As an Associate Product Manager at ForeignAdmits, you'll be responsible for driving the growth of one of the flagship products, owning the product's end-to-end acquisition/ activation/ conversion/ retention funnels. You'll identify users' needs and turn those insights into products that users love. You’ll be closely working with the PMs and CEO in driving the product vision.

Responsibilities:

Working closely with the Backend Engineering & Front-end Engineering, Design, Operations, and Customer Experience teams to deliver world-class customer-obsessed products and features.
Be the voice of the customer. Develop a deep understanding of our customers and build the best product user experiences on their behalf through market research, experimentation, user testing, and data analysis.
Research and translate industry problems into solutions through the use of technology and data. Your solutions should create a measurable "impact" on the lives of consumers.
Create detailed product requirement documents and user stories with an ability to imagine the user journeys - happy paths, unhappy paths, and edge cases
Empathize with dozens of personas and use cases, and think user-first.
Have a data-oriented approach and an eye for numbers, insights, and metrics.
Define and analyze metrics that inform the success of products.
Build user insights and recommendations from the data. Create user cohorts and funnels to understand user behavior.
Ability to think creatively, deal with ambiguity, and manage fast-paced environments and changing priorities.
And most essentially, a founder's mindset: is to own initiatives & deliver results.

Requirements:

0-1 year of relevant product management experience in consumer product organizations
High energy and high ownership individual with a keen interest in building 0 to 1 systems that have large-scale real-world impact
Good understanding of UX Design practices in the consumer internet space
Ability to think granularly and are hungry to learn and evolve in all things.
Bias for action and experience making things happen in a fast-paced, dynamic environment.
Strong written and verbal communication skills with a knack for articulating customer challenges clearly.
Analyze and synthesize data, including writing SQL
Proficient with data analytics tools like Google Analytics, Mixpanel, Adobe Omniture, etc., or the equivalents.

Good to have:

Bachelor's degree in Computer Science or related fields, or equivalent practical experience with a deep understanding of technology platforms

What do we value?

High energy and high ownership
Data-driven decision making
Ability to constantly experiment.
Hungry for learning and a bias for action.
Clearly articulate the user needs and insights & translate them into recommendations.

What does ForeignAdmits bring to the table:

Apart from monetary benefits, we offer

An informal and self-managed work culture.
Freedom to experiment with new ideas and technologies.
A highly motivating work environment where you learn exponentially and grow with the organization.
An opportunity to create an impact at scale.
Opportunity to be a part of team to see our next series of funding

About the role:

Associate Product Manager - Growth

Responsibilities:

Working closely with the Backend Engineering & Front-end Engineering, Design, Operations, and Customer Experience teams to deliver world-class customer-obsessed products and features.
Be the voice of the customer. Develop a deep understanding of our customers and build the best product user experiences on their behalf through market research, experimentation, user testing, and data analysis.
Research and translate industry problems into solutions through the use of technology and data. Your solutions should create a measurable "impact" on the lives of consumers.
Create detailed product requirement documents and user stories with an ability to imagine the user journeys - happy paths, unhappy paths, and edge cases
Empathize with dozens of personas and use cases, and think user-first.
Have a data-oriented approach and an eye for numbers, insights, and metrics.
Define and analyze metrics that inform the success of products.
Build user insights and recommendations from the data. Create user cohorts and funnels to understand user behavior.
Ability to think creatively, deal with ambiguity, and manage fast-paced environments and changing priorities.
And most essentially, a founder's mindset: is to own initiatives & deliver results.

Requirements:

0-1 year of relevant product management experience in consumer product organizations
High energy and high ownership individual with a keen interest in building 0 to 1 systems that have large-scale real-world impact
Good understanding of UX Design practices in the consumer internet space
Ability to think granularly and are hungry to learn and evolve in all things.
Bias for action and experience making things happen in a fast-paced, dynamic environment.
Strong written and verbal communication skills with a knack for articulating customer challenges clearly.
Analyze and synthesize data, including writing SQL
Proficient with data analytics tools like Google Analytics, Mixpanel, Adobe Omniture, etc., or the equivalents.

Good to have:

Bachelor's degree in Computer Science or related fields, or equivalent practical experience with a deep understanding of technology platforms

What do we value?

High energy and high ownership
Data-driven decision making
Ability to constantly experiment.
Hungry for learning and a bias for action.
Clearly articulate the user needs and insights & translate them into recommendations.

What does ForeignAdmits bring to the table:

Apart from monetary benefits, we offer

An informal and self-managed work culture.
Freedom to experiment with new ideas and technologies.
A highly motivating work environment where you learn exponentially and grow with the organization.
An opportunity to create an impact at scale.
Opportunity to be a part of team to see our next series of funding

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About ForeignAdmits

Founded

Type

Size

Stage :

Raised funding

About

ForeignAdmits is a B2B digital platform helping study abroad consultants manage their students' admissions to post-admissions journey. The study abroad industry is growing at 35% on an annual basis. India has 40K+ small & medium enterprises (SMEs) sending 1.3 million students annually who collectively spend more than $40B annually. One of the biggest problems for these organizations is the inability to help their students in their admission and post-admission/departure journey. Various start-ups/neo-banks are working on a specific product for a particular country; however, a single source of truth is lacking. Started by Nikhil Jain, IIT BHU & Monash University alum, the platform is used by 500+ businesses, including prominent clients like Zolve, PhysicsWallah, VFS Global, CIALFO, etc. The platform helps discover various universities, financial, travel, and hospitality products for multiple countries with the convenience of a one-touch application. The platform allows counsellors to manage their students through a layer of CRM and increase their earnings by INR 50,000 (600 USD) per student. We currently work with 100+ universities and 1 5+banking partners to serve 30,000+ students annually. In the next nine months, we plan to expand our distribution network to 4000 businesses, equivalent to 10% of the Indian market.

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Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description:

Profile Overview

The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
B2B SaaS experience is mandatory.

Roles & Responsibilities:

Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
Work with the global marketing team of company to align regional campaigns with the global brand strategy.
Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
Ownership: A true leader — not a manager.

Requirements:

Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
Proven success in lead generation, campaign management, and marketing analytics.
Strong understanding of B2B marketing dynamics and SaaS business models.
Excellent presentation, negotiation, and interpersonal skills.
Self-motivated, detail-oriented, and adaptable to changing priorities.
Proficiency with CRM and marketing automation tools.
Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.