Performance Marketing Manager

Job Title: Tech Lead – E-Commerce Platform Development

Location: Mumbai (Onsite)

Experience: 5–7 Years

Employment Type: Full-time

Key Responsibilities:

• Lead the technical architecture, development, and deployment of E-commerce websites and applications.
• Oversee development team performance, code quality, and sprint deliveries.
• Collaborate with business and project teams to define scalable and high-performance solutions.
• Integrate third-party APIs (payments, logistics, CRM, marketing tools, etc.).
• Drive platform optimizations – site speed, SEO, analytics, and automation.
• Evaluate and adopt emerging technologies to enhance user experience and operations.
• Ensure adherence to coding standards, data security, and documentation practices.
• Troubleshoot and resolve complex production issues swiftly.

Required Skills & Experience:

• 5–7 years of experience as a Full-Stack Developer / Tech Lead in E-commerce or D2C platforms.
• Expertise in Shopify and similar E-commerce stacks.
• Strong knowledge of databases (MySQL, MongoDB) and cloud hosting (AWS / GCP).
• Experience with CI/CD pipelines, version control (Git), and API integrations.
• Proven leadership experience in mentoring teams and managing end-to-end tech delivery.
• Excellent problem-solving and communication skills.

Requirements:

• Proficient in fundamental Software Design Principles, Data Structures, Algorithms, Problem Solving and Complexity Analysis.
• Proficient in programming languages like Python/Java/Javascript/Golang or similar.
• Strong understanding of professional software engineering practices & best practices for the full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations.
• Hands-on Experience with SQL/NoSQL databases such as Postgres, Mysql, MongoDB.
• Hands-on experience with GIT, CI/CD, REST APIs and Cloud ( AWS/ GCP/ Azure) will be preferred.
• Understanding of Microservice Architecture and System Design Principles is a plus.
• Self-driven, detail-oriented and Strong sense of ownership, urgency, and ability to deliver great work.
• Demonstrated expertise in developing, releasing and maintaining large scale software applications.

• Experience managing SEO and affiliate programs.
• Strong understanding of current online marketing concepts, strategies and best practices.
• Experience in SEO, Email marketing and social media. Knowledge of SEM Rush tool
• Experience in a similar digital marketing role.
• Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform and motivate.
• Strong communication skills.

Job Description:

As a Technical Writer, you will be responsible for working independently on components of an information development project. You will contribute to the team on a variety of projects and call upon team members for guidance as needed. You will contribute to the team and work independently.

Experience Range:

5 - 7 years

Job Responsibilities:

• Strong writing skills, namely a command of grammar, syntax, diction, and the conventions and best practices of writing a variety of technical documents.
• Experience in using the Darwin Information Typing Architecture (DITA).
• Good knowledge and writing experience using XML-based authoring tools such as oXygen XML Editor.
• Create and maintain Online Help, Installation Guide, Upgrade Guide, Deployment Guide, Release Notes, Support Matrix, and other such product documentation deliverables.
• Design, develop, and write technically accurate and comprehensive product documentation that adheres to the MSTP.
• Understanding of core information development processes: content planning, content creation, and content review.
• Fundamental skills with the authoring tools used by the information development teams.
• Fundamental collaboration skills: Ability to work with cross-functional teams and other writers for updates in the product or the process.
• Ensure strict adherence to the delivery schedule by planning, tracking, and delivering as per sprint commitments.
• Participate in daily scrum meetings, development design reviews, and documentation reviews.

Skills Required:

DITA XML, XMetal, Oxygen XML Editor, MSTP, Astoria, Visual Studio, Agile Environment, Software Development Life Cycle (SDLC),

Desired Characteristics:

• Fundamental knowledge of core technical communication concepts, such as topic-based authoring, minimalism, task-oriented design, single-sourcing.
• Experience with content management systems, such as Astoria and Visual Studio.
• Basic skills in editing (QA for documentation) – ability to recognize errors in a variety of information deliverables.
• Working knowledge of Lean/Agile/XP software development processes and how to follow processes for information development.
• Working knowledge of major aspects of software design, development, and QA and how they affect the information development process.

Scrum Master(BA)

· Working with customers and product manager to prioritize and validate requirements.

· Coordinate with the work efforts of 8+ person team for various projects and help team complete tasks successfully and on-time and resolved obstacles encountered by team members.

· Should Coordinate and participate in weekly estimation meetings to provide high-level estimates (Story Points) for backlog items.

· Develop the crucial functional requirement specifications, creating detailed use cases and process flow diagrams to support functional specifications.

· Facilitate Daily Scrum Meetings and Monthly Reviews meetings. Conduct sprint retrospective and followed up on action items for continuous improvement.

· Prepare extensive cost - benefit analysis to support system and process changes

· Meticulously analyze complex data, staffing plans and variances to recommend solutions to improve revenue per call and customer satisfaction/retention

· Should be Responsible for two Agile Scrum teams

· Should be able to guide three development teams through transition from waterfall to Agile development.

· Coach the team members on Agile processes and facilitate  planning meetings and retrospectives. Maintained task board and produced daily burndown charts.

· Remove impediments and protect team members from interruptions and distractions to maximize productivity.

· Work closely with Product Owners, coordinating product backlog grooming and story.

· Generate test plans work instructions and procedures from client requirements and industry standards.

· Interface with stake holders and facilitate communication between client and the IT department.

· Prepare use case documents and utilized JIRA to create UML diagrams including use case, activity and class diagrams to extract business process flows and workflows, thereby assisting development and quality assurance teams in understanding the requirements.

· Work on a team environment to finalize use cases to develop functional and detail design specifications of the application.

· Participate in JAD sessions for requirement, feasibility and risk analysis with various stakeholders, including designers, developers, QA and management to identify critical and high risk areas of the application.

· Collaborate with the QA team in reviewing and validating test plans and test cases, ensuring that the final application catered to the user requirements.

· Develop a user acceptance test plan and test case scenarios to guide a select group of key end-users in testing the user interface and functionality of the application.

· Examine and evaluate testing fixtures and procedures for appropriateness in the specific requirements.

· Conduct 5+ levels of testing including functional, regression, user acceptance, integration and performance to verify the client’s needs are met.

· Should be able to Communicate client’s business requirements by constructing easy-to-understand data and process models.

At DotPe, we rely on our dynamic team of engineers to solve the many challenges and puzzles that come with our rapidly evolving technical stack. We’re seeking a Technical Lead Backend who is ready to work with new technologies and architectures in a forward-thinking organization that’s always pushing boundaries. Here, you will take complete, end-to-end ownership of projects across the entire stack. Our ideal candidate has experience building products across the stack and a firm understanding of web frameworks, APIs, databases, and multiple back-end languages. You’ll be joining a small team working at the forefront of new technology, solving the challenges that impact back-end architecture, and ultimately, delivering amazing global user experiences.

Technical Lead Backend

Responsibilities:

• Build cutting-edge, scalable systems by writing simple and efficient code, and pushing your design and architecture limits for new product development
• Optimize APIs for applications while creating and maintaining unit/integrations test suites
• Participate in all aspects of agile software development including design, implementation, and deployment
• Design and provide guidance on building end-to-end systems optimized for speed and scale
• Develop new features and infrastructure development in support of rapidly emerging business and project requirements
• Assume leadership of new projects from conceptualization to deployment
• Ensure application performance, uptime, and scale, maintaining high standards of code quality and thoughtful application design
• Work with agile development methodologies, adhering to best practices and pursuing continued learning opportunities
• Work and collaborate closely with tech, product, and business teams to understand requirements and translate them into quality software products

HealthifyMe is a Health Tech Startup on a mission to make healthy living easy, fun and affordable for everyone by providing tech-enabled solutions. Founded in 2012, HealthifyMe is now India's largest and most loved health/fitness app with over 3 million users. The company helps consumers manage their health and fitness with diet and exercise tracking through a mix of technology intervention and human experts/coaches backed with artificial intelligence. HealthifyMe is co-founded by Tushar Vashisht (UPenn graduate, ex UID) and Sachin Shenoy (ex Google), and was incubated by Microsoft Accelerator.  HealthifyMe is the highest rated app on Google Play with a rating of 4.6/5 and has been featured by Google and Apple multiple times for its quality benchmarks. The company, delivers measurable results on eating habits, fitness, and weight and is a platform of choice by leading Corporates and Healthcare partners in India.

Leadership Skill

• Technically hands on.
• Have previous experience of leading teams.
• Have experience with agile process, and ability to guide the team to follow the process.
• Comfortable in chaotic & high-energy, high-stakes start-up environment.
• Hates wasting time in unproductive meetings, and prefers getting quick consensus to move ship forward.
• Prefers delivering in production than spending time in meeting.
• Able to technically mentor team and guide them to high performance.

Technical Skills

• Loves solving technically hard problems. 
• Have previous experience with Python(Django), MySQL.
• Have previous experience with one or more of AWS, RDS, SQS, EC2, DynamoDB, ElastiCache. 
• NoSQL experience is good to have.  
• Loves clean and structured code, and thrives to maintain it. 
• Fast at coding, fast in learning and technically solid.
• Have previous experience in building, running and managing scalable and highly availability web services.

Look forward to

• Working with a world-class team. 
• Fun & work at the same place with an amazing work culture and flexible timings. 
• Get ready to transform yourself into a health junkie