Cutshort logo
D2C E-commerce Startup logo
Brand Entrepreneur - EIR
D2C E-commerce Startup
Brand Entrepreneur - EIR
Merito's logo

Brand Entrepreneur - EIR

at D2C E-commerce Startup

Agency job
via Merito
3 - 8 yrs
₹15L - ₹25L / yr
Mumbai
Skills
Brand Management
Branding
Digital Marketing
EIR
Brand Strategy
Brand Positioning
D2C Brands
About Merito :

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About our Client :

Our client is an Indian retail conglomerate which is setting up a tech driven brand co-creation platform that transforms powerful ideas into authentic, profitable and experience-led brands that will define the future of brands in fashion, beauty, food and home decor space.

Role: Brand Entrepreneur (EIR)

This opportunity is for new brands that are in stealth mode & backed by Future Group promoters. It's a house of Personal care D2C brands in the space of haircare, skin care & kids personal care.

In 2020, CoVid 19 affected every business, few positively and many negatively. However, E-commerce adoption has gone through the roof and we have seen consumer's e-commerce spends grow. India's fast growing e-commerce market is seen growing by 30 percent a year to $200 billion (roughly Rs. 14,68,640 core) by 2026.

On the back of strong product-market fit and a change in human behaviour due to CoVid that buoyed ecommerce, we are currently building D2C personal care brands. The overall D2C market in India is expected to reach $100 billion in the next 7-8 years. We will be building a digital first content led approach to target this community of consumers. We aim to win shoppers at the moment of purchase by algorithmically managing demand forecasting, promotions and advertising spend, supply chain, content optimization and other aspects that help shoppers make online purchase decisions, all backed by Data Science.

As the Brand Entrepreneur, you will be part of the founding team conceptualizing the brand proposition, brand identity, and working with formulation experts to build the product pipeline.

Key Responsibilities :

- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis

- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits

- Looking at the pricing of products and analyzing the potential profitability

- Executing strategies of expansion for existing products and services

- Supervising, managing and executing the manufacturing and supply chain for the brand life cycle

- Monitoring product distribution and consumer reactions through focus groups and market research

- Driving Marketing, Digital Marketing and Performance Marketing

- Coordinating the launch program

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies

- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans

- Driving creative development and create motivating stimulus to get targeted population to "take action" through on-the ground plans

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Monitor market trends, research consumer markets and competitors' activities to highlight opportunities and key issues

- Liaison with marketing team to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks throughout the product life-cycle starting from manufacturing to product launch

- Align the company around the brand's direction, choices and tactics

- Coordinate with New Product Development role for product composition, packaging and quality control.

Competencies :

- Comes with a brand led thinking along with sales orientation

- Execution of strategies/future plan for establishing the brands

- Have good analytical skills

- Good listener, able to respond to results and consumer research

- Ability to work well with multiple teams

- Ability to manage different projects at the same time

- Understanding & appreciation of the new age consumer's needs

Critical Personality :

- Works with an owner's mindset, can embrace entrepreneurial culture

- Extensive PnL knowledge

- Flexible & Adaptable

- Speed in Execution

- Ability to work well under pressure

- Have good presentation skills

- Ability to Influence People

- Excellent Communication Skills

- High Business Acumen and Result Oriented

- Analytical & Data Oriented

- Realtime solution oriented

The ideal candidate will have :

1. An MBA from a top tier B School preferred. (Not Mandatory)

2. At least 3-5 years work experience overall, with a minimum 2 years in brand/category management

3. Experience in running multi-functional teams

4. Early experience in strategy consulting or in top tier FMCG companies is preferred

5. Experience in D2C brands is preferred The ideal candidate is ambitious, looking for an entrepreneurial stint, has tremendous ownership, and combines sharp consumer insight with sound business judgment
Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

Similar jobs

Bengaluru (Bangalore)
1 - 8 yrs
₹3L - ₹6L / yr
Business Development
Lead Generation
Sales
Enterprise Resource Planning (ERP)
Customer Relationship Management (CRM)
+8 more

Job Description – Business Development Executive 


Location: Kumaraswamy Layout, Bengaluru 

Industry: IT Services & Digital Solutions 

Salary Package: ₹3 LPA – ₹6 LPA (Based on experience & performance) 


About the Company 

We are a fast-growing IT services company specializing in Website Development, Software & Mobile App Development, ERP, CRM & Billing Software, along with Digital Marketing Services such as SEO, Google Ads, Meta Ads, and Social Media Marketing. We work with schools, colleges, SMEs, startups, and enterprises to deliver scalable digital solutions. 


Role Overview 

We are looking for a highly motivated Business Development Executive to drive business growth through direct client interactions. The role involves lead generation, product demonstrations, and closing deals for our IT and digital services. 


Key Responsibilities 

● Generate new leads and convert them into customers for: 

● Websites & Web Applications 

● Mobile Apps (Android & iOS) 

● ERP, CRM & Billing Software 

● Digital Marketing Services 

● Identify client requirements and propose suitable solutions 

● Schedule and attend client meetings, demos, and presentations 

● Maintain and update daily activity reports and lead status in CRM 

● Achieve monthly and quarterly sales targets 

● Build and maintain long-term client relationships 

● Coordinate with technical and marketing teams for smooth project execution 


Required Skills & Qualifications 

● Bachelor’s degree in Business, Marketing, IT, or related field 

● 1–8 years of experience in IT sales / B2C sales 

● Strong communication, negotiation, and presentation skills 

● Basic understanding of IT services, software, ERP/CRM, and digital marketing 

● Self-driven, target-oriented 

● Ability to handle objections and close deals effectively 


Preferred Candidate Profile 

● Experience in IT services, software sales, ERP/CRM, or digital marketing sales 

● Exposure to selling solutions to educational institutions or SMEs 


What We Offer 

● Competitive salary ₹3 LPA – ₹6 LPA 

● Attractive performance-based incentives & commissions 

● Career growth opportunities in a fast-growing IT company 

● Hands-on exposure to multiple IT and digital products 

● Supportive team and learning-oriented work environment 


Job Type: Full-time 


Benefits: 

Provident Fund 


Work Location: In person

Read more
Wissen Technology
at Wissen Technology
4 recruiters
Tony Tom
Posted by Tony Tom
Bengaluru (Bangalore)
2 - 4 yrs
Best in industry
skill iconAngular (2+)
User Interface (UI) Design
skill iconHTML/CSS
skill iconBootstrap

We are seeking a highly skilled Angular Developer with 2-3 years of experience to join our dynamic development team. The ideal candidate should have hands-on experience in building and maintaining web applications using Angular, along with strong knowledge of JavaScript, TypeScript, and front-end technologies. You will work closely with other developers, designers, and backend teams to deliver high-quality, scalable applications.

Read more
Creador Designs
at Creador Designs
1 recruiter
Shubham Pande
Posted by Shubham Pande
pimpri chinchwad
1 - 3 yrs
₹2.5L - ₹3.5L / yr
Search Engine Optimization (SEO)
SEO management
Social Media Marketing (SMM)
Social media management
Social media strategy
+5 more

Creador Designs is a graphic design company specializing in logo creation, business branding design, packaging, and website development. Founded in 2014, Creador Designs offers corporate identity design and branding services to small businesses and start-ups. Over the years, we have grown to become one of the most respected online brands for logo design, corporate identity, and web design.

 

We offer you the opportunity to work with leading and dynamic brands all around the world every day. We are looking for a talented individual for the position of Digital Marketing Executive. Apply to us and unleash your curiosity and challenge your ideas. As you strive to make a real difference, we'll strive to make you a better you!

 

Requirements and skills :

  • Proven experience as Digital Marketing Executive or similar role.
  • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Excellent communication and interpersonal skills.
Responsibilities :
  • Assist in the formulation of strategies to build a lasting digital connection with consumers.
  • Plan and monitor the ongoing company presence on social media.
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
  • Be actively involved in SEO efforts for  Social Media Marketing and Website. (keyword, image optimization etc.)
  • Provide creative ideas for content marketing and update website.
  • Prepare promotional emails and organize their distribution through various channels.
  • Collaborate with designers to improve user experience.
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Retaining existing clients.

We're looking for leaders with - owner's mindset, passion, and agility. 
Read more
theSound
at theSound
2 recruiters
Drishti Bhadra
Posted by Drishti Bhadra
Remote only
2 - 4 yrs
₹2.4L - ₹3.6L / yr
Lead Generation
Client Servicing
Business Development
Public Relations
At theSound, we are building our Business Growth team. We are looking to empanel a Business Growth Associate to manage business growth at theSound. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are
- As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
- Always keeping an eye out for 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

'Weird + Meaningful' is our core belief, and we are craving to find people who really get it. :)

www.thesound.party

If your middle name is networking and if you day (or night) dream about sniffing out a client, sashaying into their cubicle-riddled life and stunning them with your personality, say Hi to us. In short, if you can break that ice, come break bread with us.

If you can join immediately, then we'll break premium sourdough (and not just plain bread) with you.

Working hours: Flexible
Location: Remote
Joining: Immediate

Responsibilities:
- Familiarizing yourself with all the services offered by theSound
- Procuring new clients through direct contact, social media, word-of-mouth, collaboration with team members and other avenues and channels
- Suggesting upgrades or added services that would genuinely add value to clients aka up and cross-selling
- Crafting pitches and concept notes to convert prospective clients
- Presenting the prepared pitches and concept notes to the prospective client
- Negotiating with clients to secure the most attractive prices
- Reviewing clients' feedback and implementing necessary changes
- Remaining in tune with trends and updates to ensure that our offerings remain relevant
- Follow a structured, time-bound and efficient process to coordinate and rally the team in the entire lead nurturing process
- Ensure all prospective clients develop a great perception about theSound
- Develop street-smart and innovative ways of identifying prospective clients
- Have a natural knack of breaking the ice and hyper-personalizing communication with cold prospective clients
- Follow up and nurture the prospective client in a timely and proactive manner
- Meet weekly and monthly goals of warm leads and client converts consistently

Functional requirements:
- Minimum 2-4 years of relevant work experience
- Great communication skills and a pleasant personality (as close as possible to being a ray of sunshine)
- Capable of approaching problems through a mix of the left and the right brain
- Dependable and efficient (this makes a huge difference on how clients perceive you and the company)
- Proactive and crazy about driving results (a duh statement but we're reiterating it, just in case)
Read more
Ruptok
at Ruptok
2 recruiters
Coreitta Minz
Posted by Coreitta Minz
Mumbai
4 - 12 yrs
₹6L - ₹15L / yr
skill iconJavascript
MS SQLServer
skill iconPython
skill iconReact Native
skill iconNodeJS (Node.js)
+1 more

Role and Responsibilities


  • Constantly putting yourself in our user’s shoes in order to understand both the delights, and the frustrations of their product experience
  • Iterate on our product suite to look for ways we can deliver more value to our customer
  • Identify growth levers that can create significant improvements in our growth
  • Analyze and scope new product features and initiatives with our data, marketing and engineering teams
  • Run experiments and take ownership of analysis from these experiments/KPIs
  • Write accessible documentation on product features and initiatives
  • Work with usage data and analytics to track product rollouts and feature efficacy

Skills & Experience

  • You have 2-3 years or more in consumer tech (ideally Fintech) in a product role
  • You are passionate about making a social impact and want to help build a business that dramatically improves people’s lives-You constantly generate ideas about how you might improve a product
  • You have significant experience on extracting and delivering consumer insights via focus groups, usability tests, surveys, behavioral data, A/B testing
  • You have a strong analytical background and can dive deep into KPIs to understand how to improve them
  • You are not discouraged when an idea is released and doesn’t lead to the optimum outcome, instead you will learn from it and move to the next project
  • Excellent written and oral communication skills with the ability to multitask

Qualifications and Education Requirements

B.E, Any Graduation in IT

Read more
Zupee
at Zupee
8 recruiters
Sankalp Sharma
Posted by Sankalp Sharma
Gurugram, NCR (Delhi | Gurgaon | Noida)
2 - 10 yrs
₹10L - ₹25L / yr
skill iconNodeJS (Node.js)
skill iconPython
skill iconJavascript
skill iconJava
Spring
+7 more

About us:-

Zupee is India's hottest Real Money Gaming Platform


With in 1 yr of start, we just had an initial team of around 30 people, these 30 were successful to bring 10 Million+ users and an overall consumer spend of 1.5 Billion USD on the platform, the journey which needed years to be covered was covered with in 1yr. As we speak today, Zupee has been profitable for almost an year now and has ended the year 2020 with a team size of 70+ and over all growth rate was mapped around 20X.


Our user base has significantly gone up and we have invested highly in technology and have got best in class tech stack, it's time to add the backend developers who can help us scale up the platform so that we can drive profitable growth and become the market leader in our space.


Backend Developer :- (3 - 12 yrs)


What You'll Need?

  • Knowledge of languages (JavaScript, Python) and frameworks/systems (nodejs)
  • Strong analytical skills and aptitude
  • Understanding of data architecture, software design and best coding practices
  • Understanding of TCP/IP networking concepts and technologies
  • Ability to learn new languages and technologies
  • Experience with databases (both SQL and NoSQL)
  • Familiarity with Agile development methodologies
  • Working knowledge of Linux
Read more
zillionsbuyer
at zillionsbuyer
1 recruiter
monika marshetti
Posted by monika marshetti
Remote only
0 - 1 yrs
₹1L - ₹1.5L / yr
Digital Marketing
Google Adwords
Web Analytics
skill iconGoogle Analytics
Facebook Marketing
+2 more

A talented Digital Marketing Intern is required to work in our Marketing department within a wide range of tasks.

Selected intern's day-to-day responsibilities include:
  • To follow the guidelines by Digital Marketing Expert and accordingly carry out other activities
  • To work cordially with the team for better growth and overall success
  • To assist in management of social media channels of the company like Facebook, Instagram, Twitter, LinkedIn etc.
  • To create content for SEO and SMM.
  • To make sure that the content posted is relevant and in accordance to what is actually required for better campaigning online.
  • To do research on upcoming and new trends.
  • To maintain blogs by working in coordination with the content management team.
  • To analyse online user behaviour, funnel metrics and thereby suggest modifications if needed.
  • To make a report accordingly and discuss with digital marketing expert or manager regarding implementation and improvisations.
  • To be able to formulate strategies to make a lasting digital connection with the customers.
  • To work on client projects by assuring better results
Skill(s) required:
  • We are looking for digital marketing interns having basic knowledge of social media, SEO, SEM etc.
Read more
Mongia Green
Kolkata
0 - 4 yrs
₹8L - ₹10L / yr
skill iconAndroid Development
Android Developer
skill iconJava
Android SDK
Mongia Green Foundation, A non-profit foundation of Mongia Steel Limited, a leading iron & steel company based out of Jharkhand is looking to recruit Android Developers to innovate path-breaking technology initiatives in the field of non-profit and education. Mindblowing Kolkata based opportunity to lead innovations that will be the first-of-its-kind in the world. The work will be hived off as a for-profit company in a year, and therefore, an opportunity to hold equities in addition to remuneration and other benefits in the future.

We are looking for an Android developer who will take a key role on our team. Our Android developer will be responsible for the development of mobile applications for Android devices.

Remuneration: Annual CTC Rs. 8-10 LPA. Not a constraint for the right candidate.

- You'll be working alongside other engineers and developers, collaborating on the various layers of the infrastructure for our (platform/application/etc.)

- Android Developer Skills and Expertise {Below is a list of several skills and responsibilities of Android developers. Remember to remove any that do not fit your specific role}:

- Design and build applications for Android devices on the Android platform.

- Maintain quality and ensure responsiveness of applications.

- Collaborate with the rest of the engineering team to design and launch new features.

- Maintain code integrity and organization.

- Experience with Android SDK and multiple versions of Android.

- Experience with Android framework, as well as offline storage, threading, and performance tuning.

- Must be familiar with RESTful APIs to connect Android applications to back-end services.

- Development experience with accelerometers, touch, gyroscopes, and additional sensors.

- Experience with Android UI principles and best practices.

- Knowledge of the open-source Android ecosystem and the available libraries.

- Experience with cloud message APIs and usage of push notifications.

- Knowledge of code versioning tools (such as Git, Mercurial, or SVN).
Read more
Flexiple Technologies
at Flexiple Technologies
3 recruiters
Karthik Sridharan
Posted by Karthik Sridharan
Bengaluru (Bangalore)
0 - 3 yrs
₹4L - ₹7L / yr
Software Development
Content Writing
skill iconJavascript
skill iconRuby on Rails (ROR)
About Flexiple Flexiple (Flexiple.com) is an exclusive network of top 1% freelance software developers and designers - our talent work with top tech companies to build great tech products. Founded by three IIM Ahmedabad graduates, we have bootstrapped to over $370,000 in annual revenue growing in an accelerated fashion. Role description Flexiple is looking for a software engineer to lead Flexiple’s efforts on the software development front. We have a suite of products including the marketing website, resume app, remote.tools and a confidential project around hiring. You will contribute to all aspects of these individual apps/ services while also getting exposure to DevOps/ managing server-side issues. A second (and unique) facet of this role is you get to write and review core tech blogs submitted for and published on https://blog.flexiple.com. Detailed responsibilities 1. You will work on new features and bugs for https://flexiple.com, Resume App (Internal), https://remote.tools. 2. You will work throughout the stack (frontend, backend, DB, server) across technologies (HTML/ CSS, Node, Rails, React) 3. You also get to write and review core tech blogs like the ones on https://blog.flexiple.com. Requirements 1. You have developed at least 2-4 production quality apps (at work or personal projects, can be any technology/ stack) 2. You are passionate about building robust web/ mobile/ desktop apps and stay updated with the latest technologies/ frameworks 3. Good communication skills (written and verbal) in English 4. Good analytical skills and high aptitude Who you will be working with? You will be directly working with Hrishikesh, co-founder at Flexiple. More about him can be found at https://www.linkedin.com/in/hrishikeshpardeshi.
Read more
Aldrich capital
at Aldrich capital
1 recruiter
Sadeed Zeeshan
Posted by Sadeed Zeeshan
Hyderabad
3 - 7 yrs
₹6L - ₹15L / yr
skill iconPHP
MySQL
skill iconjQuery
• Develop, record and maintain cutting-edge web-based PHP applications using Code Igniter & Restful Framework • Development of internal portals using PHP, HTML, CSS, JS & JQuery • Prepare and maintain all applications utilizing standard development tools • Utilize backend data services and contribute to increasing existing data services API • Refactor, optimize and improve the existing codebase for maintenance and scale • Use test-driven development and acceptance tests to ensure feature quality • Convey effectively with all task progress, evaluations, suggestions, schedules along with technical and process issues • Document the development process, architecture, and standard components • Coordinate with co-developers and keeps project manager well informed of the status of development effort and serves as a liaison between development staff and project manager • Keep updated & use best practices in web development • Previous working experience as a PHP5(5.2.x and 5.3.x)/PHP7.2.x Developer for 4-5 year(s) • User authentication and authorization between multiple systems, servers, and environments • Integration of multiple data sources and databases into one system • Hands-on Experience with PHP Zend/Code Igniter/CakePhp/Laravel/Yii & Restful Framework • Proficient in PHP, HTML5, JavaScript, JQuery • Excellent relational database skills with MySQL 4-5 years(s) • Experience with building restful JSON web services • Understanding of responsive design frameworks such as bootstrap • Knowledge on git and version control
Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos