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About Kontrah Labs

Kontrah Labs is a performance marketing agency that works with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.

We're looking for a Performance Marketing Specialist who can independently manage and optimize Meta and Google Ads accounts while collaborating closely with clients, creatives, and strategy teams. This role is for someone who enjoys solving performance challenges, thrives in fast-paced agency environments, and takes ownership of results.

What You'll Actually Do

This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.

Campaign Strategy & Execution

• Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
• Manage ecommerce, lead generation, and conversion-focused campaigns
• Create scalable account structures across Meta and Google
• Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
• Plan and execute testing roadmaps for accounts under management

Optimization & Performance Management

• Monitor account performance daily
• Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
• Identify winning opportunities and scale them profitably
• Diagnose performance drops and recommend corrective actions
• Manage budgets efficiently across multiple client accounts
• Continuously improve campaign performance through data-backed experimentation

Creative Strategy Collaboration

• Work closely with designers and content teams to develop high-performing creatives
• Translate performance insights into actionable creative briefs
• Analyze competitor ads, market trends, and consumer behavior
• Identify creative fatigue and recommend fresh testing angles
• Understand what makes winning ad creatives work and how to replicate success

Client Communication

This role is client-facing.

• Join weekly client review calls
• Present campaign performance confidently and clearly
• Explain strategies, results, and recommendations without jargon
• Respond professionally to client communications
• Manage expectations and proactively flag risks or opportunities
• Build trust through transparency and data-driven decision making

AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to:

• Use ChatGPT, Claude, Gemini, or similar tools daily
• Use AI for research, reporting, copywriting, analysis, and ideation
• Build prompt workflows that improve efficiency and quality
• Use AI creative tools to accelerate testing and production
• Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements

Experience

• 2–3 years of hands-on paid media experience
• Minimum 2 years of agency-side experience managing multiple client accounts
• Proven experience managing Meta Ads and Google Ads accounts independently
• Experience handling monthly ad spends across multiple accounts

Platform Expertise

• Strong expertise in Meta Ads Manager
• Strong expertise in Google Ads (Search, Shopping, Performance Max)
• Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
• Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals

Skills

• Strong communication and presentation skills
• Excellent problem-solving mindset
• Strong analytical thinking and decision-making ability
• Understanding of ad creatives and creative testing frameworks
• Comfortable interpreting data and translating it into action
• Good Google Sheets / Excel skills

AI Adoption

• Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
• Able to demonstrate real AI workflows used in daily work

Nice to Have

• Experience working with D2C or ecommerce brands
• Experience with Shopify brands
• Familiarity with landing page optimization and CRO principles
• Exposure to creative strategy and copywriting
• Experience managing premium or high-AOV brands

What We Don't Care About

• Marketing degrees
• Big agency names on your resume
• Certifications without practical experience

We're more interested in what you've actually done.

Who You Are

• You take ownership instead of waiting for instructions
• You're curious and naturally investigate problems
• You communicate proactively
• You think in systems, not just tasks
• You care about details and execution quality
• You enjoy learning and improving continuously

What You'll Get

• Direct ownership of real client accounts
• Exposure to premium D2C and ecommerce brands
• Direct mentorship from experienced performance marketers
• Hands-on experience across strategy, creative, reporting, and client management
• Remote-first work environment
• Fast growth opportunities as the agency scales
• Small team with high ownership and zero politics

About Web Infomatrix

Web Infomatrix is a fast-growing digital marketing agency specializing in SEO, AI-powered search optimization, performance marketing, web solutions, and online brand growth strategies. We help businesses improve their online visibility, generate qualified leads, and achieve measurable digital success through data-driven marketing solutions.

Our team works with the latest AI-based SEO technologies, advanced search optimization methods, and performance-focused marketing strategies to deliver impactful results across industries.

Internship Role

We are hiring enthusiastic and motivated candidates for a Full-Time, On-Site AI-Based SEO Internship at our West Delhi office.

As an SEO Intern, you will gain practical exposure to modern SEO strategies, AI-powered optimization techniques, and advanced search engine marketing practices while working on real client projects.

Key Responsibilities

-Conduct keyword research and competitor analysis

-Perform technical and on-page SEO audits

-Implement on-page SEO optimization strategies

-Work on link-building and off-page SEO campaigns

-Analyze website traffic and web analytics reports

-Optimize content using AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO strategies

-Use AI-powered SEO tools for performance improvement and automation

-Collaborate with the SEO and content team to improve website rankings and visibility

Required Skills & Qualifications

-Basic understanding of SEO and digital marketing concepts

-Knowledge of keyword research and on-page optimization

-Familiarity with SEO audit tools and web analytics

-Understanding of link-building strategies

-Interest in AI-based SEO tools and automation

-Strong analytical and problem-solving abilities

-Good written and verbal communication skills

-Ability to work effectively in a team environment

-Pursuing or completed a degree in Digital Marketing, Marketing, IT, or a related field

Location

B-68, 40 Feet Rd, Market, Chanakya Place, New Delhi, Delhi – 110059

REVIEW CRITERIA:

MANDATORY:

• Strong B2C Performance Marketing Profile
• Must have 3+ YOE in managing performance marketing in at least 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
• Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
• Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Avoid all e-commerce companies
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
• Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 6 years.

ROLE & RESPONSIBILITIES:

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

IDEAL CANDIDATE:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.

SKILLS:

• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
• Experience with tools like Tableau, Power BI, etc.
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.

PERKS, BENEFITS AND WORK CULTURE:

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

BEYOND WORK:

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach

Exp: 5-10 Years

CTC: up to 20 LPA

Location: Bangalore

Requirements :-

• Minimum of 5 years of SEO experience, with a strong focus on technical SEO.
• In-depth knowledge of the news industry, with the ability to interpret market changes and adapt strategies accordingly.
• Proven ability to communicate effectively with both technical and non-technical stakeholders, balancing SEO impact with user experience and audience growth.
• Experience utilizing top industry SEO tools, including Google Search Console, Screaming Frog, Botify, and Ahrefs.
• Strong understanding of Schema.org, HTML, CSS, JavaScript, HTTP status codes, and web standards.

We are looking for a dynamic and experienced professional to join our team as a Digital Marketing Specialist. This role will primarily focus on collecting, analysing, and interpreting digital marketing data from around the world, with additional responsibility for managing our social media platforms. The ideal candidate will have a strong background in digital marketing analytics, along with proven expertise in social media management across diverse regions and cultures.

Responsibilities:

• Develop and implement data collection strategies to gather digital marketing performance data from diverse geographic regions.
• Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track and analyze website traffic, user behavior, and conversion metrics across different countries and regions.
• Monitor and analyze digital advertising campaigns across multiple platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to assess performance and ROI on a global scale.
• Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) across multiple countries and regions, including content creation, scheduling, posting, and community engagement.
• Develop and implement social media strategies to increase brand awareness, engagement, and follower growth in target markets.
• Create dashboards and reports to visualize key digital marketing metrics and insights for stakeholders at all levels of the organization.
• Perform in-depth data analysis to uncover actionable insights and optimization opportunities for improving digital marketing performance.
• Identify and implement data quality improvements and best practices to ensure accuracy and reliability of marketing data across global channels.
• Stay abreast of emerging technologies and industry trends in digital marketing analytics, and recommend innovative approaches to data collection and analysis.

Job Type: Full-time

Salary: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Work from home

Schedule:

• Day shift

Supplemental pay types:

• Commission pay
• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)