Performance Marketing Manager at TestMu AI (Formely LambdaTest) · Remote only · 2 - 6 years · ₹10L - ₹18L / yr · Raised funding · Remote only · Posted 23 Mar 2022

We are the only cloud-based testing platform aimed at bringing the whole testing ecosystem to the cloud. Today we have a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross-platform compatibility testing.
As the Performance Marketing Specialist, you would be responsible for owning Paid Marketing channels deploy, monitor and strategise ad serving on these channels.
What You'll Do
● Develop state-of-the-art digital marketing strategies for demand generation and customer
engagement across paid platforms with a focus on lead quality and volume.
● Planning global digital marketing budgets and efficiently deploying budgets for optimal outputs
from the spends.
● Partnering with internal and external creative agencies to conceptualize and implement the
communication on all touchpoints.
● Drive efficiency with a thorough understanding of measurement tools, attribution models, and
marketing funnel.
● Analyse website traffic and ideate on experiments for conversion rate optimization. Execution
and measurement of these experiments using different tools.
● Work closely with product and marketing teams to plan and execute 360-degree campaigns
● Research, assess and implement best and emerging industry practices
● Run experiments with clear success/failure metrics
Key Skills
● Expert understanding of Google, Facebook, LinkedIn and other marketing platforms.
● Deep understanding of analytics tools, insight generation and attribution models best aligned with
the channel strategy.
● Strong understanding of A/B testing, audience targeting, bidding strategies on all paid platforms.
● Working experience in advanced excel.
● Ability to understand business objectives and break them down into targets achievable through
digital marketing.
● Ability to think through the user journeys (Google to Website) and optimize communication on all
touchpoints.
What you should have
● Excellent analytical skills and in-depth knowledge in Digital Marketing.
● Strong communication skills (oral and written) and ability to work with minimum supervision.
● Team player, flexible and adaptable to changing priorities.
● Should have a relevant industry experience of 2-3 years.
● Should have previous hands-on experience on Google marketing tools.

About TestMu AI (Formely LambdaTest)
About
TestMu AI (formerly LambdaTest) is the world’s first full-stack Agentic AI Quality Engineering Platform.
We built TestMu AI for a reality where software is written by AI and must be shipped at machine speed.
Tech stack
Connect with the team
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𝘞𝘦 𝘢𝘳𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘴𝘦𝘦𝘬𝘪𝘯𝘨 𝘢 𝘵𝘢𝘭𝘦𝘯𝘵𝘦𝘥 𝘢𝘯𝘥 𝘥𝘳𝘪𝘷𝘦𝘯 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦 (𝘉𝘋𝘈) 𝘵𝘰 𝘫𝘰𝘪𝘯 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘪𝘯 𝘎𝘶𝘳𝘨𝘢𝘰𝘯. 𝘈𝘴 𝘢 𝘉𝘋𝘈, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘱𝘭𝘢𝘺 𝘢 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘪𝘯 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘰𝘶𝘳 𝘪𝘯𝘴𝘪𝘥𝘦 𝘴𝘢𝘭𝘦𝘴 𝘦𝘧𝘧𝘰𝘳𝘵𝘴, 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘦𝘢𝘥𝘴, 𝘢𝘯𝘥 𝘦𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘶𝘳 𝘳𝘦𝘢𝘤𝘩.
𝘑𝘰𝘣 𝘛𝘪𝘵𝘭𝘦: 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦 (𝘉𝘋𝘈)
𝘓𝘰𝘤𝘢𝘵𝘪𝘰𝘯: 𝘎𝘶𝘳𝘨𝘢𝘰𝘯
𝘞𝘰𝘳𝘬𝘪𝘯𝘨: 𝘞𝘰𝘳𝘬 𝘧𝘳𝘰𝘮 𝘰𝘧𝘧𝘪𝘤𝘦 (𝘞𝘍𝘖)
𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺: 𝘌𝘥 𝘛𝘦𝘤𝘩
𝘍𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘈𝘳𝘦𝘢: 𝘐𝘯𝘴𝘪𝘥𝘦 𝘚𝘢𝘭𝘦𝘴
𝘚𝘩𝘪𝘧𝘵: 𝘋𝘢𝘺 𝘚𝘩𝘪𝘧𝘵 / 𝘕𝘪𝘨𝘩𝘵 𝘚𝘩𝘪𝘧𝘵 (𝘰𝘱𝘵𝘪𝘰𝘯𝘢𝘭)
𝘚𝘢𝘭𝘢𝘳𝘺 𝘙𝘢𝘯𝘨𝘦:
𝘋𝘰𝘮𝘦𝘴𝘵𝘪𝘤 𝘚𝘩𝘪𝘧𝘵: (𝘊𝘛𝘊) 𝘐𝘕𝘙 6.6 𝘓𝘗𝘈 (4.23 𝘓𝘗𝘈 𝘍𝘪𝘹𝘦𝘥 + 2.4 𝘓𝘗𝘈 𝘝𝘢𝘳𝘪𝘢𝘣𝘭𝘦)
𝘜𝘚/𝘊𝘢𝘯𝘢𝘥𝘢 (𝘯𝘪𝘨𝘩𝘵 𝘴𝘩𝘪𝘧𝘵): (𝘊𝘛𝘊) 𝘐𝘕𝘙 7.10 𝘓𝘗𝘈 (4.8 𝘓𝘗𝘈 𝘍𝘪𝘹𝘦𝘥 + 2.3 𝘓𝘗𝘈 𝘝𝘢𝘳𝘪𝘢𝘣𝘭𝘦)
𝘛𝘳𝘢𝘪𝘯𝘪𝘯𝘨 𝘗𝘦𝘳𝘪𝘰𝘥: 21𝘒 𝘍𝘪𝘹𝘦𝘥 + 𝘐𝘯𝘤𝘦𝘯𝘵𝘪𝘷𝘦
𝘙𝘦𝘲𝘶𝘪𝘳𝘦𝘥 𝘚𝘬𝘪𝘭𝘭𝘴:
𝘌𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘬𝘪𝘭𝘭𝘴 𝘵𝘰 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘦𝘯𝘨𝘢𝘨𝘦 𝘸𝘪𝘵𝘩 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴
𝘚𝘵𝘳𝘰𝘯𝘨 𝘪𝘯𝘵𝘦𝘳𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘴𝘬𝘪𝘭𝘭𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢𝘯𝘥 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴
𝘗𝘳𝘰𝘷𝘦𝘯 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘮𝘦𝘦𝘵 𝘴𝘢𝘭𝘦𝘴 𝘵𝘢𝘳𝘨𝘦𝘵𝘴 𝘢𝘯𝘥 𝘥𝘳𝘪𝘷𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸𝘵𝘩
𝘚𝘦𝘭𝘧-𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘦𝘥, 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦, 𝘢𝘯𝘥 𝘳𝘦𝘴𝘶𝘭𝘵-𝘰𝘳𝘪𝘦𝘯𝘵𝘦𝘥 𝘮𝘪𝘯𝘥𝘴𝘦𝘵
𝘎𝘰𝘰𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘵𝘪𝘮𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘬𝘪𝘭𝘭𝘴
𝘒𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘌𝘥 𝘛𝘦𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘧 𝘱𝘶𝘣𝘭𝘪𝘤 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢 𝘱𝘭𝘶𝘴.
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𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘊𝘳𝘪𝘵𝘦𝘳𝘪𝘢:
𝘞𝘪𝘭𝘭𝘪𝘯𝘨𝘯𝘦𝘴𝘴 𝘵𝘰 𝘸𝘰𝘳𝘬 5 𝘥𝘢𝘺𝘴 𝘢 𝘸𝘦𝘦𝘬
𝘈𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘵𝘩𝘳𝘪𝘷𝘦 𝘪𝘯 𝘢 𝘩𝘪𝘨𝘩-𝘪𝘯𝘵𝘦𝘯𝘴𝘪𝘵𝘺 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘳𝘢𝘱𝘪𝘥-𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘴𝘵𝘢𝘳𝘵-𝘶𝘱 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵
𝘸𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶. 𝘑𝘰𝘪𝘯 𝘰𝘶𝘳 𝘥𝘺𝘯𝘢𝘮𝘪𝘤 𝘵𝘦𝘢𝘮 𝘢𝘯𝘥 𝘣𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘪𝘻𝘪𝘯𝘨 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯.
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