Graphic Designer

1. Campaign Development: Creating and launching marketing campaigns across various channels, including social media, email, search, display, and affiliate marketing.

2. Targeting and Segmentation: Identifying and targeting specific audience segments to maximize campaign effectiveness and ROI.

3. Ad Optimization: Continuously monitoring and optimizing ad performance, including ad copy, images, targeting, and bidding strategies.

4. Budget Management: Managing and allocating marketing budgets to maximize ROI and achieve business objectives.

5. Data Analysis: Analyzing campaign data and metrics to measure performance, identify areas for improvement, and inform future marketing strategies.

6. A/B Testing: Conducting A/B testing and experimentation to optimize campaign elements, such as ad creative, landing pages, and email subject lines.

7. Conversion Rate Optimization: Optimizing landing pages, websites, and other digital assets to improve conversion rates and user experience.

8. Return on Ad Spend (ROAS) Analysis: Measuring and analyzing ROAS to ensure that marketing campaigns are generating a positive return on investment.

9. Cross-Channel Marketing: Coordinating and executing marketing campaigns across multiple channels, including social media, email, and search.

10. Team Collaboration: Working closely with cross-functional teams, including sales, product, and creative, to ensure that marketing campaigns are aligned with business objectives and goals.

Roles and responsibilities:

• Proven working experience of more than 1 year in website content, tutorials, and blogs related to SaaS products/Testing domain
• Produce high-quality sales material, tutorials, blog content, and website content.
• Write easy-to-understand user interface text and online help.
• Blog on an ongoing basis to support and promote our offers and to attract site visitors through search, social media, and email subscribers.
• Ability to deliver high-quality tutorials paying attention to detail
• Can put together a content strategy from scratch
• Excellent written skills in English
• SEO friendly content
• Blogs and newsletters
• Ideate social media campaigns
• Very well versed with marketing-driven content writing
• Ascribed to a comprehensive approach in writing articles
• Adheres strictly to the time schedule
• Should be able to rephrase existing content to avoid duplicate content and plagiarism.

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Previous experience writing documentation and procedural materials for multiple audiences
• Superior written and verbal communication skills, with a keen eye for detail
• Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content

• School sales : Primary responsibility is to sell to schools and bring them onboard o Tie up with schools and onboard them so that we can offer the the comapny plan to the parents in the school
  • Negotiate and get into commercial agreements with schools o Upsell our other payment products in the schools

• Stakeholder Management in Schools:
  • Enable the company to liaison with the schools tied up with, for close to everything from meeting the parents, doing events etc.
  • Forge a strong relationship with the school management and principal and be their first port of call on anything to do with finances
• Team Building- Build a high quality sales team and lead it in that city

🔎 What are we looking for?

• Self-starter with a high sense of ownership → Comfortable to work with minimal supervision and do sales independently
• Ability to drive sales and closures → Have the capability to do standalone meetings with school management and drive closures
• Hungry to learn and grow → Passion to learn & be a better version of oneself; motivated to succeed
• Bias for action → Have the temperament to experiment and execute in uncertainty
• Hustler → Ability to generate resources to solve a problem
• Intellectual honesty → Always seeking and presenting truth irrespective of personal POV or beliefs
• Mission-oriented → Deeply care about delivering value and making an impact on customer’s lives

• 3+ years of doing b2b sales
• Entrepreneurial mindset - the ability to be able to crack school deals independently and work to get tangible results without too much handholding
• Willingness to be on the ground most of the time and doing field sales
• Relevant experience of selling to schools is desirable but not a requirement

• Becoming a part of the early core team
• Competitive salary plus ESOPs
• Work with colleagues from strong backgrounds & hungry to succeed
• Opportunity to interact with and learn from high-pedigree investors & mentors - o VCs: Elevation Capital (erstwhile SAIF Partners), Matrix Partners
• o Select angel investors: Kunal Shah, Nithin Kamat, Amit Ranjan 

Who are we?

Centre for Research on Start-ups and Risk Financing (CREST) has been set up by IIT Madras to provide thought leadership and intellectual impact to the start-up and innovation ecosystem. CREST has embarked on an ambitious mission of becoming one of the top global research centres in the area of start-ups and innovation. The core of CREST is the development of an AI-driven Intelligent
Information Platform that would enable cutting edge research as well as influence policy and practice like never before
With the recent exponential growth in the start-up and innovation ecosystem, new data-driven approaches would play a critical part in sustaining the current growth curve. The objective of CREST would be to become the gold standard of information and intelligence on Innovation, Entrepreneurship and Private Equity investments in India

The Opening
We are currently looking for our next passionate, skilled and motivated Python developer, who can join us immediately. The candidate should
● Be excited about building a next-generation intelligence platform
● Have a can-do attitude and ready for challenges
● Value working with a greatteam - confident, creative and thoughtful people who come together to achieve great things
● Be eager to experiment, learn and bring new things, improving the platform
● Be high on self-belief and enthusiasm to work in a startup-like culture - small team, fast-paced work environment If this is you, we're excited to interact!

As the Data Science Engineer in CREST, you will

● Write reusable code and build libraries for future use
● Establish solid data-pipelines and automate routine tasks
● Develop & deploy custom Machine Learning (ML) models using the latest
research in ML and Natural Language Processing (NLP)
● Build performant applications following best practices, maximizing speed and scalability
● Improve upon the existing codebase mitigating technical debt
● Take ownership of all aspects of the application - architecture, quality and efficiency
Requirements
● Proficient understanding of Python language
● Expertise with data-modelling, data-wrangling & data-mining techniques
● Familiar with Extract-Transform-Load (ETL) processes and hands-on experience with packages like Pandas, Numpy etc
● Experience with data visualisation tools and libraries like Plotly, Seaborn etc
● Good understanding of advanced Statistical and ML techniques on
regression, classification, forecasting etc
● Skilled in NLP and specifically ML applications in NLP like information
extraction, feature engineering, classification, building language models etc
● Should provide direction and mentorship to junior team members
● Bachelor’s or Master’s degree from premier educational institutions
● Minimum 2 years of experience (research or professional) in the
above-mentioned areas
Good to have
● Comfortable with using Command Line and Linux systems
● Experience and knowledge in version control systems like git, svn, etc
● Knowledge in developing & deploying web apps & web APIs with an overall understanding of client-server interactions
● Experience with NoSQL databases like MongoDB
Job type
● Full time, on-site
● Immediate joiner
● Initial appointment for 1 year, it would be renewed subsequently based on performance

Work location
Department of Management Studies, IIT Madras campus, Chennai, Tamil Nadu,
India - 600036

Why work with us?
● Get to interact with the best of the minds. IIT Madras has been ranked as the
top university in India for 5 years in a row
● Be at the forefront of the Entrepreneurial ecosystem in India
● Enormous opportunities for learning

• 3+ years relevant professional experience.   
• Good understanding and a full life cycle project implementation experience with Java / J2EE technologies  
• Hands on experience in core Java 
• Hands on experience in Microservices Architecture patterns.

• In-depth knowledge of application development using Spring.
• Proven experience implementing Java applications in an enterprise environment.
• Fundamental understanding of JavaScript front-end development.

• Experience with Angular and TypeScript   
• Experience upgrading applications from Angular 5 to 6 is a plus. 
• Experience using SOAP or REST APIs   
• Familiarity with Bitbucket, Rally, and REST API Clients is a plus.   
• Strong communication and interpersonal skills is an absolute must.   
• Bachelor's degree or equivalent.