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Roles & Responsibilities :
● Expertise in ON OFF Page SEO activities.
● Identifying and implementing strategies to increase website traffic through organic search listings without being blacklisted.
● Proven SEM experience managing PPC campaigns across Google and other Search Engines.
● Handling all aspects of SEO, SMO and different ways of link building ● Solid understanding of performance marketing, conversion, and online customer acquisition
● Technical Analysis and Audit of the website. Good knowledge of Google webmaster Analytics.
● Experience with A/B and multivariate experiments
● Knowledge of ranking factors and search engine algorithms
● Up-to-date with the latest trends and best practices in SEO and SEM ● Should have a good understanding of the digital environment and the opportunities for using social media.
Skills Required :
● Excellent communication and team player skills.
● Ability to handle international clients
● Ability to manage multiple projects and handle clients
at Uber9 Business Process Services Pvt Ltd
CONTENT MARKETING MANAGER
Responsibilities
| Working with the Head of Marketing, Digital & SEO team to build and drive our inbound organic growth, through the development and execution of deep and wide content strategies
| A typical week in this role will include driving your team of content writers to produce high-quality SEO and thought leadership content, track and analyse the performance, identify channels of dissemination - with the end outcome being lead generation
| You will also be responsible for the ideation and creation of Email, social media, presentations and other collateral as required by other functions
Desired Experience & Skills
| You’ve worked for 4+ years as a content marketer/strategist, and work actively with the Google Ecosystem of platforms
| You continue to write, and seek to be a contributing writer - work required
| You bring a good understanding of Legal, Taxation and Compliances for small businesses (any one of these are highly desired but not mandatory - in case you don’t have the exposure, a good understanding of writing to a small business audience is required)
| You can demonstrate how you would measure content marketing success
| You work closely with SEO and PPC teams to jointly drive the strategy
| You’ve led a small team, or desire to be a leader
at Uber9 Business Process Services Pvt Ltd
Experience : 5-8 years from a SaaS Product/Service Space, or from a B2C space that was driven by content marketing
The Key responsibilities involve in overseeing content for Vakilsearch Services and to raise brand awareness.
- Responsibilities and Accountabilities:
- Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
- Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
- Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
- Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.
- Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
- Engage with influencers to convert them into brand advocates
- Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
- Develop content strategy aligned with short-term and long-term marketing targets.
- Collaborate with marketing and design teams to plan and develop site content, style and layout.
- Create and publish engaging content.
- Edit, proofread and improve writers’ posts.
- Liaise with content writers to ensure brand consistency.
- Optimize content according to SEO.
- Use content management systems to analyze website traffic and user’s engagement metrics.
- Manage content distribution to online channels and social media platforms to increase web traffic.
- Ensure compliance with law (e.g. copyright and data protection)
- Stay up-to-date with developments and generate new ideas to draw audience’s attention.
- Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field / Experience.
- Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.
- Length of Experience: 6 – 8 years .
- Skill Set & Personality Traits required:
- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Excellent technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Journalism, Marketing or relevant field
- Ability to plan and create content relevant to a specific audience with a strong focus on SEO.
- Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.
- Professionals like CA/ CS / Lawyers would be preferred
- Additional information:
- Preference given to candidates with a background of Accounting or Taxation.
- Candidates with experience in working with Cleartax, LegalRaasta, India Filings, MyOnlineCA are preferred.
- A/B testing various ideas.
- Analyzing the data and users’ feedback.
- Exchanging ideas/data/feedback with other departments (Product, marketing, top management) in order to present results and make the product more user-centric.
- Driving traffic to website, landing pages, social media pages
- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses.
- Working on a lean startup process.
- Working with the AARRR Sales Metrics (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels.
- Optimizing channels in order to always improve the performance of the business.
- Scaling and Automating the growth processes.
Requirements
- Experience in SaaS marketing would be prefered
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.
- Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience
- Willing to learn.
- Having a startup mindset
What you’ll be doing:
● Write content for the blog and large story pieces. Interview senior facility management executives and real-estate leaders.
● Product content: Create an educational product and solution content across platforms.
● Customer marketing: Become an expert on our customers and their unique cases. Write compelling case study content in multiple formats (webpage, blog, video, social) that highlights how Facilio helps enterprises transform facilities experience.
● Sales Enablement: Communicate value proposition and high-value sales materials, presentations, partner training, and feature collaterals.
● Optimize all content for SEO for better reach, measure and improve content programs
What type of skills you’ll need:
● Previous experience: 1-3 yrs of experience of content writing or marketing experience, preferably at B2B tech product company
● You love writing stories. Have many examples to show. Can work with consistent feedback.
● You love to research, to dig below the surface, and uncover the truth.
● Customers are always your main focus and priority.