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Performance Marketing Manager
Performance Marketing Manager
LambdaTest's logo

Performance Marketing Manager

Mehak Monga's profile picture
Posted by Mehak Monga
2 - 6 yrs
₹10L - ₹18L / yr
Remote only
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
skill iconGoogle Analytics
Google Adwords
Description

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to the cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross-platform compatibility testing.

As the Performance Marketing Specialist, you would be responsible for owning Paid Marketing channels deploy, monitor and strategise ad serving on these channels.

What You'll Do

● Develop state-of-the-art digital marketing strategies for demand generation and customer
engagement across paid platforms with a focus on lead quality and volume.
● Planning global digital marketing budgets and efficiently deploying budgets for optimal outputs
from the spends.
● Partnering with internal and external creative agencies to conceptualize and implement the
communication on all touchpoints.
● Drive efficiency with a thorough understanding of measurement tools, attribution models, and
marketing funnel.
● Analyse website traffic and ideate on experiments for conversion rate optimization. Execution
and measurement of these experiments using different tools.
● Work closely with product and marketing teams to plan and execute 360-degree campaigns
● Research, assess and implement best and emerging industry practices
● Run experiments with clear success/failure metrics

Key Skills
● Expert understanding of Google, Facebook, LinkedIn and other marketing platforms.
● Deep understanding of analytics tools, insight generation and attribution models best aligned with
the channel strategy.
● Strong understanding of A/B testing, audience targeting, bidding strategies on all paid platforms.
● Working experience in advanced excel.
● Ability to understand business objectives and break them down into targets achievable through
digital marketing.
● Ability to think through the user journeys (Google to Website) and optimize communication on all
touchpoints.

What you should have
● Excellent analytical skills and in-depth knowledge in Digital Marketing.
● Strong communication skills (oral and written) and ability to work with minimum supervision.
● Team player, flexible and adaptable to changing priorities.
● Should have a relevant industry experience of 2-3 years.
● Should have previous hands-on experience on Google marketing tools.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
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About LambdaTest

Founded :
2017
Type :
Product
Size :
100-500
Stage :
Raised funding

About

Perform manual or automated cross browser testing on 2000+ browsers online. Deploy and scale faster with the most powerful cross browser testing tool online.

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Tech stack

skill iconGo Programming (Golang)
skill iconPython
skill iconReact.js
Terraform
skill iconKubernetes
skill iconDocker

Connect with the team

Profile picture
Rachit Jain
Profile picture
Mehak Monga
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Chandni Chopra

Company social profiles

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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