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About the Role

We are seeking a creative and detail-oriented Copywriter to craft compelling, impactful, and strategically aligned content across digital platforms. The ideal candidate should be skilled in storytelling, understand branding and SEO principles, and be able to adapt content to suit varied audiences and business goals. This role involves close collaboration with marketing, creative, and digital teams.

Key Responsibilities

• Create engaging and persuasive content for websites, blogs, social media, emails, paid ads, and other digital formats.
• Work closely with cross-functional teams to brainstorm ideas and develop clear messaging strategies.
• Maintain consistent brand tone and voice across all communication channels.
• Write clear, original copy tailored for different audience segments.
• Edit and proofread content to ensure high editorial standards and brand alignment.
• Conduct research and interviews to gain insights into products, markets, and target users.
• Optimize content for SEO while maintaining tone and readability.
• Contribute to the development of content strategies that drive engagement and conversions.
• Manage multiple projects and meet tight deadlines without compromising quality.
• Stay updated with digital trends, tools, and content marketing best practices.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 1–7 years of professional experience as a copywriter in a digital marketing or agency setting.
• Excellent writing, editing, and proofreading skills.
• Strong portfolio with examples of long-form and short-form content.
• Working knowledge of SEO, keyword optimization, and content performance tracking.
• Ability to simplify complex concepts into clear, engaging content.
• Strong storytelling skills with an understanding of brand tone and consumer behavior.
• Able to work independently and in team environments.
• Familiarity with tools like Grammarly, Google Docs, SurferSEO, and project management platforms (e.g., Asana, Trello) is an advantage.

Preferred Skills

• Experience writing for both B2B and B2C audiences.
• Understanding of digital marketing funnels and customer journeys.
• Proficiency in content management systems (e.g., WordPress).
• Hands-on experience writing for social media platforms.

What’s in It for You

• Collaborate on diverse, creative projects across industries.
• Opportunities for professional growth and skill development.
• Supportive and inclusive team culture.
• Competitive compensation and performance-based recognition.