Graphic Designer

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

About HighLevel:  

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

About the Role:

We are looking for an experienced software engineer with strong technical and communication skills who has developed full stack web apps, created solid APIs and beautiful interfaces for consuming them in user friendly apps. Focusing on details and well written self documented code are essential for this position. You can expect to collaborate with a solid team of designers, product managers, developers and testers on a daily basis. You must be experienced in building highly scalable and resilient systems that can meet our customer needs.

Responsibilities

• Improve and create new lead capture domain models.
• Build backend & Frontend API features and architecture.
• Work cross-functionally across our platform, experience, integrations, payments and marketplace teams.
• Drive performance through benchmarking and optimization
• Work with a wide range of systems, processes, and technologies to own and solve problems from end to end
• Collaborate closely with our leadership team including engineers, designers, and product managers to build new features and products
• Uphold high engineering standards and bring consistency to the many codebases and systems you will encounter.
• Work on 1 to 2 products.
• Create and improve lead capture tools like funnels, websites, forms, surveys, social media
• Architect and build backend & Frontend APIs and features

Your Core Skills

• 4+ years of experience in a full-stack environment.
• Proficient with various programming languages and tools such as but not limited to Javascript, TypeScript, Vue.js, NodeJS, and GraphQL
• Must be able to work with a team and collaborate remotely.
• You have an entrepreneurial mindset, are eager to take on different roles when necessary and know how to navigate a start-up environment.
• You are fulfilled by being a generalist working on both the frontend, backend, and anything it takes to solve problems and delight users and take pride in working on projects involving a variety of technologies and systems.
• Ability to stitch together many different services and processes together, even if you have not worked with them before.
• Hold a great deal of empathy for your team and users, you are a steward of crafting great experiences.
• Have great communication skills and can thrive in a highly collaborative environment when working cross-functionally with many stakeholders.
• Driven by product quality, and innately know how to balance trade-offs with time to launch new features.
• A keen eye for design and love to think about user flows and user experiences.
• Must have experience with HTML5 and CSS3

Additional Skills

• Experience with the Nuxt.js framework is a plus.
• Experience with MongoDB profiling and query optimization.
• Using CSS frameworks such as Bootstrap and TailwindCSS
• Experience working in the GCP (Google Cloud Platform) ecosystem.

Minimum of 7+ years of hands-on development experience in one or more of the following languages/frameworks: React/Angular, Node/Next.js,python/Django

● Hands-on development and deployment experience in AWS or Azure using serverless functions or EC2

● Experience with RESTful & GraphQL APIs

● Familiarity with microservices architectures

● Familiarity with dev tools such as Github, Jira, CFT, Terraform

● DB experience with relational or noSQL such as PostgreSQL, , MySQL, Redshift, MongoDB, Redis

● Familiarity with cloud-based logging, monitoring, and security tools

• Design, architect, and build high-quality scalable systems
• Review system design and architecture, code, and test plans
• Handle technical questions and escalations from clients
• Own projects end-to-end, including gathering requirements, solutioning and designing architecture, developing, testing, deploying, and maintaining systems
• Interact and collaborate with our high-quality technical team across India and the US

Job Summary:

We want a techie at heart. Someone who is happy and curious to work on all aspects of software development.

Reporting directly to the CTO, you will be responsible for feature design, development, and continuously optimizing our tech stack.

• We are looking for an experienced software engineer with at least 5 years of experience in a startup or product environment. Ideally you have been involved in all aspects of software development from requirements gathering to design, development, deployment and post-release support. We are looking for all-round technical maturity. Our tech stack is Angular, Spring boot and Django/Python.

Key Skills

Java

SpringBoot

PostgreSQL/MySQL

Git

AWS

REST api design

Experience integrating with external APIs

Good applied understanding of Object Oriented Programming

Good database modeling and SQL knowledge.

/React is a big plus.

Responsibilities and Duties

Build out features across the stack : backend, API design and integration, database optimization , microservices, plugins, queues etc

Fix bugs and write automated tests

Maintain and upgrade our Tech Stack

Translate requirements to design and write/present articulate software design.

• Customize, develop and support solutions on salesforce.com platform.
• Develop, test, document and deploy high quality solutions for our clients.
• Working closely with clients and the development team to determine the project requirements.
• Document unit test scripts and record test results post completion of development.
• Review self and peer's code/configuration as part of review process.

Hard Skills

• Strong understanding of the SDLC
• (Agile and Waterfall approaches and tools)
• Advanced Salesforce customization/coding (Apex & Visualforce development)
• Salesforce data loading & using data loader/Data stage/related tools.
• Lightning component experience preferred.
• Knowledge in Java/.Net Programming & OOPs concepts is an added advantage.
• Basic source control knowledge Git/SVN
• Proficient in building integrated solution involving web services using both REST and SOAP
• Strong in RDBMS concepts, SQL and SOQL query languages and ER concepts
• Experience of developing using Eclipse/Mavens Mate IDE
• Hands on experience in migrating code/configuration to production is an added advantage.

Good to have

• Certifications on Salesforce Admin, App Builder, Platform Developer 1 is a must
• Comfortable & familiar with MS office tools
• Analytical & problem-solving skills
• Clear communication and articulation ability
• Team player

Soft Skills

• Effective written and oral communication
• Inspire and motivate the team to perform at their best.
• Professional maturity to give and receive feedback.
• Supports team members in meeting their commitments.
• Good presentation skills to run governance and steering committee meetings.
• Excellent listening skills with sharp acumen to replay or summarize conversations especially when a client is involved.
• Ability to cross/up sell when there is an opportunity.
• Understand client business and add value to requirement conversation.