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Job Title:
SEO Specialist
Location:
Hyderabad, India
Salary Package : 8L to 12 LPA
About Kitaabh:
Kitaabh is revolutionizing the accounting industry with the fastest keyboard-driven accounting platform
tailored for Indian SMEs. We’re a premium SaaS product designed to empower entrepreneurs,
accountants, and auditors with cutting-edge technology, customizable dashboards, and seamless
compliance features. Join our mission to transform accounting into a fast, insightful, and delightful
experience.
Role Overview:
We are seeking an experienced and data-driven SEO Associate to lead our organic growth initiatives.
You will be responsible for developing and implementing strategies that increase our search visibility,
drive website traffic, and improve overall digital presence. You’ll work closely with our content,
marketing, and product teams to ensure alignment and maximize results.
Key Responsibilities:
1. SEO Strategy & Implementation:
• Develop and execute a comprehensive SEO strategy to drive organic traffic and lead generation.
• Conduct keyword research to identify high-impact opportunities aligned with our target audience.
2. On-Page Optimization:
• Optimize website content, landing pages, and metadata for improved search visibility.
• Collaborate with the content team to ensure high-quality, keyword-optimized, and engaging
content.
3. Technical SEO:
• Conduct technical audits to identify and fix website issues, such as crawl errors, site speed, and
mobile responsiveness.
• Implement structured data (Schema) for better SERP visibility.
4. Off-Page SEO & Link Building:
• Build high-quality backlinks through outreach, partnerships, and content promotion.
• Monitor and manage the backlink profile to ensure health and growth.
5. Analytics & Reporting:
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and
SEMrush.
• Generate actionable insights through regular performance reports and recommend
improvements.
6. Stay Updated:
• Keep up-to-date with the latest SEO trends, algorithm changes, and best practices to stay ahead
in a competitive landscape.
Requirements:
• Experience: 1-3 years of proven experience in SEO, preferably in SaaS or tech-driven industries.
• Technical Skills: Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar
platforms.
• Analytical Skills: Strong command of Google Analytics, Google Search Console, and data-driven
decision-making.
• Content Knowledge: Understanding of content marketing and its role in SEO strategy.
• Technical Knowledge: Basic understanding of HTML, CSS, and website architecture is a plus.
• Soft Skills: Strong problem-solving skills, attention to detail, and ability to work in a fast-paced
environment.
• Familiarity with keyword trends and SEO challenges specific to Indian markets is a plus
We are looking for a dynamic and experienced professional to join our team as a Digital Marketing Specialist. This role will primarily focus on collecting, analysing, and interpreting digital marketing data from around the world, with additional responsibility for managing our social media platforms. The ideal candidate will have a strong background in digital marketing analytics, along with proven expertise in social media management across diverse regions and cultures.
Responsibilities:
- Develop and implement data collection strategies to gather digital marketing performance data from diverse geographic regions.
- Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze website traffic, user behavior, and conversion metrics across different countries and regions.
- Monitor and analyze digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to assess performance and ROI on a global scale.
- Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) across multiple countries and regions, including content creation, scheduling, posting, and community engagement.
- Develop and implement social media strategies to increase brand awareness, engagement, and follower growth in target markets.
- Create dashboards and reports to visualize key digital marketing metrics and insights for stakeholders at all levels of the organization.
- Perform in-depth data analysis to uncover actionable insights and optimization opportunities for improving digital marketing performance.
- Identify and implement data quality improvements and best practices to ensure accuracy and reliability of marketing data across global channels.
- Stay abreast of emerging technologies and industry trends in digital marketing analytics, and recommend innovative approaches to data collection and analysis.
Job Type: Full-time
Salary: ₹10,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Work from home
Schedule:
- Day shift
Supplemental pay types:
- Commission pay
- Yearly bonus
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 1 year (Preferred)
- total work: 1 year (Preferred)