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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Job Description

We are looking for a Junior Python Developer with knowledge of Python, Pandas, SQL, and Machine Learning concepts. The candidate will assist in developing data-driven solutions, performing data analysis, and supporting machine learning model development.

Key Responsibilities

• Write and maintain programs using Python for data processing and analysis.
• Work with Pandas and NumPy for data cleaning and data manipulation.
• Write SQL queries to extract and analyze data from databases.
• Assist in building and testing machine learning models.
• Perform data preprocessing and feature engineering.
• Collaborate with senior developers and data scientists on projects.
• Document code and maintain technical documentation.

Required Skills

• 0–2 years of experience or strong academic projects in Python
• Knowledge of Pandas and NumPy
• Basic understanding of SQL and relational databases
• Understanding of machine learning concepts
• Familiarity with Scikit-learn or TensorFlow (basic level)
• Good problem-solving and analytical skills

Good to Have

• Knowledge of data visualization tools (Matplotlib / Seaborn)
• Exposure to Jupyter Notebook
• Basic understanding of Git version control

Job Title: Java Full Stack Developer

Location: Bangalore

Experience: 3–9 Years

Employment Type: Full-Time

Role Overview

We are looking for an experienced Java Full Stack Developer with strong backend expertise in Java and frontend experience in modern UI frameworks. The ideal candidate should be capable of designing scalable backend services and developing responsive user interfaces.

Key Responsibilities

• Develop and maintain scalable applications using Java (8/11/17)
• Build RESTful APIs using Spring Boot / Spring MVC
• Design and develop frontend applications using Angular / React / Vue.js
• Work with relational databases like MySQL / PostgreSQL / Oracle
• Implement Microservices architecture
• Integrate third-party APIs and external systems
• Write unit and integration test cases
• Participate in code reviews and Agile ceremonies
• Ensure application performance, security, and scalability
• Work with CI/CD pipelines for deployment

Required Skills

Backend:

• Strong knowledge of Core Java
• Spring Boot, Spring MVC, Spring Security
• REST API development
• Microservices architecture
• Hibernate / JPA
• SQL & Database design

Frontend:

• Angular (8+) or React.js
• HTML5, CSS3, JavaScript, TypeScript
• Bootstrap / Material UI

DevOps & Tools:

• Git
• Maven / Gradle
• Jenkins / Azure DevOps
• Docker (Good to have)
• Kubernetes (Preferred)

Preferred Skills

• Cloud experience (AWS / Azure / GCP)
• Kafka / Messaging systems
• Redis / Caching mechanisms
• Agile/Scrum methodology

• Review business requirements, identify gaps, and author functional design documents
• Develop high-quality software that is aligned with user needs and business goals
• Participate and author technical design documents, incl. application integration.
• Exposure to design patterns is desirable.
• Proactive and self-starter requiring minimal supervision, who can collaborate with multiple stakeholders in the company
• Team player who works well with development/ product engineering teams
• Adept at troubleshooting and solving complex problems using root cause analysis
• Adherence with software development processes. Demonstrate problem-solving skills and attention to quality and detail
• Good communication skills, proficiency in verbal and written English
• Perform code reviews and unit testing of program modules
• Execute conversion plans and document possible improvements; identifying and resolving disruptions in the processes

Roles and Responsibilities:

An ideal candidate will exhibit the following traits:

• Adapt and work on distributed technology stacks
• Work with BA’s to define or elaborate business software requirements
• Design and build responsive and usable interface (UI/UX) for web and mobile applications through appealing, visual design
• Take ownership of product features and work closely with stakeholders to ideate and rapidly release minimum viable product or solution Extensive experience with SDLC phases including Agile methodologies
• Assist in designing client-side and server-side architecture
• Develop well-managed, high-quality, scalable, and reusable code using .NET components, web service APIs, database procedures, JavaScript, etc.
• Build automation pipeline (CI/CD) through appropriate tools and scripting
• Perform code reviews, validation, and verification testing
• Debug code, solve incidents and defects
• Proactively communicate in providing status reports and report blockers
• Document technical design and unit test plans
• Evaluate security and regulatory requirements

• Full-stack developer with extensive knowledge of software development, agile methodologies, and the following technologies: C#, ASP.NET, Web API, HTML/CSS, MVC, WCF, Python, JavaScript, SQL Server/Oracle
• Experience developing highly responsive web and mobile applications (UI/UX) using HTML5/CSS3, W3.CSS, Bootstrap, JavaScript, XML, Xamarin, etc.
• Familiarity with various operating systems (Linux, Mac OS, Windows)
•  Hands-on experience in software development and agile methodologies
• Analytical mind with problem-solving aptitude
• Proficiency in relational databases like SQL Server and Oracle. Knowledge of cloud technologies (AWS, Azure, Google cloud), container, and virtualization will be a big plus.
• Familiarity with Continuous integration (Jenkins/Hudson) and version control (GitHub, SVN). Knowledge of modern frameworks and design patterns, and test automation tools for Unit and Performance testing.
• Experience creating secure RESTful web services in XML and JSON

Our client acts as an all-in-one OKR platform that focuses on aligning the client’s strategic priorities, projects and goals and thus to drive exceptional results & culture, without changing the team's behaviours. Some of their products include OKR software, performance reviews, engagement insights, 1:1 meetings, CoffeeConnect etc. They have served 500+ companies from 60+ countries. Some of their clients are Dunzo, Plum, Udaan, KhataBook etc.

Headquartered in San Francisco, California, our client was founded in 2018 by well-experienced entrepreneurs, one of whom is an IIT-Delhi graduate and the other is a NIT, Trichy graduate.

• Partnering with Customer Success team to establish relationships with current account contacts, ensuring smooth transition of closed deals
• Confidently networking within customer accounts to identify opportunities and navigating throughout the organization
• Qualifying leads, converting to opportunities and closing deals for new business in existing customer accounts while maintaining visibility over overall account activity
• Presenting demo software platform to various industries and executives
• Conducting market research to identify selling possibilities and evaluating customer needs
• Leveraging internal resources to help accelerate sales process or mitigate risk
• Ensuring sales processes and documentation are accurate and timely for transparency throughout the account team
• Collaborating with Marketing by providing feedback and input on customer marketing campaigns

What you need to have:

• At least 4-10 years of inside sales experience, particularly for a SaaS product selling in India market
• A positive and energetic personality, excellent listening skills, and professional presentation skills
• Ability to explain cloud software and technical concepts to a wide-ranging audience
• A proven track record. You can't wait to tell us how awesome you are at generating new business    

About us: Nexopay helps transforming digital payments and enabling instant financing for parents, across schools and colleges world-wide.

Responsibilities:

• Lead product development and integration efforts
• Lead interactions with clients and integrations partners
• Work with development leads so that product requirements are understood

• Explore new ways of improving existing services and products
• Identify and present innovative product solutions

Requirements:

• Proven track record of technical product management
• Must have lead 3rd party integrations in the past
• Proven track record of guiding peers and junior members of the team.
• Excellent English communication skills (verbal and oral)
• Learning mindset and strong problem solving skills
• Entrepreneur or keen interest in early stage ventures

• Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection
• Run campaigns for lead management, lead nurturing, lead scoring, and lead routing
• Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth.
• Iterate and optimize campaigns to drive the best possible results
• Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools 
• Partner with marketing to improve strategy and execution of demand generation efforts
• Collaborate with sales operations on improving and troubleshooting issues with the lead management process
• Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance

• 5-6 years in Marketing or Sales Operations role
• At least 3+ years of experience managing email campaigns and program implementation
• Strong experience using marketing automation tools is essential
• Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages
• Experience in B2B software / SaaS space will be a big advantage
• MBA from a reputed college, preferably in Sales and/or Marketing. 
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance
• Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing
• Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning
• Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data).
• Set up and document lead nurturing processes
• Plan and implement trigger-based nurturing programs that target all stages of prospect development

• discussing clients’ requirements and proposed solutions with a senior developer (for developers at mid-skill level and below)
• writing and testing code
• collaborating with other developers
• using development tools (see below)

Development tools are used by software developers to write and test code, often as a team. Common development tools include:

• integrated development environments (eg Eclipse, IntelliJ): for writing and editing code
• source control management (eg Git, SVN, Mercurial): to enable teams to work together to manage changes to source code
• issue management systems (eg Jira): for managing a list of issues or improvements
• test driven development: for writing code to test your code