UX Designer

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Required Experience: 10–15 years (with at least 3–5 years in leadership roles)

● 10–15 years of overall experience in backend engineering, with strong exposure to

Python and/or Golang.

● 3–5 years of experience managing engineering teams.

● Proven experience delivering large-scale, distributed systems in production

environments.

● Strong understanding of microservices, cloud-native architecture, and DevOps

practices.

● Hands-on background in backend engineering (able to guide teams technically, even

if not coding daily).

● Familiarity with CI/CD pipelines, observability, and performance optimization.

● Experience in financial services or high-transaction domains is a plus.

● Experience leading teams that have utilized AI-driven development practices (e.g.,

agentic coding, LLM integration) to improve productivity and innovation is a

significant advantage.

Skills

● Excellent leadership and people management abilities.

● Strong communication and stakeholder management skills.

● Ability to balance technical depth with business priorities.

● Problem-solving mindset with a focus on delivery and impact.

● Passion for building engineering culture and improving developer experience.

Responsibilities

• Work in a fun and fast-paced environment.
• Participate in requirements gathering, design, development, QA, support.
• Communicate with different stakeholders such as QA, Project Managers and Product Owners
• Discover, evaluate, and implement new technologies to maximize development efficiency.
• Groom, mentor and upskill team members with modern technologies and development practices

Key Competencies:

• 5-8 Years of relevant experience in front-end development.
• At least 5-4 years of working experience with the React ecosystem.
• In-depth knowledge of TypeScript, CSS, and HTML.
• Strong proficiency in Vanilla JavaScript, DOM, Browser API’s and ES6 Features.
• Strong Knowledge of State Management with React and relevant workflows.
• Good Understanding of Modern frontend workflows with NPM, Webpack, Babel etc.
• Knowledge of modern programming paradigms like functional and reactive programming.
• Knowledge of testing frameworks including Chai, Mocha and Sinon or equivalent.
• Experience with using browser-based dev tools for trouble shooting and enhancing the performance.

Good to have skills:

• Knowledge of cloud-based services like AWS and GCP.
• Working knowledge of Video streaming and playback
• Knowledge of modern programming paradigms like functional and reactive programming.

• Core Java 5.0 and above
• Extensive experience in developing enterprise-scale n-tier applications for the financial domain.
• Should possess good architectural knowledge and be aware of enterprise application design patterns.
• Should have the ability to analyze, design, develop and test complex, low-latency client-facing applications.
• Good development experience with RDBMS, preferably Sybase database
• Good knowledge of multi-threading and high volume server side development
• Experience in sales and trading platforms in investment banking/capital markets
• Basic working knowledge of Unix/Linux.
• Strong written and oral communication skills.
• Should have the ability to express their design ideas and thoughts.

Position Overview:

As a Frontend Developer at FatakPay, you will be responsible for translating design concepts into responsive and intuitive user interfaces. Working closely with our design and backend development teams, you will play a key role in crafting visually appealing and highly functional web applications.

Responsibilities:

• Collaborate with UX/UI designers to implement and refine user interfaces. Develop responsive and cross-browser-compatible web applications.
• 
  
• Write clean, efficient, and maintainable code using HTML, CSS, and JavaScript. Implement and maintain front-end frameworks and libraries.
• 
  
• Ensure the technical feasibility of UI/UX designs and optimize applications for maximum speed and scalability.
• 
  
• Collaborate with backend developers to integrate user-facing elements with server-side logic.
• 
  
• Conduct code reviews to ensure code quality and adherence to best practices.
• 
  
• Stay updated on emerging trends and technologies in frontend development.

Qualifications:

• Bachelor's degree in Computer Science, Web Development, or a related field.
• Proven experience as a Frontend Developer or similar role.
• Proficient understanding of web markup, including HTML5 and CSS3.
• Strong proficiency in client-side scripting and JavaScript frameworks (e.g., React, Angular, or Vue.js).
• Experience with responsive design and development.
• Familiarity with version control systems, such as Git.
• Excellent problem-solving and communication skills.
• Ability to work collaboratively in a team environment.