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Performance Marketing Specialist
Job Type: Full-time (On-site)
Location: Coimbatore
Experience: Minimum 7 - 10 Years
(With 2 years Experience in Edu Tech)
KGiSL Educational Institutions seeks a seasoned Performance Marketing Specialist to spearhead our Lead generation initiatives. As a pivotal member of our leadership team, you will devise and execute comprehensive paid marketing strategies across prominent channels, including Google Ads, Facebook Ads, and LinkedIn Ads, to drive lead generation, conversions, and brand visibility.
Key Responsibilities:
- Paid Marketing Strategy Development: Craft and execute paid marketing campaigns to drive lead generation, conversions, and business growth.
- Campaign Optimization: Manage and optimize campaigns for performance marketing, ensuring maximum ROI and campaign efficacy.
- Team Leadership: Lead, mentor, and develop a high-performing paid marketing team, fostering a culture of innovation and collaboration.
- Performance Analysis: Analyze campaign performance, providing actionable insights and data-driven recommendations to optimize marketing efforts.
- Budget Management: Effectively manage paid marketing budgets, allocating resources to maximize ROI and achieve business objectives.
Requirements:
- Minimum 7-10 Years of Experience: Proven expertise in paid marketing, digital marketing, or a related field, with a strong track record of successful campaign execution.
- Technical Proficiency: Familiarity with tools and platforms used for lead generation, social media marketing (SMM), search engine marketing (SEM), and performance marketing.
- Leadership and Analytical Skills: Strong leadership, analytical, and problem-solving skills, with the ability to drive business growth and innovation.
Preferred Qualifications:
- Edtech Experience: Prior experience in the Edtech sector is highly desirable.
- Immediate Joiners: Candidates available for immediate joining are preferred.
What We Offer:
- Competitive Compensation: A competitive salary structure.
- Comprehensive Benefits: A comprehensive benefits package, including health insurance
- Professional Growth: Opportunities for professional growth, development, and career advancement.
- Dynamic Work Environment: A dynamic and collaborative work environment that fosters innovation and creativity.
Subject Matter Expert also referred to as SME, is a person who has special skills or knowledge on a particular job or topic. An SME is considered an expert on a certain topic – not only educated on the subject but has the capacity to share their knowledge with other team members.
Qualification for SME Insurance:
- 3-5 experience in the insurance industry
- Experience in insurance products (all products including life, health & general) and processes and the insurance industry chain
- Bachelor’s degree (or equivalent)
- English: Fluent
Roles and responsibilities
- Strong Process & product knowledge of the Insurance products
- Keeping up-to-date with industry developments. Offer solutions and suggestions for process and product improvement to management.
- Responsible for facilitating OJT for the new joiners on all Insurance related products and processes.
- Help in designing a best-in-class customer support and engagement journey for insurance products.
- Liaise with different stakeholders/partners for quicker resolution of customer inquiries and requests.
- Ability to take ownership and work for early resolution and closure of customer issues.
- Ability to accept change and make the best of any situation.
- Proactive in highlighting/ escalating issues/ concerns/ Areas Of Improvements/ opportunities to the leadership team to get their help as and when needed
- Handling and monitoring of all complaints received through all mediums through tracking in defined TATs
- Ensure that complaint closure quality (RCA) is tracked closely by ensuring first understanding all the issues highlighted by the customer. Maintenance of all RCAs and process improvements undertaken for relevant complaints
- Keeping up to date with all the regulatory requirements and changes in the Insurance industry
Data Analyst
The Data Analyst supports business stewards in the implementation of and best practices for data quality concepts and tools. He/she will be accountable for providing and implementing end-to-end solutions for large complex projects and executing data quality processes. This role operationally supports the larger sales and marketing operations in the organization and partners with the business ops team and other business partners to analyze, troubleshoot and resolve issues through troubleshooting and root cause analysis. The Data Analyst be responsible to conduct extensive research on Web portals to capture various information relevant to the business. The analyst will also build reports and data sets to monitor data quality to ensure crisp data is available to drive decision-making. As a key member of the Business Operations team, the Data Analyst will be responsible for the quality and integrity of the data housed in core business systems, including Salesforce.com and Marketo, among others
What You’ll Do (but is not limited to)
- Raising data quality and performance levels in our organization, especially with respect to critical data elements, including accounts, contacts, leads, opportunities, and closed business.
- Establishing and maintaining a set of processes and controls aimed at ensuring data quality and integrity issues are surfaced and addressed on an ongoing basis
- Creating and publishing data hygiene reports so that the broader organization has visibility to the quality and integrity of the data at any given point in time as well as on an ongoing basis
- Ensuring best in class data sources are leveraged to enrich the quality of the data in our core systems
- Working closely with other members of the Business Operations team to surface and address data quality issues
- Ensuring that the data leveraged in core operational reporting is accurate and complete at all times
- Validating and processing data import inquiries
- Identifying, investigating, and managing the resolution and escalation of data quality issues
- Coordinating regular and ongoing data quality audits
- Coordinating various data cleanup tasks which include: deduping account and contact data, ensuring data enrichment via our standard tools is performed consistently and correctly, overseeing the SFDC account creation process to prevent duplicates and ensure all internal requirements are met
Your Qualifications
- BA/BS degree or equivalent practical experience
- 1-year minimum in a data management role
- Extensive research Capabilities in Web Portals
- Knowledge Required on MS office especially Excel
- Hands on CRM Applications, Salesforce Preferred
- Knowledge on Duns and Bradstreet Hierarchy
- Fluency in English , Verbal as well as written
- Having aptitude for computer systems and software and have strong analytical abilities.
- Ability to manage multiple priorities
- Logical thinker with superb interpersonal skills
- Ability to work well under pressure
- Organized and detail-oriented
- Comfortable with ambiguity
- Customer service oriented
- Great teammate
- Salesforce experience preferred
About Egnyte
In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte’s cloud-native content services platform leverages the industry’s leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 16,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visithttp://www.egnyte.com/">www.egnyte.com
We are looking for a resilient, empathic Business Development Executive to contribute to the growth of our company. Business development executives are responsible for finding and retaining clients, encouraging extant clients to purchase added products or features, and remaining abreast of changes in consumption.
Skillset Summary: ReactJS, Codeigniter, YII or Laravel
Who are we?
Cartrabbit is a software-as-a-service (SaaS) product startup based in Coimbatore, building customer retention and lead generation tools for eCommerce businesses with over 50,000+ customers worldwide. An entirely modern platform that takes you to the world-class product development workflow that promisingly meets customer needs and success. Cartrabbit is committed to maintaining a safe and productive work environment, and you will be a part of an awesome SaaS product development team and incredible benefits that include:
Working on cutting-edge technologies and innovative products
Provide opportunities to work on exciting projects in a vertical B2B niche SaaS.
Opportunity to work in a Product Company
Flexible working hours
What we are looking for?
We are looking for PHP Developers with experience in Laravel to join our team. The ideal candidate should have experience in developing web applications from scratch and be able to work independently, as well as collaboratively with a team. The successful candidate will be responsible for designing, developing, and maintaining complex web applications.
What is the skill set required for this job profile?
- Candidates should have a strong knowledge of PHP.
- Write clean, well-designed code using the PHP framework, and other related technologies
- Candidates should have experience/ knowledge working with at least one PHP framework, such as Laravel, Symfony, CodeIgniter, Yii, or CakePHP. They should have a good understanding of the framework's architecture and be able to use it to develop complex web applications.
- Candidates should have experience with front-end web technologies such as HTML, CSS, and JavaScript. They should be able to create responsively and have experience with front-end frameworks such as React, Angular, or Vue.js.
- Candidates should be familiar with version control systems such as Git and be able to collaborate effectively with other developers using tools such as GitHub or Bitbucket.
- Candidates should be able to analyze complex problems and find solutions using logical reasoning and creative thinking. They should be able to troubleshoot and debug issues quickly and effectively.
- Candidates should be able to communicate effectively with team members, project managers, and stakeholders.
- Candidates should be committed to continuous learning and staying up-to-date with emerging trends and technologies in web development and PHP frameworks. They should be willing to take on new challenges and be able to adapt to changing technologies and requirements.
What you’ll be doing
- Designing and developing web applications using PHP frameworks such as Laravel, Symfony, CodeIgniter, Yii, or CakePHP
- Writing clean and efficient code that follows industry best practices and standards
- Should be able to read and understand the existing code base
- Collaborating with cross-functional teams to identify and prioritize features for new and existing applications
- Build integrations with multiple eCommerce platforms for our SaaS applications
- Implementing and maintaining third-party APIs to integrate with existing applications
- Troubleshooting and debugging applications to ensure optimal performance and usability
- Collaborating with other developers to maintain and improve existing code and applications
- Working with project managers to ensure projects are completed on time
- Testing and deploying code to production environments.
- Staying up-to-date with emerging trends and technologies in web development and PHP frameworks
Job Location: Coimbatore(work from office)
Educational Qualification:
Bachelor's degree in Computer Science or a related degree Program
Fresher candidates with good programming language are applicable for this position.
Any Specific criteria to look for in a candidate:
Work on brands as the face of the agency and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and have a passion for top-notch quality.
The Account Manager will work across multiple teams to drive engagement and ROI-led growth for the clients.
Job Description:
- Creating a positive onboarding experience for new clients.
- - Manage daily activities and tasks for clients
- - Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
- - Responding to clients' requests as they arise in real time
- - Maintaining an accurate record of all necessary documents pertaining to the brand.
- - Coordinate with various internal teams to deliver Creative, Data Analytics, Tech, As and Operational Services
- - Develop a relationship with clients and manage their expectations (Kudos if you can balance the two together!)
- - Upsell! Always be on a lookout to identify opportunities and convert them to grow revenue
- - Ensure that projects/scope is completed on time
- - Coach and support team members to help them meet departmental goals
- - Take responsibility for the quality of work, the accuracy of brief and the team’s output
- - Maintain weekly, fortnightly and monthly reports
- - Meeting clients to discuss digital marketing strategy and report on progress
- - Keep ahead of industry’s developments and apply best practices to areas of improvement
- - Maintain an orderly workflow according to priorities
BECOME A PEOPLE’S PERSON!
- - Exhibit strong leadership skills and motivate-inspire your team members
- - Stick to the client’s brief and the agreed process to deliver effectively
- - Utilize your team’s productivity keeping the Scope Of Work and allocated budget
- - Be all ears to everyone around and mentor yourself to get the best performance possible
IMPROVE THE PROCESS!
- Relentlessly work on improving the internal processes while solving problems along the way
COMMUNICATE AND COLLABORATE!
- - Manage all business communications
- - Become a link for the internal team and make sure the process is consistently followed
- - Thrive on collaboration to create killer work
SKILLS WE DESIRE
- - Develop and maintain existing client relationships.
- - Excellent organizational and time management skills.
- - Strong digital marketing ecosystem understanding
- - Strong analytical and problem-solving skills.
- - Effective communication skills.
- - A+ presentation skills
- - Natural attention to detail
- - Foresight
Help customers find their dream adventure - help them plan it, address queries, and with their final booking. Coordinate with adventure travel suppliers on a regular basis to collect required documents, content, booking information and related data.
Obviously have fun while you are doing it.
We expect you to have:
1-3 years experience in role of sales support, B2B sales support and/or office administration. Experience in working with a travel agency, travel website, travel sales back office or similar will be strongly preferred. Strong preference to candidates who have experience working with adventure travel. A preference towards operating in an environment where you are independent, organized, and can handle situations that require extreme multi-tasking. We are open to remote working permanently and will evaluate candidates from any part of India.
We Are:
An adventure travel startup out of Mumbai. Selling rafting, paragliding, trekking, camping, scuba diving, cycling, rock climbing and more online and offline.
Roles & Responsibilities
● Responsible for hiring top talent, retention, team development as well as ensuring timely,
high-quality release. Build and manage collaborative and high productive teams in India,
Europe, and North America. Use the time differences to your advantage.
● Ensure proper tracking of project activities right from user story definition to delivery. Keep your team up to speed, and on schedule to meet agreed-upon software delivery dates.
● Act as an owner of the projects and team assigned to you. Take responsibility for product
quality, on-time delivery, as well as effective, efficient, secure, and predictable releases.
● Take responsibility for increasing your own and your team’s knowledge. Self-learning is a
MUST in this dynamic and competitive environment.
● Co-ordination of releases to multiple customers
● Ensure technical reviews with appropriate teams (architectural, product, customer-facing
teams)
● Review of architecture designs and expected to do coding 50% of time
● Ensure proper unit testing and code reviews take place at the appropriate time during the
software development cycle.
● Co-ordination with different stakeholders (internal and external)
● Define and improve engineering practices and processes as required. Nothing is written in
stone.
● Setting up individual goals for team members and tracking
● Respond to operational and business concerns or issues relative to future business
programs, projects, or enhancements to ensure consistent delivery of quality services
● Tracking of releases across various hosting services
● Covid-19 has changed the way we work. Work independently or as part of a team when
required, but always productively.
Desired Skills and Experience
● 12+ years of progressive experience in technical leadership and development
management, with experience across a variety of SaaS technology stacks and cloud
platform services.
● Stronghold on the latest technologies, SaaS architecture, design patterns that lead long
term scalable, stable, high-quality, and flexible cloud solutions with security, OWASP, and
SOC2 compliance.
● Strong hands-on coding experience with Java and J2EE technologies with a good eye for
building enterprise-class products.
● Experience with ELK and Spring Frameworks is highly desirable.
● Hands-on experience in design, architecture, and implementation of cloud services based
on microservices, and containerized architectures. Recent coding experience is highly
desirable.
● Exposure to different approaches to building and maintaining multi-tenant SaaS products
and cloud platforms
● Excellent interpersonal, communication, leadership, and management skills
● Demonstrated experience with agile development methodologies and building high
performing teams
● Demonstrated commitment to quality, and experience in implementing QA methodologies
● Good experience in setting CI/CD pipelines and automation cycles
● Must be willing to work through time zone issues – sometimes late nights and or early
mornings, hopefully to your advantage.
- Defining a visual identity for the brand which resonates with the company’s products and positioning.
- Designing of content for Print Packaging, Ecommerce, Social Media such as Instagram, Facebook, and E-mailers (Newsletter)
- Creating visual content including illustrations, graphics, typography or mockups in-tune with the brand’s social media identity.
- Designing of the brand’s advertisements, web banners, digital publications, look-books, or presentation decks.
- Managing the Ideation and development of product line branding.
- Handling any miscellaneous design related efforts towards building the brand’s identity and presence online and offline.
What you need to have:
- Education in Visual Communication from a good college/ university
- Preferred industry : Animation; Design Agency; Digital Marketing Agency
- Experience in: Graphic / Art Designer / Visualizer; Marketing / Branding









