QA Test Lead

Responsibilities:-

• Carrying out Market Research in order to keep up to date with customer trends, competitor analysis, product/service fitment as well as try to predict future trends.

• Creating and developing effective Marketing & Branding Strategies. Proactively developing comprehensive activities to leverage business development activities to support both B2B and B2C.

• Managing Marketing Campaigns across all platforms including online and digital to ensure that products and services meet customers’ expectations and to build credibility of all brands.

• Deep analysis of all Marketing & Branding campaigns. Ensuring scientific measurement and report generation of the effectiveness of each such campaign.

• Closely monitoring company’s corporate website/s and social media platforms. Ensuring that we pick the conversations across each, basis which formulating and redesigning the Marketing & Branding Strategies.

• Organizing and executing on the ground events to engage with various stake holders in order to enhance Brand Equity and drive Product Sales.

• Actively and aggressively identifying new business opportunities and coming out with innovative Marketing Strategies such as campaign, event execution, partnership etc.

• Being able to develop strong understanding of performance of the products to support continual optimization of Marketing, Sales and Product Strategy.

• Collaborating, reviewing and approving all marketing materials as developed by the content/design and other external vendors

• Building and managing a rich content/collaterals that attract a qualified audience of event organizers to company’s owned properties (including blog posts, white papers, ebooks, reports, infographics, case-studies etc.).

• Growing new leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

• Drafting, reviewing and finalizing the sales & marketing related communications, articles, blogs, etc. for all digital platforms such as SMM, emails to internal and/or external communication, etc.

• Managing various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

• Building relationships with customers, prospects, and experts/speakers.

• Managing 360 Brand Communications across all media touchpoints.

• Handling all PR related activities & communications.

• Writing, Editing, and strategizing external-facing content as directed by the Senior Leadership Team.

• Ghost writing for senior management.

• Working closely with the Co-Founders and the senior leadership team to grow the business.

• Masters in Marketing, Business Communication, or related fields
• An Absolute Digital Devil : Should be someone for whom Digital is second home and understands all the nuances of the world wide web.
• A real Go-Getter: Should be someone who is not ready to take ‘no’ for an answer.
• Passionate and Result Oriented: Should be highly result focused no matter what the odds are.
• A Peoples Person: Needs to have phenomenal people skills and should actually love and enjoy working with people across varied demographics.
• Demonstrated flexibility to manage multiple tasks, solve problems and work effectively in a fast-paced, deadline-driven environment
• Excellent project management and communication skills
• Ability to think strategically, conceptually as well as analytically
• Ability to work with teams, both internal and external
• Sales-minded, with sound understanding of enterprise marketing principles
• Excellent written, verbal and interpersonal communication skills
• Desire to work in a team-oriented, entrepreneurial corporate environment
• Seeking an individual that is team-oriented, sound decision making abilities, collaborative, positive attitude, commercially aware, adaptable to changing priorities, change agent, continuous improvement mind set, ability to work under tight timeline
• Any other certifications in writing or business communication are an added advantage
• Complete working knowledge of designing tools such as Photoshop, Illustrator, In-design
• Familiarity with end -to-end design process, video production process, content writing process as well animation and VFX pipelines will be an added advantage
• Should be aware on the usage of external software’s and websites such as shutterstock, envato and tools like handbreak etc.
• Excellent written, verbal & technical skills
• Excellent presentation, organization, time management, and cross-department communication skills
• Ability to quickly adapt to changes and work effectively under pressure
• Excellent client-facing and internal communication skills
• Ability to think strategically and drive the business strategy
• Solid organizational skills including attention to detail and multi-tasking skills
• Strong problem management skills
• Ability to manage multiple priorities
• Ability to interact well with people at all levels within and outside the organization