Account Manager

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Key Responsibilities: 

• Manage the day-to-day accounting operations of the e-commerce business, including accounts payable and receivable, general ledger entries, bank reconciliations, and payroll processing 

• Ensure timely and accurate recording of financial transactions in accordance with accounting principles and regulations

 • Perform monthly and year-end closing procedures, including preparing financial statements and reports, such as profit and loss statements and balance sheets 

• Reconcile financial discrepancies by collecting and analysing account information

 • Work closely with the e-commerce team to provide financial insights and analysis for decision-making

 • Develop and implement financial controls to ensure compliance with company policies and procedures

 • Manage tax filings, including sales tax, use tax, and income tax

 • Assist with budgeting and forecasting processes, as well as financial modelling and analysis

• Collaborate with external auditors to provide necessary documentation and support for audits

   • Identify and implement cost-saving initiatives.

Qualifications: • Bachelor's degree in Accounting, Finance or related field 

• 3+ years of experience in accounting, preferably in the e-commerce industry 

• CPA or CMA certification preferred 

• Excellent knowledge of accounting principles and regulations

 • Experience with accounting software and e-commerce platforms 

 • Strong analytical and problem-solving skills

 • Ability to work collaboratively with cross-functional teams 

• Attention to detail and accuracy

 • Excellent communication skills

 • Proficient in Microsoft Office and accounting software

Reconciliation:

1. Bank Reconciliation: Reconcile the bank statements with the company's cash book to ensure that all transactions are recorded accurately.
2. Accounts Receivable Reconciliation: Reconcile the accounts receivable ledger with the general ledger to ensure that all accounts are accurate and up to date.
3. Accounts Payable Reconciliation: Reconcile the accounts payable ledger with the general ledger to ensure that all vendor accounts are accurate and up to date.
4. Intercompany Reconciliation: Reconcile transactions between different entities within the same company to ensure that all intercompany accounts are accurate and up to date.
5. Payroll Reconciliation: Reconcile payroll records with bank statements to ensure that all payroll transactions are recorded accurately.
6. General Ledger Reconciliation: Reconcile reconcile the general ledger with subsidiary ledgers to ensure that all accounts are accurate and up to date.
7. E-commerce Platforms Reconciliation: Reconcile all the entries of all B2B and B2C e-commerce platforms.

Sr. Software Engineer

Looking for a PHP Developer responsible for managing back-end services and the interchange of data between the server and the users

We are building a platform for millennial parents to surround them with personalised support at every step of their parenting journey. The vision is to become their trusted 24*7 buddy right from planning a baby to 12 years of a child.

• Founded by Ex 3M, Gillette, Cargill folks
• App v1.0 has gone live in Feb’23
• Raised 2 rounds of investment

The plan is to on-board 1 million users at a break-neck speed in the next 6 months using ingenious methods, both online & offline. To support the growth and build multiple features, we are looking for a PHP Developer responsible for managing back-end services and the interchange of data between the server and the users. The position reports to the Technology Head and based out of Bangalore.

Technology : PHP( CodeIgniter, Laravel etc ),OOPHP, JavaScript, HTML5, CSS3, SQL

Responsibilities:

· Integration of user-facing elements developed by front-end developers

· Build efficient, testable, and reusable PHP modules

· Solve complex performance problems and architectural challenges

Requirement:

· Strong knowledge of PHP web frameworks {such as Laravel, CodeIgniter etc depending on your technology stack}

· Understanding of synchronous behaviour of PHP

· Understanding of MVC design patterns

· Basic understanding of front-end technologies, such as JavaScript, HTML5 and CSS3

· Understanding accessibility and security compliance

· Strong knowledge of the common PHP or web server exploits and their solutions

· Understanding fundamental design principles behind a scalable application

· User authentication and authorization between multiple systems, servers, and environments

· Integration of multiple data sources and databases into one system

· Familiarity with the limitations of PHP as a platform and its workarounds

· Creating database schemas that represent and support business processes

· Familiarity with SQL/NoSQL databases and their declarative query languages

· Proficient understanding of code versioning tools, such as Git

What you can expect:

• Work closely with Tech Head to explore & build the tech-platform
• A culture of willingness to try, fail, re-try, scale & grow
• Medical Insurance
• Flexible work hours

Minimum 2 years of working experience.

Can work on live projects of international clients.

Can handle multiple projects

Error-free coding.

Required Experience, Skills and Qualifications

Objective-C, or increasingly, the Swift 3.0 programming language

Apples Xcode IDE

Frameworks and APIs like Foundation, UIKit, and CocoaTouch

UI and UX design experience

Apple Human Interface Guidelines

2D and 3D graphics frameworks like SpriteKit and SceneKit

OpenGL or Metal, iOS graphics APIs

Familiarity with iOS 10 and newer OS versions

A Git code repository technology

Strong Objective-C skills and inside-and-out knowledge of the iOS SDK.

Experience using and creating scalable web-based Restful APIs.

• Demonstrated experience as a software engineer, with at least 8+ years’ experience in technology roles
• Experience working on complex systems and cloud architectures, preferably in a B2B or enterprise context
• Significant experience with the Java programming language and frameworks such as Spring & SpringBoot
• Good working experience with front-end Javascript frameworks such as ReactJS
• Experience optimizing databases and SQL queries for high-performance 
• Good knowledge of AWS services, design patterns and practices - ideally certified
• Experience and keen understanding of the value of working in agile teams
• A “quality-first” mindset, with experience working in continuous integration environments
• Highly effective at communicating, and comfortable whiteboarding design ideas with teams of engineers, product managers, and business analysts
• Desire to challenge the status quo and maturity to know when to compromise
• Respect for other team members and a highly collaborative approach to working and learning together

• 5+ years of relevant experience
• Design, implement and manage websites using WordPress
• Collaborate with members of a creative team
• Manage front-end and back-end website development
• Create WordPress plug-ins and themes
• Maintain well-documented, reusable, and transferrable code
• Troubleshoot and resolve website problems for clients and co-workers
• Stay abreast of new developments in software, trends, and practice
• Must have experience in managing media websites at scale.
• Proficiency using WordPress
• Expertise in HTML5, CSS3, JavaScript, and jQuery
• Experience using debugging tools such as Firebug and Chrome Inspector
• Strong understanding of front-end and back-end website development
• Keen attention to detail
• Good communication skills

• Azure Devops - Working experience in Azure yaml pipelines. (Note – Some say they worked in yaml but it’s for Jenkins and not Azure devops)
• Azure – Infrastructure automation using Terraform/ARM templates. (Note – Some say that they worked in terraform but it’s for AWS and not Azure). Please confirm Terraform for Azure infrastructure automation.
• Powershell scripting to automate and deploy .Net applications.