If you are an incredibly intelligent & a highly motivated individual, excited to build a rapidly
growing beer business across India, juggle multiple work streams across numerous verticals and
hone your leadership skills, we want to hear from you.
As an Assistant Manager Marketing & Branding, you will be responsible for devising, planning
and executing various marketing, brand building and selling strategies for Proost Beer pan India,
which will require you to
Develop, maintain and implement a comprehensive brand building strategy as well as
guidelines, systems and tools to ensure brand message consistency across multiple
communication platforms.
Support creative development and interface directly with various external creative
agencies and experts.
Ensure balanced and memorable Social Media marketing.
Measure and report performance of various marketing and brand building campaigns.
Monitor market trends, research consumer markets and competitor activity to identify
opportunities and address key issues.
Align the entire company around our brand's direction, choices and tactics Build strong
consumer relationships, collect product and brand feedback and proactively address all
consumer needs.
Maintain & develop strong relationships with channel partners, corporations, educational
institutions, event organizers and non profit organizations to maximize Proost Beer
participation in all strategically aligned events.
Plan & execute on ground events and brand partnerships.
Manage, mentor and motivate various execution teams related to all marketing and
branding building efforts.
You will also work closely with our Marketing & Sales Teams to devise and execute
winning strategies at all points of sale.
You will also work hand in hand with our senior management team and various internal
operations, sales, distribution and back end support teams.
Core Requirements:
Unique ability to simultaneously be a captain & a soldier, a leader & a resource, a mentor
& a teammate.
Work experience of 3-5 years, ideally within alco bev marketing, consumer goods
marketing, hospitality or event management.
Education at a top tier university college.
Excellent communication skills and an outgoing and enthusiastic personality.
Ability to think creatively and support decisions analytically.
Strong work ethic and discipline.
Paranoia for organization, timeliness and optimization.
Passion for entrepreneurship, marketing and top quality beer.

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- Training Delivery: Edstellar provides both onsite and virtual instructor-led training.
- Training Areas: Covers a wide range of topics including:
- IT & Software Development
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Qualification :
MBA , BBA Marketing
Intern : Product Marketing Training
Duration : 45 Days
working Day : 5 days
Employment : Internship
Interview Process
1 Product marketing Assignment ( Market Research Assignment )
2 Screening Communication Discussion
3 Technical Discussion
4 On Boarding
Role Overview
We are seeking a Product Marketing Intern who is eager to learn, grow, and contribute to real-time marketing strategies. This internship is designed for fresh MBA/BBA graduates looking to gain hands-on experience in product marketing with a path to a full-time role based on performance.
Key Responsibilities
- Assist in developing and executing product marketing strategies
- Conduct market research to identify trends and competitor insights
- Support go-to-market plans for product launches
- Collaborate with cross-functional teams including sales, product, and content
- Contribute to content creation (blogs, email campaigns, product brochures)
- Analyze and report on campaign performance and customer engagement
Who Can Apply
- Fresh MBA/BBA graduates (2024/2025 pass-outs preferred)
- Strong communication and analytical skills
- A passion for marketing and digital tools
- Quick learner with a positive, proactive attitude
- Ability to manage multiple tasks and meet deadlines
Key Skills for a Product Marketing Intern
1. Market Research & Analysis
- Ability to gather and interpret market and competitor data
- Understanding of customer behavior and personas
- Basic knowledge of SWOT analysis, segmentation, and positioning
2. Communication Skills
- Strong written and verbal communication
- Ability to simplify complex product features into customer-friendly messaging
- Content creation (blogs, product copy, social media posts)
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- Familiarity with tools like Google Analytics, SEMrush, or similar (preferred)
- Basic understanding of SEO, email marketing, and campaign tracking
- Social media marketing awareness
4. Strategic Thinking
- Ability to assist in go-to-market strategies
- Understanding of product life cycle and customer journey
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- Ability to work with cross-functional teams (sales, product, design)
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- Willingness to learn and adapt in a dynamic team environment
6. Creativity & Problem Solving
- Out-of-the-box thinking for product positioning
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7. Tech-Savviness
- Basic knowledge of MS Office Suite (Excel, PowerPoint)
- Familiarity with tools like Canva, HubSpot, or CRM platforms is a plus
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8. Attention to Detail
- Reviewing marketing collateral for consistency and accuracy
- Ensuring brand guidelines are followed across materials
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Qualification –
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- Comfortable communicating cross-functionally and across management levels in formal and informal settings.
- Ability to effectively articulate technical challenges and solutions.
- Shows creativity and initiative to improve product coverage and effectiveness.
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We are looking for individuals comfortable in building things from scratch and interacting with founders/entrepreneurs. Exposure to SAAS/tech industries will be a plus.
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