AM - Marketing & Branding

Role & Responsibilities

Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Gender) : Female candidates are highly preferred

Strong Industrial Designer / Physical Product Designer profile

Mandatory (Experience 1) - Must have a minimum 5+ YOE in Designing Consumer Electronics or Consumer Durables Physical Products

Mandatory (Experience 2) - Very Strong Experience with CMF (Color, Material, Finish) for Physical product designs

Mandatory (Experience 3) - Must have experience with 3D Designs using computer-aided design (CAD) tools

Mandatory (Portfolio) - Strong portfolio of Industrial / Physical Product design Consumer Products (Must have shown the 3D look and feel of Physical products in portfolio)

Mandatory (Company) - Good Consumer Electronics or Handset / Mobility or Automotive Industry or New age start-ups ( Eg, Jaguar, Titan, Ola, Fossils, BMW)

Mandatory (Education) - Design Degree from NID Ahmedabad or an equivalent tier-1 design institute

We are a B2B SaaS company that is re-imagining how companies use sales incentives to motivate their employees. We believe great results are only achieved when people are motivated - and our product is nothing but an extension of that philosophy.

On a more day-to-day level, our product takes away the ambiguity and grunt-work behind manual sales incentive calculation, and allows companies to experiment with incentive plans that actually work for every employee - and not just top performers. We are a team of experienced founders who between them have built and sold software products pretty much all across the globe. We are backed by some of the best angels and institutional investors in India - and are growing at breakneck speed.

We are seeking a skilled React JS Developer for a three-month contract to join our dynamic team. You will be responsible for developing and implementing user interface components using React.js concepts and workflows such as Redux, Flux, and Webpack. The ideal candidate should have proficient knowledge of React tools, excellent troubleshooting skills, and the ability to translate business requirements into technical solutions.

Responsibilities:

• Develop new user-facing features using React.js.
• Build reusable components and front-end libraries for future use.
• Optimize components for maximum performance across a vast array of web-capable devices and browsers.
• Collaborate with other team members and stakeholders.

Qualifications:

• Proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
• Past Intership with React.js and its core principles.
• Usage experience with common front-end development tools such as Babel, Webpack, NPM, etc.

At least 4 years' experience as a Node.js developer.

Experience in Microservices

Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.

Mandatory experience in Postgres and MySql.

Knowledge of front-end technologies such as HTML5 and CSS3.

Superb interpersonal, communication, and collaboration skills.

Exceptional analytical and problem-solving aptitude.

We are Banshi Medicare Private Limited a leading manufacturer of Surgical Gloves and we are currently looking for ASM in Locations:- Bihar. Uttar Pradesh

Job description

Discover and pursue new sales prospects, negotiate and close deals, and maintain customer satisfaction to meet and surpass business expectations and contribute to our company's rapid and sustainable growth.

Roles and Responsibilities

• As an MR/TSM/ASM the candidate will be responsible for managing teams of sales members

• The MR/TSM/ASM is required to make a route plan with all his team members

• MR/TSM/ASM will be setting monthly targets for his team members, On a weekly basis he will be reviewing the productivity of all team members ensuring all targets are achieved

• Periodically reviewing team performance

• Reporting the NSM & Sales Coordinator every day

• To visit Surgeons/Doctors in Assigned Areas to give them Demos of our company Surgical Gloves.

• To convince Surgeons/Doctors of Assigned areas to purchase our company's Surgical Gloves.

• Maintaining accurate sales and product records.

• Attending trade exhibitions, conferences, and meetings.

• Aiming to achieve monthly or annual targets.

• Gather market information and provide feedback on buying trends.

• Identify new markets and business opportunities.

• Record sales and send copies to the head office.

• Review sales performance.

• Provide feedback about dealers and doctors to their respective authorities.

• Keeping up to date with product knowledge.

• To solve the issue of dealers/doctors related to the product.

• Planning work schedules and weekly and monthly timetables. This may involve working with the area sales team or discussing future targets with the area sales manager.

• Monitoring competitor activity and competitors' products.

• To Coordinate with Doctors / Hospitals / Dealers for their Outstanding Payments Future Business Order.

• To coordinate with back back-end Team for sharing Quotations with Doctors, and for placing Doctors' Orders for inquiries related to the dispatch of their ordered products.

Desired Candidate Profile

• Excellent in Microsoft Excel, Data Analytically, Email Drafting

• Minimum 3 Years of experience in Medical disposable/ Equipment / Pharmaceutical industry

• Excellent Verbal & Written Communication

• Excellent problem-solving & interpersonal skills

• Demonstrated ability to build and maintain key business relationships internally and externally.

• Demonstrated ability to work both collaboratively and independently in a cross-functional and team-oriented environment.

• Strong ability to develop product and marketing strategies

Good knowledge in AutoCAD 2D and basic 3D .

Good knowledge in 2D plan, sectional drawings, Isometric &

perspective views.

Good Knowledge in MS Office( Word,excel and power point)

Good communication skills

Good Knowledge in Basic Electrical

Responsibilities

Design of electrical products and components to meet product

specifications.

Preparation of design drawings and installation drawings in

Autocad to meet client requirements.

Develop new drawings from hand sketches.

Customer interaction and understanding their requirement

Preparation customer documents

Presenting the design to the Customer.

Preparation of Bill of Materials

Understanding relevant codes and Standards