
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our Client :
Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.
Role: Brand Entrepreneur (EIR)
This opportunity is for new brands that are in stealth mode & backed by Future Group promoters. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.
In 2020, CoVid 19 affected every business, few positively and many negatively. However, E-commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.
On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed ecommerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.
As the Brand Entrepreneur, you will be part of the founding team conceptualizing the brand proposition, brand identity, and working with formulation experts to build the product pipeline.
Key Responsibilities :
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Looking at the pricing of products and analyzing the potential profitability
- Executing strategies of expansion for existing products and services
- Supervising, managing and executing the manufacturing and supply chain for the brand life cycle
- Monitoring product distribution and consumer reactions through focus groups and market research
- Driving Marketing, Digital Marketing and Performance Marketing
- Coordinating the launch program
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies
- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans
- Driving creative development and create motivating stimulus to get targeted population to "take action" through on-the ground plans
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Monitor market trends, research consumer markets and competitors' activities to highlight opportunities and key issues
- Liaison with marketing team to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks throughout the product life-cycle starting from manufacturing to product launch
- Align the company around the brand's direction, choices and tactics
- Coordinate with New Product Development role for product composition, packaging and quality control.
Competencies :
- Comes with a brand led thinking along with sales orientation
- Execution of strategies/future plan for establishing the brands
- Have good analytical skills
- Good listener, able to respond to results and consumer research
- Ability to work well with multiple teams
- Ability to manage different projects at the same time
- Understanding & appreciation of the new age consumer's needs
Critical Personality :
- Works with an owner's mindset, can embrace entrepreneurial culture
- Extensive PnL knowledge
- Flexible & Adaptable
- Speed in Execution
- Ability to work well under pressure
- Have good presentation skills
- Ability to Influence People
- Excellent Communication Skills
- High Business Acumen and Result Oriented
- Analytical & Data Oriented
- Realtime solution oriented
The ideal candidate will have :
1. An MBA from a top tier B School preferred. (Not Mandatory)
2. At least 3-5 years work experience overall, with a minimum 2 years in brand/category management
3. Experience in running multi-functional teams
4. Early experience in strategy consulting or in top tier FMCG companies is preferred
5. Experience in D2C brands is preferred The ideal candidate is ambitious, looking for an entrepreneurial stint, has tremendous ownership, and combines sharp consumer insight with sound business judgment

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📍 Location: Bhopal | 🕒 Work Hours: 10:00 AM – 7:00 PM
💼 Employment Type: Full-Time | 📅 Experience: 3 to 6 years
About Katyayani Organics
Katyayani Organics is a leading force in the agrochemical industry, dedicated to delivering sustainable, high-impact solutions to both D2C and B2B markets. Our commitment is to empower farmers through innovation, boosting productivity while preserving ecological balance. We are growing fast and looking for marketing talent ready to make a tangible difference in agriculture.
Role Overview
We are looking for a data-driven, ROI-focused Performance Marketing Manager to lead our paid media efforts. This role is ideal for someone who thrives on metrics, understands the nuances of digital platforms, and is eager to scale campaigns that drive real business results.
Key Responsibilities
- Strategize, execute, and continuously optimize campaigns on Google Ads, Meta (Facebook/Instagram), and other platforms.
- Manage performance marketing budgets to maximize ROAS and customer acquisition.
- Monitor KPIs and generate actionable insights from performance data.
- Run A/B tests on creatives, landing pages, and ad copies to boost campaign effectiveness.
- Partner with design, content, and product teams to ensure aligned messaging and branding.
- Track and report key campaign metrics using Google Analytics, ad dashboards, and internal tools.
- Keep up with digital marketing trends, algorithms, and emerging platforms.
What You’ll Need to Succeed
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3–6 years of direct experience managing paid campaigns with clear ROI outcomes.
- Proven track record in Google Ads, Meta Business Manager, and PPC optimization.
- Strong analytical mindset with experience in data-led marketing decisions.
- Excellent communication and organizational skills.
- Ability to work cross-functionally and manage multiple priorities effectively.
Preferred Qualifications
- Background in agriculture, FMCG, or related industries.
- Professional certifications in Google Ads and/or Meta Blueprint.
Why Join Us?
At Katyayani Organics, you’re not just running ads — you're helping revolutionize agriculture. You’ll have the autonomy to test and scale campaigns in a purpose-driven environment, working with a passionate team committed to growth and sustainability.
Job Description :
• Hands on work experience on Appworks and Angular Or Entity modeling is desired.
• Hands on work experience on Sun Java, JDBC, AJAX, XML, OOAD is mandatory.
• Knowledge of the existing Appworks product portfolio, associated technologies and standards is desirable and would be an asset.
• Additional knowledge :
- Service Oriented Architecture
- W3C standards
- Object Orientation
- Platforms (.Net, Java, J2EE)
- Web 2.0 technologies
- Various types of enterprise applications (e.g. ERP, EAI , BPM)
- Databases, data modeling
- Software development methodologies
- Min 3 yrs of experience in Software Development
- 2+ yrs of experience in Blockchain & Hyperledger experience is a must
- Good experience with Microservices, Docker, Kubernetes, Devops, and Cloud Technologies.
- Experience with Java / Golang / Python / Nodejs / ROR / C# or any OO Language.
- Nice to have CHFA or CHFD certifications

Basic Qualifications
- Over 8 years of experience and 5+ in API/mulesoft
- Expert with API technology including (REST, JSON, XML, Web Security, API Management, Public/Private APIs)
- Strong experience with MuleSoft cloud hub/AnyPoint Platform with proven experience architecting, designing, implementing enterprise services, and platform operations.
- Should be proficient in developing enterprise standards, guidelines, best practices and policies for the Mulesoft platform and drive adoption
- Should be able to provide technical expertise in bringing-in automation across API life cycle ( code quality, migration, deployment, platform monitoring etc) using tools such as App Dynamics, puppet, chef or any similar tools
- Should be hands-on and proficient in DevOps methodologies such as CICD, test automation etc
- Should be able to evangelize and work with enterprise architects on API driven architecture, platform roadmap
- Should be very proficient in planning, stakeholder management, team mgmt. and communication at all levels
- Provides overall API technical leadership working with Business, BAs, Tech lead, Scrum Master to clarify requirements and set technical direction for the team



