Performance Marketing Manager

Job Description:

This is a remote position.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behaviour to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Roles & Responsibilities:

• Work with the Jr. SEO Outreach Specialist to streamline the outreach process.
• Create & Improve email/LinkedIn copies.
• Strong experience with A/B testing various forms of outreach campaigns. 
• Use a creative approach to work on email copies for backlinks that evoke response. 

Requirements:

• Proven 3-4 years of experience as an outreach specialist with a strong portfolio of written work.
• Solid understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Creative thinking and problem-solving skills.
• Experienced with SEO and outreach tools like Ahrefs, SEMrush, Snov.io, Buzzstream.
• Analytics mindset to read the data of open rate, bounce rate and response rate to solve the problem
• Proven results of acquiring backlinks already, especially high-quality backlinks.
• Creating partnerships for link building

Benefits of being an Astra-naut:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.

At Better, we are working hard to be the world's most loved skill learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.

-Kunal Sarkar (kunal) was recently Founder & CEO @ Lumosity, a global brain training product & is based in San Francisco. He is passionate about edtech & the holistic learning space.

We want to recreate the magic, and build the same customer obsession & product culture here. What is it like working at Better?http://bit.ly/3rjTllO"> Find out more on what we love, how we build products & books we dig.

Brand:http://pixical.com"> pixical.com

• Better Ed is backed by a top-tier VC firm.

About the role

• Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.
• Experiment and test campaigns. You’ll design and execute on testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.
• Analyze, assess performance, and iterate. You’ll analyze performance results, and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and more.
• Partner and collaborate cross-functionally. You are highly collaborative in your approach, and work closely with your counterparts across design, engineering, growth, and product.
• Be a leader in your craft. You’ll stay abreast of industry best practices, channels, strategies, and identify new opportunities for growth.
• As the senior most member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
• Problem solve some of the best consumer marketing problems on a global scale

What are we looking for?

• 5+ years working in the marketing or growth function, preferably in a startup.
• Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.
• Hands on experience in Google Adwords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.
• Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web based marketing (we use app mostly for engagement, and most of our customers convert on the web - both desktop & mweb)
• You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
• You possess deep customer empathy and love getting your hands dirty with data
• We are location agnostic, but in the same time zone (India). We have a small garden office @ Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.
• You are somebody who shares the same http://bit.ly/3rjTllO">ethos.

Bonus.

• You have interests outside work, in art, music, cooking, dance or any other similar skill.

• An initial 30 min call to understand each other at a high level.
• Work on a case study or assignment together to ensure a good match.

Desired Candidate Profile

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

• Promoting business on social media for improving brand awareness and generating traffic through social media engagement
• Create and manage link building strategies, content marketing strategies, and social media presences
• Developing content calendars on a weekly and monthly basis for the company
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Creating engaging social media content
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Developing graphics, video, and collaterals
• Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills

• Excellent command over English with the ability to write in various tones and styles.
• Masters in Mass Communication and Journalism or similar field.
• An effective and SEO friendly writing style for web content, articles, blogs.
• Editing and proof-reading skills.
• Must have complete knowledge of social media and core social media marketing.
• Experience in writing research reports and whitepapers.
• Experience in writing Press Releases will be a plus.
• An excellent understanding of Grammar
• Detail oriented and ability to grasp new concepts quickly.

• Content for SocialPilot only such as blogs, web content and articles to be contributed outside
• Editing and reviewing content received
• Topic idea generation for all content
• Ability to work effectively in an environment where tools, processes, and deliverables are not necessarily predefined.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• We don’t want you to get bored writing content all the time, so we need you to interact with like-minded professionals and have fun on social media. This will help you be more creative and also feeds in idea generation.