3+ KPI management Jobs in Delhi, NCR and Gurgaon | KPI management Job openings in Delhi, NCR and Gurgaon

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

About MyOperator

MyOperator is a Business AI Operator, a category-leader that unifies WhatsApp, Calls, and AI-powered chat & voice bots into one intelligent business communication platform. Unlike fragmented communication tools, MyOperator combines automation, intelligence, and workflow integration to help businesses run WhatsApp campaigns, manage calls, deploy AI chatbots, and track performance — all from a single, no-code platform. Trusted by 12,000+ brands including Amazon, Domino's, Apollo, and Razorpay, MyOperator enables faster responses, higher resolution rates, and scalable customer engagement — without fragmented tools or increased headcount.

Role Overview

The Team Lead Customer Success will lead a team of Customer Success Representatives, ensuring high levels of customer satisfaction, retention, and growth. This role involves managing team performance, driving process improvements, and fostering strong customer relationships. 

Responsibilities: 

Revenue Growth and Retention: 

• Drive upsell and cross-sell initiatives to maximize customer value. 
• Implement strategies for revenue retention and expansion within the existing customer base.
• Monitor and improve product adoption rates among customers. 
• Develop and execute churn management strategies to minimize customer attrition.

Team Leadership and Management: 

• Lead, mentor, and develop a team of Customer Success Representatives
• Set team goals, monitor performance, and provide regular feedback and coaching.
• Conduct performance reviews and identify training needs. 
• Ensure team adherence to established processes and best practices. 

Customer Relationship Management: 

• Oversee and manage key customer relationships. 
• Address and resolve escalated customer issues in a timely and effective manner.
• Proactively identify and mitigate potential customer risks. 
• Drive customer satisfaction and loyalty initiatives. 

Client Onboarding: 

• Oversee the onboarding process for new clients, ensuring a satisfactory experience.
• Develop and refine onboarding procedures to facilitate future upsell and cross-sell opportunities. 

Process Improvement and Optimization: 

• Identify areas for process improvement within the Customer Success department.
• Develop and implement strategies to enhance efficiency and effectiveness.
• Monitor key metrics and generate reports on team and customer performance.
• Utilize data to make informed decisions and drive continuous improvement. 

Collaboration and Communication: 

• Collaborate with other departments, including Sales, Product, and Support, to ensure a seamless customer experience. 
• Communicate effectively with team members, management, and customers.
• Participate in meetings and provide updates on team activities and customer issues. 

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 3+ years of experience in customer success and account management. 
• 2+ years of prior experience in a team lead or management role. 
• Proven experience in customer success, account management, 
• Proven team management experience.
• Strong communication, interpersonal, and problem-solving skills. 
• Proficiency in CRM software and other relevant tools. 
• Experience in the cloud telephony or SaaS industry is a plus. 

Key Skills: 

• Leadership and team management 
• Customer relationship management 
• Process improvement 
• Communication and interpersonal skills 
• Problem-solving 
• Data analysis 
• CRM software proficiency 

Additional Information 

• Opportunity for growth and advancement. 
• Dynamic and collaborative work environment 
• Chance to work with cutting-edge technology and solutions.

About Us

We are an AI-Powered CX Cloud that enables enterprises to transform customer experience and boost revenue with our APIs by automating and analyzing customer interactions at scale. We assist across multiple voices and non-voice channels in 30+ languages whilst coaching and training agents with minimal costs.

The problem we are solving

In comparison to worldwide norms, customer support in traditional contact centers is quite appalling, due to a high number of queries, insufficient capacity of agents and inane customer support systems, businesses struggle with a multi-fold rise in customer discontent and bounce rate, resulting in connectivity failure points between them and customers. To address this issue, IITian couple Manish and Rashi Gupta founded Rezo's AI-Powered CX Cloud for Enterprises 2018 to help businesses avoid customer churn and boost revenue without incurring financial costs by providing 24x7 real-time responses to customer inquiries with minimal human interaction.

Roles and Responsibilities:

• Ability to synthesize complex data into actionable goals and act as the custodian for everything on data and insights.  
•  Ensuring data sanctity through instrumentation and monitoring data quality to meet the business needs of the company Developing and monitoring KPIs for each vertical of the business.
• (Revenue/Sales/Finance/Campaigns/Content/Marketing), and at an overall business level and constantly driving the company towards meeting the KPIs.
• Generating product and user insights and working closely with the Product manager to make product and design decisions
• Having a product out view towards problem-solving – Market and competitor research to understand the trends in product design, continuous A/B testing to grow the product KPIs, etc
•  Owning and improving the core issues related to the product.
• Create and maintain client relationships.
• Stay up to date with new products/services and competitors
• Interpersonal skills to work closely with various stakeholders who may have competing interests

Requirements:

• Previous experience in Business / Systems Analysis or Quality Assurance
• 2-5 years of experience
• A degree in IT / Computer Science
• Proven experience in eliciting requirements and testing
• Experience in analyzing data to draw business-relevant conclusions and in data visualization techniques and tools
• Solid experience in writing SQL queries
• Basic knowledge in generating process documentation
•  Strong written and verbal communication skills including technical writing skills

Life at Rezo.AI:

• We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our regular town hall meetings.
•  A highly inclusive work culture that promotes a relaxed, creative, and productive environment.
• Practice autonomy, open communication, and growth opportunities, while maintaining a perfect work-life balance.
• Go on company-sponsored offsites and blow off steam with your work buddies.

Perks & Benefits:

Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship. Get the best-in-class medical insurance, programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

Why Us?

We are a fast-paced start-up with some of the best talents from diverse backgrounds. Working together to solve customer services problems. We believe a diverse workforce is a powerful multiplier of innovation and growth, which is key to providing our clients with the best possible service and our employees with the best possible career. Diversity makes us smarter, more competitive, and more innovative.

Explore more here:

http://www.rezo.ai/" target="_blank">www.rezo.ai