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Designation: eCommerce Manager (Exports)

● Location: Bandra West, Mumbai, India

● Position Type: Full-time, Permanent

Company Description

Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are

ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.

Role Description

The eCommerce Manager (Exports) will lead the expansion of Brown Living into international markets by developing and executing strategies for exporting products through various digital platforms. This role will involve setting up international fulfillment centers, managing export pricing strategies, ensuring compliance with international trade regulations, and overseeing marketing and merchandising efforts globally. The ideal candidate will be an experienced eCommerce professional with a

strong understanding of international markets, digital marketing, and brand management.

Roles and Responsibilities:

1. International Market Expansion:

a. Develop and execute a strategic plan to expand Brown Living's presence in international markets, focusing on key regions with high potential for sustainable products.

b. Identify and establish partnerships with international fulfillment centers to streamline the export process and ensure timely delivery of products.

c. Collaborate with legal and compliance teams to set up processes that

adhere to international trade regulations, customs requirements, and

other compliance standards.

2. Export Pricing Strategy:

a. Develop and execute comprehensive export pricing strategies for Brown Living's products across various digital platforms, ensuring

competitiveness while maintaining profitability.

b. Monitor global market trends, exchange rates, and competitor pricing to

adjust pricing strategies as needed.

c. Work closely with the finance team to ensure accurate pricing models that consider costs, tariffs, and logistics.

3. Brand Management & Global Messaging:

a. Manage Brown Living's brand image and messaging across all

international markets, ensuring consistency with the company's values

and mission.

b. Tailor brand messaging to resonate with different cultural contexts and

customer preferences in target markets.

c. Oversee the development of localized content, including website copy,

product descriptions, and marketing materials, in collaboration with

internal teams and external agencies.

4. Marketing Campaigns:

a. Plan and execute marketing campaigns tailored to international

audiences, with the support of internal teams and external agencies.

b. Manage campaign budgets, allocate resources effectively, and ensure

alignment with overall business objectives.

c. Track and analyze the performance of marketing campaigns, adjusting

strategies and tactics as needed to optimize results.

5. Market Research:

a. Conduct in-depth market research to understand the needs, preferences, and behaviors of international customers.

b. Use insights from market research to inform product offerings, marketing strategies, and customer engagement initiatives.

c. Identify emerging trends in sustainable consumption and incorporate

them into Brown Living's international strategies.

6. Merchandising Strategy:

a. Execute the merchandising strategy across various marketing channels

outside India, ensuring that product assortments meet the demands of

international customers.

b. Collaborate with the sourcing and product teams to curate product

collections that appeal to global markets.

c. Monitor inventory levels and product performance in international

markets, making data-driven decisions to optimize merchandising

strategies.

7. Collaboration & Coordination:

a. Coordinate with cross-functional teams, including operations, logistics,

legal, and finance, to ensure seamless execution of export strategies.

b. Work closely with external partners, such as fulfillment centers, marketing agencies, and distributors, to drive international growth.

c. Regularly report on the progress of international market expansion efforts to senior management.

Key Result Areas (KRA):

1. Market Expansion:

a. Successfully launch Brown Living's products in at least three new

international markets within the first year.

b. Establish and maintain partnerships with at least two international

fulfillment centers.

2. Export Pricing & Profitability:

a. Develop and implement export pricing strategies that achieve a minimum of 10% margin growth across international markets.

b. Maintain competitive pricing while ensuring profitability by continuously

monitoring market conditions.

3. Brand Image & Global Messaging:

a. Ensure consistent brand messaging across all international platforms with a minimum of 95% compliance with brand guidelines.

b. Achieve positive brand recognition and customer feedback in new

markets within six months of launch.

4. Marketing Campaign Performance:

a. Achieve a minimum ROI of 4:1 on international marketing campaigns.

b. Increase website traffic from international markets by 50% within the first year.

5. Market Research & Customer Insights:

a. Conduct comprehensive market research in at least five target regions

within the first six months.

b. Utilize market insights to influence product and marketing strategies,

resulting in a 20% increase in international sales.

6. Merchandising Success:

a. Implement a merchandising strategy that leads to a 30% increase in

conversion rates on international platforms.

b. Ensure optimal inventory levels, resulting in a stockout rate of less than 5% in international markets.

7. Collaboration & Team Coordination:

a. Facilitate seamless coordination among internal teams and external

partners, achieving project milestones on time and within budget.

b. Provide regular updates to senior management, demonstrating clear

progress on international market expansion goals.

This role is ideal for a strategic thinker with a passion for sustainability and a proven track record in international eCommerce. The successful candidate will play a critical role in establishing Brown Living as a global brand for sustainable living.

How to Apply:

Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform

Read More:

1. Website - https://brownliving.in/

2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us

3. Meet the Brown Living Team - https://brownliving.in/pages/our-team

4. Work with Us - https://brownliving.in/pages/work-with-us

5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens

6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

·      Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment

·      5-7 yrs of Brand Marketing experience in FMCG/E-commerce/Electronics/Lifestyle experience

·      Build cultural, category & competition learnings for a better innovation pipeline/market-specific communication

·      Able to link strong customer insights to clear marketing actionables with measurable ROI

·      Sound knowledge of Channel media mix- Conceptualization & end to end implementation is a must.

·      Able to independently devise marketing calendars with actionables for multiple categories

·      Has a proven track record of strong brand credentials having built credible reputation for the brand in digital ecosystems

·      Able to Independently manage advertising/agencies

·      Partner with the marketing and creative team to provide insights and strategic direction.

·      Lead creation of communication briefs, basis the identified insights

·      Own campaign assessments and feedback loop for improvements/course corrections

·      Sound knowledge of Research including Brand Track, its implications etc