5+ Link building Jobs in Chennai | Link building Job openings in Chennai

Roles & Responsibilities :

● Expertise in ON OFF Page SEO activities.

● Identifying and implementing strategies to increase website traffic through organic search listings without being blacklisted.

● Proven SEM experience managing PPC campaigns across Google and other Search Engines.

● Handling all aspects of SEO, SMO and different ways of link building ● Solid understanding of performance marketing, conversion, and online customer acquisition

● Technical Analysis and Audit of the website. Good knowledge of Google webmaster Analytics.

● Experience with A/B and multivariate experiments

● Knowledge of ranking factors and search engine algorithms

● Up-to-date with the latest trends and best practices in SEO and SEM ● Should have a good understanding of the digital environment and the opportunities for using social media.

Skills Required :

● Excellent communication and team player skills.

● Ability to handle international clients

● Ability to manage multiple projects and handle clients

CONTENT MARKETING MANAGER

Responsibilities

| Working with the Head of Marketing, Digital & SEO team to build and drive our inbound organic growth, through the development and execution of deep and wide content strategies

| A typical week in this role will include driving your team of content writers to produce high-quality SEO and thought leadership content, track and analyse the performance, identify channels of dissemination - with the end outcome being lead generation 

| You will also be responsible for the ideation and creation of Email, social media, presentations and other collateral as required by other functions 

Desired Experience & Skills

| You’ve worked for 4+ years as a content marketer/strategist, and work actively with the Google Ecosystem of platforms

| You continue to write, and seek to be a contributing writer - work required

| You bring a good understanding of Legal, Taxation and Compliances for small businesses (any one of these are highly desired but not mandatory - in case you don’t have the exposure, a good understanding of writing to a small business audience is required)

| You can demonstrate how you would measure content marketing success

| You work closely with SEO and PPC teams to jointly drive the strategy 

| You’ve led a small team, or desire to be a leader

• Responsibilities and Accountabilities:
• Build and manage a rich content cum social media & editorial calendar that attracts a qualified audience to increase the visibility & emerge as a thought leader (including blog posts, whitepapers, ebooks, reports, webinars, infographics, social media etc.)
• Work on content distribution cum refurbishing plan so as to ensure that every piece of content is reaching the right audience in the format best enjoyed by them.
• Responsible for researching, trend jacking, creating, editing, updating & managing all formats of content. Co create & newsletters, product update emailers, social media posts, blogs, infographics, PR related articles, video themes & campaigns to drive leads, subscribers & increase awareness.
• Editing and proofreading content with a zero-tolerance approach to grammatical errors, poor writing, and plagiarism. Conducting ongoing usability tests to gauge content effectiveness.
• Optimize our marketing automation and lead nurturing processes through email, SEO friendly content, and social channels (Quora, Facebook, Instagram, Twitter, LinkedIn& YouTube).
• Engage with influencers to convert them into brand advocates
• Work closely with internal & external stakeholders - Designers, Technical SEO, product team, sales team & agencies.
• Develop content strategy aligned with short-term and long-term marketing targets.
• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Create and publish engaging content.
• Edit, proofread and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Optimize content according to SEO.
• Use content management systems to analyze website traffic and user’s engagement metrics.
• Manage content distribution to online channels and social media platforms to increase web traffic.
• Ensure compliance with law (e.g. copyright and data protection)
• Stay up-to-date with developments and generate new ideas to draw audience’s attention.
• Graduated in BA / MA in Journalism and Communication or BSc degree in Journalism, Marketing or relevant field / Experience.

• Nature of Experience: Experiencing in generating content for various requirements starting from documentation to marketing content (content marketing). Review and edit content and scale it to A class standards.
• Length of Experience: 6 – 8 years .

• Skill Set & Personality Traits required:
• Proven work experience as a Content manager
• Hands on experience with MS Office and WordPress
• Excellent technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Attention to detail
• Good organizational and time-management skills
• BSc degree in Journalism, Marketing or relevant field
• Ability to plan and create content relevant to a specific audience with a strong focus on SEO.
• Recognizes the need for continuous improvement and works to orient people, processes, and systems in the new direction in tune with the maturity of the business and the team.
• Professionals like CA/ CS / Lawyers would be preferred
• Additional information:
• Preference given to candidates with a background of Accounting or Taxation.
• Candidates with experience in working with Cleartax, LegalRaasta, India Filings, MyOnlineCA are preferred.