sales manager

·  4 – 5 years of experience in Front end development

·  2 years of experience using React and Redux

·  3 years of experience in using HTML, CSS

·  1 year of experience in any of the Headless CMS such as Ghost or Strapi or Cockpit.

·  2+ years using JavaScript consuming, displaying and updating data using Web APIs (JSON).

·  2+ years of experience using Material UI and JSS.

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

● Analyze business requirements and design test cases for functional and non-functional

testing.

● Identify, document, and track defects, ensuring thorough root cause analysis and resolution.

● Ensure high-quality application releases for UAT and Production.

● Collaborate with cross-functional teams during sprint planning, grooming, and

retrospectives.

● Conduct API testing and validate system integrations.

● Perform database testing to ensure data accuracy and integrity.

● Execute regression testing for unchanged features.

● Ensure compliance with company QA standards, policies, and best practices.

● Maintain test strategies, processes, and result documentation.

● Develop and manage test automation frameworks using tools like Cypress and Playwright.

Location-- Goregaon

Responsibilities:

• Contacting potential clients to establish rapport and arrange meetings.
• Planning and overseeing new marketing initiatives.
• Researching organizations and individuals to find new opportunities.
• Increasing the value of current customers while attracting new ones.
• Finding and developing new markets and improving sales.
• Attending conferences, meetings, and industry events.
• Developing quotes and proposals for clients.
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.

We are looking for Sr. Node Js Developer

Experience - 1-5 years 

Location - Ahmedabad, Gujarat. (Work from Office/Home)

5 Days working 

Should have good communication skills.

Requirements:

•API Development

• Mongodb or Firebase

•Designing and developing user interfaces using Angular OR JavaScript MV-VM/MVC frameworks

•Good understanding of AJAX and JavaScript, TypeScript Dom manipulation Techniques

•Experience with RESTful services

•Expert in any one of the modern JavaScript MV-VM/MVC frameworks (AngularJS, JQuery, ReactJS)

•Knowledge of Node.js, Express and frameworks available for it

•Understanding the nature of asynchronous programming and its quirks and workarounds

•User authentication and authorization between multiple systems, servers, and environments


Note:- We are not providing permanent work from home. They have to come to the office if needed.