walk In Interview - E Learning - International Voice Process ( BDR )

Role Objective

The Digital Marketing Manager will lead and scale Instanodes’ digital marketing function, overseeing the SEO, PPC, and SMM teams while driving growth across all digital channels. This role requires strong hands-on expertise in SEO, PPC, SMM, AEO, and GEO—along with the ability to guide, mentor, and strategically align the team with business goals.

The DMM will ensure that Instanodes is discoverable, competitive, and positioned effectively across global markets, working closely with Sales, Product, and Growth teams to execute conversion-driven digital strategies.

Key Responsibilities

1. Team Leadership & Management

a. Lead and manage the existing SEO, PPC, and SMM team members.

b. Set clear goals, KPIs, workflows, and reporting structures for each function.

c. Conduct weekly performance reviews and provide guidance, coaching, and skill development.

d. Ensure cross-functional alignment between SEO, PPC, SMM, content, and website initiatives.

2. Digital Positioning & Messaging

a. Define Instanodes’ online brand presence for developers, startups, enterprise clients, and Web3 audiences.

b. Ensure consistent messaging across website, landing pages, ads, and social channels.

c. Oversee SEO-led content strategy and ensure digital messaging reflects product value and technical differentiation.

3. SEO Ownership & Strategy

a. Create and execute the overall SEO strategy (technical + on-page + off-page).

b. Review and guide the SEO specialist’s tasks—keyword strategy, content clusters, backlinks, audits.

c. Optimize product/solution pages to maximize organic visibility and conversions.

d. Implement AEO (Answer Engine Optimization) strategies for AI search platforms.

e. Strengthen GEO targeting for high-value regions.

4. PPC & Paid Acquisition Management

a. Own the paid marketing roadmap—Google Ads, Meta, LinkedIn, X, and Web3-native platforms.

b. Provide hands-on direction to the PPC team on campaign setup, optimization, A/B tests, and scaling.

c. Improve CAC, ROAS, impressions, and conversion efficiency.

d. Align PPC campaigns with GTM plans, feature releases, and chain integrations.

5. Social Media & Community Strategy (SMM)

a. Oversee SMM strategy for LinkedIn, X, Discord, and Web3 communities.

b. Guide the SMM team on content formats, posting strategy, engagement, and campaign execution.

c. Ensure social channels support lead generation, product positioning, and market education.

d. Drive thought leadership for Instanodes across industry channels.

6. Go-to-Market (GTM) Collaboration

a. Work with Product and Growth teams to build digital-first GTM plans for:

• New chain integrations
• New enterprise offerings
• New features and releases

b. Translate GTM plans into SEO, PPC, SMM, and content execution steps.

c. Define target personas, user journeys, and conversion funnels.

7. Website, Landing Pages & CRO

a. Own the website performance—SEO, UX, content, speed, and conversion optimization.

b. Plan new landing pages for campaigns, chain integrations, and enterprise solutions.

c. Run experiments (A/B tests) and improve demo signup and lead conversion rates.

8. Analytics, Reporting & Insights

a. Maintain dashboards for SEO, PPC, SMM, and website performance.

b. Analyze conversion data, user behavior, channel ROI, and funnel performance.

c. Provide insights for ongoing digital optimization and share reports with leadership weekly/monthly.

Requirements

• 5–8 years of experience in Digital Marketing, with minimum 2–3 years in a team lead/managerial role
• Deep hands-on experience in SEO, PPC, and SMM (must be capable of guiding team members at a technical level)
• Experience in AEO (Answer Engine Optimization) and GEO targeting
• Proven success in managing digital marketing teams and multi-channel performance campaigns
• Strong analytical mindset and familiarity with GA4, GSC, SEMrush/Ahrefs, HubSpot, ad managers
• Background in B2B SaaS, developer platforms, or Web3 infrastructure is a strong advantage
• Ability to translate technical product concepts into clear digital marketing strategies
• Strong project management, communication, and leadership skills

Success KPIs

• Growth in organic traffic & keyword rankings (SEO)
• Improved ROAS, CTR, and lower CAC (PPC)
• Increase in demo signups, MQLs, SQLs, and conversions
• Higher social engagement & follower growth (SMM)
• Improved product page conversion rates & landing page performance
• Strong internal alignment between marketing, sales, and product teams
• Positive feedback from team members and leadership on management effectiveness

We are looking for a highly creative and Football-Savvy Video Editor to join our Marketing and Content Team. In this role, you will be responsible for crafting compelling football content across documentaries, cinematic edits, reels, tactical explainers, player features, and social-first media formats. You will work with the Marketing and Content Team to bring stories to life through impactful visuals, motion graphics, and modern editing workflows. If you understand football culture, storytelling, pacing, and digital audience behavior, this role gives you the opportunity to create content that reaches football teams and fans globally.

Responsibilities:

• Edit documentaries, reels, cinematic montages, player features, interviews, and social media content.
• Create storyboards and visualize scenes from scripts, concepts, and narration.
• Design motion graphics, transitions, and animations using Adobe After Effects.
• Maintain strong visual quality and consistent branding across all content pieces.
• Collaborate with the creative, branding, and content teams to execute ideas efficiently.
• Manage footage, assets, project timelines, and editing workflows in an organized manner.
• Optimize content formats for Instagram, YouTube, LinkedIn, and other digital platforms.
• Stay updated with football media trends, editing styles, viral formats, and audience engagement patterns.
• Deliver high-quality edits within deadlines in a fast-paced production environment.
• Use AI-powered tools and modern editing workflows to improve efficiency and turnaround time.

The core requirements for the job include the following:

Must-Have Skills (Non-Negotiable):

• Strong proficiency in Adobe Premiere Pro and Adobe After Effects.
• Minimum 2 years of experience in video editing and motion Graphics.
• Strong understanding of storytelling, pacing, sound design, and cinematic editing.
• Ability to independently conceptualize and execute creative edits.
• Strong understanding of social-first content formats and short-form storytelling.
• Ability to work with AI tools and modern editing workflows for faster production cycles.
• Genuine passion for football and sports content (critical for culture fit).

Bonus Skills (Good to Have):

• Experience with color grading and cinematic visual treatments.
• Familiarity with Photoshop, Illustrator, Blender, or 3D workflows.
• Understanding of sports documentaries and football storytelling formats.
• Experience handling camera footage, shoots, or production workflows.
• Prior experience working in sports media, sports tech, or football-focused brands.

Job Title: Client Success Executive (FEMALE)

Job Summary:

A Customer Success Executive is responsible for ensuring that International & Domestics Clients have a positive experience with a company’s product or services, from onboarding through ongoing support and retention. This role focuses on building strong relationships, helping clients achieve their goals, and maximizing their satisfaction and loyalty.

Key Responsibilities:

· Assist with new International & Domestic Client onboarding and documentation, ensuring a smooth introduction to our services.

· Serve as the primary point of contact for client queries, providing timely and accurate support.

· Handle client inquiries, complaints, and special requests with a solutions-focused approach.

· Track customer satisfaction metrics and contribute to strategies for improving customer experience and retention.

· Build and maintain strong relationships with customers, understanding their business needs and proactively addressing challenges.

Requirements:

· 0-1 years of experience in customer success, client servicing, or account management (preferably in travel, luxury, or service-based industries).

· Excellent verbal and written communication skills in English; additional languages are a plus.

· Familiarity with CRM systems and support ticketing tools.

Shifts:

· Day Shift: 11 am – 9 pm

6 Days Working

Rotational Week-Off

Key Responsibilities 

• Design, develop, and maintain scalable web applications using Node.js, React.js, and Next.js 
• Build robust RESTful APIs and backend services 
• Develop responsive and high-performance user interfaces 
• Work with cloud services on AWS and/or GCP for deployment and infrastructure 
• Collaborate with cross-functional teams including product, design, and QA 
• Optimize applications for maximum speed and scalability 
• Ensure code quality through best practices, code reviews, and testing 
• Troubleshoot and debug applications 

Required Skills 

• Strong experience in Node.js (backend development) 
• Proficiency in React.js and Next.js with product development experience
• Experience in building REST APIs and microservices architecture 
• Hands-on experience with cloud platforms: 
• Amazon Web Services (AWS) 
• Google Cloud Platform (GCP) 
• Strong knowledge of JavaScript (ES6+), HTML5, and CSS3 
• Experience with databases (SQL/NoSQL such as MongoDB, PostgreSQL) 
• Familiarity with version control tools like Git 
• Understanding of CI/CD pipelines and DevOps practices  

Roles & Responsibilities:

• Collaborate closely with clients to understand their requirements, goals, and any gaps.
• Lead the planning, prioritization, design, development, and deployment of projects.
• Possesses in-depth knowledge and expertise in Workday Integrations and Workday Extend Platform.
• Support existing Integrations and Extend apps by resolving issues and enhancing to add new functionalities.
• Act as a subject matter expert for Workday Extend and provide guidance to clients and colleagues.
• Stay updated with the latest industry trends and developments using Integrations and Extend.
• Collaborate with sales and business development teams to identify new opportunities and contribute to proposal development.
• Utilize your business knowledge and expertise to identify opportunities for technical improvements.
• Work with colleagues across various domains to deliver results and take ownership of both individual and team outcomes.
• Recognize and embody our purpose and values, applying them in your projects and client interactions.
• Foster relationships and communicate effectively to positively influence peers and stakeholders.

Qualification & Experience:

• At least 3 years of experience in Workday Integrations and 2 apps development using Extend is required.
• Passion towards technical development and critical ability to understand current code and resolve issues. 
• Deep understanding of Workday Extend platform, including building custom applications and integrations.
• Strong understanding of REST and SOAP APIs, with experience in integrating Workday with third-party systems. 
• Good knowledge of Integrations and Extend security framework.
• Ability to work with HR, finance, and IT teams to align technical solutions with business needs.
• Strong professional communication skills, both written and verbal.
• Ability to work effectively in a team-oriented environment.
• Proven ability to establish relationships with stakeholders and internal teams.
• Excellent attention to detail and follow-through.

• Hire diverse personnel across Product Development, Marketing and Sales Department
• Create and keep track of the organization's overall HR strategies, methods, tactics, and procedures
• Cultivate a supportive workplace
• Managing and maintaining a setup that promotes optimum performance
• Maintain the benefits and pay schedule
• Analyze the training requirements for a program and keep an eye on it
• Report to management and use HR indicators to assist in decision-making
• Maintaining a complete MIS