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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Job Title : Senior Salesforce Marketing Cloud Developer

Experience : 5–8 years

Location : Bangalore (On-site)

Notice Period : Immediate to 15 Days Only

Job Description :

We are looking for a skilled Senior Salesforce Marketing Cloud Developer with 5 to 8 years of hands-on experience.

The ideal candidate will be responsible for designing and implementing personalized marketing journeys, automation workflows, and multi-channel campaigns using Salesforce Marketing Cloud (SFMC).

This role requires strong expertise in APIs, scripting, and data handling to build scalable, personalized customer experiences.

Must-Have Skills :

• Salesforce Marketing Cloud (Automation Studio, Journey Builder, Email Studio, Mobile Studio)
• API Integration
• Strong SQL skills
• AMPscript & JavaScript

Good-to-Have Skills :

• HTML & CSS
• Interaction Studio / Marketing Cloud Personalization

Looking for an experienced Teamcenter Lead Developer with expertise in Teamcenter customization, configuration, integration, and PLM solutions. The candidate should have strong experience in ITK, SOA, RAC, BMIDE, Teamcenter integrations, and enterprise system connectivity.

Job Description

Key Skills: 

Configure Teamcenter modules, workflows, and lifecycles as per business needs.

Develop and customize ITK, SOA, RAC, and BMIDE solutions.

Proficiency in C, C++, Java, JavaScript, XML, and SOA for Teamcenter development.

Collaborate with cross-functional teams, including engineering, manufacturing, and IT to ensure seamless PLM solutions.

Integrate Teamcenter with CAD (NX, CATIA, SolidWorks, etc.), ERP (SAP, Oracle), and other enterprise systems.

Troubleshoot and resolve Teamcenter application issues in a timely manner.

Provide training and mentorship to junior team members.

Mandatory Skills:

Develop and customize ITK, SOA, RAC, and BMIDE solutions.

Desired Skills:

Active Workspace configuration

Work on Teamcenter data migration, deployment, and performance optimization.

Knowledge in AI tools and AI capabilities of Teamcenter OOTB

Skills & Requirements

Teamcenter, ITK, SOA, RAC, BMIDE, Active Workspace, Teamcenter Configuration, Teamcenter Workflows, Lifecycle Management, Data Migration, Deployment, Performance Optimization, C, C++, Java, JavaScript, XML, CAD Integration, NX, CATIA, SolidWorks, SAP, Oracle, PLM, AI Tools, Teamcenter AI Capabilities

As a Business Development Associate at Codemonk, you will play a crucial role in driving the growth of our business by identifying new sales opportunities, building and maintaining client relationships, and contributing to the development of sales strategies. This role is perfect for a motivated individual with a passion for sales and technology.

Key Responsibilities:

1. Identify, qualify and reach-out potential clients through various channels including cold calling, emails, and LinkedIn.
2. Build and maintain strong relationships with existing and potential clients to understand their needs and provide tailored IT solutions.
3. Prepare and deliver compelling sales presentations and product demonstrations to prospective clients.
4. Assist in the development and execution of sales strategies to achieve company targets and objectives.
5. Work closely with Tech teams to develop project pitches, estimations, and formal proposals.
6. Maintain accurate records of all lead interactions and activities in CRM systems like HubSpot.
7. Collaborate with cross-functional teams to set client expectations and ensure seamless communication between technical teams and clients.
8. Lead the end-to-end process from initiation to closure of deals, including communication and follow-up with leads via email, phone, virtual, and face-to-face meetings.

Requirement

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum of 6 months of experience in a business development or sales role, preferably within the IT consulting or software services industry.
• Proven track record of lead generation and conversion, with exceptional verbal and written communication skills.
• Proficiency in CRM systems like Salesforce, HubSpot, and Microsoft Office Suite.
• Strong technical acumen, with familiarity in IT consulting and software services.
• Experience in pre-sales activities, documentation, and negotiation processes is highly desirable.

Job Summary: 

We are looking for an experienced GCP Cloud Engineer to design, implement, and manage cloud-based solutions on Google Cloud Platform (GCP). The ideal candidate should have expertise in GKE (Google Kubernetes Engine), Cloud Run, Cloud Loadbalancer, Cloud function, Azure DevOps, and Terraform, with a strong focus on automation, security, and scalability. 

You will work closely with development, operations, and security teams to ensure robust cloud infrastructure and CI/CD pipelines while optimizing performance and cost. 

Key Responsibilities: 

1. Cloud Infrastructure Design & Management 

• Architect, deploy, and maintain GCP cloud resources via terraform/other automation. 
• Implement Google Cloud Storage, Cloud SQL, filestore, for data storage and processing needs. 
• Manage and configure Cloud Load Balancers (HTTP(S), TCP/UDP, and SSL Proxy) for high availability and scalability. 
• Optimize resource allocation, monitoring, and cost efficiency across GCP environments. 

2. Kubernetes & Container Orchestration 

• Deploy, manage, and optimize workloads on Google Kubernetes Engine (GKE). 
• Work with Helm charts for microservices deployments. 
• Automate scaling, rolling updates, and zero-downtime deployments. 

3. Serverless & Compute Services 

• Deploy and manage applications on Cloud Run and Cloud Functions for scalable, serverless workloads. 
• Optimize containerized applications running on Cloud Run for cost efficiency and performance. 

4. CI/CD & DevOps Automation 

• Design, implement, and manage CI/CD pipelines using Azure DevOps. 
• Automate infrastructure deployment using Terraform, Bash and Powershell scripting 
• Integrate security and compliance checks into the DevOps workflow (DevSecOps). 

Required Skills & Qualifications: 

✔ Experience: 4+ years in Cloud Engineering, with a focus on GCP. 

✔ Cloud Expertise: Strong knowledge of GCP services (GKE, Compute Engine, IAM, VPC, Cloud Storage, Cloud SQL, Cloud Functions). 

✔ Kubernetes & Containers: Experience with GKE, Docker, GKE Networking, Helm. 

✔ DevOps Tools: Hands-on experience with Azure DevOps for CI/CD pipeline automation. 

✔ Infrastructure-as-Code (IaC): Expertise in Terraform for provisioning cloud resources. 

✔ Scripting & Automation: Proficiency in Python, Bash, or PowerShell for automation. 

✔ Security & Compliance: Knowledge of cloud security principles, IAM, and compliance standards. 

Roles and Responsibilities:

1. Contribute in all phases of the development lifecycle
2. Write well designed, testable, efficient code
3. Ensure designs comply with specifications
4. Prepare and produce releases of software components
5. Support continuous improvement by investigating alternatives and technologies and presenting these for architectural review
6. Ensure continual knowledge management
7. Adherence to the organizational guidelines and processes

Skills /Competencies: a. Bachelor/Master’s degree with good experience in computer programming b.4+ years working experience in application development using Java

Essential Skills:

1. Hands on experience in designing and developing applications using Java EE platforms
2. Object Oriented analysis and design using common design patterns.
3. Profound insight of Java and JEE internals (Data structure, Algorithm and time complexity, Memory Management, Transaction management etc)
4. Excellent knowledge of Relational Databases, SQL and ORM technologies (JPA2, Hibernate)
5. Experience in the Spring Framework
6. Experience in developing web applications using at least one popular web framework (JSF, Wicket, GWT, Spring MVC) and UI technology (Angular/React JS)
7. Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
8. Strong organizational and prioritization skills
9. Demonstrate critical attention to detail and deadlines, and are self-motivated
10. Ability to adapt to changes in direction and priorities in a project and deadline-oriented environment
11. Strong written and verbal English communication skills
12. Problem-solving attitude

Preferred skills Good to have –

1. Knowledge in any UI technology (Angular, React, JS)
2. Intermediate level knowledge of Unix environment (User commands, not System Admin commands)
3. Understanding of capital markets and middle/back office processes in the financial services space

Minimum 7 years of experience in Salesforce Sales & CPQ Cloud or any other CPQ Product

Skills

• Experience with full cycle project implementations in Salesforce CPQ required.
• Strong Salesforce CPQ functional & technical knowledge
• Strong experience in configuring & customizing Salesforce CPQ application
• Experience in customized CPQ integration with CRM/ERP applications
• In depth knowledge in product configuration & rules, commerce process, document engine and pricing functionality in CPQ
• Strong experience in Agile way of working
• DevOps practitioner with Bitbucket, Git and CI/CD experience
• Good understanding and exposure to Salesforce DX
• Proven knowledge of business process and its KPIs, including best practices to support the relevant business processes
• Good Communication, Analytical & problem-solving skill

• Strategic market research through different sources to analyze the current trends for having a strong media presence. 
• Planning and working on Branding budgets, competition tracking and analysis, strategizing and scheduling marketing. 
• Ideate and implement marketing plans through (digital and offline) campaigns and programs 
• Monitor/track the monthly performance of brands against budgets and deliver the objectives 
• Monitor/track digital footfall on all our platforms and explore means to improve the figures in quantity and quality.  
• Manage all aspects of Digital Marketing - SEO, SEM, social media marketing, messaging, email campaigns, content marketing, etc. 
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) 
• Identify areas where there are gaps and find opportunities to reach new market segments and expand market share 
• Ensure quality and timely delivery/execution of various Marcom requirements like EDM’s, case studies, video content, PDF’s, Use Cases, etc 
• You will be responsible for engaging with customers to ensure that we receive feedback and suggestions through testimonials, etc. 
  
  

Requirements

• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing, and scaling cross-functional marketing programs
• SaaS sales Experience/ Exposure in product selling
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal with stakeholders
• 5+ years of marketing experience
• MBA with 7+ years of marketing experience
• Languages to be known- English and Hindi
• Demonstrated ability of strategic problem solving and creating/building solutions from scratch
• Seasoned in creating customer-facing experiences and programs
• Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs
• Track record of creating a significant impact on customer awareness, preference, loyalty, and share of wallet
• Experience in building strong cross-functional relationships
• Minimum experience of 5 years in Digital Marketing
• Experience in Lead Generation and Email Marketing
• Demonstrated experience in using DM tools over 2 years