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We are looking for an experienced, well-rounded, dynamic and data-drive content marketing professional responsible for demand generation, brand building and awareness. The candidate will be experienced in content marketing and a wide range of go-to-market activities. Should possess a strong knowledge of content and digital marketing who can work with creative teams and external agencies to effectively execute campaigns on time and budget. Previous roles working in technology or software companies is an advantage. At ION Energy we are building the world’s most advanced battery management and intelligence platform. ION was founded by a team of PhD's with decades of experience in advanced electronics and battery systems. Our groundbreaking and patented BMS technology acts as the core of high-performance applications like Electric Vehicles, Telecom Towers, DataCentres & More. What you will do: As a Content Marketing Manager, you will be placed in a development team at ION’s R&D office situated in Mumbai suburbs: A self-starter, capable of working in a fast-paced environment while managing multiple projects simultaneously Develop and implement a strong content marketing plan across all mediums (including videos, blog posts, whitepapers, ebooks, reports, webinars, infographics, case studies, newsletters etc.) Create content that stays true to our overall messaging goal. Ensuring all content is on-brand and consistent in terms of style, tone of voice and quality Create content pieces that move specific target audiences down the funnel Working with our partners and clients to build engaging customer success stories and case studies Ability to carry out lead generation activities in the form of comprehensive email marketing campaigns. Develop and execute customer-driven, end-to-end content marketing strategies to increase demand and build ION’s brand Develop, implement and manage social media and community strategies, across key social media channels (Linkedin, Twitter & Facebook) Submission of relevant MIS reports Good creative skills and proficient in English language This is you: MBA from a premier institute for Marketing, Communications or similar field Creativity & Design - Have a creative mind to leverage different aspects of the product to ideate and create creative content and campaigns Excellent written and verbal communication and presentation skills using storytelling Strong knowledge of Content & Digital Marketing Strategies Experience with marketing automation tools, A/B testing, Google Analytics to measure impact of content on the funnel Ability to collaborate with cross-functional teams and outside agencies Website and SEO - Working knowledge of HTML/CSS, Wordpress and on-site/off-site SEO. Works well under pressure or in a high growth environment that is constantly changing Our culture is founded on ensuring openness, extreme ownership, full responsibility and unfiltered honesty. We value excellence and look for strengths, resilience, curiosity and above all, moral fibre. Come join a high performance team dedicated to accelerate the Earth’s transition to an all-electric future.
