Operations Manager

Please connect with me here and my linkedin.

Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

JOB TITLE/HEADLINE: Sr. Manager / Manager – Marketing

EMPLOYMENT TYPE: Full time, permanent.

REPORTING TO: CBO

LOCATION: Mumbai

WHAT WE EXPECT FROM YOU:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Planning marketing campaigns, including Email/SMS, Social Media, SEM, display advertising, affiliate marketing & media/PR relations
• Drive customer activation, engagement and retention through marketing strategies
• Creating / Strategizing the right content for various media
• Coordinating marketing strategies with the sales, financial, IT, and product departments.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.

OUR IDEAL CANDIDATE:

• BS/MS/MBA degree in marketing or a related field from premier institutes
• Proven working experience in marketing
• Demonstrable experience leading and managing SEM, SMM, Affiliate Marketing, Marketing database, email, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, AdWords, DART etc.)
• Strong analytical skills and data-driven thinking

YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:

• We value balance. We are committed to providing an environment where you can balance great work with a great life.
• We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
• We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
• Multicultural workplace. A multicultural and diverse team of colleagues from different states.
• An opportunity to wear many hats
• An entrepreneurial crew that supports risk, intuition, and frequent experimentation
• The opportunity to make an impact in a transformative industry
• A chance to build and lead a highly talented and driven team

OTHER PERKS & BENEFITS:

• Progressive and flexible work hours that match your personality and lifestyle.
• Compensation could include stock options for significant upside.
• Health benefits
• Cool gadgets and swags
• Attractive wellness programs
• Competitive performance bonus
• Paid sick leave
• Paid maternity and paternity leave
• Career development training.

ABOUT THE COMPANY:

Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.

The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.

We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.

Key Skills Required: Areas of expertise / skills

 Knowledge of design & estimation of MCC, PLC, cabling, instruments

 Should have worked in process & proposal department for E&I estimation

 Have good experience of understand tender specifications and able to estimated E&I part based on the inputs given

 Good communication skills with vendors & clients.

Key Accountabilities: List the key areas of responsibility

 Design Calculation for sizing electrical Panel, MCC, cable, earthing calculations. Calculation of Power

 Consumption of Plants, Sizing calculation for incomer MCC, Motors,  Detailed study of Tender Documents and preparation of specification and Datasheet for MCC, Motor,

 Power cables, Control Cables, LPBS.

 Preparation of equipment / system specification, single line diagrams, schematic diagrams, VFD Panels, cable specification.

 Preparation of Plant Cable Tray Layout, Earthing Layout with electrical draftsman.

 Preparing Load List (process & Supply) Based On inputs from mechanical & supply requirements.

 Preparation of Cable and Interconnecting Schedules of Power and Control Cables for WTP, STP,ETP

 Preparation of Instruments Index, IO list ,JB Schedule , SOV Box Schedule , RFQ for PLC System , RFQ of Instruments(PG,PT,MGFT,LS,LG) ,RFQ of Analyzer (silica, PH, Conductivity ,ORP etc).

 Technical evaluation of techno-commercial offers received from vendors for MCC, Motors, Cables, LPBS,VFD, PLC, Instruments , Cable Tray ,GA Drawing ,Scheme drawing , Interconnection details.

 Participation in Inspection and Testing of Electrical Panels/equipment/PLC at Vendor works.

 Participation in Project review meeting internal and external. Addressing/Resolution Technical queries

 raised by client, Vendor.

Reporting: Mention reporting relationships

 Head – Engineering (E&I)

Requirements :

Currently pursuing or recently completed a Bachelor's or Master's degree in Business Administration, Marketing or a related field.

Strong communication skills, both written and verbal.

Proficiency in conducting market research and analyzing data.

Excellent organizational skills and attention to detail.

Proficiency in MS Office (Word, Excel, PowerPoint) and other relevant software.

Eagerness to learn and contribute to the company's success.

We are looking for a creative and talented Web Developer to join our growing team.

As our Website Developer, you will oversee the functionality of our websites, evaluate and manage website performance, facilitate hosting and server management, and develop, maintain and update website content.You should have an analytical mind with a keen eye for detail and have a detailed understanding and proven track record of leading projects from concept to completion.

Your core responsibilities include:

• Develop and maintain marketing website/s and landing pages. This includes our corporate websites and all future websites, microsites for new products and services, and other microsites for marketing efforts
• Ensure that the websites are up to date with the latest content and is user-friendly in terms of design and functionality
• Design and implement new features and improvements around functionality
• Ensure high-performance and availability, optimize the application for maximum speed and scalability and construct effective and response designs
• Troubleshoot website content and aesthetic issues (element arrangements on-screen, color and font choices, etc.)
• Optimize website performance and maintain site analytics, campaign metrics, and reporting
• Having knowledge of WordPress and associated plugins, structuring a website's layout, managing front end and back of the website while delivering a visually appealing website to the visitors is the criteria in short. Knowledge of SEO is a plus point.

• A graduate of Computer Science or equivalent experience, preferably with experience in the Technology Industry
• At least 2-5 years Experience 
• Excellent English verbal and written communication skills and strong observational and listening skills
• Must have expert knowledge in WordPress, Adobe Suite, Content Management Systems and preferably some exposure to Elementor (Plug-in) and W3C Web standards
• Proven ability to deploy websites in a short timeframe (2-3 weeks cycles) is a strong plus
• Great understanding of Search Engine Optimization (SEO)
• Experience with website analytics tools (for example, Google Analytics, NetInsight, Omniture, WebTrends)

• Good technical knowledge.

  Focus on the back end (PHP, Node.js)

  Both SQL and NoSQL experience.

  Team lead with complex system architecture skills - He/she should able to manage/handle 5 or more team members/different teams.

  Server deployment and cloud experience in either AWS or Azure.

  Basic Technologies:

  
  

  Laravel PHP

  NodeJS (any framework)

  ReactJS or AngularJS

  MySQL database

  Additional points:

  
  

  ReactNative / NativeScript or fully native app development skills.

  WordPress development

  Experience with at least one CMS.

We're looking for a QA Engineer to help with manual testing as well as introduce automation to our processes where possible. Candidates will need to be familiar with and able to write scripts, set up automation processes, and familiarise themselves with the products we build (web and mobile apps).

• The role will also require you to document test cases with an understanding of what the product does and how the end-user might approach it.
• Understand functional and non-functional testing requirements of web and mobile applications.
• Document functional testing scenarios and cases, for manual testing of API functionality using Postman and manual testing of User Interface elements (web, mobile, and mobile web)
• Identify or create data for testing
• Execute test cases and record status
• Log defects identified and track them through retesting and closure
• Debug using ADB commands and tools like Charles Proxy to primarily identify the root cause of failures.

Skill:

• Good understanding of mobile and web applications functionality
• Good understanding of how APIs work functionally
• Strong knowledge of software QA methodologies, tools, and processes
• Experience in writing clear, concise, and comprehensive test plans and test cases
• Hands-on experience with both white box and black box testing
• Non-functional testing of mobile applications including but not limited to battery analysis, GPU overdraw, responsiveness, etc.

We’re looking to hire someone to help scale Machine Learning and NLP efforts at Episource. You’ll work with the team that develops the models powering Episource’s product focused on NLP driven medical coding. Some of the problems include improving our ICD code recommendations , clinical named entity recognition and information extraction from clinical notes.

This is a role for highly technical machine learning & data engineers who combine outstanding oral and written communication skills, and the ability to code up prototypes and productionalize using a large range of tools, algorithms, and languages. Most importantly they need to have the ability to autonomously plan and organize their work assignments based on high-level team goals.

You will be responsible for setting an agenda to develop and ship machine learning models that positively impact the business, working with partners across the company including operations and engineering. You will use research results to shape strategy for the company, and help build a foundation of tools and practices used by quantitative staff across the company.

What you will achieve:

• Define the research vision for data science, and oversee planning, staffing, and prioritization to make sure the team is advancing that roadmap

• Invest in your team’s skills, tools, and processes to improve their velocity, including working with engineering counterparts to shape the roadmap for machine learning needs

• Hire, retain, and develop talented and diverse staff through ownership of our data science hiring processes, brand, and functional leadership of data scientists

• Evangelise machine learning and AI internally and externally, including attending conferences and being a thought leader in the space

• Partner with the executive team and other business leaders to deliver cross-functional research work and models

Required Skills:

• Strong background in classical machine learning and machine learning deployments is a must and preferably with 4-8 years of experience

• Knowledge of deep learning & NLP

• Hands-on experience in TensorFlow/PyTorch, Scikit-Learn, Python, Apache Spark & Big Data platforms to manipulate large-scale structured and unstructured datasets.

• Experience with GPU computing is a plus.

• Professional experience as a data science leader, setting the vision for how to most effectively use data in your organization. This could be through technical leadership with ownership over a research agenda, or developing a team as a personnel manager in a new area at a larger company.

• Expert-level experience with a wide range of quantitative methods that can be applied to business problems.

• Evidence you’ve successfully been able to scope, deliver and sell your own research in a way that shifts the agenda of a large organization.

• Excellent written and verbal communication skills on quantitative topics for a variety of audiences: product managers, designers, engineers, and business leaders.

• Fluent in data fundamentals: SQL, data manipulation using a procedural language, statistics, experimentation, and modeling

Qualifications

• Professional experience as a data science leader, setting the vision for how to most effectively use data in your organization

• Expert-level experience with machine learning that can be applied to business problems

• Evidence you’ve successfully been able to scope, deliver and sell your own work in a way that shifts the agenda of a large organization

• Fluent in data fundamentals: SQL, data manipulation using a procedural language, statistics, experimentation, and modeling

• Degree in a field that has very applicable use of data science / statistics techniques (e.g. statistics, applied math, computer science, OR a science field with direct statistics application)

• 5+ years of industry experience in data science and machine learning, preferably at a software product company

• 3+ years of experience managing data science teams, incl. managing/grooming managers beneath you

• 3+ years of experience partnering with executive staff on data topics