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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Key Responsibilities:

 Develop engaging, persuasive, and original content for websites, blogs, social media,

email campaigns, paid ads, and more.

 Collaborate with creative and marketing teams to brainstorm ideas, create concepts,

and develop messaging.

 Understand brand tone of voice and maintain consistency across all communications.

 Write clear, attractive copy with a distinct voice tailored to different audiences.

 Edit and proofread copy as needed, ensuring high editorial standards are met across

all outputs.

 Conduct research and interviews when required to understand products, target

audiences, and industry trends.

 Optimize copy for SEO best practices without sacrificing quality or tone.

 Contribute to content strategies that drive engagement, leads, and brand loyalty.

 Handle multiple projects simultaneously while meeting tight deadlines.

 Maintain up-to-date knowledge of content marketing, digital trends, and platform

updates.

Job description

• Looking for Business Development Managers who are excited to be a part of our fast-paced, high-intensity work environment and work with business leaders aligned with our mission.

Our Mission 2025 is to transform the way learning is delivered by impacting 1 million+ childrenannually to get closer to our vision to democratize quality early education.

As an integral part of our growing BDM team, you will contribute to our mission to expand from ourcurrent set of 700 partner schools to 7000+ schools in 3 years by 2025.

Responsibilities:

Primarily focus to be on the sale of products and services to potential customers within theassigned location/region.

Travel to the assigned locations to introduce/maintain product/services supply to targetconsumers and existing clients.

Understanding customers' needs and identifying sales opportunities.

Educate clients/customers on how products/services can benefit them financially andprofessionally.

Arrange meetings and visit clients/customers to demonstrate the features of products andservices to convince them to buy a product or subscribe to a service on a recurring basis.

Represent the brand during all customer and prospect interactions.

Create new leads within the assigned locations.

Maintain records/database of all sales leads (current and potential customers) and/orcustomer accounts.

Manage multiple accounts simultaneously and maintain rapport with current and potentialcustomers

Focus on increasing the sales of the company

Prepare and submit sales reports to the respective manager.

Update the CRM system.

Follow up for advances and balance payments from the customers

Attend trade exhibitions, conferences and meetings

Experience

0 - 3 years of sales experience

Education: Any Graduate

Language Preference: English, Hindi & any Local Language

Previous experience in sales position preferred

Job Location: Pune/Noida.

Skills & Abilities:

Ability to multitask and adhere to processes

Good communication skills, both verbal and written

Excellent customer servicing skills

Strong listening and sales skills

Self-motivated, results-driven and a good Team player

Is flexible to travel whenever required

Salary : 3-5 LPA Fixed + 1.5 Variables

About enguru Enguru is India’s leading destination for online learning English, with over 4 crore learners who have used our products. enguru caters to multiple audiences, including adult and children learners looking to learn English through live group and/or personal classes.

• Good Communication skills (Fluency in English, Hindi, and any regional languages).
• Should be comfortable to take multiple calls in a day. • Highly organised and mature with respect.
• Providing complete information about the product to the customer.
• Receiving inbound calls and counselling for Customer.
• Outbound calls as per leads received from support teams.
• Should have the capability to judge the requirements of the customer.

Location: Bengaluru 

• Knowledge of PHP CMS/Frameworks including, Laravel, Yii, CakePHP, and Codeigniter.
• Familiarity with SQL/NoSQL databases, Version Control Tools, and developing Web Services.
• Understanding of object-oriented programming (OOPS)
• Ability to manage projects.
• Good problem-solving skills.

What will be your role as Sales Rockstar at Hevo?

We are looking for an experienced Inside Sales professional to join our sales team. This is an opportunity for you to be a key part of building a successful business:

1. Manage End-to-End Sales process (Inbound Leads to Closure) for North American markets
2. Deliver quality and tailored demonstrations to prospects based on the use cases
3. Understand customer goals, plans, challenges, timeline, budget, authority
4. Meet or exceed your defined sales activity and revenue quota
5. Collaborate with cross-functional teams for timely resolution of prospect's queries
6. Strive to continuously improve your sales process and demonstrate a willingness to learn and implement best practices

What are we looking for?

1. 1 to 5 years of experience in End-to-End Sales/Business Development in SaaS/IT Product/IT Services organization in North American markets
2. Prior or current experience in managing end to end sales lifecycle i.e. Inbound Lead to Closure
3. Must have prior experience of managing sales/business development North American market
4. MBA (Sales and Marketing) or B.Tech in Computer Science / Information Technology (Preferred)