Executive - Telesales

Job Title: Academic Counsellor – EdTech Sales | Student Counselling & Admissions

Location: Andheri E, MIDC

Company: Boston Institute of Analytics

Working Days: Monday to Saturday (10:30 am to 7:30 pm)

Experience: Minimum 1 year in EdTech sales, academic counselling, or a related field

Job Description:

As an Academic Counsellor, you will provide essential academic counselling and career guidance to prospective students, helping them navigate course offerings, admissions requirements, and career opportunities in the analytics industry. You will be a key part of our admissions team, working closely with students and their families to drive student enrolments and support student retention.

Key Responsibilities:

• Student Counselling: Provide personalized guidance to prospective students on BIA’s academic programs, course offerings, fees, curriculum, and prerequisites.

• Admissions Assistance: Guide students through the admission process, including application submissions, interviews, and document verification to ensure a seamless experience.

• Lead Follow-Up and Conversion: Follow up with potential leads and inquiries, using lead conversion techniques to drive student enrolments.

• Presentations & Online Counselling: Conduct engaging presentations, online counselling, and face-to-face meetings to explain the features, benefits, and career opportunities associated with BIA’s courses.

• Record Maintenance: Maintain accurate records of student counselling sessions, follow-up actions, and feedback in alignment with data management best practices.

• Career Counselling: Provide career advice on job opportunities, certifications,

and upskilling relevant to the analytics industry to help students achieve their professional goals.

• Collaboration: Work closely with the marketing and admissions teams to drive enrolments, meet student intake targets, and achieve organizational goals.

• Industry Awareness: Stay updated on the latest trends in education and analytics to provide informed, insightful guidance.

• Relationship Building: Build positive relationships with students, parents, and educational partners to foster student engagement and retention.

Preferred Candidate Profile:

• Experience: Minimum of 1 year in EdTech sales, academic counselling, or a related field.

• Communication Skills: Excellent English communication and presentation skills, both verbal and written.

• Interpersonal Skills: Strong customer-facing and interpersonal skills with a charismatic, competitive, and enthusiastic personality.

• Negotiation Skills: Ability to engage prospective students and their families effectively, with strong negotiation skills to support lead conversion.

• Technical Skills: Proficiency in Microsoft Office and familiarity with CRM tools or other record-keeping systems for effective data management.

Job description:

Job Title: WordPress Developer

Experience : 1 - 2 years

Location : Madurai (On-site)

We are seeking a skilled WordPress Developer to design, develop, and maintain our WordPress websites. The ideal candidate should have experience in creating custom themes, plugins, and optimizing website performance. You should be proficient in PHP, HTML, CSS, JavaScript, and have a strong understanding of SEO and security best practices

Key Responsibilities:

• Develop and maintain WordPress websites, themes, and plugins.
• Ensure website functionality, performance, and responsiveness across devices.
• Optimize website performance, speed, and SEO compatibility.
• Troubleshoot and resolve website issues, bugs, and conflicts.
• Implement API integrations and third-party services.
• Integrate third-party APIs (e.g., Razorpay, SMS, Google Maps)
• Collaborate with designers, marketers, and other developers to create high-quality web solutions.
• Create dynamic pages with Elementor, WP Bakery
• Manage website deployment, hosting, and security updates

Requirements:

• 1 yrs+ experience as a WordPress Developer.
• Strong knowledge of HTML, CSS, JavaScript, and PHP.
• Experience in theme customization and plugin integration.
• Familiar with page builders like (Elementor or WP Bakery)
• Knowledge of website optimization (speed, SEO, mobile responsiveness).
• Familiarity with website hosting, domains, and SSL setup.
• Excellent problem-solving and debugging skills.

Preferred Qualifications:

• Basic understanding of cPanel, hosting, and domain management.
• Experience with Elementor
• Eye for design and attention to detail.

Salary & Benefits

• Competitive salary based on experience.
• Opportunity to work on diverse web projects.
• Creative and growth-oriented work environment.

Roles & Responsibilities: 

● Optimize blog content for targeted keywords, internal linking, and schema. 

● Manage Quora, Reddit, and Web 2.0 content distribution to drive referral traffic. 

● Build backlinks through ethical outreach, guest posting, and partnerships. 

● Conduct keyword research to support content planning and campaign SEO. 

● Track and report on rankings, backlinks, domain authority, and traffic impact. 

● Collaborate with content and design teams to implement best SEO practices. 

Must have skills: 

● 3-5 years of experience in SEO for B2B websites. 

● Must have: Pragmatic SEO & programmatic SEO experience. 

● Hands-on experience with Ahrefs, SEMrush, Google Search Console, etc. 

● Familiarity with link-building strategies, outreach, and community engagement. 

● Good writing/editing sense to tweak content for optimization. 

● Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment. 

Good to have skills: 

● Experience in IT services or SaaS domain. 

● Experience with Quora/Reddit or guest post partnerships. 

About the Role :

As the Executive Assistant to the CMO, you will play a pivotal role in supporting the CMO in managing daily activities, ensuring smooth operations, and facilitating effective communication. This position requires a high level of professionalism, discretion, and organizational skills. The successful candidate will be a proactive problem solver with the ability to anticipate needs and execute tasks efficiently.

Responsibilities:

• Calendar Management: Coordinate and manage the CMO's schedule, including meetings, appointments, and travel arrangements. Prioritize and schedule activities to ensure optimal use of the CMO's time.

• Communication and Correspondence: Act as the primary point of contact between the CMO and internal/external stakeholders. Draft and proofread emails, letters, reports, and other documents on behalf of the CMO.

• Information Management: Maintain confidentiality and handle sensitive information with discretion. Organize and manage files, records, and documents to facilitate easy access and retrieval.

• Reports and Special Projects: Coordinate with various departments to gather information and updates on key projects. Assist in the execution of initiatives as directed by the CMO and department heads.

• Meeting Preparation and Follow-up: Prepare agendas, materials, and documentation for meetings attended by the CMO. Attend meetings, take minutes, and follow up on action items to ensure timely completion.

• Relationship Management: Build and maintain positive relationships with internal and external stakeholders. Serve as a liaison between the CMO and other team members, providing support and fostering effective communication.

• Problem Solving: Proactively identify challenges and offer solutions to enhance the CMO's productivity and efficiency.

Note: This position is for one of our Client based out in Noida and requires 6 days of work from the office

Senior SEO and Digital Marketing Manager

We are seeking a highly experienced and results-driven Senior SEO and Digital Marketing Manager to join our team. The ideal candidate should have a minimum of 10 years of experience in SEO and Digital Marketing, with expertise in various specializations such as search engine optimization, social media optimization, online reputation management, lead generation, and E-commerce SEO. As a Senior Manager, you will be responsible for developing and implementing effective digital marketing strategies, managing a team, and driving growth for our clients.

Responsibilities:

·        Create, implement, and monitor digital marketing strategies that are up to date with industry needs and best practices.

·        Maximize team performance by setting daily, weekly, and monthly targets and closely monitoring progress.

·        Develop and implement monetization plans for mobile apps and optimize website performance.

·        Understand and achieve client goals and objectives through effective digital marketing campaigns.

·        Oversee the integrated development and maintenance of digital assets, including websites, social media platforms, and blogs.

·        Manage the content and engagement of all social media channels, including Facebook, Twitter, YouTube, LinkedIn, etc.

·        Provide training and updates to the SEO team on current trends in digital marketing.

·        Conduct online reputation management activities to maintain and enhance brand reputation.

·        Manage social media campaigns for various brands in India, ensuring maximum reach and engagement.

·        Review client websites and develop comprehensive search engine optimization plans.

·        Make strategic recommendations applicable to client campaigns and ensure their implementation.

·        Develop, implement, and manage SEO, Google AdWords, and social media strategies for new and existing projects.

·        Coordinate with team members to develop and manage reports, analysis, and client updates.

·        Utilize social networking platforms for lead generation and campaign marketing.

·        Optimize local listings on Google, Bing, and other prominent websites.

·        Implement E-commerce SEO strategies to improve the visibility and ranking of client's online stores.

·        Perform keyword research for product optimization, create compelling product descriptions, and optimize product pages for search engines.

·        Develop and execute link building strategies specific to E-commerce websites.

·        Monitor and analyze E-commerce website performance, providing recommendations for improvements in website structure, user experience, and conversion optimization.

·        Stay up to date with the latest trends and developments in E-commerce SEO, including platform-specific optimizations for popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

Skills and Abilities:

·        Vast experience in search engine optimization (SEO) and social media optimization (SMO).

·        Strong knowledge of local SEO, on-page SEO, off-page SEO, and E-commerce SEO.

·        Expertise in online reputation management (ORM) and social media optimization.

·        Proven track record of high-authority link building and off-page SEO techniques.

·        Proficiency in Google Analytics, webmaster tools, and other SEO software.

·        Familiarity with the latest search engine changes and updates, including Google's Panda and Penguin algorithms.

·        Ability to analyze website performance and make content modifications based on keyword research.

·        Experience with PPC platforms such as Google Ads and Facebook Ads.

·        Knowledge of email marketing strategies and implementation.

·        Proficiency in Amazon and Flipkart product listings, review generation, and paid marketing.

·        Understanding of Amazon and Flipkart search engine optimization (SEO) techniques.

·        In-depth knowledge of E-commerce SEO strategies and best practices.

·        Familiarity with popular E-commerce platforms such as Shopify, Magento, or WooCommerce.

·        Strong analytical skills with the ability to monitor and analyze E-commerce website performance metrics.

Desired Skills

1. Expereience in C#, Web API, .NET (Core and Framework), SQL Server.
2. Leading a team designing and implementing software solutions using the Microsoft Azure stack primarily, with scope to also work with open-source technologies.
3. Designing, building, testing, automating, monitoring, and supporting significant components within a modern digital service platform.
4. Helping to build and lead an effective, cross-functional squad practicing agile ways of working (Scrum, DevOps, Design Sprints) in tight collaboration with local and remote teams
5. Microservices and server less architecture with service fabric, functions and API apps, service bus.
6. Visual Studio, Visual Studio Code and GIT, Azure CLI (Cloud Shell), Azure DevOps.
7. Expertise in with Azure Active Directory, VNETs, NSGs, ASGs, OAuth and OpenID Connect, Azure traffic manager, CDN, App Gateway and load balancers.
8. Hands on experience of executing cloud native projects in Azure with DevOps

As the technical lead, you will oversee the company's technical team and all projects they undertake, analyze briefs, write progress reports, identify risks, and develop work schedules. You should be able to work with your team and inspire them to reach their goals.

To be successful as a technical lead, you should always be expanding your industry knowledge and be able to quickly identify problems. Outstanding technical leads are accountable, trustworthy, and able to build lasting relationships with their teams.

Responsibilities:

• Determining project requirements and developing work schedules for the team.
• Delegating tasks and achieving daily, weekly, and monthly goals.
• Liaising with team members, management, and clients to ensure projects are completed to standard.
• Identifying risks and forming contingency plans as soon as possible.
• Analyzing existing operations and scheduling training sessions and meetings to discuss improvements.
• Keeping up-to-date with industry trends and developments.
• Updating work schedules and performing troubleshooting as required.
• Motivating staff and creating a space where they can ask questions and voice their concerns.
• Being transparent with the team about challenges, failures, and successes.
• Writing progress reports and delivering presentations to the relevant stakeholders.

Requirements:

• Bachelor's/Master's degree in computer science, engineering, or a related field.
• A 3-4 years of experience in a similar role would be advantageous.
• In-depth experience in working with Reactjs and Go.
• Excellent technical, diagnostic, and troubleshooting skills.
• Experience with blockchain technology preferable.
• Strong leadership and organizational abilities.

Desired Candidate Profile

• 3+ years of overall experience in marketing (Must have worked either in Ecommerce, Edtech, Healthtech, Fintech or any other B2C app based company)
• 2+ years of experience in engagement & retention domain
• 1+ year experience of working on engagement & retention tools like WebEngage/ MoEngage/ CleverTap is a big plus
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Understanding of Google Analytics and AppsFlyer (Mixpanel knowledge is a big plus)    

Primary Skill: Java Script

Secondary: HTML5,JS Library- React.js,React JS,User Experience Design

HTML, CSS, CSS3, JavaScript, Object Oriented JS, Angular JS, Ecma Script (ES6),React JS/Angular/TypeScript

Basic understanding of HTTP protocol, Web Application Design/Architecture

OOPS concept, JSON, AJAX

Knowledge of REST API

Basic understanding of Git

Basic understanding of client-server communication

Ready to take up challenges at work

Learning ability

Team spirit

Basic understanding of single page web application

Analytical Skills

Communication

Adaptability

Logical and Problem Solving