"Servicenow HRSD Developer"

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimised for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analysing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelors degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills :

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analysing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS AND WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India’s most diversified Non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Company Description

Role Description

Qualifications

• Expertise in Full-life Cycle Recruiting, Recruiting, and Technical Recruiting
• Strong skills in Hiring and candidate assessment
• Exceptional Communication skills, both written and verbal
• Ability to work independently in a remote capacity
• Familiarity with recruitment tools, technologies, and best practices
• Experience recruiting for technical roles is highly desirable
• Bachelor’s degree in Human Resources, Business Administration, or related field is a plus

Responsibilities

• Build and maintain frontend applications using Next.js, React, TypeScript, and TailwindCSS
• Design and develop RESTful APIs using Node.js and Express.js
• Integrate frontend with backend APIs efficiently
• Write clean, reusable, and well-documented code
• Optimize applications for performance, SEO, and scalability
• Work with databases to design schemas and write optimized queries
• Implement authentication, authorization, and role-based access
• Debug, test, and improve existing systems
• Collaborate with designers and product managers to translate requirements into technical solutions
• Participate in code reviews and technical discussions

Job Details*

1. Help the process of creating plans/strategies based on an organization's goals and the needs of the desired audience.

2. You will be assisting in the creation of consistent high-quality content that generates demand, attracts high-quality sign-ups and backlinks.

3. You will help our team perform audit of our website and social media accounts, creating and updating a shared editorial calendar. Also, researching for blog ideas and generating content for our blog.

4. Use storytelling and emotion to bring content to life and compel the reader to share. Own and execute the content and social calendar; work with our marketing, design and other cross functional teams to deliver on time.

5. Optimize content for different formats (SEO, SEM, Social, blogs, infographics, etc.) for better consumption and readership.

6. Conduct keyword research, backlink research and use SEO guidelines to increase web traffic.

7. Monitor web traffic and engagement (e.g. conversions and bounce rates) and measure content impact and report the metrics on an ongoing basis.

We would also expect the candidate to demonstrate:

1. An immense degree of critical thinking. Your content will be read by domain experts and you will not be able to write content with abstract opinions and assertions. You would need to back every opinion with either data or relevant experience.

2. The right kind of tone and energy. We like to use an informal/fun tone in our content. You would need to come in with the right attitude and the right energy to be able to match our tone/writing standards.

3. An attitude for perfection. You might have to go through several iteration cycles and would need to demonstrate wilingness to accept feedback. We need someone who accepts feedback with positivity.

Job Summary*

We're a Saas startup and we have an urgent requirement for a Content Strategist to help us with our domestic and overseas marketing processes.

We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team. The ideal candidate will have a minimum of one year of experience in digital marketing and a proven track record of success. This role involves developing and executing digital marketing campaigns to achieve business objectives.

 Responsibilities: 

1) Campaign Management: Plan, create and execute digital marketing campaigns on Google Search, Google Display Network, Linkedin and Meta platforms.

2) Lead Generation: Develop and implement lead generation strategies to drive high-quality leads across various industries, with a special emphasis on real estate.

3) Performance Marketing: Monitor and optimize campaign performance to achieve maximum ROl.

4) Analytics and Reporting: Analyze campaign data using Google Analytics, generate insights, and provide comprehensive reports to stakeholders.

5) Content Ideation and Calendar: Assist in creating content calendars and ideation for clients' social media pages.

6) Social Media Growth: Contribute ideas for the growth and enhancement of clients' social media pages.

7) Industry Research: Stay updated with the latest trends and best practices in digital marketing and apply this knowledge to enhance campaign performance.

8) Client Management: Work with multiple clients across diverse industries, ensuring their digital marketing needs are met effectively.

9) ROAS campaigns & E-commerce campaigns - Should have knowledge of these type of campaigns too

10) In-depth knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and web analytics

11) Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility

Curate and manage a content calendar for social media platforms (Meta, X, LinkedIn, Instagram, etc.)

12) Leverage web analytics tools (GA4, GSC, etc.) to track and analyze campaign performance, and optimize strategies accordingly

 Requirements: 

1) Minimum of 1 year of experience in digital marketing.

2) Strong understanding of digital marketing concepts and strategies.

3) Excellent communication and interpersonal skills.

4) Proficiency in using social media platforms and digital marketing tools.

5) Ability to work independently and as part of a team.

6) Basic knowledge of SEO, SEM, and PPC.

 Tools and Technologies: 

1) Proficiency in digital marketing tools (SEMrush, GA4, GSC, Google Ads, Meta Ads Manager, etc.)

2) Familiarity with content management systems (CMS) and email marketing platforms

Experience with project management and collaboration tools

 Preferred Qualifications: 

1. Degree in Marketing, Communications, or Any degree.

2. Experience in content creation and management.

3. Knowledge of analytics tools (Google Analytics, etc.)

 We are committed to fostering a diverse and inclusive workplace and welcome applications from both male and female candidates. 

 If you are a passionate and driven individual with a proven track record in digital marketing, we encourage you to apply.

Sr. Offensive Security Engineer:

Security engineers at Egnyte are involved in every stage of the SDLC pipeline to highlight security vulnerabilities and provide expert advice on reducing them. By promoting security principles, ongoing penetration testing, and developing “paved roads,” we’re able to provide our customers with a secure and reliable product.

We’re looking for a senior engineer who’s well-rounded in terms of application security and has in-depth expertise in offensive security/red teaming focused on product security. 

You will be working closely with other security engineers will enable you to develop your expertise in a wide range of areas of your choosing.

To excel at this role, you need to be passionate about and proficient in hacking. We’re looking for someone who loves breaking into systems and is happy to help secure them by collaborating with software engineers by sharing expertise and providing actionable advice on remediation of identified issues.

WHAT YOU’LL DO:

• Perform high-quality penetration tests of Egnyte applications independently, or as part of a team
• Designing comprehensive plans for the security engagements and thoroughly documenting findings, gaps, and remediation recommendations
• Contributing to team tooling, innovation, and improvements
• Communicating and collaborating with other teams, product owners, engineering managers, and leadership to influence, prioritize, and drive the resolution of discovered security findings

YOUR QUALIFICATIONS:

• 5+ years of experience in a penetration testing or similar offensive security role
• 5+ years of professional experience with security engineering practices, including: web application security, mobile application security, authentication and authorization and other security disciplines
• 3+ years of experience with dynamic and manual code auditing to identify security issues
• 3+ years of experience with interpreted or compiled languages (e.g. Python, Java)
• Experience with threat modeling, design review, or other threat analysis techniques

Bonus points:

• Experience with mobile application penetration testing
• Knowledge of cloud service providers, especially Google Cloud
• Experience in various security domains (e.g. system and network security, authentication and security protocols, cryptography, application security, incident response)
• Experience in developing security tooling and automation
• Experience in CTFs, CVE research, and/or Bug Bounty programs

What you need to have: