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Job Title: Senior Performance Marketing Manager
Location: Bangalore
Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth
Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health
COMPANY OVERVIEW
Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024
We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.
Learn more: www.miror.in
SUMMARY
Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
CORE COMPETENCIES
· Senior Paid Media Strategy — Meta Ads & Google Ads
· D2C & Marketplace Sales (Amazon, Website)
· Revenue Scaling & Commercial Growth Ownership
· Full-Funnel Campaign Architecture (Prospecting → Retention)
· Budget Forecasting — CAC, ROAS, LTV, MER, AOV
· A/B Testing & Structured Experimentation
· Marketing Analytics, Attribution & Incrementality
· Conversion Rate Optimisation (CRO)
· App-Led Growth & Marketplace Revenue Expansion
· Creative Strategy & Performance Briefing
· GA4, Google Tag Manager, Pixel & Conversion API
· Revenue Reporting & Actionable Insights
· Team Leadership & Cross-Functional Collaboration
ROLE OVERVIEW
We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.
RESPONSIBILITIES
1. Revenue Strategy & Commercial Ownership
· Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.
· Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.
· Forecast budgets and revenue projections in partnership with the business and product teams.
· Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.
2. Campaign Execution & Optimisation
· Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).
· Continuously iterate on audiences, bidding strategies, placements, and creative formats.
· Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.
· Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.
3. Analytics, Attribution & Reporting
· Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.
· Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.
· Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.
· Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.
4. Creative & Messaging Strategy
· Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.
· Identify winning hooks, messaging frameworks, and creative formats based on performance signals.
· Champion a test-and-learn culture for creative iterations tied to sales outcomes.
5. Growth, Scaling & Innovation
· Identify and activate scalable audience pools and new revenue channels.
· Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.
· Lead CRO initiatives to improve landing page performance and purchase conversion rates.
· Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.
6. Team & Stakeholder Leadership
· Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.
· Mentor junior performance marketers and contribute to building a high-performance growth team.
· Present performance insights and growth strategies to senior leadership.
QUALIFICATIONS
· 5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.
· Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.
· Demonstrated track record of scaling revenue profitably at a D2C brand.
· Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.
· Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.
· Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
· Creative mindset balanced with a rigorous, data-driven approach to problem-solving.
PREFERRED SKILLS (GOOD TO HAVE)
· Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.
· Familiarity with marketing automation, deep linking, and experimentation platforms.
· Prior experience leading or mentoring a performance marketing team.
· Interest in skincare, wellness, beauty, or consumer-first health brands.
· Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.
TOOLS & PLATFORMS
· Meta Ads Manager & Google Ads
· Shopify & D2C Website Platforms
· SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)
· Reporting Dashboards
· Marketing Automation & Deep Linking Tools
WHAT WE OFFER
· Competitive senior-level compensation + performance-based bonuses
· Direct ownership of revenue outcomes with high visibility to leadership
· Opportunity to build and scale a performance team as the company grows
· Dynamic, data-driven, and purpose-led working environment
· Career growth into a Head of Growth or Marketing Leadership role
WHY JOIN US?
· Be part of a high-growth startup tackling a real and underserved need in women's healthcare.
· Work with a passionate, purpose-driven team at the intersection of health and technology.
· Own meaningful revenue goals with the autonomy to build and execute your strategy.
· Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.
TO APPLY
Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/
Vue.js
AngularJS (1.x)
Angular (2+)
React.js
JavascriptWe are solving complex technical problems in the financial industry and need talentedsoftware engineers to join our mission and be a part of a global software development team. As a Java Full Stack Developer, you will be responsible for designing, developing, and maintaining enterprise applications using Java and Angular. You will collaborate with cross-functional teams to define, design, and ship newfeatures, and you will work closely with Architects to ensure the technical feasibilityof designs and implement them accordingly
What you’ll get to do in this role:
Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.
Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.
Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.
Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.
Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.
Plan and run usability testing to validate concepts and continuously improve product experience.
Contribute to scalable design systems and interaction patterns for rapidly evolving features.
What you’ll bring:
2-3 years of experience in UX/Interaction Design with a strong foundation in human-centered design.
A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)
Ability to simplify complex product problems into intuitive, user-friendly solutions
Strong understanding of information architecture for content-heavy and social platforms
Ability to clearly articulate design decisions backed by user insights and data
Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping
Experience working in agile, fast-paced product environments
Strong collaboration and communication skills to work across cross-functional teams
High ownership, initiative, and a “make it work” mindset to take products from concept to launch
Data AnalyticsJob Description
Understanding the client's requirements and consequently strategizing effective lead generation campaigns accordingly
Being the post-sales SPOC for the client and ensuring optimal lead delivery
Overseeing a team of Telecallers and data entry analysts to ensure client delivery and satisfaction
Working closely with the sales and business development team and communicating campaign feasibility after doing effective due diligence of each proposed campaign
Amazon Web Services (AWS)About The Company -
OYO Hotels & Homes is the world’s third largest and fastest-growing chain of leased and franchised hotels, homes & spaces managing over 1 million exclusive rooms across 800 cities and 80 countries. OYO was founded on the mission that everyone deserves a quality living and working space and we are very passionate about this mission. Technology and Innovation plays a critical role in this mission and therefore today we employ World Class engineers, product managers and designers across core markets & geographies. If you are looking for a high pace environment, itching to create a large impact through technology impacting 100s of millions of customers across the globe, we love to hear from you.
Key Responsibilities:
- Conducting application(Web & Mobile) and infrastructure penetration testing assessments.
- Deploy, improve and utilize SAST/DAST/SCA and other cybersecurity solutions to detect & prevent security vulnerabilities.
- Work closely with the business, product and Development/engineering teams to provide input and guidance on developing secure products and help teams adopt shift-security-to-left practices.
- Work closely with the DevOps team to secure the cloud environment.
- Developing and maintaining cybersecurity process activities including security requirements engineering, threat modelling, code reviews and cyber risk assessment.
- Improve and automate cybersecurity processes within the CI/CD pipelines.
- Continuously review and identify security improvement opportunities in existing products, processes, services and workflows to ensure the people, products and technology in the organization are protected against current and future cybersecurity threats.
- Deliver awareness sessions on Secure Development to engineering/development teams
- Drive continuous improvement activities to define, measure, visualize and improve key cyber security metrics related to Application Security.
- Preparing and launching social engineering campaigns;
Key Skills:
- Expertise in application(Web & Mobile) and infrastructure penetration testing.
- Strong experience with Azure or AWS cloud environments and its security controls.
- Experience with microservices architectures & distributed Platforms
- Strong experience with using Agile software development and securing CI/CD pipeline.
- Coding Experience in Scripting & programming languages (such as Terraform, Java, Python, Ruby, etc.)
- Knowledge of how modern web & mobile apps are designed, developed and deployed across different platforms;
- Knowledge of common exploitation techniques and mitigations.
- Experience in implementing and managing a vulnerability management program (process and technology).
- Experience and knowledge of implementing a DevSecOps ecosystem and strong understanding of Dynamic and Static Application Security Testing (DAST & SAST).
- Understanding of the main cybersecurity tools (SIEM, IPS, XDR, etc.).
- Strong understanding of OWASP, PTES and other penetration testing methodologies.
- Understanding of global security frameworks and standards like NIST, ISO 27001, GDPR, PCI etc.
- Strong knowledge in preparing and launching social engineering campaigns.
- Ability to program or script in your preferred language
- Good understanding of network and OS principles
- Strong written and spoken English skills and ability to write high-quality reports
- An Information Security qualification e.g CSSLP, CEH, OSCP, or similar certification
Cultural Traits common to all OYO Leaders -
● Dealing with Ambiguity and Adaptability – we are a large, but fast-growing company today with not enough existing process or rules of engagements; and environment changes rapidly due to new businesses, geographies and strategic partnerships etc. You need to be able to create organization out of chaos, operate in an environment with minimal structure and adapt to change quickly while maintaining high velocity
● Ownership – anything between you and your job is also your job
● Bias for Action – speed matters a lot, so does quality. Ideal leader will be pragmatic, action-oriented and know the right balance between competing priorities
● Hunger to change the world – you need to be ambitious and willing to do more. If you believe you have already achieved your best and primarily looking to impart that vast knowledge, we aren’t the right place for you
Job Locations: We have a Pan India presence with Tech centers based out of Gurugram, Bangalore & Hyderabad. However currently we are working from our home.
Go Programming (Golang)- Must be from good companies and have been working on high Scale of Traffic.
- Proficiency in engineering practices and writing high quality code, with expertise Go Langauge
- Experience building microservices.
- Strong knowledge of data structures, algorithms, and designing for performance
- Good knowledge of cloud technologies like AWS/Google Cloud/Azure Proficient with RDBMS
Python
Django
Flask- Expert in Python. Comfortable with Web frameworks, such as Flask or Django
- Familiarity with Object Relational Mapping Libraries and ability to Integrate with Multiple Data Sources into One System
- Understanding of Limitations of Python and Multi Process Architecture. Understanding of Design Principles of Scalable Application
- Has familiarity with data frameworks in Python - Pandas or
- Good object-oriented design skills and knowledge of design
- Knowledge of key-value stores, caching, search, messaging queues
- Minimum 5 years of experience in the above
Android Development
Java
C#JavaPythonJavascript
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