Position Overview:
We are seeking a highly motivated and analytical individual to join our team as a Market Research and
Competitive Intelligence Analyst, specializing in enterprise technologies and telecom markets. As an integral
member of our organization, you will be responsible for gathering, analyzing, and interpreting data to provide
strategic insights and recommendations to support our business decisions and competitive positioning. This role
requires a deep understanding of the enterprise technologies and telecom sectors, as well as strong research,
analytical, and communication skills
Job Description:
o Conduct comprehensive market research:
Identify and analyze market trends, industry developments, and emerging technologies in the
enterprise technologies and telecom markets.
Gather data on market size, market share, growth rates, customer needs, and competitive landscapes.
Monitor regulatory changes, industry standards, and policy developments impacting the sector.
Utilize primary and secondary research methods to collect relevant data, including surveys, interviews,
and data analysis tools.
o Perform competitive intelligence analysis:
Identify key competitors in the enterprise technologies and telecom markets and track their activities,
strategies, and performance.
Analyze competitors' product offerings, pricing strategies, market positioning, and go-to-market
approaches.
Evaluate strengths, weaknesses, opportunities, and threats (SWOT) of competitors.
Conduct benchmarking analysis to assess our company's performance against competitors and identify.
areas for improvement.
o Generate strategic insights and recommendations:
Synthesize market and competitive data to extract meaningful insights and actionable
recommendations.
Collaborate with cross-functional teams to provide strategic guidance for product development,
marketing campaigns, and sales strategies.
Present findings, reports, and recommendations to senior management and stakeholders in a clear and
concise manner.
Stay abreast of industry trends, best practices, and technological advancements to inform strategic
decision-making.
o Maintain industry knowledge and expertise:
Continuously update knowledge of enterprise technologies and telecom markets through research,
industry events, and networking.
Build relationships with industry experts, analysts, and vendors to gain insights and access to relevant
information.
Act as an internal subject matter expert, providing guidance and training to colleagues on market.
research and competitive intelligence methodologies.
Team Management:
Qualifications and Skills/ Experience, Expertise:
o Previous Experience in a Related Field Preferred; Proven work experience as a Market Research Analyst,
o bachelor's degree in business, marketing, economics, or a related field. A master's degree is preferred.
o Proven experience in market research, competitive intelligence, or related fields within the enterprise
technologies and telecom sectors.
o In-depth knowledge of enterprise technologies, such as cloud computing, cybersecurity, artificial intelligence,
and data analytics.
o Familiarity with telecom services, network infrastructure, wireless technologies, and telecommunications
regulations.
o Proficient in gathering, analyzing, and interpreting quantitative and qualitative data from various sources.
o Strong analytical and critical thinking skills, with the ability to translate data into actionable insights and
recommendations.
o Excellent written and verbal communication skills, including the ability to present complex information in a clear
and concise manner.
o Proficiency in using market research tools, data analysis software, and Microsoft Office suite.
o Detail-oriented with strong organizational and project management skills.
o Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
o Strong business acumen and a keen interest in staying up to date with industry trends and developments
o Strong interpersonal skills and an ability work as part of a team, both physical and virtual
o Ability and willingness to work on short deadlines; Strong organizational skills with a problem-solving attitude;
Strong listening and storytelling skills.
o Enthusiasm for working in a high profile, fast-paced startup culture.
o Responsible and self-motivated; Strong analysis skills; Ability to learn new technologies; Ability to multitask and
prioritize between competing activities
o Expertise in MS office - Excel, Word & Power Point documents.
Key Deliverables: Key Performance Indicators (KPIs) and Key Result Areas (KRAs) for the Market Research and
Competitive Intelligence Analyst. These KPIs and KRAs are designed to evaluate the performance and contribution of the Market Research and Competitive Intelligence Analyst in enterprise technologies and telecom markets. They focus on areas such as market share analysis, competitor analysis, customer insights, strategic recommendations, research accuracy, industry expertise, cross-functional collaboration, and process improvement.
o KPI: Market Share Analysis
Measure and track changes in market share for our company and key competitors.
Assess the impact of market share changes on business performance.
Develop strategies to improve or maintain market share in target markets.
o KPI: Competitor Analysis
Monitor and analyze competitor activities, including product launches, marketing campaigns, and
pricing strategies.
Provide regular updates on competitor strengths, weaknesses, and market positioning.
Identify opportunities and threats in the competitive landscape and propose counterstrategies.
o KPI: Customer Insights
Gather customer feedback and conduct surveys to understand customer preferences, needs, and
satisfaction levels.
Translate customer insights into actionable recommendations for product development, marketing,
and customer service improvements.
Track customer satisfaction scores and measure the impact of initiatives on customer loyalty and
retention.
o KPI: Strategic Recommendations
Provide timely and valuable strategic recommendations based on market research and competitive
intelligence.
Evaluate the potential impact of strategic initiatives on business performance and market positioning.
Monitor the implementation of strategic recommendations and measure their effectiveness.
o KPI: Research Accuracy and Timeliness
Ensure accuracy and reliability of research data and information.
Adhere to research methodologies, data collection processes, and quality standards.
Deliver research reports and insights within defined timelines to support decision-making processes.
o KPI: Industry Knowledge and Expertise
Stay updated with industry trends, emerging technologies, and regulatory changes in enterprise.
technologies and telecom markets.
Participate in industry events, webinars, and conferences to expand knowledge and network with
industry professionals.
Share industry insights and best practices with the team and contribute to thought leadership
activities.
o KRA: Cross-functional Collaboration
Collaborate with product management, sales, and marketing teams to align market research findings.
with business strategies.
Provide support and guidance for product development, marketing campaigns, and sales initiatives
based on market insights.
Foster a culture of knowledge sharing and collaboration across departments.
o KRA: Process Improvement
Identify opportunities to streamline and improve market research and competitive intelligence.
processes.
Implement best practices, tools, and technologies to enhance efficiency and effectiveness.
Measure the impact of process improvements on the quality and timeliness of deliverables.
Education: Any graduate, with digital certifications (a must)
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