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Designation: eCommerce Manager (Exports)
● Location: Bandra West, Mumbai, India
● Position Type: Full-time, Permanent
Company Description
Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are
ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.
Role Description
The eCommerce Manager (Exports) will lead the expansion of Brown Living into international markets by developing and executing strategies for exporting products through various digital platforms. This role will involve setting up international fulfillment centers, managing export pricing strategies, ensuring compliance with international trade regulations, and overseeing marketing and merchandising efforts globally. The ideal candidate will be an experienced eCommerce professional with a
strong understanding of international markets, digital marketing, and brand management.
Roles and Responsibilities:
1. International Market Expansion:
a. Develop and execute a strategic plan to expand Brown Living's presence in international markets, focusing on key regions with high potential for sustainable products.
b. Identify and establish partnerships with international fulfillment centers to streamline the export process and ensure timely delivery of products.
c. Collaborate with legal and compliance teams to set up processes that
adhere to international trade regulations, customs requirements, and
other compliance standards.
2. Export Pricing Strategy:
a. Develop and execute comprehensive export pricing strategies for Brown Living's products across various digital platforms, ensuring
competitiveness while maintaining profitability.
b. Monitor global market trends, exchange rates, and competitor pricing to
adjust pricing strategies as needed.
c. Work closely with the finance team to ensure accurate pricing models that consider costs, tariffs, and logistics.
3. Brand Management & Global Messaging:
a. Manage Brown Living's brand image and messaging across all
international markets, ensuring consistency with the company's values
and mission.
b. Tailor brand messaging to resonate with different cultural contexts and
customer preferences in target markets.
c. Oversee the development of localized content, including website copy,
product descriptions, and marketing materials, in collaboration with
internal teams and external agencies.
4. Marketing Campaigns:
a. Plan and execute marketing campaigns tailored to international
audiences, with the support of internal teams and external agencies.
b. Manage campaign budgets, allocate resources effectively, and ensure
alignment with overall business objectives.
c. Track and analyze the performance of marketing campaigns, adjusting
strategies and tactics as needed to optimize results.
5. Market Research:
a. Conduct in-depth market research to understand the needs, preferences, and behaviors of international customers.
b. Use insights from market research to inform product offerings, marketing strategies, and customer engagement initiatives.
c. Identify emerging trends in sustainable consumption and incorporate
them into Brown Living's international strategies.
6. Merchandising Strategy:
a. Execute the merchandising strategy across various marketing channels
outside India, ensuring that product assortments meet the demands of
international customers.
b. Collaborate with the sourcing and product teams to curate product
collections that appeal to global markets.
c. Monitor inventory levels and product performance in international
markets, making data-driven decisions to optimize merchandising
strategies.
7. Collaboration & Coordination:
a. Coordinate with cross-functional teams, including operations, logistics,
legal, and finance, to ensure seamless execution of export strategies.
b. Work closely with external partners, such as fulfillment centers, marketing agencies, and distributors, to drive international growth.
c. Regularly report on the progress of international market expansion efforts to senior management.
Key Result Areas (KRA):
1. Market Expansion:
a. Successfully launch Brown Living's products in at least three new
international markets within the first year.
b. Establish and maintain partnerships with at least two international
fulfillment centers.
2. Export Pricing & Profitability:
a. Develop and implement export pricing strategies that achieve a minimum of 10% margin growth across international markets.
b. Maintain competitive pricing while ensuring profitability by continuously
monitoring market conditions.
3. Brand Image & Global Messaging:
a. Ensure consistent brand messaging across all international platforms with a minimum of 95% compliance with brand guidelines.
b. Achieve positive brand recognition and customer feedback in new
markets within six months of launch.
4. Marketing Campaign Performance:
a. Achieve a minimum ROI of 4:1 on international marketing campaigns.
b. Increase website traffic from international markets by 50% within the first year.
5. Market Research & Customer Insights:
a. Conduct comprehensive market research in at least five target regions
within the first six months.
b. Utilize market insights to influence product and marketing strategies,
resulting in a 20% increase in international sales.
6. Merchandising Success:
a. Implement a merchandising strategy that leads to a 30% increase in
conversion rates on international platforms.
b. Ensure optimal inventory levels, resulting in a stockout rate of less than 5% in international markets.
7. Collaboration & Team Coordination:
a. Facilitate seamless coordination among internal teams and external
partners, achieving project milestones on time and within budget.
b. Provide regular updates to senior management, demonstrating clear
progress on international market expansion goals.
This role is ideal for a strategic thinker with a passion for sustainability and a proven track record in international eCommerce. The successful candidate will play a critical role in establishing Brown Living as a global brand for sustainable living.
How to Apply:
Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform
Read More:
1. Website - https://brownliving.in/
2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us
3. Meet the Brown Living Team - https://brownliving.in/pages/our-team
4. Work with Us - https://brownliving.in/pages/work-with-us
5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens
6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping
JOB TITLE/HEADLINE: Fintech Product Manager
EMPLOYMENT TYPE: Full time, permanent.
REPORTING TO: CBO
LOCATION: Mumbai
ABOUT THE ROLE:
- We are looking for a motivated self-starter with having customer-centric approach who thrives on working in a fast-paced, rapidly evolving business and is keen to build differentiated value prop for the customer.
- Who has hands-on experience in developing & managing Credit Card product
- Will end to end manage the product’s core value proposition, including product collaterals, customer communication, etc.?
- Design, develop and launch a new product in the market.
- Will manage end to end customer journeys, processes and customer experience.
- Cross-functional ( Technology, Risk, Compliance, Operations) engagement to drive product development and usage.
WHAT WE EXPECT FROM YOU:
- Manage product segment, drive and track customer value proposition.
- Product Pricing and usage analytics
- Product features, offering, cross-selling, up-selling strategies
- Understanding and bundling 3rd party products and services
- Referral programs, customer engagement and retention
- Product Management, product roll-out and coordination
- Manage all product collaterals & customer engaging properties such as customer statements etc.
- Manage all the processes related to value prop delivery and fulfilment
- Manage customer communication throughout the customer journey and create delighters for the customer through assertive communication
- Create and manage customer communication channels like SMS, Email, Whatsapp, IVR and mobile app notifications.
- Track and identify features utilisation and drive higher feature penetration. Create & manage product utilisation dashboards. Publish reports of product depth & feature penetration to senior stakeholders.
- Engage with a partner to identify opportunities to introduce new features through competition benchmarking
- Have cross-functional engagement with internal & external stakeholders to drive product development and higher product usage.
- Drive internal governance processes for launching any product, method etc.
OUR IDEAL CANDIDATE:
- BE / B.Tech. (Premier/Tier I), MBA (Premier/Tier I) with total work experience of 3+ years preferably in Fintech
- Excellent academic background and records
- Extra-ordinary skills in crisis management, interpersonal communication, collaboration and teamwork.
- Master of multiple tasking. Takes on initiatives and challenges
- In short, we are looking for superstars to join a superstar team!
YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:
- We value balance. We are committed to providing an environment where you can balance great work with a great life.
- We’ll invest in your career. Our company’s proliferating, and we’ll allow you to do the same. You’ll have access to several professional development opportunities so that you can keep up with the company’s evolving needs.
- We offer competitive compensation packages. We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.
- Multicultural workplace. A multicultural and diverse team of colleagues from different states.
- An opportunity to wear many hats
- An entrepreneurial crew that supports risk, intuition, and frequent experimentation
- The opportunity to make an impact in a transformative industry
- A chance to build and lead a highly talented and driven team
OTHER PERKS & BENEFITS:
- Progressive and flexible work hours that match your personality and lifestyle.
- Compensation could include stock options for significant upside.
- Health benefits
- Cool gadgets and swags
- Attractive wellness programs
- Competitive performance bonus
- Paid sick leave
- Paid maternity and paternity leave
- Career development training.
ABOUT THE COMPANY:
Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides short-term personal loans (STPL) through QR-based credit lines. It was founded by four IIT- B, Erasmus University alum, and 70+ years of combined experience in Tech and Finance.
The solution provides a 100% digital and paperless quick, transparent and secure way to transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.
We're a company that strongly believes in teamwork, design, creativity and tech. We love to build the best possible Financial Tech products that make the world a better place.