BMC Testing

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Location : Remote

Experience: 2+ years

• 2+ years of strong programming skills in developing applications using Haskell (OR) any functional programming language
• Experience in Kubernetes
• Experience in writing well-documented, clean JavaScript code. TypeScript is a plus

Job Role: Director / Sr. Director, Marketing

Experience Range: 14 to 18 years

Job Location: Pune / Mumbai / Bengaluru - Remote India

About Company:

It is an innovative and forward-thinking start-up, backed by venture capital, dedicated to delivering cutting-edge 'Future of Work' solutions to global industry leaders. Our core expertise lies in Source-to-Pay applications, where it distinguishes itself through a distinctive ServiceNow platform strategy and proprietary AI technologies. What sets us apart from competitors is our unwavering commitment to redefining industry norms and providing unmatched value to our clients. At the helm, we are proud to have a management team comprised of seasoned industry veterans with a proven track record of building and leading successful organizations.

What are we looking for?

We are seeking an accomplished and visionary Director of Marketing to join our high-impact team. As the Director of Marketing, you will be instrumental in shaping and executing our marketing strategy, elevating our brand presence, and driving demand for our cutting-edge SaaS solutions, globally. This role presents a unique opportunity to lead marketing efforts in a rapidly growing company that is reshaping the landscape of Source-to-Pay applications. This role requires a combination of strategic thinking, technical expertise, strong leadership skills, and a customer-centric mindset.

Roles & Responsibilities:

• Marketing Strategy Development: Develop and execute a comprehensive marketing strategy aligned with our business goals, targeting key industries and personas within the Source to Pay and Contract Lifecycle Management domain on the ServiceNow platform.

• Content Excellence: Oversee the creation of high-quality content, including whitepapers, blog posts, case studies, articles, videos, and infographics, that showcase our thought leadership and address the pain points of our target audience.

• Demand Generation: Drive demand generation initiatives through inbound and outbound marketing tactics, including SEO, SEM, email marketing, webinars, events, and strategic partnerships.

• Sales Enablement: Equip the sales team with the necessary tools, collateral, and training to effectively communicate our value proposition to potential clients.

• Data-Driven Insights: Continuously analyse marketing performance metrics, track ROI, and leverage data-driven insights to refine campaigns and strategies for maximum impact.

• Budget Management: Manage the marketing budget judiciously, allocating resources for optimal ROI while ensuring alignment with company objectives.

• Brand Elevation: Champion the creation and maintenance of a strong brand presence in the market, ensuring consistency in messaging and visual identity across all marketing channels.

• Product Evangelism: Collaborate closely with the product team to develop compelling product

positioning and messaging, ensuring alignment with market needs and competitive differentiation.

• Team Leadership: Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.

Qualifications & Skills:

• Bachelor’s degree in marketing, Business, or a related field (MBA is a plus).

• Proven experience (minimum 10-12 years) in B2B marketing, in the SaaS industry, with at least 3+ years in a leadership position.

• Proven track record in B2B SaaS, with a preference for experience in Source To Pay, Procure To

Pay, Spend Management, or Accounts Payable domains. Experience within the ServiceNow

Ecosystem is highly desirable.

• Strong understanding of the ServiceNow platform and its ecosystem.

• Demonstrated success in developing & executing marketing strategies that drive growth & revenue.

• Proficiency in marketing automation, CRM, and analytics tools.

• Excellent communication, leadership, and team management skills.

• Creative thinking and a passion for staying up-to-date with industry trends.

• Excellent leadership, team management, and people development skills.

• Exceptional communication and interpersonal skills, with the ability to build rapport with clients and internal stakeholders.

• Interacting with channel partners and their major end customers to solicit inputs for devising a product and price strategy to meet end user requirements
• Reviewing performance of channel partners – off take and order flow for ensuring achievement of monthly zonal targets
• Monitoring achievement of targets
• Implementing the sales strategy for the sale of product(s) in a specified area to increase turnover
• Monitoring achievement of sales targets for each CSC within the area
• Monitoring achievement of collection targets to reduce exposure to outstanding receivables
• Monitoring competitor activities in terms of their MOP, products, market share and production capacity for respective areas
• Interacting with quality/ R&D department for new product development basis customer feedback and competitor product portfolio
• Coordinating with CSC, production and dispatch teams for meeting customer order requirements within agreed timelines
• Ensuring timely payment and debt free transactions along with reconciliation of accounts
• Ensuring timely "C" Form submission and payout of performance incentives committed to channel partners

What you need to have:

• Prior experience in Channel Sales and Modern Trade 
• Experience in Paper / Packaging / Publishing Industry preferred
•  

Job Description

Project Manager| Bangalore

Being a Project Manager is like being an artist, you have many different colored processes combining into a brilliant work of art. Tell us, can you help us build a masterpiece?

Look no further, this role is perfect for you!

A Project Manager is someone who has innate vision and caliber to give proper directions , to empower and motivate people to attain success, and to unite others towards a common purpose. Project managers are responsible for planning and overseeing projects to ensure they are completed in a timely fashion and within budget while making sure the work gets done efficiently and satisfactorily. For the role, we are looking for candidates who can plan and designate project resources, prepare budgets, monitor progress, and keep stakeholders informed the entire way.

• Natural creativity:

The best project managers are creative visionaries, people who are capable of stepping back, seeing the big picture, and coming up with new ways of approaching challenges, and making positive changes to how the company is managed and marketed.

• Not a CAVEr: 

You are a person that people like to be around. You are not a CAVE (Constantly Against Virtually Everything) personality.

• Say no to HiPPO: 

At Searce, we want people who value everyone’s opinions & perspectives. We don’t want them to get overpowered by HiPPO (Highest Paid Person’s Opinion)

1. Establish and implement training processes and strategies for all technical personnel. 
2. Analyze, plan and develop requirements and standards in reference to scheduled projects. 
3. Assign and oversee the daily tasks of technical personnel while ensuring all subordinates are actively working toward established milestones. 
4. Hold regular technical team meetings to determine progress and address any questions or challenges regarding projects. 
5. Determine and define clear deliverables, roles, and responsibilities for team members required for specific projects or initiatives. 
6. Research and evaluate hardware and software technology options and weigh the cost/benefit analysis when making large purchases on behalf of the company. 
7. Building a trusting and safe environment where problems can be raised without fear of blame, retribution, or being judged, with an emphasis on healing and problem-solving. 
8. Update and maintain all production technologies ensuring proper maintenance and installation. 
9. Needs to forecast the numbers of deliverables possible in an iteration, which is based on evidence and reliable source. 
10. Should be a good coach in Agile practices. Should be able to coach individuals and interactions over processes and tools

Is Education overrated? Yes. We believe so. But there is no way to locate you otherwise. So we might look for at least a Bachelor’s degree in Engineering (Computer Science).

1.  Or else, you should be programming from 12. For us, the latter is better as it shows you have a programming mindset. We will find you faster if you specify the latter in some manner. :) 
2. 8-10 years of relevant experience, preferably in a similar industry. 
3. Professional Project Management Certification from accredited institutions is preferred.
4. Experience working in a high-level collaborative environment and promoting a teamwork mentality and managerial experience applying analytical thinking and problem-solving skills. 
5. Excellent time management and organizational skills and experience establishing guidelines in these areas for others. 
6. Strong sense of personal accountability regarding decision-making and supervising department teams.

Are you the one? Quick Fit test:

1. Love for the cloud: When was the last time your dinner entailed an act on “How would ‘Jerry Seinfeld’ pitch Cloud platform & products to this prospect” and your friends ended up doing the comical  ‘Sheldon’ version of the same thing 
2. Passion for sales: When was the last time you went to a remote gas station while on vacation and ended up helping the gas station owner saasify his 7 gas stations across other geographies? 

1. Compassion for customers: Your listening skills are impeccable, but so are your speaking skills. And when you speak, you take command of the entire room! 

1. Humor for life: When was the last time you told a concerned CEO, ‘If Elon Musk can attempt to take humanity to Mars, why can’t we take your business to run on the cloud?’

Searce means ‘a fine sieve’ & indicates ‘to refine, to analyze, to improve’. It signifies our way of working: To improve to the finest degree of excellence, ‘solving for better’ every time. Searcians are passionate improvers & solvers who love to question the status quo.

The primary purpose of all of us, at Searce, is driving intelligent, impactful & futuristic business outcomes using new-age technology. This purpose is driven passionately by HAPPIER people who aim to become better, every day.

Searce is a modern tech consulting firm that empowers clients to futurify their businesses, leveraging Cloud, AI & Analytics.

1. We are a category-defining niche’ cloud-native technology consulting company, specializing in modernizing (improve, automate & transform) the full-scope of infra, app, process & work
2. We partner with clients in their ‘beyond x’ journey to drive intelligent, impactful & futuristic business outcomes
3. We are the most preferred tech partner of choice when it comes to ‘solving for better for the new-age tech startups & digital enterprises, leading disruption in their industries
4. Our Service Offerings: We offer Advanced Cloud, Data & App Modernization, Cloud Consulting, Management & Improvement (DevOps, SysOps & Cloud Managed Services), Applied AI & Analytics services 
5. As one of the top 5 niche’ full-scope global partners for Google Cloud & a preferred partner for AWS, we are the most preferred ‘engineering-led tech company of choice when it comes to solving complex business problems

We are passionate improvers, solvers & futurists. Driven by our engineering excellence mindset, we care most about delivering intelligent, impactful & futuristic business outcomes. Searcians are motivated by continuous improvement & solving for better in everything we do.

At the core, a Searcian is self-driven to become better, every day. In the passionate pursuit of the finest degree of excellence, we drive exceptional outcomes in everything we do.

We believe that trust is the most important value. We also believe that we need to ‘earn the trust’, every time one engages with us. And earning trust for us is far more important than anything else. We aim to be the *most trusted* tech consulting partner for our clients.

We are HAPPIER at heart. Humble, Adaptable, Positive, Passionate, Innovative, Excellence focused, & Responsible. We live the https://docs.google.com/presentation/d/1kUnamaKXu-Qf8FpvKOHWVayEb6ehbxzUW6cJ3F3fB9U/">HAPPIER Culture Code.

Being HAPPIER.

1. Customers. Partners. Our aim is to build relationships with customers for life. And meaningfully improve the life of every customer.
2. We do what we say. We say what we do. We are uncomfortably honest and transparent. Being genuine wins trust & makes people happier.
3. Mistakes are encouraged. We make mistakes. Tons of those. Everyday. And we don’t mind apologizing to our juniors, peers, or superiors. We are no ego-doers.
4. Underpromise. Overdeliver. We work with a deep desire to go above and beyond in everything we do. Every time.

Job Description

We are looking to add DevOps Engineer to the Infra team. 

Roles & Responsibilities

What you do :

• Developing automation for the various deployments core to our business
• Documenting run books for various processes / improving knowledge bases
• Identifying technical issues, communicating and recommending solutions
• Miscellaneous support (user account, VPN, network, etc)
• Develop continuous integration / deployment strategies
• Production systems deployment/monitoring/optimization

• Management of staging/development environments

What you know :

• Ability to work with a wide variety of open source technologies and tools
• Ability to code/script (Python, Ruby, Bash)
• Experience with systems and IT operations
• Comfortable with frequent incremental code testing and deployment
• Strong grasp of automation tools (Chef, Packer, Ansible, or others)
• Experience with cloud infrastructure and bare-metal systems
• Experience optimizing infrastructure for high availability and low latencies
• Experience with instrumenting systems for monitoring and reporting purposes
• Well versed in software configuration management systems (git, others)
• Experience with cloud providers (AWS or other) and tailoring apps for cloud deployment

• Data management skills

Education :

• Degree in Computer Engineering or Computer Science
• 1-3 years of equivalent experience in DevOps roles.
• Work conducted is focused on business outcomes
• Can work in an environment with a high level of autonomy (at the individual and team level)

• Comfortable working in an open, collaborative environment, reaching across functional.

Our Offering :

• True start-up experience - no bureaucracy and a ton of tough decisions that have a real impact on the business from day one.

• The camaraderie of an amazingly talented team that is working tirelessly to build a great OS for India and surrounding markets.

Perks :

• Awesome benefits, social gatherings, etc.
• Work with intelligent, fun, and interesting people in a dynamic start-up environment.

Eligibility

B.Tech/M.Tech/B.E

Company Introduction

Established in May 2015, Indus OS is a homebred system apps company, building India’s only content and commerce platform for users to discover and consume digital content & services in the language of their choice. With a vision of digitally connecting 1 Billion Indians, Indus OS is constantly striving to adapt its existing portfolio (App Store, Minus One Screen, Keyboard, Messenger, etc) by introducing new features to enrich the user experience in their native language.
Currently, Indus OS has a user base of over 12+ Million on the back of 10+ smartphone brand partnerships with leading OEMs such as Samsung, Gionee, iTel, Micromax, Intex, Karbonn, and others. The Indus platform is available in English & 23 Indian regional languages and is intended to digitally connect the next 1 billion people in the emerging markets.

Senior / Python Developer

We are looking for a Senior / Python Developers to join our engineering team and help us develop and maintain various software products. Your responsibilities include understanding the product very well, and lead the integration of this product into architecture.

To be successful in this role, you should have strong technical knowledge and solid experience of all steps of the software engineering process and the tools associated with those. You should be a go-getter, a clear communicator and a strong collaborator who works well in a team as well as the customer. You should want to do high quality work and produce output that you are proud of.  

• Good understanding of Python especially should have used file/directory access, data persistence, compression and archiving, cryptographic services, concurrent operations, networking and IPC, developmental tools etc.
• Good understanding of key differences in Python 2 vs 3
• Knowledge of lib2to3, six, python-future libraries. Compatibility idioms provided by these libs and their limitations, issues in using them as is.
• Knowledge of Python3 changes in data types especially str, bytes in Py3 vs str, unicode in Py2. Should be able to gauge, understand impact of this on data in transit/data at rest in a large project.
• Knowledge of using C extensions in Python code, modifying to run with Python3, Python 2-3 compatibility.
• Experience working with large python codebase.
• Working knowledge of mysql, Python ORM like sqlobject.
• Working knowledge of Common third party modules like cherrypy, falcon, gunicorn, etc.
• Good experience with basic python, no django/flask needed 
• Some code needs to run in Python 2, some in Python 3 and some in compatibility mode
• Issues for Druva are in ORM, marshalling, networking
• Need candidates having Understanding of basic data types, extensions of python 
• Data type conversion and networking is important 
• Internals of Python are important