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Backlink Builder / SEO Executive

Roles & Responsibilities:

• Conducting comprehensive research and analysis to identify potential backlink opportunities from reputable websites, blogs, and online platforms within the yoga and wellness industry.
• Building and nurturing relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage, guest blogging opportunities, and other PR opportunities that result in backlinks.
• Pitching compelling story ideas, press releases, and content collaborations to relevant media outlets and publications to generate positive publicity and acquire backlinks.
• Crafting persuasive and engaging outreach emails, pitches, and press materials that highlight the value proposition of our brand and content to potential link partners.
• Implementing effective PR strategies and tactics to enhance brand visibility, credibility, and authority in the yoga and wellness space while acquiring high-quality backlinks.
• Collaborating with the SEO team to align backlink building efforts with overall SEO goals and strategies, including keyword targeting, anchor text optimization, and link relevancy.
• Ensuring that all backlink acquisition activities comply with ethical SEO practices and industry guidelines, avoiding tactics that may risk penalties from search engines.
• Monitoring backlink profiles, analyzing competitor backlink strategies, and leveraging SEO tools to track backlink acquisition progress, assess link quality, and identify opportunities for improvement.
• Staying informed about the latest trends, best practices, and algorithm updates in both SEO and PR industries to adapt strategies and tactics accordingly.
• Providing regular reports and updates on backlink building activities, PR initiatives, and their impact on website traffic, search rankings, and overall online visibility.
• Continuously expanding knowledge and skills in SEO, PR, and backlink building through training, professional development, and networking within the industry.

Preferred candidate profile:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in backlink building, PR, or digital marketing, with a focus on the yoga and wellness industry.
• Minimum of 2 years of experience in backlink acquisition, PR outreach, or digital marketing roles, preferably within the health, wellness, or lifestyle sectors.
• Strong understanding of SEO principles and best practices, with experience in keyword research, on-page optimization, and link building strategies.
• Demonstrated ability to build and maintain relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage and backlink opportunities.
• Excellent communication and negotiation skills, with the ability to craft compelling pitches, press releases, and outreach emails that generate positive responses and backlink placements.
• Proficiency in PR tools and platforms, such as Cision, Muck Rack, or HARO, for media monitoring, outreach management, and journalist database access.
• Familiarity with SEO tools and analytics platforms, including Google Analytics, SEMrush, Ahrefs, or Moz, for tracking backlink performance, keyword rankings, and website traffic.
• Creative thinking and problem-solving abilities, with a proactive approach to identifying new backlink opportunities and PR strategies.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet tight deadlines.

CSTech Infosolutions Private Limited has been a web design and development studio in business since 2003. As a website design studio, we have provided solutions to businesses of all sizes, whether freelancers, SMEs, or corporates. Our clients range from government agencies to private companies and startups.

Selected intern's day-to-day responsibilities include:

1. Handle on-page and off-page SEO activities.

2. Perform keyword research to optimize existing content and uncover new opportunities.

3. Handle link development tasks for websites to get the website in top positions in search engines.

4. Promote websites/services with the help of available social media sites.

5. Provide SEO analysis and recommendations in coordination with elements and structure of websites and the web.

6. Communicate and coordinate with subject matter experts, content/marketing managers, webmaster, and technology team to ensure SEO friendliness of the website/content.

7. Timely report generation to present metric for month-on-month comparison of efforts versus.

8. Plan and write the SEO strategy.

9. Provide ongoing client support for SEO strategy.

10. Being up-to-date with the latest SEO initiatives in the market.

• Document technical and functional specifications
• Perform unit testing of objects/ solutions created
• Perform configuration, integration, and personalizations in Oracle HCM EBS/Cloud
• Work in a functional and technical capacity and analyze business requirements, design, develop and deploy solutions
• Excellent troubleshooting, analytical and problem-solving skills
• Explore & investigate the client's pain areas, extend the scope, and keep the client satisfied

• Minimum a Bachelor’s degree.
• 3 to 10 years of experience as an Oracle HCM Techno-Functional Consultant
• 30% Functional and 70% Technical
• Strong experience in core HR, Payroll, Fast Formula, OTL and SSHR
• Should have expertise in Oracle HCM Cloud advanced tools such as HCM Extracts, HDL, PBL, BI Publisher, OTBI, Application Security, Page Composer, Page Configurator, REST APIs, SOAP, Webservices
• Able to provide strong leadership to develop best practices for effective Techno functional support for the enterprise business process area
• Good communication skills
• In-depth knowledge of the business process and capability to understand business requirements.

Full-time marketing content writer / editor with post-graduation in mass communication / English literature who will be writing for businesses like Healthcare, Software, Marketing, etc. Able to conduct independent research, write web pages, blogs, PRs, marketing collaterals, whitepapers, proposals, newsletters, etc.

Complete Job Description:

We are looking for a full-time marketing content writer with post-graduation in mass communication / English literature who will be developing unique content for the websites, blogs etc. and have skills to communicate information concisely and persuasively. Additionally, he/she should be able to conduct independent research and interact with different teams for information gathering. Moreover, the candidate will be exposed to writing/editing blogs, press releases, marketing collaterals, whitepapers, infographics, proposals, presentations, newsletters, etc.

Profile

Specifically, the candidate should meet the following criteria:

• Excellent verbal and written communication skills
• Excellent in English grammar with a flair for writing
• Ability to generate content from interaction with other stakeholders
• A keen interest in global business issues and developments

Job Responsibilities:

• Create, develop and manage content for organization’s web properties
• Writing and editing content for our websites and social media handles, and ensuring that the content ranks well on major search engines
• Develop content for marketing collaterals including brochures, case studies, press releases, articles, newsletters and whitepapers
• Copyedit and proofread all web content
• Assuring web content is user-friendly with keywords for SEO benefit
• Stay updated with emerging web technologies and industry trends
• Working with a cross-departmental team, maintaining and developing the master content calendar for all web properties

Required Skills:

• Willingness to manage multiple projects in a fast-paced, deadline-driven environment
• Willingness to build consensus and work effectively within a cross-departmental team
• Basic knowledge of MS Office

Education:

• Post-graduation degree in English, Journalism, mass communication or a related field

Roles & Responsibilities:

• Responsible for improving the company's organic search results.
• Creates and launches SEO campaigns, identifies areas of improvement.
• Expertise in building high-quality links from reputed sites.
• Strong experience in on-page and off-page link building activities.
• Ability to build/manage a team and motivate them to achieve the team objective.
• Review and analyze areas that need to be improved, deleted, or revised, prepare detailed strategy reports.
• Compile and present SEO performance reports.
• Identify the least expensive but most powerful and profitable keywords for the website.
• Ensure websites are filled with optimal keywords and Consult with the Tech team to improve SEO wherever required.
• Executing weekly technical audits to identify issues and bugs.
• Perform keyword research to optimize existing content and uncover new opportunities.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes.
• Should be an individual contributor as well as the ability to manage a team.

Requirement:

• Any BE Graduate or Equivalent degree holder.
• 3 to 8 years of experience.
• Candidates with previous Ed-tech /E-learning/ E-Commerce experience will be preferred.
• Should be a self contributor.
• Excellent verbal and written communication skills.
• Ability to multitask and remain organized in a fast -paced environment.

Remuneration: Best in the Industry.

Job Location:  Bommanahalli, Hosur Road, Bengaluru

Notice Period: Immediate

• Design, maintain and supply content for the organization's website.
• Formulate strategies to build a lasting digital connection with customers.
• A monitor company presence on social media.
• Launch advertisements to increase brand awareness.

• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Experience with business to customer social media and content generation.
• Strong creative and analytical skills.

• Analytical Skills
• Social Media Marketing
• Marketing Campaigns
• Marketing Strategy
• Online Marketing
• Brand Awareness
• Content Strategy
• Content Management Systems (CMS)
• SEO
• Google Ads
• English Proficiency (Verbal and Written)