Associate Program Manager - Business Development

Required Skills: Brand Strategy, Project Management, Go-to-market strategies, Analytical and Problem-Solving skills, Research & Analysis, Excellent Communication & Stakeholder Management, Good MS OFFICE skills, Execution

Criteria:

● Candidate must understand business development and help in growing partners and expanding the overall network.

● Candidates from Good Startup companies will be preferred.

● Candidate must be able to create Brand strategies, using insights to communicate effectively and engage partners in the best way.

● Experience in partner engagement or program management with proven ability to build programs from 0–1.

● Revenue-focused mindset, capable of identifying growth opportunities and improving program ROI using metrics.

● Excellent cross-functional collaboration & stakeholder management, with the ability to drive engagement initiatives, GTM strategies, and brand storytelling.

● High proficiency in documentation & presentations (Excel & PowerPoint) and strong organizational skills.

Description

About the Role

We are looking for an Associate Program Manager to play a pivotal role in shaping and scaling the company operator community. This is a high-ownership, multi-faceted role that blends research, strategy, storytelling, and hands-on execution. You will turn insights into impactful engagement initiatives and craft compelling narratives that strengthen operator trust, loyalty, and long-term connection across multiple channels.

If you thrive in a fast-paced, dynamic environment, enjoy building programs from 0–1, and are motivated by creating meaningful operator experiences, this role enables you to make a direct impact on operator engagement, trust, and community growth.

Key Responsibilities

1. Map the Bus Operator Landscape & Identify Whitespace Opportunities

• Conduct comprehensive research to develop a deep understanding of the bus operator ecosystem — emotionally, psychologically, and logically.
• Identify gaps and opportunities for operator-focused initiatives.

2. Develop Brand Strategy & Narrative

• Translate insights into compelling brand storytelling, messaging, and engagement formats.
• Ensure communication resonates authentically and strengthens operator trust and brand perception.

3. Design & Execute Engagement Initiatives

• Plan and implement GTM strategies for multi-format engagement programs (digital, offline, and hybrid).
• Test hypotheses to decide whether to kill, iterate, or scale initiatives.
• Build playbooks to ensure distinctive and consistent messaging across channels.

4. Drive Cross-Functional Execution & Project Management

• Lead end-to-end implementation by coordinating with internal teams and external partners/agencies.
• Manage multiple projects, guide teams, and establish execution rituals to ensure accountability and high-quality outcomes.

5. Optimize Engagement & Brand Impact

• Build structured frameworks to track initiative performance using relevant metrics.
• Measure engagement, brand lift, and content resonance, and continuously refine strategies for maximum impact and ROI.

Qualifications & Skills

• Bachelor’s degree in Business, Marketing, Management, or a related field.
• 1–2 years of experience in partner engagement or program management, ideally in B2B or service-driven environments.
• Experience building programs from 0–1, launching initiatives, and scaling engagement programs.
• Highly organized, with strong prioritization, planning, and execution abilities; capable of managing multiple initiatives simultaneously.
• Strong execution, problem-solving, and analytical skills, with the ability to identify blockers and use metrics to optimize performance.
• Proficiency in documentation and presentations (especially Microsoft Excel & PowerPoint) for senior leadership and cross-functional teams.