Account Manager

Job Profile: SEO Specialist

Department: Marketing

Location: Goregaon, Mumbai

Overview:

The SEO specialist is responsible for driving organic and overall traffic and improving search engine

visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven

approach, and the ability to execute a comprehensive SEO strategy across all digital channels.

Key Responsibilities:

Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and

business objectives

Conduct keyword research and analysis to inform content creation and optimisation efforts

Optimise website structure, content, and metadata to improve search engine visibility and drive

organic traffic

Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine

SEO efforts

Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies

Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets

are optimised for search engines

Communicate the value of SEO to internal stakeholders and educate them on best practices

Measure and report on the success of SEO initiatives and use data to inform future optimisation

efforts

Key Performance Indicators (KPIs):

Organic and overall traffic growth

Search engine rankings for target keywords

Bounce rate and time on site metrics

Conversion rate and lead generation metrics

Return on investment (ROI) of SEO initiatives

Search engine visibility and website performance, as measured by tools such as Google Analytics and

Search Console

Qualifications:

Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field

3+ years of experience in SEO, with a proven track record of success

Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link

building, and analytics

Experience with website architecture and development and the ability to collaborate with developers

and designers to implement SEO recommendations

Strong analytical skills, with the ability to use data to inform and refine SEO strategies

Excellent project management skills, with the ability to manage multiple projects and deadlines

Marketing - Hiring

Strong written and verbal communication skills, with the ability to educate and communicate the

value of SEO to internal stakeholders

Ability to work independently and as part of a team

We are seeking a skilled Full Stack Developer with expertise in Shopify to join our team. As a Full Stack Developer, you will be responsible for creating and maintaining custom e-commerce solutions on the Shopify platform. Your role will involve collaborating with cross-functional teams to design, develop, and deploy scalable and efficient Shopify-based applications.

Responsibilities:

- Develop and customize Shopify themes and templates to meet specific client requirements.

- Implement front-end designs using HTML, CSS, and JavaScript, ensuring responsiveness and optimal user experience.

- Utilize Shopify Liquid template language to build dynamic and interactive web pages.

- Extend Shopify functionality by integrating third-party apps and plugins.

- Develop custom Shopify apps and extensions using Shopify API and GraphQL.

- Collaborate with designers, UX/UI specialists, and other developers to ensure seamless integration of design and functionality.

- Optimize website performance and page loading speed.

- Conduct thorough testing and debugging to identify and resolve issues.

- Stay updated with the latest Shopify features, APIs, and best practices to continuously improve development processes.

- Provide technical guidance and support to other team members.

Required Skills and Qualifications:

- Strong proficiency in Shopify development with at least X years of experience.

- Proficiency in front-end web technologies, including HTML5, CSS3, JavaScript, and responsive design principles.

- Experience with Shopify Liquid template language and theming system.

- In-depth knowledge of Shopify APIs, GraphQL, and App development.

- Familiarity with JavaScript frameworks/libraries such as React or Vue.js.

- Proficiency in server-side languages like Ruby, PHP, or Node.js.

- Experience in working with databases and writing SQL queries.

- Understanding of version control systems, such as Git.

- Ability to collaborate effectively with cross-functional teams and stakeholders.

- Strong problem-solving skills and attention to detail.

- Excellent communication and teamwork abilities.

Shopify Certifications (Base Level Certifications):

- Shopify Certified Developer: Demonstrates a comprehensive understanding of Shopify development concepts, theming, APIs, and app development on the Shopify platform.

- Shopify Certified Theme Developer: Validates expertise in creating and customizing Shopify themes using Liquid, HTML, CSS, and JavaScript.

- Shopify Certified App Developer: Verifies proficiency in building custom apps and extensions for Shopify using APIs, webhooks, and other integration methods.

Note: Shopify certifications are not mandatory but can be considered as a strong base-level requirement for this role. The specific certifications required may vary depending on the organization's needs and preferences.

Responsibilities:

• Be the analytical expert in Kaleidofin, managing ambiguous problems by using data to execute sophisticated quantitative modeling and deliver actionable insights.
• Develop comprehensive skills including project management, business judgment, analytical problem solving and technical depth.
• Become an expert on data and trends, both internal and external to Kaleidofin.
• Communicate key state of the business metrics and develop dashboards to enable teams to understand business metrics independently.
• Collaborate with stakeholders across teams to drive data analysis for key business questions, communicate insights and drive the planning process with company executives.
• Automate scheduling and distribution of reports and support auditing and value realization.
• Partner with enterprise architects to define and ensure proposed.
• Business Intelligence solutions adhere to an enterprise reference architecture.
• Design robust data-centric solutions and architecture that incorporates technology and strong BI solutions to scale up and eliminate repetitive tasks

Requirements:

• Experience leading development efforts through all phases of SDLC.
• 5+ years "hands-on" experience designing Analytics and Business Intelligence solutions.
• Experience with Quicksight, PowerBI, Tableau and Qlik is a plus.
• Hands on experience in SQL, data management, and scripting (preferably Python).
• Strong data visualisation design skills, data modeling and inference skills.
• Hands-on and experience in managing small teams.
• Financial services experience preferred, but not mandatory.
• Strong knowledge of architectural principles, tools, frameworks, and best practices.
• Excellent communication and presentation skills to communicate and collaborate with all levels of the organisation.
• Team handling preferred for 5+yrs experience candidates.
• Notice period less than 30 days.

About us:

We are one of the leading Influencer marketing agencies in India that help in ideating brand campaign strategies and backing them with effective advocacy solutions so as to deliver high-quality engagement for the brand. Boasting a base of over 25000+ social media influencers and bloggers, it helps you find the right influencer for your brand. Brands who trust LetsInfluence include giants like Flipkart, Boat, MPL, Oyo, Bytedance, TimesInternet, Snapdeal, Cosco, Meesho, Bombay shaving company among 100+ other top brands. To know more, checkout our website url: http://www.letsinfluence.io">www.letsinfluence.io

We specialize in working with brands for movie integrations, web series integrations, and Influencer Marketing and Celebrity endorsements. We are the voice of new-age influencers and create stunning campaigns.

Role: Business Development Intern

Location: Currently we are headquartered in Gurgaon, Haryana. But this internship will be complete work from home.
Job Type: Permanent

Flexible Working Hours: 9 hrs (Mon - Fri)

Experience: 0 - 1 Years
Internship Duration: 6 months

Looking for females only!

We’re looking for an ambitious and energetic Business Development intern to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy. The goal is to drive sustainable financial growth by increasing revenue through boosting sales and forging strong relationships with clients.

Sounds like your kind of company? Great! Here’s what this role entails:

• Develop a growth strategy focused both on financial gain (increase in revenue) and client satisfaction.
• Lead generation, client meeting, negotiations and achieving the desired targets of acquiring new brands.
• Conduct research to identify new markets and client needs and focus more on how to do sales and increase revenue.
• Build long-term relationships with new and existing clients
• Provide trustworthy feedback and after-sales support
• Set up processes for maintaining records of leads, sales, revenue, invoices, agreements, sales contracts and guidelines, etc.
• Developing quotes and proposals for clients.
• Increasing the value of current clients while attracting new ones.
• Promote the company’s products/services addressing or predicting clients’ objectives.

What you’ll need to succeed

• Bachelor’s degree in business, marketing or related field.
• Experience in sales, marketing or related fields.
• Strong communication skills and influencer marketing knowledge.
• Ability to manage complex projects and multi-task.
• Excellent organizational skills.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
• Proficient in Word, Excel, Outlook, and PowerPoint.

• Design and develop new user-facing features using React adhering to best coding practices and standards
• Translating designs and wireframes into high-quality code and building reusable components and front-end libraries for future use
• Consistently follows and promotes SDLC best practices: Coding standards, testing, code reviews, code comments, etc.
• Keeps key stakeholders informed about progress and problems; avoids surprises
• Building responsive web applications across a vast array of web-capable devices
• Design and architect technical solutions for the business problems
• Organizes and expresses ideas clearly and concisely
• Exhibits excellent teamwork, and strong problem-solving skills and helps achieve team goals.

• A bachelor’s or master’s degree in Computer Science or any other relevant engineering field from a reputed institute.
• Experience of 3 - 6 years as a Frontend Engineer.
• Excellent programming skills in JavaScript
• Proficient in ReactJS
• Good Exposure to AngularJS and VueJS
• Familiarity with CSS, Restful API modern build pipelines and development tools
• Good understanding of design patterns and a strong grasp of Material Design guidelines 

  
  Preferred Skills

  • Experience in developing and deploying applications on AWS, and Firebase. Experience with popular state management, frontend, and server-side rendering libraries
  • Understanding common front-end development tools (Babel, Webpack, NPM, etc.) and code versioning tools (Git and Mercurial)
  • Familiarity with Micro-frontends Architecture, Material UI, Ant Design, and GraphQL
  • Has delivered projects with end-to-end accountability
  • Identify and resolve performance and scalability issues
  • Strong desire to learn and grow, with intelligence & adaptability while building the best-in-class systems
  • Strong flair for effective communication and collaboration - you know when to push on and when to step back
    

    Additional Notes

    As we have to Bring your device policy, candidates should have a Laptop.

About Digichefs

We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.

Know more about us:

Check our website http://www.digichefs.com/">www.digichefs.com   

Watch our journey so far  http://digichefs.in/emailer/digichefs/">Play Showreel - A 180 sec. Sneak Peek 

Why Join Digichefs

We are a boutique Digital Marketing Company focused on performance led to creative campaigns. 

A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage. 

With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.

Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!

Overview:

The Sr. Performance Marketing Analyst is responsible for planning, optimizing, and executing campaigns to meet and surpass the clients’ success metrics while also supporting the team where needed. 

Job Responsibilities.

• Create and set up new paid media campaigns for clients and partners (Primary Google, Facebook, LinkedIn Ad Platforms)
• Support the TL in the development of the paid media strategy
• Research and analyse new market trends and seasonality fluctuations and apply
• learnings to the campaign(s)
• Keep a tight grip on the market and competitor analysis to discover new opportunities and implement relevant changes
• Analyse and use conversion tracking data to further optimise and develop campaigns
• Proficiency in Google Analytics to optimize and improve the campaign performance.
• Prepare analysis for client fortnightly & monthly review meetings
• Ensure day-to-day operations are aligned with campaign strategies and commercial
• goals
• Ensure work is prioritised and implemented based on agreed deadlines
• Contribute to client weekly calls including updating WIP's/Roadmaps or client logs
• Manage day to day client communication along with responding to client requests,  deliverables and priorities.

Requirements:

• Educated to degree level, or equivalent
• Intermediate Microsoft Excel knowledge and skills
• Previous experience in a similar role (Agency Preferable)
• Smart, motivated, results-driven, and analytical individual
• Have the ability to multitask and work well with a team, as well as being able to prioritise tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine

About Company

• Vision : Bikayi helps small to medium sized businesses go online and scale their businesses. Bikayi merchants are selling various things from groceries to apparels and electronic items.
• Scale : We are very close to grossing a GMV of 1B dollars on an annual basis. Probably one of your neighbourhood shops is using Bikayi to sell online.
• Fuel : Monetizing the product from early days we have a solid business model and our revenue numbers are growing at a healthy pace. Apart from this we are funded by top investors in the world like Sequoia capital and Ycombinator.
• People : We have a culture which gives you a lot of challenges to solve and at the same time get high rewards.

Fun facts

• 42,59,407 Indians started their online selling journey with Bikayi this year, That is greater than the combined population of Maldives and Monaco
• We witnessed a GMV growth of 5400% and revenue growth of 1100% last year.
• Band Chainsmokers have also invested in Bikayi 🎵

Responsibilities

• Guide the team : Help the junior engineers to unblock them and guide them on best design practices. Help in code reviewing on a regular basis.
• Responsible for code delivery : Pushing deploys on a constant basis. When working in a growth stage company, this part can be challenging as the speed of requirements is high. You will need to make sure you are able to push code on a regular basis.
• Design & Architecture : You need to have technical expertise in the company's tech stack and in general the frontend or backend infrastructures.
• Prepare thorough technical documentation which can be used as a reference by other engineers.
• Own your product : You will be responsible for the success / failure of your team and the product. You will need to work with cross functional teams, understand their requirements and make sure that everybody is on the same page.

Requirements

• Past experience of working for tier 1 / vc funded companies.
• 3+ years of commercial work experience in the relevant domains.
• Continuous past experience of delivering products at a steady pace.
• Experience in the following would be preferred.
• Node Js for Backend Engineers
• React Js for Frontend Engineers

Company Perks

• Macbook
• Flexible hours
• Book reading / personal development stipend
• ESOP pool also available
• Health insurance benefits
• Fully stacked snack kitchen and gaming room
• Free front row tickets to The Chainsmokers concerts in India \m/

NOTE - SALARY IS NEGOTIABLE 

• Company Profile - https://drive.google.com/file/d/1FYi4TuTx2_Kx-mWrOCNiaLK5JtWlJI-5/view?usp=sharing

• Java automation
• Automation Testing
• BDD/Cucumber framework for UI and RestAPI testing using Maven
• Responsible for End to end CI/CD setup and maintenance.
• Designing the CI/CD architecture & building pipelines
• Support in defining the Three-tier architecture.
• Should have good knowledge in Testing Strategies
• Handle the Monolith and modern application.

Secondary:

• To lead DevOps activities in the team.
• Lead the upskill program within the team
• Train the team on the required technologies
• Coordination with different IT stakeholders as and when needed
• Suggestion and Implementation of further toolchains towards DevOps and GitOps
• Responsible to train the peer colleagues

Skills:

• Good hands-on experience in Java
• Automation Testing tools like selenium, LeanFT, etc.
• Should have implemented BDD/Cucumber framework for UI and RestAPI testing.
• Should have working experience with build management tools like Maven, Gradle, Ant, etc.
• Responsible for End to end CI/CD setup and maintenance.
• Should have written the pipeline in Jenkins e.g. scripted pipelines.
• Support in defining the Three-tier architecture.
• Should have good knowledge in Testing Strategies
• Handle the Monolith and modern application.
• Should have executed automation tests using Docker containers (selenium as the grid)
• Knowledge of containerization
• Hands-on Kubernetes experience would b
• Expert knowledge of Source Control Systems, build & integration tools (e.g., GIT, Jenkins & Maven).
• Hands-on experience with designing the CI/CD architecture & building pipelines (on On-prem, Cloud & Hybrid infrastructure services).

Good to have:

• Experience with monitoring tools like Prometheus-Grafana & Dynatrace.
• Experience with log management tools (e.g. ELK/EFK stack, Azure monitor, or similar).
• Experience with Infrastructure as a Service / Cloud computing (preferably Azure).
• Experience with Open Liberty, JBoss, etc.
• Hands-on experience with multiple database products like IBM DB2, PostgreSQL, etc.
• Writing automation scripts in Unix shell, Perl, etc. would be preferred
• Application development/automation experience using Python would an added advantage
• Brownie points for having:

Certifications:

• Certified DevOps engineer
• Azure Admin / Solution Architect
• Certified Kubernetes Administrator (CKA)

• Mandatory 5+ years hands-on experience on core Javascript, NodeJs and REST services.
• Familiarity with typescript, advanced javascript ecosystem and MVC architecture.
• Highly experienced in RDBMS (MySQL/Postgres).
• Experience with Tools like Hadoop, GraphQL etc.
• Oriented towards automating and scalable solution approaches.
• Strong technical development experience on effectively writing code, code reviews, best practices code refactoring.
• Experience with various source control tools like GIT, Jenkins CI/CD and Maven.
• Strong experience with containers and container management platforms (Dockers, Kubernetes, etc.).
• Experience working in software development with one or more of the following programming languages; Java, C/C++, C#, Python, JavaScript, and/or Go.
• Experience in Agile development lifecycle methodology.
• Proven problem solving and analytical skills.