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D2C E-commerce Startup logo
Brand Entrepreneur - EIR
D2C E-commerce Startup
Brand Entrepreneur - EIR
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Brand Entrepreneur - EIR

at D2C E-commerce Startup

Agency job
via Merito
3 - 8 yrs
₹15L - ₹25L / yr
Mumbai
Skills
Brand Management
Branding
Digital Marketing
EIR
Brand Strategy
Brand Positioning
D2C Brands
About Merito :

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About our Client :

Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.

Role: Brand Entrepreneur (EIR)

This opportunity is for new brands that are in stealth mode & backed by Future Group promoters. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.

In 2020, CoVid 19 affected every business, few positively and many negatively. However, E-commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.

On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed ecommerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.

As the Brand Entrepreneur, you will be part of the founding team conceptualizing the brand proposition, brand identity, and working with formulation experts to build the product pipeline.

Key Responsibilities :

- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis

- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Looking at the pricing of products and analyzing the potential profitability

- Executing strategies of expansion for existing products and services

- Supervising, managing and executing the manufacturing and supply chain for the brand life cycle

- Monitoring product distribution and consumer reactions through focus groups and market research

- Driving Marketing, Digital Marketing and Performance Marketing

- Coordinating the launch program

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies

- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans

- Driving creative development and create motivating stimulus to get targeted population to "take action" through on-the ground plans

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Monitor market trends, research consumer markets and competitors' activities to highlight opportunities and key issues

- Liaison with marketing team to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks throughout the product life-cycle starting from manufacturing to product launch

- Align the company around the brand's direction, choices and tactics

- Coordinate with New Product Development role for product composition, packaging and quality control.

Competencies :

- Comes with a brand led thinking along with sales orientation

- Execution of strategies/future plan for establishing the brands

- Have good analytical skills

- Good listener, able to respond to results and consumer research

- Ability to work well with multiple teams

- Ability to manage different projects at the same time

- Understanding & appreciation of the new age consumer's needs

Critical Personality :

- Works with an owner's mindset, can embrace entrepreneurial culture

- Extensive PnL knowledge

- Flexible & Adaptable

- Speed in Execution

- Ability to work well under pressure

- Have good presentation skills

- Ability to Influence People

- Excellent Communication Skills

- High Business Acumen and Result Oriented

- Analytical & Data Oriented

- Realtime solution oriented

The ideal candidate will have :

1. An MBA from a top tier B School preferred. (Not Mandatory)

2. At least 3-5 years work experience overall, with a minimum 2 years in brand/category management

3. Experience in running multi-functional teams

4. Early experience in strategy consulting or in top tier FMCG companies is preferred

5. Experience in D2C brands is preferred The ideal candidate is ambitious, looking for an entrepreneurial stint, has tremendous ownership, and combines sharp consumer insight with sound business judgment
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  • 0.6 -2 years of proven experience as a UX Designer or similar role for the website, tablet, and mobile view.
  • Strong portfolio of design projects with links to the projects. (Dribbble, Behance or any other platform)
  • Experience in HTML/CSS,LESS,SasS, Javascript, Bootstrap, jQuery will be a plus.
  • Experience with Design Software tools like Adobe Illustrator, Adobe Photoshop, Sketch/Figma/Adobe XD, Invision, Interaction Design, User Experience (UX) Design, and Wireframing tools.
  • Familiar with Material Design, Design Thinking, UI Design Patterns, User Research Methods.
  • Working experience with agile sprints, participating in design reviews and retrospectives and managing task/ticket life cycle on project management software.
  • Knowledge of Usability Factors in Human Computer Interaction.
  • Problem-solving aptitude.

Education:

Bachelors or higher degree in a User Experience related field such as (UI & UX design, HCI, Interaction Design, Graphic Design, B.E or BCA) [Or equivalent professional experience].

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MoEngage
at MoEngage
10 recruiters
Bhagyalakshmi Ramaiah
Posted by Bhagyalakshmi Ramaiah
Bengaluru (Bangalore)
9 - 14 yrs
₹0L / yr
People Management
Engineering Management
Cloud Computing
Software Development
skill iconPython
+3 more

About MoEngage

MoEngage is a fast-paced startup that’s helping companies run smart marketing efforts in their effort to reach the customer. We are a leading Marketing Technology Stack provider that is helping brands redefine their customer engagement in the mobile era. Brands use MoEngage to drive long-term, personalised and context-based engagement across channels to help achieve increased customer retention as well as customer LTV. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyses billions of data points generated by customers and their devices, to predict customer behavior and build marketing campaigns that proactively engage users.

In just four years since inception, MoEngage is working with leading brands across e-commerce, entertainment, travel, publishing and banking domains among others. With marquee clients like Vodafone, Oyo, Airtel, McAfee, MoEngage has over 125+ paying Customers in the Enterprise & Internet companies space in India, US, South East Asia & EU. With a global presence spanning 35 countries, MoEngage has offices in San Francisco, Berlin, Jakarta, and Bengaluru.

Today, MoEngage is an industry pioneer in the space and engages more than 350M devices. This includes approximately 40B events tracked per month, 30B+ messages sent, to millions of users across the globe.


As part of the Engineering team at MoEngage, here are some things you can expect:

  • Take ownership and be responsible for what you build - no micro management
  • Work with A players (some of the best talent in the country), and expedite your learning curve and career growth
  • Make in India and build for the world at scale of 350M active users, which no other internet company in the country has seen
  • Learn together from different teams on how they scale to millions of users and billions of messages. 
  • Explore the latest in topics like Data Pipeline, MongoDB, ElasticSearch, Kafka, Spark, Samza and share with the team 

and more importantly have fun while you work on scaling MoEngage.


About InApps team

In-app team is responsible for effectively delivering the contextual information to help companies cross-sell/up-sell on specific workflows triggered on desired actions performed by application users. As a member of in-app team, you will be working on developing high performance systems to deliver the contextual campaigns in real time. In addition to real time campaign delivery, you will work on designing a flexible platform to provide customised experience for application users using web personalization, which allows companies to present unique and personalized experiences on their applications.

Here are some of the challenging projects we are working on as part of In-app team. 
  • Scaling campaign delivery with personalized content to 500M unique users within 1 sec.
  • Rich campaign content delivery keeping user experience native to mobile and web applications.


Skill Requirements

  • Proven experience in handling large infrastructure and distributed systems
  • Proven experience in managing high performing engineering teams
  • Proven experience with at least one of the cloud computing infrastructure - GCP / Azure / AWS
  • Hands on in Java OR Python related technologies and frameworks
  • Familiarity with ElasticSearch, MongoDB is a plus
  • Liaison with Product Management, DevOps, QA and other teams
  • Performance management, Sprint management, Roadmap, Hiring, Onboarding, Mentoring, Costing, Documenting


At MoEngage, we are passionate about our team and technology - see below to know more about us and technology.

https://twitter.com/hashtag/lifeatmoengage?f=tweets&;vertical=default">Life @MoEngage

https://twitter.com/hashtag/techatmoengage?f=tweets&;vertical=default">Tech @MoEngage

https://www.moengage.com/blog/techatmoengage-reddit-has-330m-monthly-active-users-so-do-we/">Scale @MoEngage

We handle more than a billion messages everyday. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world class technology team.

 

 

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Skarpsinne Infotech
at Skarpsinne Infotech
2 recruiters
Prejith Sajeevan
Posted by Prejith Sajeevan
Bengaluru (Bangalore), Mumbai, Hyderabad, Noida, NCR (Delhi | Gurgaon | Noida)
0 - 1 yrs
₹0L / yr
Business Development
Marketing
Search Engine Optimization (SEO)
About Skarpsinne Infotech (https://skarpsinne.com/): Skarpsinne predominates in facilitating a safe and secure tomorrow through commendable business values to our consumers. Our team comprise of expert analysts who deliver actionable security by evaluating infrastructure that matters.We centralizes in providing its clientele the wide ranging ambits in information security services advancing from consultation, technology, forensic, fraud & crime investigation, evidence handling, and support solutions to the recently advanced VAPT in cyberspace About the Internship: The selected intern(s) will work on following during the internship: - Monitor all ongoing opportunities in the new and assigned accounts and report progress of opportunities on a weekly basis - Responsible for meet clients for Information Security services/solutions. - Responsible for the sales life cycle starting from lead identification, qualification, proposal & presentations, commercial negotiations, closing and collections. - Identify key business issues and opportunities; lead the formulation and presentation of solutions and proposals to potential clients. - Ensure all targets (qualitative and quantitative) are met and exceeded. - Work closely with the technical team and ensure the proper solution is created and delivered to the client effectively. - Managing relationship with existing & prospective clients through regular offline/online engagements - Ensuring seamless execution of entire sales life cycle - Prospect, develop, up-sell, cross-sell and generate new business opportunities with the team. - Timely follow ups of ongoing project proposals to set target. # of Internships available: 5 Who can apply: Perks: Certificate, Informal dress code, 5 days a week, Free snacks & beverages. You can also share meaningful internship that you know and join the movement to build a Wikipedia of internships and win exciting prizes. Check out the Share an Internship Contest for more details.
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