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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

2–4 years of experience in backend development with Python or Golang.

● Solid understanding of RESTful APIs, microservices, and distributed systems.

● Strong knowledge of data structures, algorithms, and OOPS principles.

● Hands-on experience with relational and/or NoSQL databases.

● Familiarity with Linux development, Docker, and basic cloud concepts

(AWS/GCP/Azure).

● Proficiency with Git and version control workflows.

● Familiarity with AI-powered development tools or exposure to projects involving large

language models (LLMs) is a plus.

Strong analytical and debugging skills with the ability to solve complex problems.

Development and Customization:

Build and customize Frappe modules to meet business requirements.

Develop new functionalities and troubleshoot issues in ERPNext applications.

Integrate third-party APIs for seamless interoperability.

Technical Support:

Provide technical support to end-users and resolve system issues.

Maintain technical documentation for implementations.

Collaboration:

Work with teams to gather requirements and recommend solutions.

Participate in code reviews for quality standards.

Continuous Improvement:

Stay updated with Frappe developments and optimize application performance.

Skills Required:

Proficiency in Python, JavaScript, and relational databases.

Knowledge of Frappe/ERPNext framework and object-oriented programming.

Experience with Git for version control.

Strong analytical skill

Strong Senior Solutions Engineer (Pre-Sales) Profile

Mandatory (Experience 1) – Must have 5+ years of relevant experience in pre-sales solution engineering in a B2B SaaS environment

Mandatory (Experience 2) – Must have hands-on experience conducting technical discovery sessions, client demos, and proof-of-concepts (POCs) with enterprise or mid-market clients

Mandatory (Experience 3) – Must have experience in solutioning, configuring, and implementing techical demos of SaaS products

Mandatory (Experience 4) – Must have strong understanding of APIs and SaaS architecture

Mandatory (Company) - B2B SaaS

Mandatory (Graduation Year): Candidates should have graduated in 2018 or before.

1. Sr. Data Engineer:

 Core Skills – Data Engineering, Big Data, Pyspark, Spark SQL and Python

Candidate with prior Palantir Cloud Foundry OR Clinical Trial Data Model background is preferred

Major accountabilities:

• Responsible for Data Engineering, Foundry Data Pipeline Creation, Foundry Analysis & Reporting, Slate Application development, re-usable code development & management and Integrating Internal or External System with Foundry for data ingestion with high quality.
• Have good understanding on Foundry Platform landscape and it’s capabilities
• Performs data analysis required to troubleshoot data related issues and assist in the resolution of data issues.
• Defines company data assets (data models), Pyspark, spark SQL, jobs to populate data models.
• Designs data integrations and data quality framework.
• Design & Implement integration with Internal, External Systems, F1 AWS platform using Foundry Data Connector or Magritte Agent
• Collaboration with data scientists, data analyst and technology teams to document and leverage their understanding of the Foundry integration with different data sources - Actively participate in agile work practices
• Coordinating with Quality Engineer to ensure the all quality controls, naming convention & best practices have been followed

Desired Candidate Profile :

• Strong data engineering background
• Experience with Clinical Data Model is preferred
• Experience in
• SQL Server ,Postgres, Cassandra, Hadoop, and Spark for distributed data storage and parallel computing
• Java and Groovy for our back-end applications and data integration tools
• Python for data processing and analysis
• Cloud infrastructure based on AWS EC2 and S3
• 7+ years IT experience, 2+ years’ experience in Palantir Foundry Platform, 4+ years’ experience in Big Data platform
• 5+ years of Python and Pyspark development experience
• Strong troubleshooting and problem solving skills
• BTech or master's degree in computer science or a related technical field
• Experience designing, building, and maintaining big data pipelines systems
• Hands-on experience on Palantir Foundry Platform and Foundry custom Apps development
• Able to design and implement data integration between Palantir Foundry and external Apps based on Foundry data connector framework
• Hands-on in programming languages primarily Python, R, Java, Unix shell scripts
• Hand-on experience in AWS / Azure cloud platform and stack
• Strong in API based architecture and concept, able to do quick PoC using API integration and development
• Knowledge of machine learning and AI
• Skill and comfort working in a rapidly changing environment with dynamic objectives and iteration with users.

 Demonstrated ability to continuously learn, work independently, and make decisions with minimal supervision

Note : This job is for immediate joining. Please apply ONLY IF you can join immediately.

Experience :- Junior role : 1 to 3 years/Senior : 5 to 7 Years

Industry: FinTech / BFSI

Functional Area: Core Platform Programming, Maintenance

Role Category: Programming & Design

Role: Software Developer

Employment Type: Permanent Job, Full Time

Overview:

We are looking to hire Java developers who are well versed with Spring Boot, Hibernate, and RDBMS such as MySQL.

As we continue to grow our apps and site, we are looking for somebody to join our Engineering team and help build out the next set of kick-ass features.

If selected, you get to be a part of a small but committed group of technologists who are trying to improve how events are ticketed and marketed in India.

About the role:

• 2+ years of experience on Java, Spring Boot, Hibernate in medium to large-scale projects
• Must have experience with at least some flavours of both SQL (MySQL, Postgres) and NoSQL (MongoDB, ElasticSearch, Redis, DynamoDB etc) datastores in production
• Must have experience with Kafka or similar message queue systems in production
• Stellar problem solving skills
• Hunger to learn new things and ability to grasp new concepts quickly
• Ability to move quickly without breaking things too much (we are dreamers)
• Ability to work under immense pressure which is balanced by a sense of responsibility and ownership
• Should be able to groom juniors and take them to the next level

Perks :

• You get to work at a fun filled atmosphere
• Have ample chances of learning leadership, mentor-ship skills
• A solid salary package along with chance to get ESOPs 

Salary Range : 6 LPA to 12 LPA 

(based on qualifications, experience and skills)

1. B.E/ B.Tech / MCA in computer science or a related field
2. 6+ Years of Java/J2EE work experience.
3. Minimum 6 months in Team Lead position.

1. Object-Oriented design, patterns, algorithms, data structures
2. Well knowledge about Spring Hibernate framework.
3. Exposure to React JS / Angular JS.

1. Experience with SQL/No-SQL database technologies – MySQL, Mongo dB, Cassandra, Redis, PostgreSQL, etc.
2. Good working experience in OpenStack/AWS & cloud application development and deployment
3. Experience in Web services (REST or SOAP)

1. End to end web development experience is highly preferred
2. Good understanding of unit testing methodologies.
3. Good analytical and communication skills
4. Startup work culture mindset.