot net)

Read more
symphonize solutions
at symphonize solutions
1 recruiter
Priya Donepudi
Posted by Priya Donepudi
Vijayawada
2 - 3 yrs
₹5L - ₹7L / yr
skill iconJava
J2EE
skill iconSpring Boot
skill iconNodeJS (Node.js)
skill iconAmazon Web Services (AWS)
Requirements:
• Minimum 8+ Years of software development/programming experience.
• Any Bachelor’s or Master’s degree, not limiting to Engineering.
• Must be detail oriented.
• Experience with Agile methodologies.
• Strong communication skills and fluent in English (written and spoken)
• Keywords are team player, proactive, attention to detail, independent, strong analytical skills and
the ability to adapt to new challenges
Responsibilities:
• 8+ Years of software development/programming experience
• 3+ Years of experience in Drop-wizard/Spring Boot Microservice
• Strong experience building multi-threaded applications using Java 8 and above
• Experienced in Agile development methodologies / Continuous Integration
• Java Design Patterns
• Amazon AWS EC2/S3/RDS
• OpenAPI, Contract first development experience
• Strong Java Concurrency (Java Threading)
• DDD (Domain Driven Design)
• Testing frameworks Like Mockito
• Test driven development experience
• JIRA, Git, Github and Github actions
Read more
The Links Guy
at The Links Guy
1 recruiter
Amit Raj
Posted by Amit Raj
Remote only
1 - 5 yrs
₹2L - ₹5L / yr
Market Research
Search Engine Optimization (SEO)
SEO management

What is a Data Prospectors day like?:

  • Collecting and editing data through extensive web research, using google sheets, 

  • Analyzing multiple information sources to resolve factual discrepancies in data.

  • Engaging in online discussions with colleagues on best practices for getting positive results.

  • Ensuring quality of data in the database.


You are an outstanding candidate if you: 

  • Love to spend hours in front of your PC

  •  Superb at finding information on the web

  • Can type reasonably fast

  • Love to work with a tech-loving cool virtual team.

  • Have a webcam and mic and be available for meetings.

  • Are Tech Savvy

  • Can work close to UK (GMT Time Zone) working hours of 9 am - 5 pm.

  • Have the ability to problem-solve and work independently - but can ask questions when needed

  • Be open to training (as you will be trained by my project managers and me)

  • Have  the hunger to be amazing at what you do

Educational Requirements: 

University degree or equivalent. In lieu of a degree, 2-4 years of experience working in English in a business environment. 


Work Experience at any of the following:

  • Web research

  • Link building

  • Localization projects

  • Data collection

  • Research and information analysis

     

Salary and Benefits:


  • The salary of this job (Once it moves to a full-time position of 40 hours per week), will be from $520 to $840 per month, depending on experience and competency. 
  • The higher end of range will only be for prospectors with extensive professional experience as a high-quality link prospectors.
  • But better than that, we have a set pay progression plan which means this can go up with time.
  • And a performance incentive plan which means if you’re able to hit targets, you will also qualify for a quarterly bonus as well.
  • And there’s even a chance of promotion - every management and senior position we have in the company has been from within. 
Read more
Moback Technologies india Pvt Ltd
Debadrita Nandy
Posted by Debadrita Nandy
Bengaluru (Bangalore)
2 - 7 yrs
₹4L - ₹15L / yr
skill icon.NET
ASP.NET
skill iconAngularJS (1.x)
skill iconAngular (2+)
skill iconJavascript
+1 more
Primary Responsibilities:
1. Participate in requirements analysis
2. Collaborate with internal teams to produce software design and architecture
3. Ability to work in a team environment, independently, take direction, and follow instructions.
4. Understanding the coding structure, application blocks and adapting to standards followed
5. Test and deploy applications and systems
6. Revise, update, refactor and debug code
7. Improve existing software
8. Serve as an expert on applications and provide technical support

Mandatory qualification:
1. 6+ years of experience in developing C#/.NET web applications and tools.
2. Should have Hands-on experience else strong programming knowledge in all .Net                      frameworks, .Net 5/ .Net 3 Core, latest MVC, and Web API frameworks.
3. Strong programming knowledge in C#, SQL
4. Experience in developing in a test-driven development environment (plus).
5. Exposure and experience in Entity Framework Core, API Gateway, LINQ to SQL/LINQ to             Entities, and XML.
6. Capability with JIRA and GIT.
7. Write clear codes and prepare coding documentation
8. Ability to work on CICD - Dev ops model.
9. Proficiency working within an Agile team and Agile process.
10. B.E / B.Tech / M.E / M.Tech / MCA

Optional Qualification:
1. Azure knowledge
2. Dockers and Kubernetes
Read more
PagarBook
at PagarBook
1 video
8 recruiters
Sachin Kumar
Posted by Sachin Kumar
Remote, Bengaluru (Bangalore), Coimbatore, Chennai, Tiruchirappalli, Salem, Erode, Kanchipuram, Visakhapatnam, Vijayawada, Varanasi, Mysore, Nellore, Vellore, Guntur, Rajahmundry, Kurnool, Tumkur, Dharwad
0.6 - 5 yrs
₹2L - ₹5L / yr
Field Sales
Sales
SaaS
Automotive
Software deployment
+2 more

Field Sales, Revenue 💵 - PagarBook
(Temporary Fulltime)

About Pagarbook:

1. Employee Management at your Fingertips. PagarBook - India's Best Payroll

and Attendance

2. Management tool for Small & Medium Enterprises. Using PagarBook, a

business owner can maintain all the records of their employees digitally

and can get insights around the same.

3. PagarBook is free & easy to use employee management, work & payroll

management software app where you can manage all your staff and

employee’s attendance, record the work done by your staff and employees

and their salary, payments & advances can also be recorded in this app.

4. Sms & WhatsApp notification to employees and staff about payments,

bonuses, daily work, attendance & leaves.

5. The Sales would be done for premium desktop version of the application

6. Benefits of desktop application:

a. Better and Easier accessibility, also available on mobile web

b. Access to rich reports which gives you business knowledge, spend

c. Unlimited free upgrades for a year

About Sales team:

The field sales team at PagarBook is all about solving SME’s customer problems

and ensuring we deliver compelling value propositions.

On a typical day, the sales team:

● drives the adoption of a premium version of Pagarbook, sold at a

subscription fee per annum

● never-say-no attitude, and comes with a win-all attitude

● At the same time, a core ingredient of the DNA is customer empathy

● We should always ensure the customer is well informed of all the benefits of

the solution, before we close the sales.

Responsibilities and Duties of sales associate:

● You will pitch about PagarBook desktop solution on field to customers

● You will explain the benefits of PagarBook desktop solution to customers

○ Better and Easier accessibility, also available on mobile web

○ Access to rich reports which gives you business knowledge, spend

○ Unlimited free upgrades for a year

● The users can register on the desktop for a free trial for 7 days first

● Sales associate would convert the customer into a paid customer

Mandatory requirements:

● Having your own bike is a must

● Field sales experience is a must (telecom, FMCG and financial sales

experience adds more weightage)

● Local language knowledge in the city of operations is a must

● Graduation in any field is sufficient

Benefits:

● Targets based incentives (extremely attractive)

● Petrol allowance ~upto INR 3,000 (on actual bills)

● Initial job posting would be for 3 months - based on good performance,

conversion to full time employment would be granted

Key Areas of Responsibility (KRAs):

● Onboarding of Customers

○ Meet 30 new clients a day (tracked)

○ Get free trial enabled for 20 clients a day

○ Get 3 sales (paid customers, 10% conversion) per day -

non-negotiable output

● Retaining customer accounts

○ While we build new businesses, cross-selling would be key

○ Customers should keep using PagarBook desktop beyond 30 days of

activation

● Grow customer basket size

○ Identify key SME clusters in the city and prepare an acquisition plan

○ Go aggressive and acquire

● Business acumen & key skills

○ Strong knowledge on PagarBook sales process, services and product

○ Local Market and competition knowledge and clear articulation of

PagarBook advantages

○ Strong negotiation and influencing skills to create win-win

○ Give continuous feedback to internal teams to improve our

customer service level

Finally, remember, you are the PagarBook brand ambassador on the ground! All

the best.

Requirements for field sales - Phase 1 (50):

● South:

○ Bangalore - 5 Associates

○ Coimbatore - 5 Associates

Read more
Yes Property
at Yes Property
3 recruiters
Menaka Nadkarni
Posted by Menaka Nadkarni
Bengaluru (Bangalore)
3 - 6 yrs
₹3L - ₹5L / yr
skill iconData Science
skill iconR Programming
skill iconPython
*Work with stakeholders throughout the organization to identify opportunities for leveraging company data to drive business solutions. *Mine and analyze data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies. *Assess the effectiveness and accuracy of new data sources and data gathering techniques. *Develop custom data models and algorithms to apply to data sets. *Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.
Read more
Transfin Media Private Limited
Simi Sebastian
Posted by Simi Sebastian
NCR (Delhi | Gurgaon | Noida)
3 - 7 yrs
₹7L - ₹8L / yr
skill iconJavascript
skill iconNodeJS (Node.js)
skill iconPHP
skill iconRuby on Rails (ROR)
LAMP Stack
+1 more
Full Stack efficient Digital Media platform
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly. No 3rd party agencies here.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
21,01,133
Matches delivered
37,12,187
Network size
15,000
Companies hiring
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos