Description

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to the cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross-platform compatibility testing.

As the Performance Marketing Specialist, you would be responsible for owning Paid Marketing channels deploy, monitor and strategise ad serving on these channels.

What You'll Do

● Develop state-of-the-art digital marketing strategies for demand generation and customer
engagement across paid platforms with a focus on lead quality and volume.
● Planning global digital marketing budgets and efficiently deploying budgets for optimal outputs
from the spends.
● Partnering with internal and external creative agencies to conceptualize and implement the
communication on all touchpoints.
● Drive efficiency with a thorough understanding of measurement tools, attribution models, and
marketing funnel.
● Analyse website traffic and ideate on experiments for conversion rate optimization. Execution
and measurement of these experiments using different tools.
● Work closely with product and marketing teams to plan and execute 360-degree campaigns
● Research, assess and implement best and emerging industry practices
● Run experiments with clear success/failure metrics

Key Skills
● Expert understanding of Google, Facebook, LinkedIn and other marketing platforms.
● Deep understanding of analytics tools, insight generation and attribution models best aligned with
the channel strategy.
● Strong understanding of A/B testing, audience targeting, bidding strategies on all paid platforms.
● Working experience in advanced excel.
● Ability to understand business objectives and break them down into targets achievable through
digital marketing.
● Ability to think through the user journeys (Google to Website) and optimize communication on all
touchpoints.

What you should have
● Excellent analytical skills and in-depth knowledge in Digital Marketing.
● Strong communication skills (oral and written) and ability to work with minimum supervision.
● Team player, flexible and adaptable to changing priorities.
● Should have a relevant industry experience of 2-3 years.
● Should have previous hands-on experience on Google marketing tools.

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About LambdaTest

Founded :

2017

Type :

Product

Size :

100-500

Stage :

Raised funding

About

Perform manual or automated cross browser testing on 2000+ browsers online. Deploy and scale faster with the most powerful cross browser testing tool online.

Go Programming (Golang)

Python

React.js

Terraform

Kubernetes

Docker

Connect with the team

Rachit Jain

Connect

Mehak Monga

Connect

Chandni Chopra

Connect

Company social profiles

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Job Description

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Strong Web API & Application development experience - React/Angular/Vue. (Php/Python background is good to have)
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Design and build applications primarily for Web platform.
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