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This information about Plobal Apps is important. This will help us show you better matched candidates.

Founded

2013N/A

Type

ProductN/A

Size

6-50 employeesN/A

Stage

Raised fundingN/A

About Plobal Apps

Our%20Mobile%20App%20platform%20allows%20just%20anyone%20to%20build%20an%20ecommerce%20app.%20So%20start%20creating%20your%20Mobile%20App%20today%20and%20take%20your%20business%20to%20a%20new%20level.

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Jobs at Plobal Apps

Content Marketing Manager

Founded 2013
Product
6-50 employees
Raised funding
Content Writing
whitepapers
Blogging
infographics
Inbound Marketing
Location icon
Pune
Experience icon
3 - 5 years
Experience icon
4 - 7 lacs/annum

Job Title - Content Marketing Manager Experience 3 – 5 years Should be responsible for: • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. • Create shareable content appropriate for specific networks to spread both our brand and our content. • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. • Drive consistent, relevant traffic and leads from our social network presence. • Explore new ways to engage and identify new social networks to reach our target buyers. • Track, measure, and analyze all initiatives to report on social media ROI. • Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.). • Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers. • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests. • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day. • Grow our email list organically, not through bought or rented lists. • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email. • Creating content customers actually need and want. • Sharing content on the channels used by consumers. • Measuring the results of content marketing campaigns. Your typical duties depend on your role within a team but may include: • Coming up with ideas and creating useful content for clients which also attracts customers. • Developing a campaign that drives traffic, improves customer engagement, leads and sales. • Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality. • Helping to create a marketing strategy which supports and extends marketing initiatives. • Making sure the campaign meets the objectives of the client while remaining within budget. Primarily responsible for Inbound Marketing & Lead Generation. Email Marketing – Product Lifecycle & Customer Success Emailers • Lead Nurturing • Content Marketing – Blog & Landing Pages • Website Content • Social Media • Build Thought Leadership and drive traffic from Quora • Explore Strategic Partnerships • Craft Investor Pitch Decks & Explore Potential Funding Opportunities • Customer Success Stories • Cross Platform Marketing • Events

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Job poster profile picture - Tapasvita Mali
Tapasvita Mali
Job posted by
Job poster profile picture - Tapasvita Mali
Tapasvita Mali

Product Marketing Head

Founded 2013
Product
6-50 employees
Raised funding
Product Marketing
brand marketing
direct marketing
online marketing
Location icon
Pune
Experience icon
5 - 10 years
Experience icon
10 - 24 lacs/annum

Job Description: We are looking for an amazing, data-driven Product Marketing Head to own the majority of the marketing funnel for our company. You will be in charge of Setting up a team of 10; you’ll have ownership over the marketing plan and work closely with the senior management team. Using ‘online’ channels to nurture new clients through the sales pipeline, you’ll be able to implement successful lead generation programs supported by some classic brand building activities to drive ‘sign ups’. Your role will involve: • Strategic Marketing; create a robust marketing plan, working closely with key stakeholders to get buy-in and help implement it • GTM Planning; segment the market and develop a plan to acquire new clients using innovative online channels • Online Marketing; work with specialist agencies across display advertising, SEO, PPC, affiliates and social media • Direct Marketing; develop & execute an e-CRM content strategy to nurture leads into the sales funnel • Brand Marketing; plan and execute relevant events, complimented by a webinar series • Analysis; tight measurement of the ROI & pipeline analysis • Budget Management • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). • Optimize our marketing automation and lead nurturing processes through email, content, and social channels. • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. • Grow our email list organically, not through bought or rented lists. • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email. Skills & experience must have: • An up & coming marketer, ideally from the technology sector, you’ll have demonstrable experience of operating in a start-up environment. With the ability, commercial acumen and gravitas to manage a big team, you’ll have a strong ‘online’ focused marketing background with an obsession on ROI. • MBA or PGDBM degree or equivalent work experience. • Past experience in digital marketing, product marketing, SAAS Marketing and/or product management, classic B2B marketing experience from a new technology sector. SaaS experience would be an advantage • A heavy emphasis on using online channels to drive ‘sign ups’ and awareness, with strong nurturing experience and an obsession for ROI • Strategic and commercial ability to own the marketing plan with a hands on approach • Excellent communicator and creative thinker, with an ability to use data to inform all decisions. • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. • Entrepreneurial, hungry, flexible, comfortable in a fast growing business • Fluency in English – both verbally & in writing

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Job poster profile picture - Tapasvita Mali
Tapasvita Mali
Job posted by
Job poster profile picture - Tapasvita Mali
Tapasvita Mali
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