QA Test Lead

Role - Performance Marketing Sr. Associate

Location - Bangalore, HSR Layout

About Appsforbharat

AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. We’re backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, and are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline, and we’re bringing structure, accessibility, and meaning to this massive market, where design plays a central role in shaping user behavior at scale.

Position Overview:

We are looking for a motivated and detail-oriented Performance Marketing Sr. Associate to join our team. This role is ideal for someone passionate about digital marketing and eager to gain hands-on experience in executing, monitoring, and optimizing not just performance marketing campaigns across various platforms but also keen to learn and move some business metrics

Key Responsibilities:

Campaign Execution & Growth

• Independently plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Own end-to-end campaign execution from strategy to delivery, ensuring alignment with business objectives.
• Scale campaigns while maintaining efficiency on key performance indicators (CPA, ROAS, CM).

Analytics & Business Impact

• Track and analyze marketing performance not only at the campaign level (CTR, CPC, CPA, ROI) but also at the business impact level (Revenue growth, CM1, CM2, Baseline contribution).
• Perform detailed RCA (root cause analysis) for metric fluctuations and provide actionable insights to drive growth.
• Develop dashboards and reporting structures for transparent visibility of performance metrics.

Optimization & Experimentation

• Drive continuous A/B testing on creatives, audiences, landing pages, and messaging.
• Coordinate with content and creative teams to ensure impactful storytelling that drives conversions.
• Proactively test new ideas, channels, and formats that can unlock step-jump growth.

Cross-functional Collaboration

• Work closely with category managers to align campaigns with puja calendar, seasonal spikes, and product launches.
• Collaborate with CRM, product, and influencer teams to drive multi-channel impact beyond just paid performance.
• Contribute to brainstorming and execution of branding + performance initiatives that improve baseline business metrics.

Requirements:

• 2 – 5 years of experience in performance marketing with proven results in scaling campaigns and driving business growth.
• Strong understanding of paid media platforms ( Meta Ads Manager, etc.).
• Advanced Excel/Google Sheets skills for reporting and analysis.
• Strong analytical mindset with ability to link campaign performance to business outcomes.
• Excellent communication skills and ability to work cross-functionally.
• Problem-solving attitude with ownership to drive business results, not just campaign metrics.

Preferred Skills:

• Experience in handling large-scale budgets with efficiency.
• Familiarity with analytics tools like Google Analytics, Looker Studio, or similar.
• Ability to thrive in a fast-paced, growth-oriented environment.

Apply today to kickstart your career in marketing and make an impact!

Company Overview:

Replicant Systems is a dynamic startup focused on developing capabilities in hardware design solutions. We are dedicated to creating innovative products that push the boundaries of technology and enhance user experiences for clients in consumer electronics, power and aerospace & defence industries. 

Replicant Systems is founded by experienced entrepreneurs-turned-angel investors who operate their own family office for investments in Hyderabad, called Sunn91 Ventures.

Position Summary:

We are seeking a passionate and motivated Hardware Design Intern to join our team. This internship offers a unique opportunity to see the inner workings of a startup from the ground-up and gain hands-on experience in hardware design and business development.

Location: Hyderabad, on-site

Key Responsibilities:

- Contribute to market research, product ideation, prototyping, and testing

- Participate in brainstorming sessions and contribute innovative ideas to enhance product designs.

- Attend client meetings and gain invaluable insight interacting with CXO suite executives and upper management

- Assist in the design and development of hardware components and systems.

- Assist in the creation and review of schematics, PCB layouts, and technical documentation

- Support in the selection and evaluation of components and materials for hardware projects

Qualifications:

- Currently pursuing a degree in electronics and communications engineering (ECE), mechanical engineering or related field

- Strong understanding of basic electronics principles and circuit design fundamentals

- Proficiency in CAD tools such as AutoCad, Altium Designer, Eagle, or KiCad is preferred

- Familiarity with microcontroller programming and embedded systems is a plus

- Excellent problem-solving skills and attention to detail.

- Ability to work effectively in a team environment and adapt to changing project requirements.

- Excellent communication skills and ability to articulate ideas clearly.

Benefits:

- Gain valuable hands-on experience in hardware design within a startup environment

- Work closely with the founders who are dedicated to your professional growth

- Opportunity to contribute to real-world projects and see your ideas come to life

Duration:

This is a 3-month internship position with the potential for extension based on performance and mutual agreement.

Our client is a well established name in the distribution and servicing of industrial products like air compressors, air dryers, air filters, compressed air piping, automotive garage equipment, industrial grade UPS batteries, among others. For more than 50 years now, it has been helping it’s customers get access to providing superior quality products together with amazing support service.

Currently it has over 300 employees on its rolls and caters to customers through a hub office at every 100 kilometres in Northern India( including Delhi/ NCR , Haryana, Punjab, Himachal Pradesh and Jammu & Kashmir).

The ability to ensure zero downtime for its customers, by providing timely and quality support both in terms of products and services has been the cornerstone of its growth and success.

As a HR/ Personnel Manager, you will be managing the entire life cycle of all the employees starting from recruiting till the exit interview.

What you need to do:

• Managing the recruitment process by understanding the requirements, sourcing, screening, assessing and hiring the right candidates with the right skills at the right time
• Managing the payroll of the company by adhering to the various laws and regulations and thus ensuring that all the employees are paid their salaries on-time
• Preparing, maintaining and updating various policies, practices and processes followed within the organization
• Undertaking all the tasks involved in employees’ performance management
• Ensuring compliance of various HR activities with various rules, laws and regulations
• Ensuring smooth communication of changes, new developments, improvements etc., to internal employees as well as external stakeholders
• Delivering and improving the current training content to help employees gain more knowledge and expertise
• Supporting the managers with the performance review process of the employees
• Maintaining and updating confidential human resource records
• Analyzing data and observations across the organization, highlighting trends and recommending solutions accordingly

• Graduation is a must
• Relevant experience working as a HR
• Willingness to work 6 days a week
• Excellent communication skills
• Good time management and problem-solving skills
• Ability to multitask and maintain confidentiality

Responsibilities:

• Design and deliver scalable web services, APIs and backend data modules.
• Understand requirements and develop reusable code using design patterns & component architecture and write unit test cases
• Collaborate with product management and engineering teams to elicit and understand the requirements and develop solutions
• Stay current with latest tools, technology ideas and methodologies; share knowledge by clearly articulating results and ideas to key decision makers.

Required Qualifications:

• 6+ years of experience writing multithreaded programs running in Java
• Experience on Java, Spring Boot,, Apache Nifi ,  workingDocker, EKS, Azkaban, Jenkins
• Experience with Git and build tools like Gradle/Maven/SBT.
• Strong understanding of object-oriented design, data structures, algorithms, profiling, and optimization.
• Have elegant, readable, maintainable and extensible code style.
• Experience on AWS is preferable
• Knowledge on top algorithms like sorting, heap/stack, queue, search, etc.
• Familiarity with test-driven development
• Thrive in a fast-paced environment, with ability to deliver code of quality quickly.
• Attention to details. Strong communication and collaboration skills.
• BS in Computer Science or equivalent

Think you know your way around the Indian+ Global Culture, entertainment world, films, pop culture, memes and OTT? 

If Content and Content Strategy is your thing, this one’s for you.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to help build our Brand across various platforms.

We need someone who can give all our long-form content, scripts and videos a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Help carve out and build our Youtube channels (for two brands) with fun content in the health and wellness space using unique and creative ways.
• Find out-of-the-box topics based on competitor analysis, trending topics in the digital space ( youtube/ instagram)

Requirements:

• Speaks Memes, gifs and Pop Culture 
• Is familiar with writing creative content
• Is familiar with online brands and Youtube Channels
• Excellent writing and editing skills in English, Hinglish
• Has an innate ability to think laterally and literally
• Motivation and the desire to execute every job to the highest standards
• Adept with basic formatting, eye for detail, thorough research and analysis
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines
• Portfolio of work- published articles will be preferred

• Create Intuitive websites, Responsive design, Web and Mobile application/Product interfaces
• Good at following practices like W3C standards, Tableless layout & SEO friendly markup
• Creating ideas for a social media campaign, print communication, packaging and branding
• Creating promotional videos by collaborating with the marketing team
• Create and iterate design mock-ups, prototypes, specs and production visual assets such as graphics and icons

Identify customers needs and gaps in our content and recommend new topics

Required:

• A portfolio that demonstrates your visual and interaction design experience
• Strong ability to communicate, articulate your design decisions, and consider feedback from product managers, engineers and other designers
• Experience with 3D software tools like Maya, Blender, Unity, etc
• Should be well-versed in Adobe Premiere Pro and After Effects
• Passionate about graphic design, typography, photography, motion, and illustration

Degree in Design, Fine Arts or a related field is a plus

• Translate designs and wireframes into high quality code
• Design, build, and maintain high performance, reusable, and reliable Java code
• Ensure the best possible performance, quality, and responsiveness of the application
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organization, and automatization

Job Requirements:
1. Bachelor degree or above, computer-related major, good English reading and writing ability.
2. Skilled use of Redis, MongoDB, React Native, Android Development and other caching technology.
3. Familiar with basic Linux operation, have experience in super-million-level PV application development and have experience in high concurrency and big data processing.
4. Five years of WEB development work experience, familiar with PHP website program development language with successful large-scale website project development experience or e-commerce development experience is preferred.
5. Familiar with Opencart system module development, development, template improvement and system reconstruction according to the requirements of the prototype, and complete the experience of website construction;
6. Proficient in HTML, DIV + CSS, XHTML, XML page structure, proficient in JavaScript / Ajax scripting language, can write web programs compatible with all major browsers;
7. Familiar with the MySql database, can write efficient SQL statements, have large database optimization experience;
8. Have a good learning and research ability, good business ethics and personal professional ethics, teamwork spirit, good at communication.